tag:blogger.com,1999:blog-8740119313398096792012-02-09T10:53:56.067-08:00Alex LOGIC<i><b><br>Media Consulting Services</b></i><br><br>info at alexlogic.comAlessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.comBlogger1851100tag:blogger.com,1999:blog-874011931339809679.post-43160039799820047232012-02-09T10:49:00.000-08:002012-02-09T10:53:56.080-08:00Ray Romano Reveals Wife’s Battle with Breast Cancer<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><a href="http://abcnews.go.com/blogs/entertainment/2012/02/ray-romano-reveals-wifes-battle-with-breast-cancer/#.TzQU4iSCK2g.blogger">Ray Romano Reveals Wife’s Battle with Breast Cancer</a>: Ray Romano and his wife have disclosed in the new issue of People magazine that she has overcome a battle with breast cancer. Romano’s wife of 24 years, Anna Romano, was told in February of 2010, after a doctor discovered a lump in her right...</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Wow, The Romano's never even said anything in the media even though the publicity could have helped Men of a Certain Age immensely. Very Classy.</span></div><br /><div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: medium;"><i><span class="Apple-style-span" style="color: #3333ff;"><a href="http://changeinterms.com/pdfs/Chase-BEWARE-Squeezing-Existing-Customers-HARD_ElectronicVer3.pdf">Please Download the Chase Bank Protest Flyer for FREE, and then all that needs to be done is just give a few copies out, it is really that simple.</a></span></i></span></span></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-4316003979982004723?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-73916294919141742202012-01-22T23:15:00.000-08:002012-02-01T11:51:35.811-08:00Attention cute lady in the AT&T Romantic Dinner Commercial, lots of people want to know more about your Acting Resume!<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">As a service to my loyal, yet unknown readers, would the lady from the AT&T romantic dinner commercial with the doofus boyfriend who wants to watch his sports plays on his IPOD please say hello and tell us who you are?</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I have gotten hundreds of hits to my AlexLOGIC blog from google where people have asked, who are you? (professionally that is). If you are you, a friend of this popular actress, or this person's agent, and want to help this very popular person's career blossom, please leave their PROFESSIONAL info either in the comments section or to the right in the under utilized shout box.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I will happily put in a link to that person's IMDB or web page. </span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-7391629491914174220?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com1tag:blogger.com,1999:blog-874011931339809679.post-91578853582870450452012-01-19T14:50:00.000-08:002012-01-19T14:55:14.787-08:00The Best Looking Show on Television, The Middle, is shot on Kodak Motion Picture Film.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">As Kodak files for bankruptcy, it's rather ironic to note that the best looking show in all of television, The Middle, is shot on Kodak Motion Picture film.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Since Kodak is filing a few lawsuits these days, they should add the camera rental houses that continue to siphon their film camera profits towards improving their digital camera division.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I just don't know what is more pathetic, television shows shot digitally that would look better on Kodak film, The film camera rental houses siphoning Kodak Film Based camera rental profits towards their digital camera's ongoing research and development, the film camera companies actually steering their clients towards their digital filmmaking cameras so they can continue their research and development, or the Kodak critics who criticize Kodak even though Kodak's film products are still superior to the everyday digital video camera being hoisted on various television shows.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Don't believe me, watch The Middle and watch the best looking show in all of television, shot on Kodak Motion Picture film.</span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-9157885358287045045?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-13449181038092668382012-01-06T20:11:00.000-08:002012-01-06T20:48:49.829-08:00How I would save Kodak.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I have been wanting to buy Kodak products recently to replace my canon digital still camera and my epson printer, but the Kodak website has me kuite konfused right now.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I am intrigued by Kodak's lower ink costs, and Kodak's cameras seem to have nicer optics at lower prices than more well known brands.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I have been a lifelong film, video, camera guy and editor who has won a regional emmy award, plus dozens of film festival awards for earlier works shot on super-8 film. However, </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">when I visit Kodak's website, I am absolutely lost as to how to proceed.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Not only would I add a key komponent to Kodak's online store, I would Target Target and see if they would be interested in placing a "Kodak Kiosk" in all of their stores. The Kodak Kiosk's would be the equivalent of Apple and their "genius bar".</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">The person at the Kodak Kiosk would be a lifelong Kodak fan who has actually used kodak film products from the 80's and 90's and who now uses kodak digital products. Yes, Kodak could actually put 30, 40 and 50 somethings back to work selling the Kodak brand.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">On Kodak's website, I would put a human being by each camera, and that human being would explain why they use that particular kodak camera.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">"Hi, I'm Greg Viewfinder, I love the Kodak digital still camera model number xyz because I shoot a lot of my own family events and it gives me the flexibility of staying back out of the way and zooming in while retaining excellent optical clarity....</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">There would also be a link that showcases Greg Viewfinder's background featuring his use of Kodak products over the past 30 years.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Or...</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Hi, I'm Steve Kodachrome and Kodak's digital still camera model xyz is so compact I can carry it in my pocket. The kodak kompact camera has an optical 5-1 zoom and is 50 dollars cheaper than other more well known brands.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">There would also be a link for Steve Kodachrome as well.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I would also have a person briefly and succintly explain their printers as well. For Instance... "If you have invested in Epson printers, specifically because they print on dvd's, you may have grown tired of spending close to 60 dollars for a new six pack of inks when a Kodak printer can do the exact same thing and Kodak inks will cost half as much".... </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">and so on.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I am amazed that Kodak has not yet reached out to their millions of fans and tributed those who still believe in Kodak and could help Kodak sell their products either on Kodak's website, or person to person in Target Stores across the country to the millions of consumers who still think fondly of the Kodak brand.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Incidentally, Target is welcoming small Apple Kiosks into their stores. </span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Come on Kodak, don't just disappear into the night. I'm a lifelong Kodak fan and user of your products, and I am confused by your website, and won't go into a Target Store and deal with un kodak friendly Target employee selling your cameras, but I would happily purchase a Kodak camera from a knowledgeable Kodak Kiosk employee.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">What could really make the Kodak kiosk program take off would be invite all the film to video transfer companies to put time in at the Kodak Kiosks, and yes, they can refer Kodak customers to their own businesses, providing they are doing a decent enough job selling current Kodak products as well.</span></div><div style="text-align: justify;"><br /></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-1344918103809266838?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-83581301652810362532011-12-23T20:32:00.000-08:002011-12-29T11:03:42.408-08:00AlexLOGIC's Best, Worst Commercial Awards of 2011.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">AlexLOGIC's Best, Worst Commercial Awards of 2011.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Worst / Most Annoying Commercial of 2011,</b> <a href="http://www.alexlogic.blogspot.com/2011/04/most-annoying-commercial-of-2011.html" target="_blank">Totino's Pizza Rolls, "Kids in America".</a> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">But be easy on the kids, they had NOTHING to work with in this commercial.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Most Misguided Commercial of 2011,</b> <a href="http://www.alexlogic.blogspot.com/2011/04/clorox-do-it-do-it-commercial-is-kind.html" target="_blank">Clorox's "Do it, Do it"</a>. </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Mom encouraging her kid to slide headfirst down a hill like Superman, really?</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Cutest Commercial of 2011,</b> <a href="http://www.alexlogic.blogspot.com/2011/05/cutest-2011-commercial-on-television.html" target="_blank">Suzie's Lemonade Stand</a>, Small Business commercial for Verizon. <b>Finishes in a tie for second place for best commercial of the year </b><a href="http://www.alexlogic.blogspot.com/2011/11/at-romantic-dinner-2011-commercial-of.html" target="_blank">with AT & T's Romantic Dinner.</a></span><br /><blockquote class="tr_bq"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Uh oh, AlexLOGIC has just viewed a cuter commercial than Suzie. </b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>The late entry cutest commercial of 2011 is called <a href="http://www.blogger.com/goog_764417350">"Honesty", and it is put out by values.com</a>. Suzie gets Runner up for Cutest Commercial of 2011 along with tie for second place for best commercial of 2011.</b></span></blockquote><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I'm afraid to tell Suzie, you do it for me.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Sounds Too Good to be True Commercial of 2011, </b><a href="http://www.alexlogic.blogspot.com/2011/05/honda-zombie-commercial-kind-of-bad.html" target="_blank">Hyundai Assurance</a>. </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Jeff Bridges does a bang up voiceover job, but does a second time buyer get as much of a discount on their second car purchase as a first time buyer does?</span><br /><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Bad Timing Commercial of 2011,</b> <a href="http://www.alexlogic.blogspot.com/2011/05/honda-zombie-commercial-kind-of-bad.html" target="_blank">Honda Zombie</a>. Everybody knows that nuclear meltdowns cause Zombies to emerge among the melted fuel rods, but should a Japanese car manufacturer be advertising zombies when they have just suffered a massive nuclear meltdown?</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Best Use of Zombies in an otherwise marginal commercial.</b> <a href="http://www.alexlogic.blogspot.com/2011/12/toshiba-ramifications-of-yes-how-i.html" target="_blank">Toshiba, the Ramifications of Yes.</a> Amazingly uneven commercial, The very beginning and very end of the is commercial is amateurishly done, the rest is very effective. It's like two different entities worked on the same commercial, Zombies probably saved the day, for once.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Back to the Future, but not as Believable commercial of 2011,</b> <a href="http://www.alexlogic.blogspot.com/2011/06/audi-certified-pre-owned-tv-commercial.html" target="_blank">Audi Pre-Owned.</a> The two Audi Commercials deceptively imply that the Pre-Owned owner is able to go back to the future to remind the original Audi Owner to take care of the car. A clever commercial because one can easily be fooled by an impossible premise, but AlexLOGIC does not believe in selling sizzle where there is no veggie burger.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Best / Funniest Commercial of 2011,</b> <a href="http://www.alexlogic.blogspot.com/2011/05/at-ski-slope-commercial-one-of-funniest.html" target="_blank">AT&T Ski Lift commercial</a> is basically perfect. Perfect acting, sound, direction, writing, and editing/pacing. Possibly the only flaw with this commercial is that it was so good it was over played.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Best / Funniest Commercial of 2011, 3 way 2nd place tie, </b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><a href="http://www.alexlogic.blogspot.com/2011/05/cutest-2011-commercial-on-television.html" target="_blank">Suzie's Lemonade Stand</a>, Small Business commercial for Verizon and<b> </b><a href="http://www.alexlogic.blogspot.com/2011/11/at-romantic-dinner-2011-commercial-of.html" target="_blank">AT & T's Romantic Dinner</a>, and <a href="http://www.youtube.com/watch?v=wwUfkykU96U" target="_blank">State Farm's "Nostalgia" video starring "Hank" and his nostalgic, almost grieving wife.</a> </span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">"Romantic Dinner" has all the qualities found in the AT & T "Ski Lift" commercial, really a coin flip between the two and came down to it being harder to film the ski lift commercial on location versus filming in a comfy restaurant setting.</span><br /><blockquote class="tr_bq"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">When a company (AT&T) leads in bad customer service, making the very best commercials is even more important... um, I guess?</span></blockquote><blockquote class="tr_bq"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">State Farm's Nostalgia might actually be the best commercial of the year, however because it came out so late in 2011 it's hard for me to be sure if I really like it more than AT&T's Ski Lift Commercial. <b>It should be noted that 3 of the 4 best commercials were basic dialogue commercials with no special effects.</b></span></blockquote><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Soft Porn Commercial of 2011,</b> it's a tie! <a href="http://www.alexlogic.blogspot.com/2011/10/old-navy-goes-soft-porn-with-dont.html" target="_blank">Old Navy "Just Jiggle it"</a> and T-Mobile " <a href="http://www.alexlogic.blogspot.com/2011/11/t-mobile-wishes-you-4orgy-4g-wonderland.html" target="_blank">Forgy Wonderland.</a> Either commercial could very well be the opening to a softporn movie.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>This is not your Parent's Insurance Company,</b> <a href="http://www.alexlogic.blogspot.com/2011/12/state-farm-breaks-geek-barrier-and-this.html" target="_blank">State Farm Insurance for it's variety of commercials</a> all designed to make insurance fun and cool. Just how much extra are all of these fun commercials costing the customer?</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>High Speed High Heel Running Scares and Creeps People out Commercial,</b> <a href="http://www.alexlogic.blogspot.com/2011/11/why-target-lady-in-red-scares-me.html" target="_blank">Target 2-day Sale, She's baaack!</a> Dozens upon Dozens of google search hits using the phrase, Creepy Target Lady and Scary Target Lady pretty much seals the deal.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Biggest Sellout Award</b>. Capital One "50% more Cash" with Jimmy Fallon. I liked Jimmy Fallon, not so much after this commercial. Not even going to link to it for now.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Repetitive / Obnoxious / turn the channel everytime it comes on commercial of 2011,</b> <a href="http://Smart Car Big Big Big commercial, one of the worst commercials of 2011 according to AlexLOGIC." target="_blank">Big Big Big Smart Car commercial.</a> Does not bear repeating, but this was the one commercial where I automatically changed the channel everytime it came on the air. When a commercial resorts to repeating any word over and over, it's crossed a line in my opinion, and this is one instance where a commercial being remembered is not a good thing.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Most Pretentious Commercial of 2011</b>, <a href="http://www.alexlogic.blogspot.com/2011/10/jennifer-lopez-my-world-fiat-commercial.html" target="_blank">Fiat "My World"</a> starring Jennifer Lopez. I am a huge Jennifer Lopez fan, but the voice over in this commercial desperately needs a minor, yet major rewrite.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Most Pretentious Commercial of 2011, Runner up.</b> Samsung </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><a href="http://www.alexlogic.blogspot.com/2011/12/samsungs-galaxy-s-ii-commercial-way.html" target="_blank">The Way We're Wired.</a> Would have been the winner but Lopez is such a huge star that that tipped the award to Fiat's "My World", how pretentious of me!</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Best Single Camera Angle, no Editing Commercial of 2011.</b> <a href="http://www.alexlogic.blogspot.com/2011/12/best-one-camera-angle-commercial-of.html" target="_blank">K-fee.