Friday, July 20, 2012

Maybe its time to create another Emmy Acting Category for Actors who don't use guns or have life threatening violence within their roles.

(Edit note, this article was written 12 hours before the tragic massacre at the Aurora, Colorado movie theatre during the Batman movie, The Dark Knight Rises).


Lets face acting "reality", the most coveted acting roles involve being a violent law breaker who got a bad break in life, or being a character within a group of law breakers who got a bad break in life but is actually at times a decent person.

But then there are the Scott Bakula, Ray Romano, and Andre Braugher roles in Men of a Certain Age that are more than comedy, and way less about exporting their own misery onto others. I just don't see an acting category for shows like Men of a Certain Age in the Emmy Awards anymore.

Amazingly, Braugher broke through for an Emmy Nomination in 2011, but the final 6 episodes of Men of a Certain Age that were eligible for 2012 were the best of their best, and MOACA was skunked this year for any EMMY award nominations, and I find that unbelievable.

But then again, NBC cancelled it's MOST POPULAR SHOW, Harry's Law, because too many older people were watching it, so maybe I should not be surprised.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, July 18, 2012

2011 Toyota Venza Commercial - Social Network commercial, Older People RULE!


What's not to like about the Toyota Venza Social Network commercial? This actress spectacularly nails this well written part. 


While this commercial "makes fun" of the younger crowd, it does make one wonder how NBC can do the opposite and value the younger crowd so much more than those over the age of 49.

Do the ratings people really believe that it takes a total of 8 mothers and/or fathers over the age of 49 to equal one of her in terms of audience advertising value?

According to NBC and their cancellation of their NUMBER ONE RATED SHOW, Harry's Law, the answer is yes, it takes a total of 8 mothers and/or fathers over the age of 49 to equal one of her.


(CLICK ON IMAGE TO ENLARGE)
NBC's number one rated show, Harry's Law, is canceled even though it attracted 3.5 to 4.4 million more viewers than MANY other shows that NBC renewed!

Ouch!


If you want to fight back, join the facebook age related protest groups that are starting to spring up, click  here for an example.         


Here is another example.




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at