Monday, June 20, 2011

Miss America Beauty Pageant live public voting needs tweaking to help prevent voting fraud.

The advice I am giving in this article is very valuable and applies to all public voting tabulations done by live television. In my opinion there are at least two Miss America public voting improprieties that should be address.
1. When the public votes to help to determine the top ten contestants they may be voting based on loyalty, and not who they like the most. The voting public may like their own state's candidate best simply because they are from the same state.

2. Not only does the public vote based on loyalty, in the case of Miss America, the public may also call in and vote a LOW SCORE for opposing beauty contestants from other states.
Here is one solution: Clever mathematical algorithms could be designed that disqualify some of the scores that are "too low" or "too high". While someone may legitimately believe that a contestant was a "ten", the reality was that most contestants overall scored between a 5 and a 7.6 in the swimsuit competition.
While it is obvious that people were voting zero's for opposing contestants as scores ranging from 5 to 7.6 would clearly indicate, there is one more thing that the Miss America contest could do to INSTANTLY make the public vote literally 10 times more honest, and accurate.
That idea I shall save for a rainy day just in case the Miss America Pageant would like to hire Alex LOGIC as a consultant.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Friday, June 17, 2011

It's not a private conversation if you're in public talking on a cell phone.





lol, I guess the video was taken down.  Basically a woman is videotaped having a row with the train personnel.

To the upset woman on a train, It's not a private conversation if you're in public talking on a cell phone. The comment she made "Excuse me, I'm a well educated person", sent chills down my spine. In my opinion referring to ones education or what family one comes from as a first line of response is a sign of an over the top narcissist.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at



Thursday, June 9, 2011

Audi Certified Pre-Owned TV Commercial is well written, edited, acted, directed, and produced, but Alex LOGIC thinks something does not add up.




Watch these two audi pre-owned commercials and see if you agree that they are well made, entertaining and memorable commercials.


Several years ago I had two experiences within the same week in which I thought I was notifying the driver about a possible car defect. Both times I was told they did not care because they were returning the car in the very near future.

Just who is the person in real life who is watching over the shoulder of the first Audi Driver to make sure the car is returned in great shape?
If we are to believe pre-owned Audi Cars receive a magical make-over before they are re-sold, then why not show that in the commercial instead?




The original owner will never meet the future owner, and therefore won't have that friendly "nudge" from the future owner to do the right thing when it comes to car maintenance.

The pre-owned commercials that Audi made probably tested well with market research audiences, but what is portrayed in both pre-owned Audi commercials actually has NOTHING to do with reality.






Some people may just giggle at how engaging and fun these two Audi pre-owned commercials are. Maybe Audi car owners who watch these commercials may even feel more compelled to take good care of their own Audi because of these commercials, and that is a good thing.



However, these two Audi Commercials are quite adept at taking fantasy (the meeting of the future owner with the first owner) and making it seem plausible. Deceiving future Audi pre-owned car owners into believing that somehow there is a magic force out there that makes the original Audi owner more responsible is somewhat pretentious. 


Maybe selling fake sizzle may make these commercials a success, but not in AlexLOGIC's book.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at