</a></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">That's AlexLOGIC's Best, Worst Commercial Awards list for 2011. Don't forget, AlexLOGIC is available for commercials consulting BEFORE you make your commercial, or after its been edited.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-8358130165281036253?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-26326620144347951692011-12-16T22:15:00.000-08:002011-12-29T11:05:54.184-08:00State Farm breaks the Geek Barrier and the "This is not your parent's insurance company barrier" with their 2011 commercials.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">It must be fun to be an insurance company with advertising dollars to spend. State Farm Commercials in 2011 seem to be all over the map, the map of.... fun.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Be it Jerry Newman who seems to magically bend his car around telephone poles like Kreskin used to bend forks, </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><iframe allowfullscreen="" frameborder="0" height="208" src="http://www.youtube.com/embed/aGqWEc2FhQw" width="350"></iframe></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">space aliens that don't like the neighbor, (but let the neighbor live to tell about it),</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><iframe allowfullscreen="" frameborder="0" height="208" src="http://www.youtube.com/embed/OQs6EUry4EM" width="350"></iframe></span></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">the state farm magic swami (if you can dream it, you can flee it), </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><iframe allowfullscreen="" frameborder="0" height="208" src="http://www.youtube.com/embed/gRS4shfH1Pw" width="350"></iframe></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">or, you can do that on television, but not in real life (late 2010)</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><iframe allowfullscreen="" frameborder="0" height="208" src="http://www.youtube.com/embed/I79Jmgb8nyw" width="350"></iframe></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">and lets not forget Aaron Rogers, aka Mr. Discount Double Check, </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><iframe allowfullscreen="" frameborder="0" height="208" src="http://www.youtube.com/embed/j9Rv7czl9cU" width="350"></iframe></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">and one of the best commercials of the year, Nostalgia.</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><object height="208" width="350"><param name="movie" value="http://www.youtube.com/v/wwUfkykU96U?version=3&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/wwUfkykU96U?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="350" height="208" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">It seems as if State Farm is trying to keep their advertising agency so busy that the agency can't court any other customers.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">So if there is to be an "I'm too cool to be a geek or your dad's insurance company" award, I would give the award to State Farm Insurance.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Now, if State Farm hired me as a commercials consultant, I'd give them an idea that is so beyond all of these commercials that State Farm executives would hit themselves in the forehead (but not too hard) and wonder why they didn't think of the idea first.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Of course the answer would be, you can't have "AlexLOGIC", you can only hire one.</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-2632662014434795169?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-65441425576105398582011-12-06T01:58:00.001-08:002011-12-24T14:38:02.214-08:00Toshiba, the Ramifications of yes, or "how I learned to drop my computer and cause zombies to appear."<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">And God said,<i> "Let there be humans" </i>as he dropped his Toshiba Satellite laptop. Seven days later little zombie humanoids came forth, or something like that.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"> <object height="208" width="350"><param name="movie" value="http://www.youtube.com/v/9JyN6Obi7eI?version=3&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/9JyN6Obi7eI?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="350" height="208" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">If only God had waited for the impact smart hard drive, if only.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Technically speaking, I feel this Toshiba commercial falls short in a couple key areas. First, we see the technician drop the laptop, but nothing really "breaks", like the screen maybe flashing on and off, nor do we "hear" the sound of a hard drive going wonky.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">The final shot is not really what I would call a "beauty shot", nor is it reinforced with a "winning" impact smart hard drive sound effect either.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">One final thing, I don't like to pick on actors in commercials, but the one lady in the commercial seems to have the giggles. I think they should have cut away visually by at least a second or two earlier from the opening scene while we still hear them talking, and given more screen time to the actual dropping of the lap top and how that causes the power outages to occur. This would be called a "voiceover". (yes, you can giggle if you like).</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">As much as I enjoy the overall zaniness of this commercial, I feel the editing and sound could have been more fully constructed in both the front and back of the commercial, and</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"> the final "hero shot" of the product should have felt zestier, more alive. The final shot of the laptop now has an Impact smart hard drive inside, and we should all feel the betterness caused by that innovation.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Just how much trust can I put into the designer of a product who thinks spoiled milk creates zombies?</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Everybody knows that spoiled milk creates werewolves, not zombies.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-6544142557610539858?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-82881844813995380922011-12-04T13:21:00.001-08:002011-12-24T14:38:19.551-08:00Best Single camera angle commercial of 2011.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Perhaps this is the best one camera angle commercial of 2011? In 2010 that honor would have gone to the Old Spice Commercials, but I don't think Old Spice</span><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"> did any in 2011 that would qualify as the best.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><object height="280" width="340"><param name="movie" value="http://www.youtube.com/v/SO7U29vCY8k?version=3&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/SO7U29vCY8k?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="340" height="280" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Probably don't want to be holding any type of beverage while watching this commercial. </span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">O</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">ne might ask themselves, do you remember what the commercial is still about </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">after seeing it?</span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span><br /><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-8288184481399538092?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-14297814032821332252011-12-01T22:50:00.000-08:002011-12-24T14:38:54.328-08:00Samsung's Galaxy S II commercial, The Way We're Wired, not as good as it sounds.<div dir="ltr" style="text-align: left;" trbidi="on"><iframe allowfullscreen="" frameborder="0" height="208" src="http://www.youtube.com/embed/6bu0IPC2F2g?rel=0" width="350"></iframe><br /><br /><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Samsung Galaxy S II commercial, <i><b>The Way We're Wired</b></i>, seems to have a tone to it that is similar to the Nike Commercial from the Mel Gibson, Helen Hunt movie, What Women Want.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Beyond that, I found the Samsung Galaxy S II commercial highly pretentious specifically because it seems like it is an inspirational commercial, when it is really an important sounding commercial that fooled Samsung into using the wrong visuals. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Video editors usually strive to match visuals to the soundtrack, sometimes video editors will try and create an opposite effect, in which the visuals and soundtrack clash with each other. In this instance, I would have gone for a third option.</span></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I believe if I had been a consultant on this commercial I would have been able to get them to see that the glittery words were forcing them to choose the wrong visuals. The voice over could stay as is, but the voiceover, in this instance, should not be used to determine the visuals. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Let's just say that the Way We're Wired could be easily spoofed and leave it at that.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">My question to Samsung is a simple one,</span></div><blockquote class="tr_bq" style="text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">....did your employees who worked on the Samsung Galaxy S II visualize their greatness as being Cell Phone designers when they were dreaming of their own personal greatness and success? </span></i></blockquote><div style="text-align: justify;"><br /></div><blockquote class="tr_bq" style="text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">If your answer is yes, that your employees dreamed of being scientists and researchers, then why is your video full of images of people jumping around trying to be physically great?</span></i></blockquote><br /><blockquote class="tr_bq" style="text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">If your answer is no, that your employees dreamed of being famous and instead "settled" for second place by working for your company, then may I ask, why would I want to buy a phone from your company and your second place settling workers?</span></i></blockquote><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Philosophically speaking, if a company makes a commercial that gives the appearance of being a powerful, message driven commercial, when it has actually fallen well short of what it could have been, is that still considered a successful commercial?</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Welcome to second place.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></span></div><div style="text-align: justify;"><br /></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-1429781403282133225?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-70912984319385874682011-11-28T19:36:00.001-08:002011-12-24T14:31:56.771-08:00AT&T "Romantic Dinner" 2011 commercial of couple talking at Dinner while husband sneaks a peek on his his I-Phone 4 is very well done.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><object height="208" width="350"><param name="movie" value="http://www.youtube.com/v/dLd4zOxAguM?version=3&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dLd4zOxAguM?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="350" height="208" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">If you want to see one of the best examples of a perfectly executed dialogue based commercial with no special effects, the AT&T "Romantic Dinner" 2011 commercial is probably as good of an example as you will find.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">There is virtually no flaw in this AT@T commercial. The pacing, acting, sound, editing, direction and humor are top notch, and, no special effects!</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I'd vote this the best dialogue based commercial of 2011 if not for another AT@T commercial from the beginning of this year, <a href="http://www.alexlogic.blogspot.com/2011/05/at-ski-slope-commercial-one-of-funniest.html" target="_blank">the one with the two guys stuck on a ski lift.</a></span><br /><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-7091298431938587468?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-38840878756566135742011-11-26T13:16:00.001-08:002011-12-24T14:39:17.900-08:00Aaron Rogers wants his discount double check move back State Farm Dance Contest.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><object height="208" width="350"><param name="movie" value="http://www.youtube.com/v/9GWhb0Sxp-Y?version=3&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/9GWhb0Sxp-Y?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="350" height="208" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Aaron Rogers wants his discount double check move back, so State Farm is giving the public a chance to submit their own discount double check dance move and apparently win a trip to the super bowl. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Dance Ants, dance! </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">State farm could have probably generated more publicity if they had limited the contest to their policy holders only, as that would have upset others who just want to dance. </span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">I'm not suggesting that State Farm limit who can enter, just that it would have been an interesting ploy, even if it generated some negative publicity it still would have been publicity, especially if State Farm then expanded the contest to include one of each. (hee hee hee)</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-3884087875656613574?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-52215699241359644662011-11-24T02:23:00.001-08:002011-12-24T14:39:49.083-08:00It's Official, the Target Lady in Red is, "Scary" and "Creepy".<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">The google votes are in and the Target Lady in Red has produced a surprising number of search hits that use the word "scary" or "creepy" to find the <a href="http://alexlogic.blogspot.com/2011/11/why-target-lady-in-red-scares-me.html" target="_blank">Alex LOGIC Lady in Red commercial review.</a> My first Lady in Red Target commercial article used the word "scary" to describe the Target Lady in Red, and evidently I am not alone. Creepy has now settled into a close second, right behind scary, among google search words for the Target Lady in Red commercials.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">I really think the final shot of this women in red running like a track star at full speed, while in high heels, is scary. I certainly would dive out of the way if I saw a women in heels running at full speed towards me. The thought of that high heel spike landing on my shoe is, scary.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">The Target Lady is also hunched forward while running in her high heels and it may be subliminally reminding people of a deer with their antlers descending as they are about to ram somebody in their way. Pepper spray anyone? </span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">The tone of the Target Lady in Red's behavior is more reminiscent of a stampeding throng of shoppers than visiting your local store on Black Friday and being, nice. <b>Now, there's a concept, people being nice to each other on Black Friday. </b></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">The Target Lady in Red sure seems determined to run at full speed in high heels just as if she was wearing running shoes is, scary indeed.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Scary, Scary, Scary. Maybe kids will be too afraid to visit Target on Black Friday just in case the scary lady in red is there waiting to lower her antlers and make a run at them.</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">AlexLOGIC could fix these Target Lady in Red commercials with just a few clever ideas, but alas, Target is one of those "too big to fail" types of companies that would never listen to the little guy, and probably doesn't care that many many many hits about the Target Lady in Red refer to her as creepy, and scary, and that may be scariest of all.</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-5221569924135964466?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-77428628114892724042011-11-23T21:21:00.001-08:002011-12-24T14:40:05.525-08:00T-Mobile wishes you a 4Orgy (4G Wonderland).<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><object height="208" width="350"><param name="movie" value="http://www.youtube.com/v/fcYWGwQu2WI?version=3&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/fcYWGwQu2WI?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="350" height="208" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Sigh, wink, wink, nudge nudge. Can I bet a million dollars that when the choir was singing walking in a 4G wonderland that some of the singers were either singing Orgy Wonderland, snickering about it between takes, or laughing their snow angel arses off afterwards.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">On a sound note, when I listen to this version on the internet, the F, as in four, is pretty clear, when I hear the 4G wonderland commercial on television, the f is not that clear. Oops.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">As a consultand I catch these kinds of things, but you have to hire me to get the benefit.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-7742862811489272404?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-21205071380510638972011-11-18T00:09:00.001-08:002011-12-24T14:40:25.403-08:00Why the Target Lady in Red Scares me.