I just saw the Dex Knows commercial during a Major League baseball game between the Cleveland Indians and the Chicago White Sox. I found the Dex Knows commercial to be very, very effective, wouldn't change a thing. Ok, maybe the shot of the computer screens were just a tad too fast, but that is a very minor point.
Although local cable advertising can provide the ability to target a very small territory with commercials, this is the first time I have seen an internet search engine commercial that uses the local cable advertising strategy as it illustrates the usefulness of a localized search engine search, and does it in a comical but illuminate manner.
If I were Google I would be somewhat concerned. Why doesn't Google have a companion search engine site, such as Gaggle, or, Giggle? "Sometimes a Giggle is all you need".
Dex Knows dot com has really hit google hard with their commercial, and all of the points raised in the commercial are completely valid.
If I were google, I would either buy out Dex Knows (and continue the product of course), or come up with a Gaggle or Giggle localized search engine for more localized internet searches.
If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
by Alessandro Machi at