Sunday, January 22, 2012

Attention cute lady in the AT&T Romantic Dinner Commercial, lots of people want to know more about your Acting Resume!

As a service to my loyal, yet unknown readers, would the lady from the AT&T romantic dinner commercial with the doofus boyfriend who wants to watch his sports plays on his IPOD please say hello and tell us who you are?

I have gotten hundreds of hits to my AlexLOGIC blog from google where people have asked, who are you? (professionally that is). If you are you, a friend of this popular actress, or this person's agent, and want to help this very popular person's career blossom, please leave their PROFESSIONAL info either in the comments section or to the right in the under utilized shout box.


I will happily put in a link to that person's IMDB or web page.  

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Thursday, January 19, 2012

The Best Looking Show on Television, The Middle, is shot on Kodak Motion Picture Film.

As Kodak files for bankruptcy, it's rather ironic to note that the best looking show in all of television, The Middle, is shot on Kodak Motion Picture film.

Since Kodak is filing a few lawsuits these days, they should add the camera rental houses that continue to siphon their film camera profits towards improving their digital camera division.

I just don't know what is more pathetic, television shows shot digitally that would look better on Kodak film, The film camera rental houses siphoning Kodak Film Based camera rental profits towards their digital camera's ongoing research and development, the film camera companies actually steering their clients towards their digital filmmaking cameras so they can continue their research and development, or the Kodak critics who criticize Kodak even though Kodak's film products are still superior to the everyday digital video camera being hoisted on various television shows.

Don't believe me, watch The Middle and watch the best looking show in all of television, shot on Kodak Motion Picture film.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Friday, January 6, 2012

How I would save Kodak.

I have been wanting to buy Kodak products recently to replace my canon digital still camera and my epson printer, but the Kodak website has me kuite konfused right now.

I am intrigued by Kodak's lower ink costs, and Kodak's cameras seem to have nicer optics at lower prices than more well known brands.

I have been a lifelong film, video, camera guy and editor who has won a regional emmy award, plus dozens of film festival awards for earlier works shot on super-8 film. However, when I visit Kodak's website, I am absolutely lost as to how to proceed.

Not only would I add a key komponent to Kodak's online store, I would Target Target and see if they would be interested in placing a "Kodak Kiosk" in all of their stores. The Kodak Kiosk's would be the equivalent of Apple and their "genius bar".

The person at the Kodak Kiosk would be a lifelong Kodak fan who has actually used kodak film products from the 80's and 90's and who now uses kodak digital products. Yes, Kodak could actually put 30, 40 and 50 somethings back to work selling the Kodak brand.

On Kodak's website, I would put a human being by each camera, and that human being would explain why they use that particular kodak camera.

"Hi, I'm Greg Viewfinder, I love the Kodak digital still camera model number xyz because I shoot a lot of my own family events and it gives me the flexibility of staying back out of the way and zooming in while retaining excellent optical clarity....

There would also be a link that showcases Greg Viewfinder's background featuring his use of Kodak products over the past 30 years.

Or...

Hi, I'm Steve Kodachrome and Kodak's digital still camera model xyz is so compact I can carry it in my pocket.  The kodak kompact camera has an optical 5-1 zoom and is 50 dollars cheaper than other more well known brands.

There would also be a link for Steve Kodachrome as well.

I would also have a person briefly and succintly explain their printers as well. For Instance... "If you have invested in Epson printers, specifically because they print on dvd's, you may have grown tired of spending close to 60 dollars for a new six pack of inks when a Kodak printer can do the exact same thing and Kodak inks will cost half as much".... and so on.

I am amazed that Kodak has not yet reached out to their millions of fans and tributed those who still believe in Kodak and could help Kodak sell their products either on Kodak's website, or person to person in Target Stores across the country to the millions of consumers who still think fondly of the Kodak brand.

Incidentally, Target is welcoming small Apple Kiosks into their stores. 


Come on Kodak, don't just disappear into the night. I'm a lifelong Kodak fan and user of your products, and I am confused by your website, and won't go into a Target Store and deal with un kodak friendly Target employee selling your cameras, but I would happily purchase a Kodak camera from a knowledgeable Kodak Kiosk employee.


What could really make the Kodak kiosk program take off would be invite all the film to video transfer companies to put time in at the Kodak Kiosks, and yes, they can refer Kodak customers to their own businesses, providing they are doing a decent enough job selling current Kodak products as well.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

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