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">What I find scary about the Target Lady in Red commercials is that she runs in high heels.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-ls63hrl03Wo/TsYW_nzYNLI/AAAAAAAAES0/LIhHdQDtjbg/s1600/Screen+shot+2011-11-18+at+12.26.07+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="263" src="http://2.bp.blogspot.com/-ls63hrl03Wo/TsYW_nzYNLI/AAAAAAAAES0/LIhHdQDtjbg/s320/Screen+shot+2011-11-18+at+12.26.07+AM.png" width="320" /></a></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">The Hunched Back is a Motoring Dame.</span><br /><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><a href="http://youtu.be/wIEvvriLDdY">CLICK HERE TO SEE VIDEO</a></span></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">That final shot of the Target Lady in Red running in <b>high heels</b> is just wrong, it's freakishly wrong. The high heels makes her running look strange. </span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">The running with high heels on causes the Target Lady in red to slump her shoulders forward, it's a very odd look. She kind of looks like a hunchback reindeer about to lower her antlers and gouge anyone in her path. (edit note, I've gotten google hits within hours of posting this article that use the word "scary" and "creepy" in reference to the running red target lady).</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Keeping the Target Lady in Red in high heels while running is also a bit abusive in my opinion. If she is to run, let her run in some quality running shoes. Why aren't the running shoe companies that Target sells in their shows up in feet over this?</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">An entire Target commercial could be made showing the Target Lady in Red putting on her favorite running shoes and then getting ready to run into a Target Store. </span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Target could do a pre-sale sale and sell comfortable running shoes for those who are seriously going to Target Target during their initial pre-christmas sale. (I had this idea a year ago, that's how far ahead I am of these so called advertising "experts").</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br />Target could let those with Target running shoes on, first into their stores during their big sale. The comfort of the running shoes would probably induce those customers to do even more purchasing.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">It sometimes pains me to write such incredible stuff knowing this information is literally worth millions of dollars.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">sigh. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I'm starting to feel a bit of scorn and contempt at all the adertising industry people who think they don't need my services yet could obviously benefit from my intuition and experience. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I think I'll raise my consulting prices.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">By the way, the rest of the commercial is clever and well done, which makes the final shot that much more annoying, and scary.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-2120507138051063897?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-68191874746405710262011-11-10T00:27:00.000-08:002011-12-24T14:40:53.755-08:00Creepy Time on Jay Leno with both Barack Obama and Kelsey Grammar.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Jay Leno in my opinion has had three of the touchiest moments within the television talk show genre in just the past few weeks. The first two uncomfortable moments involved Barack Obama. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Jay congratulated Barack Obama on assassinating Osama Bin Laden without mentioning that just a very short time later virtually every Navy Seal that was involved in that assignment died in a helicopter crash.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Barack Obama seemed pleased with the Osama Bin Laden mission when I think the loss of the navy seals involved so soon afterwards should have been of even more importance. Sad to see our president shuffle off the navy seal deaths so easily while still being pleased by the assassination.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">During that same appearance, Barack Obama also seemed quite pleased that even though his approval rating was below 40%, it was still three times higher than congress. It was as if Obama was saying, I may suck at my job, but as long as congress sucks worse, I'm in the driver's seat for re-election.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Just now, Kelsey Grammar was on and told his pursuit of his latest wife. What was conveniently left out was that Kelsey was still married at that time!</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">If this had been a woman in the same situation as Kelsey, telling a story of how she pursued her latest husband even while she was still married to her previous husband, the audience would have probably booed her. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Kim Kardashian has been the butt of many jokes for divorcing after 72 days, and rightly so (she allegedly made 10 million dollars off of the publicity of getting married). Why does Kelsey Grammar get to romanticize his pursuit that was done while he was still married?</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I'm a Kelsey Grammar fan when it comes to the work he has done on television, perhaps that is why he gets to tell his story his way, even if it means leaving out significant details like pursuing his newest wife through an airport even while still married to his previous wife.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span></div><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-6819187474640571026?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-75245737060711983462011-11-08T13:31:00.000-08:002011-12-24T14:41:09.918-08:00Grounded for Life, I've never seen a sit com with so much yelling in it.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I don't understand the sit com Grounded for Life. I know it's not in production anymore, but it is in syndication and I can't understand how this show lasted as long as it did with all the yelling.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Just now, one of the kids climbs into the car and yells at his mom so loud he actually distorted the audio! </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">In generaly, Yelling is not that funny. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">If you want to learn the difference between great directing and acting, compare the brilliant way that shows like Everybody Loves Raymond and King of Queens got their anger on, versus how poorly Grounded for Life did it. I would have called the show "Grating for Life".</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I really try to avoid being mean on this blog but the director of the episodes that have yelling on the tv show Grounded for Life equals big time hack in my opinion. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I don't even know who the director is but if I were that person I would try once a week to find out where the masters are to this show and destroy them. sheesh.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-7524573706071198346?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-53896529248400304162011-10-23T15:32:00.000-07:002011-12-24T14:41:50.311-08:00Jennifer Lopez "My World" Fiat Commercial has a glaring error in it.<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><i><br /></i></b></span><br /><div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://2.gvt0.com/vi/778a2xvmvKI/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/778a2xvmvKI&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/778a2xvmvKI&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">I'm a huge Jennifer Lopez fan. Besides all of Jennifer Lopez's known talents, Lopez has a spectacular speaking voice. Yet it is that spectacular speaking voice that lends itself to a huge faux pas in Lopez's voice over for the Fiat "My World" commercial.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">A voice over mistake so embarrassingly obvious to me, yet I have not come across any bad publicity over the mistake. It's moments like this when I know I have a lot to offer as a commercials consultant to those too big too fail.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Before reading on, please view the youtube commercial for MY World and focus on the voice over to see if you can catch the mistake in Lopez's voice over. It's the kind of mistake that I would never have allowed in my own studio back when I was doing low budget projects for people who only had two nickels to rub together.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Yet, in the multi-million dollar ad campaign world, this voice over mistake was allowed to fly??? Nobody caught this voice over error by Jennifer Lopez, really? </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Jennifer Lopez Voice over transcript for My World to follow.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><blockquote style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><i>Here, this is my World. This place inspires me... to be tougher, to stay sharper...to think faster. They may be just streets to you, but to me, they're a playground. </i></span></blockquote><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><i><br /></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Did you spot the faux pas? If you appreciate the friendly, confiding tones of Jennifer Lopez in this My World voiceover, do you really want to suddenly be the bad guy, the outsider, the person not good enough to hang with Jennifer after she invited you into her world? I felt like I had ice cold gatorade dumped over my head, but in a bad way.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">"They may be just streets to </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b style="font-size: xx-large;">YOU... </b><span class="Apple-style-span" style="font-size: large;"><i>(you stupid, thoughtless, insensitive dullard who doesn't get it),</i> but to me, they're a playground.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: large;">Thanks, Jennifer, thanks for making me feel like I don't belong on the same planet as </span><span class="Apple-style-span" style="font-size: x-large;"><b>YOU.</b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: x-large;"><b><br /></b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">My Broken heart could have been spared if you had just used the word </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><span class="Apple-style-span" style="font-size: x-large;">SOME</span></b><span class="Apple-style-span" style="font-size: large;"> instead of </span></span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><span class="Apple-style-span" style="font-size: x-large;">YOU. </span><span class="Apple-style-span" style="font-size: large;"> </span></b></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><span class="Apple-style-span" style="font-size: large;"><br /></span></b></span></div><blockquote style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><i><span class="Apple-style-span" style="font-size: large;">Here, this is my World. This place inspires me... to be tougher, to stay sharper...to think faster. They may be just streets to </span></i><b><span class="Apple-style-span" style="font-size: x-large;">some</span></b><span class="Apple-style-span" style="font-size: large;">, but to me, they're </span><strike style="font-size: x-large;"><b>a</b></strike><span class="Apple-style-span" style="font-size: large;"> </span><b><span class="Apple-style-span" style="font-size: x-large;">my</span></b><span class="Apple-style-span" style="font-size: large;"> playground.</span></span></blockquote><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: large;">I find a lot to like about Jennifer Lopez's My World commercial for Fiat. The pacing, visuals, the sound mix, the way the music comes in at the end and lets the commercial fly high, however all of those good points just makes those two glaring voiceover errors even more off putting.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">AlexLOGIC would have caught these two glaring errors, but you have to contact AlexLOGIC, to get AlexLOGIC.</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"></span><br /><div style="font-family: Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></span></div><div style="font-family: Helvetica;"><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></span></div></div><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></span></div></div><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></span></div></div><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more</span></span></span></div></div><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques</span></span></span></div></div><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at</span></span></span></div></div></div><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><a href="http://www.superbowlconsulting.com/">Super Bowl Consulting</a></span></span></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-5389652924840030416?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-87772399865310904882011-10-20T23:27:00.000-07:002011-12-24T14:42:13.431-08:00Smart Car Big Big Big commercial, one of the worst commercials of 2011 according to AlexLOGIC.<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/JcAp1ogn79g/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/JcAp1ogn79g&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/JcAp1ogn79g&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">In my opinion, the big big big smart car is one seriously stupid commercial. Back in the 50's, subliminal advertising in which one frame of a product was inserted into a movie were outlawed.</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Repetitive advertising, in my opinion, is no different, and actually worse, than subliminal advertising.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: x-small;"> </span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: x-small;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">I'm offended any time I am exposed to a repetitive phrase, you should be to, if you have a brain, a soul, and don't want to be turned into an automoton. flip the switch when this loser of a commercial comes on unless you like being repetitively manipulated by stupid crap.</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-8777239986531090488?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com2tag:blogger.com,1999:blog-874011931339809679.post-53721274729511012822011-10-18T20:14:00.000-07:002011-12-24T14:42:29.110-08:00Old Navy goes Soft Porn with "Don't Jiggle it"... when you wiggle it.<div dir="ltr" style="text-align: left;" trbidi="on"><div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://3.gvt0.com/vi/9Af6dipkAfc/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/9Af6dipkAfc&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/9Af6dipkAfc&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Is this Old Navy commercial not the very depiction of a soft porn movie trailer?</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: Helvetica; font-size: large;"></span></span><br /><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></div><div><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></span></div></div><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></span></div></div><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></span></div></div><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more</span></span></span></div></div><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques</span></span></span></div></div><div style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at</span></span></span></div></div></div><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><a href="http://www.superbowlconsulting.com/">Super Bowl Consulting</a></span></span></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-5372127472951101282?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-76141765982807011762011-10-11T07:31:00.000-07:002011-12-24T14:42:47.934-08:00Alex LOGIC free storyline idea for the situation comedy industry.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Pregnant wife beats husband in marathon race, this is the kind of idea that Hollywood situation comedy or adult comedy writers will use in the near future that the rest of us might even want to create a betting pool as to how long before it makes it's way into a television comedy storyline<i style="font-weight: bold;">, </i></span><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://healthland.time.com/2011/10/11/was-it-a-bad-idea-for-a-very-pregnant-mom-to-run-the-chicago-marathon/">Pregnant women beats husband in a marathon run.</a></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">If we take a moment and analyze the situation, there are several reasons for the husband to finish with a slower time. Not seeing his wife up ahead is a good thing as it means she is still running in the race.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">If the husband had run a faster marathon time than his pregnant wife, he would have been vilified for thinking more about beating his pregnant wife than watching over her.</span></div><blockquote><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">I could see David Letterman having a field day with the husband if he had run a faster marathon time than his pregnant wife, asking questions such as...<i>"Did you time the pregnancy specifically to give you enough of an advantage so you could defeat your wife in this particular marathon"?