Sunday, December 15, 2013

Holiday Wishes from Cosmopolitan, Lauren Conrad, and unfortunately at least one Target Store as well, has Cosmo gone too far?

Why would Cosmopolitan risk Lauren Conrad's clothing designer reputation and Target's family image and make such a disrespectful January, 2014 Magazine cover and allow it to be placed inside at least one Target Store in Southern California?

Click on image to Enlarge if you want to read all the headlines.

What made the Cosmopolitan January 2014 magazine cover so out of place in a Target Store was the fact that it is the Winter Holiday Season and no other magazine on the 4 or 5 level Magazine display had anything near as raunchy. 

The Cosmopolitan magazine stood out so much and seemed so.... "not what I would want to see were I a parent visiting a Target Store with my kids" that I kind of requested/demanded that Target remove it from the store display as soon as possible, as in now please.

I then called Target from the customer service area and requested they remove the January 2014 Cosmopolitan from all of their stores, assuming it is also in other Target Stores.

If Cosmopolitan wants to compete with the raunchier magazines out there peddling soft porn in a wink wink, nudge nudge sort of way with sexual innuendo and pornographic titles on the cover, than put it in the adult magazine section and out of the more family oriented locations that still exist. 

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, December 4, 2013

Could Drone Rail Technology be the next big thing?

How are blue collar jobs being affected by satellites up above and perhaps soon, drones as well? 

Pizza delivered by Drone? Probably not. Perhaps in low density areas?

If Drones could deliver pizzas, does that take away a blue collar pizza delivery job? Or is that job converted to a drone supervising job? Or, is the drone supervising job a higher paying job that replaces 2 or 3 blue collar driving jobs?

Probably the final option, drones may create some higher paying jobs that reduce more lower paying blue collar jobs as a trade off. 

Could the saving grace of drone technology be that it reduces the need for petroleum? Assuming that a drone delivering a pizza requires less energy than a 1.5 ton car does, than there could be a positive to peaceful drone activities.

Perhaps one day we'll see drone rail technology. Very thin elevated rail lines in which the drone pulls a magnetic or wheel based product carrying transport along a thin light rail along pre-defined routes. 

Drone stop off hubs allow for human retrieval by humans who then deliver the product over a much shorter distance. Perhaps a distance so short that walking or bicycling is the preferred method of final delivery.

What I find intriguing about drone rails is that the scope and ability of a drone to do bad things is potentially reduced in a dramatic fashion. In essence, a drone becomes the modern day light weight horse and buggy that follows specific paths for delivering goods.

What could foil this idea? Possibly birds could. Birds would probably LOVE to sit on a drone rail line (so would squirrels). Would the birds know to get out of the way when a drone approaches? Maybe an approaching warning sound could be produced as well. Not sure how a squirrel gets out of the way however. Maybe there would be turn out spots along the rail lines where an animal or bird could temporarily stay while the drone passes by.

The freedom of a drone is what most of the media reports about and it is drone freedom to do hostile things that pits people against drones. AlexLOGIC would like to see drones constrained into performing specific tasks that most would agree are both peaceful and energy conserving as well.

But then one wonders, are drones needed to drag product along a drone rail line? Might it be even more cost effective if the drone lines were electrified and turned into ultra light weight delivery monorail?

Or, is concentrating the power source within the drone itself the safest and most cost effective approach? Educated opinions are welcomed in the comments section.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

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