</i></span></blockquote><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">One logical response to this storyline that adequately explains the situation is that his wife was already a faster marathoner than her husband because she regularly trained, so being pregnant just meant that her margin of victory was smaller.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Be easy on the guy, I bet seeing his wife disappear into the distance during the marathon made him the happiest husband on the planet, let's not ruin his moment.</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span></div><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-7614176598280701176?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-67872795218492164302011-09-27T20:59:00.000-07:002011-12-24T14:44:31.460-08:00Person of Interest series debut hits a home run in the ratings.<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-aeQJitaiSWc/ToKYumRx0sI/AAAAAAAAENY/7M0irrspMqY/s1600/Screen+shot+2011-09-27+at+8.44.15+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="http://4.bp.blogspot.com/-aeQJitaiSWc/ToKYumRx0sI/AAAAAAAAENY/7M0irrspMqY/s320/Screen+shot+2011-09-27+at+8.44.15+PM.png" width="320" /></a></div><div style="text-align: center;"><b><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://www.cbs.com/shows/person_of_interest/video/">CLICK HERE TO SEE VIDEO.</a></span></b></div><b><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></b><br /><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Following the strong lead in from the double dose of the <b>Big Bang Theory</b>, <b>Person of Interest</b> was able to hold onto that audience with a seductive beginning that took us from a successful man in bed with the woman he loved, to a homeless man on a subway about to get a whipping from some clean cut scum bags.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">I'm pretty sure that most people watching were rooting for the homeless man, and that's all it took to literally steal millions of channel surfers from the premiere of The office. I don't have the statistics in front of me but I wonder if this was one of the all time largest ratings theft coup in the history of television during the first week of a new season.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">Apparently <b>Person of Interest</b> rated much higher than <b>The Office</b>. I was sucked into <b>Person of Interest</b>, as were millions of others, even though I had planned to watch <b>The Office</b>. Sure seems a shame that Tuesday nights at 8pm is devoid of either a solid situation comedy or drama while Thursday nights has more than one channel worth checking out.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><b>The Office</b> may have been the biggest loser in the first week of the 2011 season. Switching <b>The Office</b> to Tuesday night at 8 pm could gain the millions back in audience share that has been lost, but it would be at the expense of ironically enough, "The Biggest Loser".</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;">And <b>Poppi Montgomery</b> on <b>Unforgettable</b> is the hottest red head I can recall in years, and she's intelligent as well, nice combo indeed.</span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-6787279521849216430?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-31349277005044821682011-09-06T23:14:00.000-07:002011-12-24T14:44:52.499-08:00Mike Royce signs with 20th Century Fox, the Fight to Save Men of a Certain Age will continue by facebook group.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Facebook Group <a href="http://www.facebook.com/fighttosavemenofacertainagefromcancellation"><b>"Fight to Save Men of a Certain Age from Cancellation"</b></a> will go on even though <a href="http://www.hollywoodreporter.com/live-feed/mike-royce-inks-deal-20th-231850"><b>Mike Royce has signed with 20th Century Fox to produce new shows and assist in ongoing 20th Century Fox shows.</b></a></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">What must not be lost sight of is just how different Men of a Certain Age is/was from almost any other television sit-com/drama out there. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><i><b>Unlike Everybody Loves Raymond</b> (possibly the most popular sit com ever produced), there is no laugh track on Men of a Certain Age.</i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><i><br /></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><i><b>Unlike Modern Family</b> (another favorite of mine), the pacing on Men of a Certain Age is more realistic, less caffeinated.</i> </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>If Men of a Certain Age dies after only two seasons</b>, it means we the baby boomer generation are left with the following...</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><blockquote style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Reality TV shows, cop shows, forensic shows, detective shows, autopsy shows, lawyer shows, laugh track sit-coms, fast paced sit-coms, action, vampire, futuristic and news shows.</span> </blockquote><blockquote style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Or, to put it another way, <b>if Men of a Perfect Age is permanently canceled,</b> we baby boomers are left with shows about guns, law breakers, law enforcement, car chases, drug running, kidnapping, murder, vampires, science fiction, Reality TV focusing on socially retarded behavior and/or "beating out" a bunch of other contestants through any means and all means available, shows about culling the herd while never maximizing the value of the herd.</span></blockquote><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>I hope Mr. Royce realizes the profound role he is playing in the future of television for baby boomers.</b> If Mr. Royce truly walks away from Men of a Certain Age and doesn't even look back once more to see if it can be uncanceled, he could become just another example of someone who gave up his power to put on a suit and become what the non creative suits said he should be.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>I hope Mr. Royce realizes that all he had to do was take over the SYNDICATION of Men of a Certain Age and use that income to keep producing NEW MOACA shows.</b> Mr. Royce was so close to creating a new paradigm but now I fear he has given in to the same wolves that spit on the american people with their crap programming that is always in pursuit of higher ratings, NO MATTER WHAT THE RATINGS already are!</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>It's a bullshit ratings game played by bullshitting bean counters in suits who like to make others sweat no matter how successful and talented they are</b>, and I hope Mr. Royce does not completely fall for this trap when he was so close to developing a successful syndication business model for future producers of his esteem.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-3134927700504482168?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-16885191137880518532011-09-05T12:26:00.000-07:002011-12-24T14:46:57.764-08:00Should Men of a Certain Age visit conventions such as Gen-Con?<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Shows like Sons of Anarchy increase their popularity when their cast members attend conventions such as Comic-con. However a show like Men of a Certain Age can't very well attend comic-con, unless the three leads are there to get an autograph from Captain America.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">However a show like Men of a Certain Age could attend <a href="http://community.gencon.com/">Gen-Con</a></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">, the largest boardgame convention in the United States.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"> <embed allowfullscreen="true" allowscriptaccess="always" background="#333333" flashvars="si=254&&contentValue=50102695&shareUrl=http://www.cbsnews.com/video/watch/?id=7361550n" height="240" salign="lt" scale="noscale" src="http://cnettv.cnet.com/av/video/cbsnews/atlantis2/cbsnews_player_embed.swf" type="application/x-shockwave-flash" width="360"></embed> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"> </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Scott Bakula's character, Terry Elliot, might do well at the <a href="http://www.rtconvention.com/">Romance Convention</a>. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">In Las Vegas, a prominent consultant suggests <a href="http://www.lasvegassun.com/news/2011/aug/10/las-vegas-advisor/">bringing back the "Baby Boomer"</a></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"> to Vegas. Meanwhile, <a href="http://www.575magazine.com/local/0211/babyboomersexpo.html">Baby Boomer conventions</a> appear to be in their infancy (har har).</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">It appears to me that baby boomer generation marketing is being marginalized in both the real world and on television as well. Baby boomer conventions are not in vogue, yet.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">The lack of baby boomer conventions results in tremendous shows like Men of a Certain Age not getting the word of the mouth that shows like Sons of Anarchy and Game of Thrones get by having their cast members attend the comic-con convention.</span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span><br /><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><a href="http://www.facebook.com/fighttosavemenofacertainagefromcancellation">Fight to Save Men of a Certain Age from Cancellation by clicking this link and liking us on facebook.</a></span><br /><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-1688519113788051853?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-81889891350296546782011-09-01T11:49:00.000-07:002011-12-24T14:47:29.923-08:00Can Men of a Certain Age be Saved by either TVLAND or the Hallmark Channel?<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-size: 130%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"></span></span><br /><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: 130%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b>Both TVLAND</b> and <b>The Hallmark Channel </b>offer compelling options that could save <b>Men of a Certain Age </b>from permanent cancellation at TNT.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: 130%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b></b></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: 130%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><br /></b></span></span></span><br /><span class="Apple-style-span" style="font-size: 130%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b>TVLAND</b> already airs <b>Everybody Loves Raymond</b> episodes close to 200 times a month, wowzer. TVLAND has been able to use Everybody Loves Raymond's success to help launch their own original sit com programming such as <b>Hot in Cleveland</b>, <b>Retired at 35</b>, and <b>Unhappily Married</b>.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: 130%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: 130%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><br /></span></span></span><br /><span class="Apple-style-span" style="font-size: 130%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';">TVLAND has a proclivity for re-running their own original programming over and over and over. TVLAND then use this re-broadcasting of the same original programming to help amp up the total viewership of their new shows. Additionally, TVLAND runs a LOT of promos on,<b> Everybody Loves Raymond.</b></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: 130%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: 130%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><br /></span></span></span><br /><span class="Apple-style-span" style="font-size: 130%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';">It also didn't hurt that the first year promo's of Hot in Cleveland were very mediocre, so when year two of H.I.C. improved in quality, so did the promo's. This enabled Hot in Cleveland to be trumpeted as the fastest growing and successful original programming sit com on television.</span></span></span></div><br /><div><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: 130%;"></span><br /><div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: 130%;">Ray Romano of Everybody Loves Raymond has also appeared on TVLAND's annual TVLAND awards show. <b>Ray Romano has been a boon to TVLAND.</b></span></div><div><div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"></span><br /><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><b><br /></b></span></span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><b>TVLAND now has an opportunity to both help themselves and Men of a Certain Age.</b> The 22 episodes of MOACA that are already produced by TNT would fit perfectly as a one month rotation for TVLAND. The episodes need to run in order and TVLAND would be able to run the show often enough to make it something fans of Ray Romano would look forward to on a nightly and weekend basis. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><br /></span></span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">Every night I would put MOACA at 8PM (It's a one hour program). I would then put the standard 2 hours of Everybody Loves Raymond right afterwards from 9pm to 11pm. At 11PM I would rebroadcast the same MOACA from 8PM.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><br /></span></span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">On weekends TVLAND could show a 3 hour block of MOACA on both Saturday and Sunday. This would enable fans too busy during the week to see six consecutive MOACA shows over the same weekend. This would help take the pressure off of TVLAND to keep rerunning their own original programming over and over and over and over and over and over and over and over and over and over, again and again.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><br /></span></span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">If TVLAND could not afford TNT's licensing arrangement, TNT should consider buying the 8PM and 11PM one hour time slots directly from TVLAND and broadcasting MOACA while filling in the commercial time themselves. Ray Romano could do some funny promos where he talks about people watching his new show <b>"Men of a Certain Age"</b> (then whispers, <i>"but I'm the only one from ELR in the new show"</i>), intercut with sound bites from Everybody Loves Raymond, like his brother Robert saying, "It's always about you, Ray".</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><b><br /></b></span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><b>If TVLAND decides to play hardball, HallMark represents another exciting opportunity for Men of a Certain Age and TNT.</b> Hallmark is presently running Frasier TEN TIMES everyday! In essence, Hallmark is following the "show all the shows in one month motiff" with Frasier that TVLAND is doing with Everybody Loves Raymond.</span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><br /></span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">Just like TVLAND, Hallmark has put Frasier on in a three hour prime time block, plus additional shows in the morning as well.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><br /></span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">Putting MOACA directly in front of Frasier and rerunning that same MOACA episode right after Frasier could do wonders for HallMark's primetime programming as it would allow them to cut Frasier down to two hours from three hours.</span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><br /></span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">(edit note - September 5, 2011, 9:30PM) Upon additional research, I have found people posting on both HallMark and TVLAND discussion pages saying they are sick and tired of all the promo's for TVLAND's Hot in Cleveland and for playing Frasier so many times every day on HallMark.)</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><br /></span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">If I were TVLAND, I would be kind of freaking out that a Ray Romano produced show could end up on a competing channel and possibly become a strong lead in for Frasier, while also giving HALLMARK a way to prevent oversaturating Frasier by reducing the hours they play of Frasier from 3 hours every night to 2.</span></span></div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"></span><br /><div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><b></b></span></span><br /><blockquote style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"><b>Why is it important that a show like Men of a Certain Age not be permanently cancelled? Men of a Certain Age is a show about people "figuring it out", rather than a show about intrusive people capturing, condemning, conniving, convincing, confiscating, chasing, or cheating others so they themselves can "win".</b></span></span></blockquote></div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"></span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"></span><br /><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">Please like the Facebook page <a href="http://www.facebook.com/pages/Fight-to-Save-Men-of-a-Certain-Age-from-Cancellation/203620023034811">Fight to Save Men of a Certain Age from Cancellation.</a></span></span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><br /></span></span><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><div style="font-style: italic; font-weight: bold; text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div></span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b style="font-style: italic;"><div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b style="font-style: italic;"><br /></b></span></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</b></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div></div></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-8188989135029654678?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com2tag:blogger.com,1999:blog-874011931339809679.post-2288841433175810812011-08-28T14:57:00.000-07:002011-12-24T14:48:05.442-08:00How I would Save Men of a Certain Age from Permanent Cancellation.<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"></span><br /><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: 130%;">Saving Men of a Certain Age from permanent cancellation is possible.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: 130%;">If TNT did the following, they could probably Save Men of a Certain Age.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">1. Immediately license rebroadcast rights to TVLAND. TVLAND tends to overplay their existing programming and because they already broadcast EveryBody Loves Raymond every night of the week for multiple hours, Men of a Certain Age would fit nicely both before and after Everybody Loves Raymond.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">The 22 Men of a Certain Age episodes already produced would slot perfectly Monday through Friday on TVLAND, resulting in each show being broadcast one day every month, (a double run on the evening that it is broadcast). Amazingly, TVLAND manages to show almost all of the 210 EveryBody Loves Raymond episodes once a month so the two shows would match up nicely.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">I would also consider running 2 three hours blocks, one on Saturday, and one on Sunday, again basically equally one weekend run of the 22 shows once every month.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">2. I would cut the promotions budget for Men of a Certain Age IN HALF as a good will gesture towards TNT for approving a third season. I would then focus more heavily on social media advertising, including the Everybody Loves Raymond facebook page and Men of a Certain Age page as well.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">I would partner Men of a Certain Age website with other websites that match up well, (such as Everybody Loves Raymond and a few others) and advertise on their sites. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">3. I would have Ray Romano do his own brand of stand up comedy advertising on facebook, explaining why his show can't be promo'd in a 30 second television spot so he's now been banished to facebook advertising.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">4. I would challenge facebook fans of <a href="http://www.facebook.com/SaveMenOfACertainAge">Save Men of a Certain Age,</a> <a href="http://www.facebook.com/MenOfACertainAge?ref=ts">Men of a Certain Age,</a> and <a href="http://www.facebook.com/pages/Everybody-Loves-Raymond/104029342967198?ref=ts">Everybody Loves Raymond</a> to PRE-ORDER DVD's of Men of a Certain Age, NOW (pronounced like Meow). I would state the amount of orders needed and show a daily tally of orders towards that goal.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">5. I would ADD as a DVD extra, inclusion of how the facebook movement helped Save Men of a Certain Age. This would probably hook existing fans for additional seasons as well.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">6. I would continue to give Royce and Romano creative license.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">7. When Season Three was in production, I would see if TVLAND would be interested in premiering the season three shows. If so, I would ask that they run some spots promoting that season three will premiere on their channel.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">I would also consider re-selling the TNT programming time slots reserved for Men of a Certain Age knowing that TVLAND will both promote and play the crap out of the show thereby ensuring a large enough following whether or not TNT runs the show on their own channel.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;">(Article update: August 29, 2011 00:14 AM) <a href="http://www.thefutoncritic.com/news/2011/08/22/eliot-goldberg-joins-cmt-as-senior-vice-president-development-and-programming-198201/20110822cmt01/">TVLAND senior executive responsible for 3 new TVLAND shows left TVLAND for CMT on August 22, 2011</a>. One wonders if the new executive at TVLAND might want to explore putting MOACA on TVLAND.)</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: 130%;"></span></span></div><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: 17px; line-height: 19px;">(Article update, September 1, 12:56 PM, Please like the Facebook page <a href="http://www.facebook.com/pages/Fight-to-Save-Men-of-a-Certain-Age-from-Cancellation/203620023034811" style="color: #cc0000;">Fight to Save Men of a Certain Age from Cancellation.</a>)</span><div><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: medium;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: medium;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span></span><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-228884143317581081?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-60684671425491482232011-08-22T22:43:00.000-07:002011-08-22T22:56:15.919-07:00Three Alternate Marketing Strategies to Save Men of a Certain Age<div style="text-align: justify;">
<br /></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family:'trebuchet ms';font-size:130%;"><a href="http://www.facebook.com/SaveMenOfACertainAge?ref=ts">Save "Men of a Certain Age".</a></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family:'trebuchet ms';font-size:130%;">
<br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:130%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';">I found this article that was on the exact same wavelength that Alex LOGIC is on. Put guns in every scene, change the name of the show from Men of a Certain Age to </span><span class="Apple-style-span" style=" ;font-family:'trebuchet ms';">Men on a Rampage, or Men of a Certain Shotgun caliber, or Men of a Certain Rage.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family:'trebuchet ms';font-size:130%;">
<br /></span></div><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large; "><a href="http://nymag.com/daily/entertainment/2011/07/three_marketing_strategies_to.html">Three Alternate Marketing Strategies to Save Men of a Certain Age</a></span><div><span class="Apple-style-span" style="font-family:'trebuchet ms';font-size:130%;">
<br /></span><div><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:medium;"><i><span class="Apple-style-span" style="color:#3333FF;"><a href="http://changeinterms.com/pdfs/Chase-BEWARE-Squeezing-Existing-Customers-HARD_ElectronicVer3.pdf">Please Download the Chase Bank Protest Flyer for FREE, and then all that needs to be done is just give a few copies out, it is really that simple.</a></span></i></span></span></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-6068467142549148223?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-26610256810583263042011-07-22T07:50:00.000-07:002011-12-24T14:46:26.121-08:00My Letter to TNT over the cancellation of Men of a Certain Age.<div dir="ltr" style="text-align: left;" trbidi="on"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i><br /><div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></b></i><br /><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important; text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">(quick update - Wednesday, Aug 10, 2011, 1:25am) Episode 209 from Men of Certain Age never appeared on my local cable tv provider's on demand feed. Even though I left a message with TNT, they were apparently too busy to upload the episode. <a href="http://www.vureel.com/video/29420/Men-of-a-Certain-Age-S02E09-"> I did find episode 209 of Men of a Certain Age elsewhere.</a></span></span></span></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i></div></div></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important; text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span></span></span></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i></div></div></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important; text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Dear Turner Network Television executive offices,</span></span></span></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i></div></div></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important; text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span></span></span></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i></div></div></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important; text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">I just want to point out that it is ridiculous to compare ratings between television shows that feature guns and car chases, and those that do not. I find it the height of hypocrisy for Ted Turner, one of the most prominent champions of liberal political causes in the world, to bury a show that didn't have guns and car chases (Men of a Certain Age) so that <b>ANOTHER show with car chases and guns</b> can be added to their schedule.</span></span></span></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i></div></div></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Turner politically advocates funding for the disenfranchised in the United States yet forces the programming on his own channel to stand completely on its own. It's as if Turner is saying, "If it's somebody else's money, lets spend it all, but if it's on my network, a non violent show better get as good a rating as my gun shows and car chase shows or off it goes. This scenario is next to impossible since shows with guns and violence will usually draw a bigger crowd.</span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Can you name an "A" actor that does not use a gun? It's virtually impossible to be an A list actor nowadays without using a gun. I supposed Tom Hanks and Julia Roberts might fit that list, but for the most part, if you want to be an "A" actor, you'll use a gun, just ask Angelia Jolie and Brad Pitt.</span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">How come the liberal political television executive hacks send their children to private schools but on their own networks they don't allow shows without guns and car chases to exist? Isn't that a double standard? </span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span><b></b></span></span></span></span></b></i></span></span></b></i><br /><blockquote><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><b>I</b></span></span><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important; text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><b> want my own children to have the best, but on my own network I'll dish up guns and violence and force quality shows to get the same ratings as my guns and violence shows.</b></span></span></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i></div></div></blockquote><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important; text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><b></b></span></span></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i></div></div></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i><br /><div style="display: inline !important; text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Ray Romano was involved in the most important sit com of all time, <b>Everybody Loves Raymond.</b> If TNT's car chase and gun loving television shows don't create enough of a profit margin to allow shows like <b>Men of a Certain Age</b> to continue, <b>YOU</b>, <b>Turner Network Television,</b> are to blame.</span></span></span></span></span></b></i></span></span></b></i></span></span></span></b></i></span></span></b></i></div></div></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Fox Television supported America's Most Wanted for 23 years even though it was a money losing show, yet on the liberal side of the media, shows without guns get axed for more car chase gun toting shows.</span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-style: normal;">Please uncancel Men of a Certain Age.</span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><a href="http://www.facebook.com/fighttosavemenofacertainagefromcancellation" target="_blank">(please sign up for "Fight to Save Men of a Certain Age from Cancellation" on Facebook)</a></span></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><a href="http://forums.tnt.tv/jive/tnt/thread.jspa?threadID=65541&tstart=0">May I also suggest going to the TNT forums for Men of a Certain Age and posting there as well.</a></span></span></span></span></b></i></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></b></i></span></span></b></i><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"></span></span></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-weight: normal;"></span></span></span></b></i></span></span></b></i></div><div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i></div></div><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-2661025681058326304?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-23620983705837510142011-06-20T01:22:00.000-07:002011-06-20T07:57:31.677-07:00Miss America Beauty Pageant live public voting needs tweaking to help prevent voting fraud.<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">The advice I am giving in this article is very valuable and applies to all public voting tabulations done by live television. In my opinion there are at least two Miss America public voting improprieties that should be address.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span></span></span></div><blockquote><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">1. When the public votes to help to determine the top ten contestants they may be voting based on loyalty, and not who they like the most. The voting public may like their own state's candidate best simply because they are from the same state.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">2. Not only does the public vote based on loyalty, in the case of Miss America, the public may also call in and vote a LOW SCORE for opposing beauty contestants from other states. </span></span></span></div></blockquote><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal; "><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Here is one solution: Clever mathematical algorithms could be designed that disqualify some of the scores that are "too low" or "too high". While someone may legitimately believe that a contestant was a "ten", the reality was that most contestants overall scored between a 5 and a 7.6 in the swimsuit competition.</span></span></span></div></span></span></b></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><blockquote>While it is obvious that people were voting zero's for opposing contestants as scores ranging from 5 to 7.6 would clearly indicate, there is one more thing that the Miss America contest could do to INSTANTLY make the public vote literally 10 times more honest, and accurate.</blockquote> That idea I shall save for a rainy day just in case the Miss America Pageant would like to hire Alex LOGIC as a consultant.</span></span></span></div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-2362098370583751014?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-54943508159064960632011-06-17T12:07:00.000-07:002011-12-23T20:53:01.238-08:00It's not a private conversation if you're in public talking on a cell phone.<div dir="ltr" style="text-align: left;" trbidi="on"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i><br /><div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><object height="300" width="360"><param name="movie" value="http://www.youtube.com/v/Huw3RvaACvI?version=3&hl=en_US&rel=0"><param name="allowFullScreen" value="true"><param></object></span></span></b></i></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i></span></span></b></i><br /><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">lol, I guess the video was taken down. Basically a woman is videotaped having a row with the train personnel.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">To the upset woman on a train, It's not a private conversation if you're in public talking on a cell phone. The comment she made "Excuse me, I'm a well educated person", sent chills down my spine. In my opinion referring to ones education or what family one comes from as a first line of response is a sign of an over the top narcissist.</span></div></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></span></span></b></i><br /><br /><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-5494350815906496063?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-74285312154691121902011-06-09T21:33:00.000-07:002011-12-23T21:21:31.243-08:00Audi Certified Pre-Owned TV Commercial is well written, edited, acted, directed, and produced, but Alex LOGIC thinks something does not add up.<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><i></i></b></span><br /><div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></i></b></span><br /><div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></span></span></b></i></i></b></span></div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span"><i style="font-size: medium; font-style: italic; font-weight: bold;"><b></b></i></span></span></span><br /><div style="font-size: medium; font-style: italic; font-weight: bold;"></div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span"><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div><i style="font-size: medium; font-style: italic; font-weight: bold;"><b></b></i><div style="font-size: medium; font-style: italic; font-weight: bold;"></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div><i style="font-size: medium; font-style: italic; font-weight: bold;"><b></b></i><div style="font-size: medium; font-style: italic; font-weight: bold;"></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div><i style="font-size: medium; font-style: italic; font-weight: bold;"><b></b></i><div style="font-size: medium; font-style: italic; font-weight: bold;"></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div><i style="font-size: medium; font-style: italic; font-weight: bold;"><b></b></i><div style="font-size: medium; font-style: italic; font-weight: bold;"></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div><i style="font-size: medium; font-style: italic; font-weight: bold;"><b></b></i><div style="font-size: medium; font-style: italic; font-weight: bold;"></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div><i style="font-size: medium; font-style: italic; font-weight: bold;"><b></b></i><div style="font-size: medium; font-style: italic; font-weight: bold;"></div><div style="font-size: medium; font-style: italic; font-weight: bold; text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Watch these two audi pre-owned commercials and see if you agree that they are well made, entertaining and memorable commercials.</span></span></span></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><object height="235" width="360"><param name="movie" value="http://www.youtube.com/v/lkaJfbbHgM0?version=3&hl=en_US&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/lkaJfbbHgM0?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="360" height="235" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></span></b></i></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div><i style="font-size: medium; font-style: italic; font-weight: bold;"><b></b></i><div style="font-size: medium; font-style: italic; font-weight: bold;"></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div><i style="font-size: medium; font-style: italic; font-weight: bold;"><b></b></i><div style="font-size: medium; font-style: italic; font-weight: bold;"></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div><i style="font-size: medium; font-style: italic; font-weight: bold;"><b></b></i><div style="font-size: medium; font-style: italic; font-weight: bold;"></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><br /></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><object height="235" width="360"><param name="movie" value="http://www.youtube.com/v/SlafqtCBH4U?version=3&hl=en_US&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/SlafqtCBH4U?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="360" height="235" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></span></b></i></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></div><i style="font-size: medium; font-style: italic; font-weight: bold;"><b></b></i><div style="font-size: medium; font-style: italic; font-weight: bold;"></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><br /></div><div style="font-size: medium; font-style: italic; font-weight: bold; text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Several years ago I had two experiences within the same week in which I thought I was notifying the driver about a possible car defect. Both times I was told they did not care because they were returning the car in the very near future.</span></span></span></div><div style="font-size: medium; font-style: italic; font-weight: bold; text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"></span></span></span><br /><blockquote><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><b><i>Just who is the person in real life who is watching over the shoulder of the first Audi Driver to make sure the car is returned in great shape? </i></b></span></span></span></blockquote><blockquote><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><b><i>If we are to believe pre-owned Audi Cars receive a magical make-over before they are re-sold, then why not show that in the commercial instead?</i></b></span></span></span></blockquote></div></span></span></span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><div style="display: inline !important; text-align: justify;"><div style="display: inline !important;"><div style="display: inline !important; text-align: justify;"><div style="display: inline !important;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;"></span></span></span></b></i></i></b></span></div><div><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></i></b></span></span></span></span></b></i></i></b></span><br /><div style="display: inline !important; text-align: justify;"><div style="display: inline !important;"><div style="display: inline !important; text-align: justify;"><div style="display: inline !important;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;"><br /></span></span></span></b></i></i></b></span></span></span></b></i></i></b></span></span></span></span></b></i></i></b></span></div></div></div></div><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></i></b></span></span></span></span></b></i></i></b></span></div></div></div></div></span></span></b></i></i></b></span><br /><div style="font-family: 'trebuchet ms'; text-align: left;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></i></b><br /><div style="display: inline !important; text-align: justify;"><div style="display: inline !important;"><div style="display: inline !important; text-align: justify;"><div style="display: inline !important;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;">The original owner will never meet the future owner, and therefore won't have that friendly "nudge" from the future owner to do the right thing when it comes to car maintenance.</span></span></span></b></i></i></b></span></span></span></b></i></i></b></div></div></div></div><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></i></b></div><div style="font-family: 'trebuchet ms'; text-align: left;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;"><br /></span></span></span></b></i></i></b></span></div><div style="font-family: 'trebuchet ms'; text-align: left;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;">The pre-owned commercials that Audi made probably tested well with market research audiences, but what is portrayed in both pre-owned Audi commercials actually has NOTHING to do with reality.</span></span></span></b></i></i></b></span></div></div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span"></span></span></span><br /><div style="text-align: justify;"><div style="display: inline !important;"><div style="font-size: medium; font-style: italic; font-weight: bold;"></div></div><div style="font-size: medium; font-style: italic; font-weight: bold;"></div></div><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span"><div style="font-size: medium; font-style: italic; font-weight: bold; text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i></i></b></span><br /><div style="display: inline !important;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></i></b></span><br /><div style="display: inline !important; text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;"><br /></span></span></span></b></i></i></b></span></div></div></div><div style="font-size: medium; font-style: italic; font-weight: bold; text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i></i></b></span><br /><div style="display: inline !important;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></i></b></span><br /><div style="display: inline !important; text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;">Some people may just giggle at how engaging and fun these two Audi pre-owned commercials are. Maybe Audi car owners who watch these commercials may even feel more compelled to take good care of their own Audi because of these commercials, and that is a good thing.</span></span></span></b></i></i></b></span></div></div></div><div style="font-size: medium; font-style: italic; font-weight: bold; text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i></i></b></span><br /><div style="display: inline !important;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i></i></b></span><br /><div style="display: inline !important; text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><b><i><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;"><br /></span></span></span></b></i></i></b></span></div></div></div><div style="font-size: medium; font-style: italic; font-weight: bold; text-align: justify;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;">However, these two Audi Commercials are quite adept at taking fantasy (the meeting of the future owner with the first owner) and making it seem plausible. Deceiving future Audi pre-owned car owners into believing that somehow there is a magic force out there that makes the original Audi owner more responsible is somewhat pretentious. </span><br /><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;"><br /></span><br /><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;">Maybe selling fake sizzle may make these commercials a success, but not in AlexLOGIC's book.</span></div><div style="font-size: medium; font-style: italic; font-weight: bold;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i></div><b><i>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</i></b></span></span><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-style: italic; font-weight: bold;"><span class="Apple-style-span" style="font-size: small;"></span></span><div style="font-style: italic; font-weight: bold;"></div><div style="font-style: italic; font-weight: bold;"><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></span></div><br /><div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-7428531215469112190?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-13890016011338378842011-05-23T04:20:00.000-07:002011-05-23T05:06:55.161-07:00What is behind the axing of decent television sit com shows like Paul Reiser?<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">I generally don't like sit coms. I don't like that sit coms are supposed to generate a laugh every 10 to 15 seconds. I don't like too much canned laughter. I don't like witty, dim-witted one liners that if said in real life would end a friendship, yet occur every minute on a sit com.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">And yet, I prefer sit coms to shows that care more about how people were murdered, then when that person was alive. I also prefer sit coms to shows that have guns, or car chases. I also like sit coms more than news because the news purposely avoids issues that would energize those in the middle politically.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">I don't like reality television because it gives way too much self importance to people who are being paid not to work while fretting over the most trivial issues.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;">There is something going on with sitcoms that I find intriguing. I think there have been a lot of decent cancelled sit coms in the past few years that have been summarily cancelled due to low ratings, and more importantly, panic and desperation from the networks.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;">Did you know the two greatest sit coms of all time, Seinfeld and Everybody Loves Raymond, were both almost cancelled due to low ratings after their first season? Paul Reiser's new sit com was recently cancelled AFTER TWO EPISODES!</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;">It seems that shows with less violent, good guy types get the quick axe from the Networks. Paul Reiser, Gary Unmarried, Outsourced, probably had the nicest casts, were fun to watch, and were summarily axed well before their time.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;">I think the cable networks have spent so much time trying to compete with the networks that they are missing an excellent opportunity to raid cancelled network shows.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><a href="http://www.salon.com/entertainment/tv/feature/2011/03/23/the_paul_reiser_show/index.html">Apparently, sit coms with nice guy middle aged white men as leads or co leads just don't click with the twitter crowd, and that apparently is what is driving the networks</a>'</span><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal; "><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><a href="http://www.salon.com/entertainment/tv/feature/2011/03/23/the_paul_reiser_show/index.html"> decision making.</a></span></div></span></span></b></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;">Which makes me wonder about payroll for the actors. I'm guessing that Paul Reiser must have been pulling down a million dollars an episode. If Reiser's ratings were so low that the show had to be pulled after two episodes, was Reiser's salary a factor in dumping the show so soon?</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;">If I were Reiser, and NBC offered me a sit com with a guarantee of 13 episodes, and 100,000 dollar salary per episode, or a one million dollar a show salary, and no guarantee, I would take the 100,000 dollars an episode and try to build my show.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;">Really poor ratings means the networks have to charge less money to their advertisers, and so even saving 900,000 dollars per episode may not make a dent versus what the networks could charge per episode if the shows ratings were higher.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;">But there is a bigger issue here. Maybe it's ok to have a low rated television show that has potential to pick up steam specifically because that show could be used to offer advertisers "make goods", and to possibly lure new advertisers who can't afford to be on a hit show, but could afford to be on a lower rated show.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;">I'd rather have a show with low ratings and potential, and use those early on lower ratings to pull in new advertisers and appease unhappy ones as well, then simply focus on the ultra highest ratings for each and every show. At some point, if the show is pleasant and entertaining to watch, it will eventually find an audience.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;">Otherwise, expect more reality tv shows with trashy people gaining more traction as the networks continue their addiction to the worst demographic for knowing good programming when they see it, and ironically, who also have the least spendable cash.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;">But then again, it's not the amount of cash that youth spend that interests the networks, it's the debt they can create within our youth so that our banking interests can feed off of our youth's debt for the rest of their lives.</span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div><div><br /></div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-1389001601133837884?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-16341196779441977612011-05-19T14:57:00.001-07:002011-05-21T22:29:21.709-07:00World's most famous extra, Jesse Heiman, featured in Metro PCS commercial as Billy the Intern.<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><iframe width="360" height="235" src="http://www.youtube.com/embed/RVGrNUyvPKY?rel=0" frameborder="0" allowfullscreen=""></iframe></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style=" font-weight: normal; font-size:large;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Props to Jesse Heiman, the reigning "most famous extra on the planet". After being noticed for being in a lot of movies as a background extra and then some, a "fan" put together a demo reel of Jesse's exploits and put it on youtube. Jesse became a celebrity as a result of that demo video.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div></span></span></b></i></span></div></span></span></b></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Most recently Jesse appeared on the Tonight Show with Jay Leno. Jesse's fame has grown and now he's a featured extra on the "Billy the Intern" Metro PCS commercial. In this commercial, Billy is the one who ends up upside down. I hope they paid you well, Jesse.</span></span></span></div></span></span></b></i></span></div></span></span></b></i></span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-1634119677944197761?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-71667583308222113792011-05-14T17:03:00.000-07:002011-05-14T17:15:08.596-07:00Cutest 2011 commercial on television, Susie's lemonade Stand Small Business Verizon Commercial.<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><iframe width="360" height="235" src="http://www.youtube.com/embed/MUcpCB7Wls8?rel=0" frameborder="0" allowfullscreen=""></iframe></span></span></b></i></div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Alex LOGIC commends the makers of Verizon's small business commercial, Susie's Lemoade Stand, for getting ALL of the video technical aspects perfect. The editing, sound mix, sound clarity of voice within the sound mix, the acting / directing, the casting, cinematography, all perfect.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">The only thing I <b>partially</b> disagree with in the ad is the ending slogan, </span>"The small business with the best technology, rules". <span class="Apple-style-span" style="font-style: normal;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Maybe Verizon should make a one minute version of this ad and intercut "Jack's lemonade stand". Jack does everything that Susie does, but does not have the same success as Susie because his product is awful. (picture the three executives spitting out his drink).</span></span></span> </div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div><div><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal; "><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i></span></div></span></span></b></i><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-7166758330822211379?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-6540725903770208682011-05-10T22:30:00.000-07:002011-06-07T22:43:30.041-07:002012 Honda Civic Zombie commercial, kind of bad timing considering the nuclear reactor meltdowns, no?<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><iframe width="360" height="235" src="http://www.youtube.com/embed/ubN8g-XcWKw?rel=0" frameborder="0" allowfullscreen=""></iframe></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;">Sometimes I wonder if my previous article will contain my last good consulting idea. but then the 2012 Honda Civic Zombie commercial comes along and I realize that after 150 Alex LOGIC consulting articles, the skies the limit when it comes to those who can still benefit from my consulting ideas.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;">The Honda Zombie commercial seems inappropriately timed to me. When I see Honda Zombies luxuriating in their Honda cars, I easily connect those zombies to the Japanese nuclear power plant meltdowns. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;">Nuclear plant meltdowns that are still being problem solved at this very moment.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><blockquote><i><b>I question the wisdom of Honda using zombies in their commercials when The Zombie Handbook for Dummies clearly states that zombies can be spawned from the aftermath of nuclear energy radioactive spills.</b></i></blockquote></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;">If Honda wanted to use zombies so badly, maybe the zombies should have been driving the competition's car, and not Honda's car.</span></span></span></div></span></span></b></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><blockquote><b>Or, maybe it's just not the right time for zombies and Japanese cars, no matter what car the zombie is driving.</b></blockquote></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Although now that I think about it, the zombies punch dubbing each other might make a real funny volkswagen commercial.</span></span></span></span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-654072590377020868?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-76143392220547591622011-05-09T13:59:00.001-07:002011-05-10T02:57:48.154-07:00Hyundai Assurance Commercial, a good idea that is well written and beautifully voiced over by Jeff Bridges.<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-weight: normal;">Awesome win by Hyundai with their new Assurance Commercial starring Jeff Bridges. It's well written, a great idea, and Jeff Bridges does a fantastic job with the voice over, hitting all the nuances so softly they have even more impact.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-weight: normal;"><iframe width="360" height="235" src="http://www.youtube.com/embed/bgBe0KnJgXQ?rel=0" frameborder="0" allowfullscreen=""></iframe></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">The consumer advocate in me does have one question however. Hyundai promises a certain value on a Hyundai trade in, but to get that trade in value, one must buy another Hyundai, no? </span><b><span class="Apple-style-span" style="font-size: large;">Will Hyundai actually pay an assured amount in cash back if no new Hyundai car is purchased? </span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: large;">(<b>Alex LOGIC Alert</b>, below is the type of ingenuity you can expect from Alex LOGIC consulting services)</span></span><blockquote><span class="Apple-style-span" style="font-size: large;">Imagine the power of Jeff Bridge's voice saying in his laid back and ultra effective manner, ...</span><i><span class="Apple-style-span" style="font-size: large;">"Cash back when you trade in your used Hyundai car even if you don't purchase another Hyundai". (<span class="Apple-style-span" style="font-weight: normal;">the cash back amount does not have to be as much as the assurance value given on a trade in for a new Hyundai and the cash back could be limited to a certain age range for Hyundai cars, or not.)</span></span></i></blockquote><i></i></b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; "><i><b><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">And then there is the possible issue of Hyundai not offering as much of a price discount on a new Hyundai to a customer trading in a used Hyundai with the assurance trade in value, versus a first time Hyundai car buyer. Just sayin.</span></span></span></div></b></i></span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-7614339222054759162?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-9612842338957163472011-05-08T14:51:00.000-07:002011-05-10T03:20:30.285-07:00MTV CEO NOT FIRED for airing Audrina, Made, and Mobster's Wives after historically devastating Tornados, but for disliking a show about all girl band!<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><script type="text/javascript" src="http://www.waow.com/global/video/videoplayer.js?rnd=404505;hostDomain=www.waow.com;playerWidth=360;playerHeight=200;isShowIcon=true;clipId=5798926;flvUri=;partnerclipid=;adTag=News;advertisingZone=;enableAds=true;landingPage=;islandingPageoverride=false;playerType=STANDARD_EMBEDDEDscript;controlsType=overlay"></script></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><script type="text/javascript" src="http://www.waow.com/global/video/videoplayer.js?rnd=404505;hostDomain=www.waow.com;playerWidth=360;playerHeight=200;isShowIcon=true;clipId=5798926;flvUri=;partnerclipid=;adTag=News;advertisingZone=;enableAds=true;landingPage=;islandingPageoverride=false;playerType=STANDARD_EMBEDDEDscript;controlsType=overlay"></script></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-family: Georgia, serif; "><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; "><span class="Apple-style-span" style="font-style: normal; font-size:large;">Is it a good thing when ONE nine year old girl can raise more money than two well known television channels?</span></div><div style="text-align: justify; "><span class="Apple-style-span" style="font-style: normal; font-size:large;"><br /></span></div></span></span></b></i></span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">On April 28th, 2011,<a href="http://wallstreetchange.blogspot.com/2011/04/why-are-us-tornados-deadliest-in.html"> I wrote on my Wall Street Change blog</a> that I found it pathetic that MTV continued to air their standard programming even after reports of the worst tornados in the United States in several decades, (later it was stated as the past 80 years).</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;">How dare a station like MTV claim to be about more than music and reality tv programming, how dare MTV do stories about global responsibilities while MTV ignores tornados in america's heartland so severe that over 300 people died (and others are still missing). So when <a href="http://blogs.indiewire.com/womenandhollywood/archives/the_end_of_an_era_judy_mcgrath_exits_as_mtv_ceo/">I read that the CEO of recently MTV resigned,</a> I initially presumed it had something to with MTV's unwillingness to devote any of their daytime programming slots to the victims of the worst tornados in the past 80 years.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;">I was wrong. MTV kept broadcasting episodes of </span><span class="Apple-style-span" style="font-style: normal; font-size:large;">Audrina, Mobster's Wives,</span><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;"> and </span><span class="Apple-style-span" style="font-style: normal; font-size:large;">Made</span><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;"> right after the heartland of America had been devastated by dozens of killer tornados, yet this is not what made MTV CEO Judy McGrath resign her position. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;">McGrath resigned because she didn't like a new reality tv show about an all girl rock band that Sumner Redstone had pushed through. wow. Is not this the perfect example of unhinged narcissism courtesy of MTV, McGrath, and Redstone? </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;">The CEO does not resign over lack of coverage of killer tornados that literally wiped rural cities off of the U.S. map, but CEO of MTV does resign over objections to a new reality television show.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal;"><br /></span></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-961284233895716347?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-24526350230226809872011-05-04T23:51:00.000-07:002011-05-05T00:29:53.414-07:00Free Screening of The Homeless Movies of Emmett Deemus in Venice, Calfornia, May 5th, 2011 starring Larry Hankin of Seinfeld and Friends Fame.<a href="http://1.bp.blogspot.com/-C2fY6Iu6QuQ/TcJMsURzvfI/AAAAAAAAEKU/d-52lDCrSmY/s1600/000EMMETT%2B-%2BHOMELESS%2BEMAIL.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 288px; height: 400px;" src="http://1.bp.blogspot.com/-C2fY6Iu6QuQ/TcJMsURzvfI/AAAAAAAAEKU/d-52lDCrSmY/s400/000EMMETT%2B-%2BHOMELESS%2BEMAIL.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5603125210643676658" /></a><div style="text-align: center;"><a href="http://1.bp.blogspot.com/-C2fY6Iu6QuQ/TcJMsURzvfI/AAAAAAAAEKU/d-52lDCrSmY/s1600/000EMMETT%2B-%2BHOMELESS%2BEMAIL.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><a href="http://1.bp.blogspot.com/-C2fY6Iu6QuQ/TcJMsURzvfI/AAAAAAAAEKU/d-52lDCrSmY/s1600/000EMMETT%2B-%2BHOMELESS%2BEMAIL.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><span class="Apple-style-span" style="font-size:large;">CLICK HERE TO ENLARGE EMMETT DEEMUS POSTER AND SCREENING INFORMATION.</span></a></div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;">Larry Hankin has appeared in both Friends and Seinfeld in roles that everybody remembers. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;">On Seinfeld, Hankin played the actor who was auditioning for the role of Kramer for the TV Pilot of the show that Jerry and George were writing for NBC, and who then stole George Costanza's raisins.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;">On Friends, Hankin played the irrascible neighbor, Mr. Heckles. In between acting gigs, Larry Hankin Produces and acts in his own films.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; "><blockquote><span class="Apple-style-span" style="font-size:large;"><b>If you live in the Venice California area and are a Larry Hankin fan, you can see the premiere of </b></span><b><i><span class="Apple-style-span" style="font-size:large;">The Homeless Movies of Emmett Deemus </span></i></b><span class="Apple-style-span" style="font-size:large;"><b>for free, May 5th, 2011, at the Talking Stick Coffee Lounge, 1411 Lincoln Blvd, Venice California, 8 pm.</b></span></blockquote></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', tahoma, verdana, arial, sans-serif;color:#999999;"><span class="Apple-style-span" style="border-collapse: collapse; font-style: normal; line-height: 15px; font-size:medium;"><br /></span></span></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-2452635023022680987?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-25362081089285115062011-05-02T11:27:00.000-07:002011-05-02T11:48:15.510-07:00AT&T ski lift commercial one of the funniest all time commercials<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><iframe width="350" height="229" src="http://www.youtube.com/embed/I6Pll7Qm-k0?rel=0" frameborder="0" allowfullscreen=""></iframe></span></span></span></div><div><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;">Is it fair to say that the AT&T ski lift commercial is one of the top ten funniest commercials of all time? The commercial is well written, edited and directed, and the sound quality is tremendous. The voice and acting of the bearded, forlorn boyfriend is excellent. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;">I don't know who the bearded actor is, but he reminds me of a combination John Belushi / Jack Black, but with a better voice. Even the barely heard off camera "Whaaaat" when his ex girlfriend begins sending his buddy rapid fire text messages is hilarious.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;">I really wouldn't change a thing about the commercial.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size:large;">And yet, if I were hired as a video consultant for this commercial, there is a suggestion I would make that I think the agency and AT & T would love.</span></span></span></div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-2536208108928511506?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-44004047122770691662011-04-28T12:59:00.000-07:002011-04-28T13:44:53.531-07:002011 Genesis Awards to air on Animal Planet, Friday, April 30 at 7PM ET/PT and Saturday, May 01, 8am ET/PT.<a href="http://3.bp.blogspot.com/-rg5E0vypowM/TbnRiVZCzoI/AAAAAAAAEKM/ABH2qZXVTgc/s1600/Screen%2Bshot%2B2011-04-28%2Bat%2B1.42.12%2BPM.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 350px; height: 230px;" src="http://3.bp.blogspot.com/-rg5E0vypowM/TbnRiVZCzoI/AAAAAAAAEKM/ABH2qZXVTgc/s400/Screen%2Bshot%2B2011-04-28%2Bat%2B1.42.12%2BPM.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5600737999399865986" /></a><br /><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal; "><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><i><span class="Apple-style-span" style="font-style: normal; line-height: 24px; "><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size:large;">The 25th Anniversary Genesis Awards TV Special will air on Animal Planet on April 30 at 7:00pm ET/PT and on May 1, at 8:00am ET/PT. </span></span></span></i><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><div style="text-align: justify; display: inline !important; "><i><span class="Apple-style-span" style="font-style: normal; line-height: 24px; "><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size:large;">Click here to see a </span><a href="http://www.humanesociety.org/about/departments/hollywood/genesis/"><span class="Apple-style-span" style="font-size:large;">Video of the first 25 years of the Genesis Awards.</span></a><span class="Apple-style-span" style="font-size:large;"> </span></span></span></i></div></span></b></i></span></div></span></b></i></span><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-style: normal; line-height: 24px; "><span class="Apple-style-span" style="font-size:large;">F</span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size:large;">or more info about the </span><a href="http://www.humanesociety.org/about/events/genesis_awards/#id=album-85&num=content-1661"><span class="Apple-style-span" style="font-size:large;">Genesis Awards please click here.</span></a><span class="Apple-style-span" style="font-size:large;"> </span></span></span></div></span></b></i></span><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-style: normal; line-height: 24px;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size:large;">You can facebook the </span><a href="http://www.facebook.com/event.php?eid=184028424976096"><span class="Apple-style-span" style="font-size:large;">25th Genesis Awards here.</span></a></span></span></div></span></b></i></span></div></span></b></i></span></div></span></span></b></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-style: normal; line-height: 24px;"><span class="Apple-style-span" style="font-weight: normal;"><br /></span></span></div></span></span></b></i></span></div></span></span></b></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; "><i><b><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; "><i><b><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-style: normal; line-height: 24px;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size:large;">The Humane Society of the United States adopted the Genesis Awards a few years ago to ensure it's ongoing recognition to those who spotlight cruelty to animals and those who show animals in an empathetic light. The Genesis Award was founded by Gretchen Wyler.</span></span></span></div></b></i></span></div></b></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style=" font-style: normal; font-weight: normal; font-family:Georgia, serif;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-style: normal; line-height: 24px;"><span class="Apple-style-span" style="font-weight: normal;"><br /></span></span></div></span></span></b></i></span></div></span></span></b></i></span></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-4400404712277069166?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-73530448020967969582011-04-27T00:44:00.000-07:002011-04-30T23:15:43.194-07:00Clorox "Do it, Do it" commercial is kind of misguided.<a href="http://3.bp.blogspot.com/-6IvU3bcKWJQ/TbfMdjBLVDI/AAAAAAAAEKE/NP5LTOP9pYI/s1600/Screen%2Bshot%2B2011-04-26%2Bat%2B11.46.12%2BPM.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width:350px; height: 210px;" src="http://3.bp.blogspot.com/-6IvU3bcKWJQ/TbfMdjBLVDI/AAAAAAAAEKE/NP5LTOP9pYI/s400/Screen%2Bshot%2B2011-04-26%2Bat%2B11.46.12%2BPM.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5600169469646951474" /></a><br /><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">The Clorox "Do it, Do it" commercial is a head scratcher to say the least. Many times the commercials that probably should never have made it to television, cannot be found on youtube. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Normally, youtube publicity for any commercial is good publicity, unless the commercial is obnoxious beyond belief, really really bad, or "misguided", in which case not being on Youtube is probably a good thing.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">So it doesn't surprise me that Clorox's "Do it, Do it" Stain Remover, Color Improver commercial isn't on youtube. You can only <a href="http://www.clorox.com/our-story/media-center/">find it here</a>, so at some point, it might even disappear from the Clorox Media Center.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;">I can see the motivation for this commercial idea from the ad creators, </span><span class="Apple-style-span" style="font-weight: normal; font-size:large;">"Lets just go for it, let the mom be the instigator, have the kid let it all hang out"!</span><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;"> <blockquote><b>And yet, seeing the kid slide down a grassy mountain just seems wrong to me. All it takes is for one sharp rock to gut the kid, and I guess then we'll really see how well clorox can get rid of stains, blood stains.</b></blockquote></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-style: normal; font-weight: normal; "><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify; display: inline !important; "><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;">Mom's gyrations looks like they came out of a Dr. Seuss book and I felt like I was about to enter a dark Tim Burton movie. I think the commercial is a litigious time bomb waiting to go off, but I understand the desire to try and take a product like clorox and think outside of the box, I just don't think the "Do it, Do it" commercial was a wise path to take.</span></div></span></span></b></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;"><br /></span></div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-7353044802096796958?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-12660027954594376152011-04-26T10:15:00.001-07:002011-04-26T10:37:20.567-07:00AlexLOGIC coins the term "Elegant Advertising", possibly the next wave in internet advertising.<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size:large;">I read an </span></span></span><a href="http://techland.time.com/2011/04/26/photo-duo-create-harry-potter-style-moving-photos-for-the-web/"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size:large;">article on Techland about GIF photo animations</span></span></span></a><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size:large;"> that gently animate actual portions of a photo image. The link above and example link given within that Techland article are very impressive. (hopefully Techland will keep the article active for a long long time).</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size:large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;">So I think we are now one step away from "elegant advertising". </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;">Start with an elegant photo displayed with GIF animations. The viewer can either admire the photo as is, or, AlexLOGIC suggest the next step would be the viewer has the option to scroll over the image and various advertising offers pop-up that relate to the images within the photo.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size:large;">Elegance is choice, the viewer can simply enjoy the picture and subtle animation as is, or, if something within the picture draws their attention, they can scroll over it and find out more about it, such as where it can be purchased from and how much. While the scroll over an image technique probably already exists in many forms, combining it within a photo GIF animation creates an elegant advertising alternative to what presently exists.</span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-1266002795459437615?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-17882691767713645802011-04-25T08:34:00.000-07:002011-04-25T09:05:58.000-07:00How the NCAA can help their own student athletes not violate the rules that lead to ugly suspensions, fines, and other sanctions against their school.<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">One of the biggest problems I have with the NCAA punishing schools for their athletes mistakes is many times it is other athletes who did nothing wrong that get punished years after the infraction actually happened. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">While the counter argument to this point may be "But innocent athletes from other programs were punished as well because they may have lost to a team because players who should not have been playing, were playing". I find that argument somewhat weak, and irrelevant to finding a solution on how to reduce overall infractions.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">The solution for the NCAA to reduce the possibility of an athlete violating their rules almost pains me to suggest here on my <a href="http://www.alexlogic.com">AlexLOGIC blog</a> when I should have been paid a million dollars for this idea.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-style: normal;">Here is the idea, and if the NCAA implements this idea, I want my million dollar consulting fee. <blockquote><i>All NCAA athletes are assigned a pre-paid debit card and can only make their purchases with that card.</i></blockquote></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">There are no doubt hundreds of nuances and situations that may arise where the above idea would need to have exceptions, but the basic concept is solid. If a student can only make a purchase through an NCAA sanctioned pre-paid debit card, all financial transactions can be monitored, and purchases considered outside of NCAA sanctions can simply be rejected, saving the athlete from making an incorrect or uninformed decision.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">While the invasion of privacy these athletes will endure should be of concern to civil rights groups, protecting the athletes from making a dumb mistake that then adversely affects the lives of a great many others is the mirror that too often is overlooked.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">Additionally, this could finally allow college athletes to actually receive REASONABLE stipends for their day to day living expenses. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">I think there is a broad enough line that can be painted in which college athletes can receive a stipend for living expenses that allows them to spend more time studying for their classes and working out for the sports team that has already granted them some type of scholarship to begin with.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">Many Parents are struggling nowadays and how painful it might be to find out their son or daughter may lose a scholarship because they accepted a T-shirt for an autograph, or a free meal in exchange for having their picture taken eating the free meal. How painful might it be for the parents to lose a 50,000 dollar scholarship because they cannot come up with 5,000 dollars for their athletes day to day expenses. An NCAA pre-paid debit card can solve these types of problems.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">What I also like about the pre-paid credit card idea is that it will create jobs. It will take hundreds of people, maybe thousands of people, to effectively create the guidelines and then monitor a program like this. Isn't it time we start spending money creating jobs that help young athletes live within reasonable means before those athletes resort to doing something rather petty just to make a few bucks or get a simple perk like food or a tattoo?</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">I presume that the NCAA takes in BILLIONS UPON BILLIONS of dollars on an annual basis, isn't it time they not squeeze the very athletes and the athletes family that they owe their riches to?</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-style: normal; font-weight: normal; font-size: large;"><br /></span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-1788269176771364580?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-26840010301355987492011-04-24T00:06:00.000-07:002011-12-24T14:49:11.785-08:00Most Annoying Commercial of 2011, Totino's Pizza Rolls, "Kids In America", and it's not the girls' fault either.<div dir="ltr" style="text-align: left;" trbidi="on"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span></b></i><br /><div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><iframe allowfullscreen="" frameborder="0" height="233" src="http://www.youtube.com/embed/x2_LWLNetIQ?rel=0" title="YouTube video player" width="360"></iframe></span></span></b></i></span></span></b></i></div><div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">I think it's relatively safe to say that this is one of the worst commercials ever made, but please don't blame the girls, it's really not their fault. </span></span></span></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">I haven't checked the back of the box for the nutritional information label for Totino's pizza rolls food product, but I have noticed that some of these types of frozen pizza's have really high salt content. Was this possibly a purposely made bad commercial to keep kids away from another salty food product? </span></span></span></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">Are the creators of this really bad Totino's commercial secret heroes <a href="http://www.livestrong.com/thedailyplate/nutrition-calories/food/totinos/pizza-rolls-23.7-oz/">warning us about a really salty food product?</a></span></span></span></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;">Or is it just a bad food commercial?</span></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;"><br /></span></span></span></b></i></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;">I would have made one simple suggestion that might have saved this commercial. However, this is one of those instances where I would only suggest the "fix" to the actual manufacturer and agency as a consultant.</span></span></span></b></i><br /><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: large; font-style: normal; font-weight: normal;"><br /></span></span></span></b></i><br /><span class="Apple-style-span" style="font-family: 'trebuchet ms'; font-size: large;"><a href="http://alexlogic.blogspot.com/2011/12/alexlogics-best-worst-commercial-awards.html" target="_blank">Check out AlexLOGIC's best and worst commercials of 2011.</a></span></div><div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></i></span></span></b></i></div><i><b><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"></span></span><br /><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family: 'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-2684001030135598749?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com2tag:blogger.com,1999:blog-874011931339809679.post-33798928734922322432011-04-21T18:44:00.001-07:002011-04-21T18:56:45.195-07:00Techland with the conundrum of the Day, would you pay $20.00 per month for Google's Web-Only Laptop?<a href="http://1.bp.blogspot.com/-zq_DugJAcrA/TbDdn1UHQ8I/AAAAAAAAEJs/b8xsMdTbLcE/s1600/Screen%2Bshot%2B2011-04-21%2Bat%2B6.43.09%2BPM.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 350px; height: 130px;" src="http://1.bp.blogspot.com/-zq_DugJAcrA/TbDdn1UHQ8I/AAAAAAAAEJs/b8xsMdTbLcE/s400/Screen%2Bshot%2B2011-04-21%2Bat%2B6.43.09%2BPM.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5598218013217604546" /></a><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><a href="http://techland.time.com/2011/04/21/would-you-pay-20-per-month-for-googles-web-only-laptop/">Techland with the conundrum of the Day, would you pay $20.00 per month for Google's Web-Only Laptop?</a> Many times it's more important to just repeat an excellent article question posed by others, that's actually called "curation", and the internet tends to be a vast wasteland of non curation right now when it comes to non political curation.</span></span></div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-3379892873492232243?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-25788051019763086212011-04-20T21:29:00.001-07:002011-04-20T21:37:52.582-07:00Will Flash Mobs cause Insurance companies to offer Flash Mob Insurance?<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">In the news lately have been stories about Flash Mob violence that is initiated via twittering, texting, and tweeting. At some point, might insurance companies require businesses to carry flash mob insurance if it is proven that the damage done to their property was a direct result of flash mobbing?</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">There is flash flood insurance, why not flash mob insurance?</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">Well, there is an answer to that. Flash flood's are considered acts of nature. Whereas flash mobs could be generated specifically to punish those who don't carry flash mob insurance.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><span class="Apple-style-span" style="font-size: large;">Could you imagine someone walking into a store and demanding weekly payments or they will initiate a flash mob against that store? I hope the police are on this before flash mobbing proliferates. </span></span></span></div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-2578805101976308621?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-15298106156324350302011-04-18T00:07:00.000-07:002011-04-18T00:30:55.941-07:00Facebook may be making some costly mistakes in regards to how their members view groups that they have joined.<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">One of my biggest fears about the internet is happening at Facebook. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Facebook's biggest strength may be the ability to give everybody their own unique page while also merging the latest comments from friends onto their own page. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">However, Facebook is now incorporating this same concept in a whole new way, and it's really misguided, and somewhat harmful and I believe could eventually lead to lawsuits. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">People who join specific groups to discuss similar interests can apparently be blocked from seeing certain topics that other members can continue seeing. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">The problem is the user may not know they are being blocked from a topic.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">If you went to McDonalds and there was a separate line that you were not allowed to enter, but that iine was serving food you were not allowed to inquire about, you might find that offensive, and possibly even a reason to not go back. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">The problem is on facebook a member can be excluded from a specific topic and not even know about it, even if they have already contributed to that very topic.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">The solution is relatively simple, facebook has not figured it out, but I have.</span></span></span></div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-1529810615632435030?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-534506503625696012011-04-16T18:47:00.000-07:002011-04-18T00:07:05.792-07:00I wish I was the Guppy on ABC's Shark Tank.<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">I've watched 3 proposals on Shark Tank over the past two weeks, and for each one I had an idea that I thought would have made the product viable and worth investing in. I'd love to be the guppy on the show. The guy off the street who isn't a millionaire, but can perhaps think like one.</span></span></span></div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div>If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...</span></span></b></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"></span></span><div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">info at alexlogic.com</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', serif;"></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">You can also view more </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">commercial critiques </span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">by Alessandro Machi at </span></span></div><div style="text-align: center;"><a href="http://www.superbowlconsulting.com/"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;">Super Bowl Consulting</span></span></a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/874011931339809679-53450650362569601?l=alexlogic.blogspot.com' alt='' /></div>Alessandro Machihttp://www.blogger.com/profile/06316327488702524564noreply@blogger.com0tag:blogger.com,1999:blog-874011931339809679.post-37170995802221847682011-04-15T03:32:00.001-07:002011-04-15T03:43:21.740-07:00Wow, another "pointless" celebration, this time by Von Wafer leads to a one point loss by the Boston Celtics.<i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><div><object width="360" height="240"><param name="movie" value="http://d.yimg.com/nl/yahoo sports/site/player.swf"><param name="flashVars" value="vid=24872772&"><param name="allowfullscreen" value="true"><param name="wmode" value="transparent"><embed width="360" height="240" allowfullscreen="true" src="http://d.yimg.com/nl/yahoo sports/site/player.swf" type="application/x-shockwave-flash" flashvars="vid=24872772&"></embed></object></div></span></span></b></i></div><div><i><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></b></i></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">I'm not a big fan of athletes celebrating after scoring, and I'm definitely not a fan of celebrating after not scoring. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Not only does Von Wafer miss the dunk, but if you watch his body language when he goes out of bounds, he takes a moment to celebrate what he thinks is a dunk, but wasn't, to the fans closest to him.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">But it's worse than that. </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;"><br /></span></span></span></div><div style="text-align: justify;"><i><b><span class="Apple-style-span" style="font-family:'trebu