Wednesday, January 29, 2014

MLB approves revolutionary padded pitching caps for 2014 spring training. Padded Pitching Caps still considered a work in progress.

Congratulations to MLB for introducing padded pitching caps to help protect pitchers from line drives that could on a rare occurrence hit them in the head.

If AlexLOGIC had been consulted with, AlexLOGIC would have suggested creating a truly disposable pitching cap that is thrown away after each contact with a baseball. Since the average pitcher may experience one contact every several seasons, a disposable cap makes a ton of sense. 

A disposable baseball cap would presumably allow the overall weight to be reduced from a non disposable padded pitching cap. If a disposable cap means less overall weight increase that probably also means it won't generate as much heat as a non disposable pitching cap would while the pitcher is on the mound.

I could see using collapsable accordion designed cardboard for a disposable pitching cap. Good for one impact, then throw it away. I suppose the downside to this concept would be if the pitcher's sweat penetrates the cardboard, resulting in a continual wetting / drying cycle that would weaken or malform the pitching cap sooner rather than later.

Maybe some type of water / sweat resistant lightweight cardboard that collapses on impact would be the ideal solution. In AlexLOGIC's opinion, 4 extra ounces is probably the additional weight threshold that most pitcher's would consider dealing with. 

However, if a disposable or non-disposable cap adds weight which in turn makes it hotter to wear when pitching, that could mean less overall use of such a cap.

It is possible that any extra weight added to a pitching cap means the pitcher's neck has to work harder to support their head, which would mean extra energy used, which means extra heat generated and possibly more heat retained within the padded pitching cap.

I suppose the ultimate irony could be that adding any extra weight to a pitching cap could just make it hotter, possibly nullifying the benefit of what the cap was intended for. If a pitcher feels hotter and sweatier, they just may not pitch as well, which could be just as dangerous over the long haul as not wearing a cap that adds weight.

You design innovators who are interested in designing the perfect, light weight and padded pitching cap, MLB is probably receptive to seeing what you have come up with. 

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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by Alessandro Machi at

Tuesday, January 28, 2014

Coach Swap, Swapping Coaches from different sports for a Reality TV show.

Might be difficult to pull off, but would be fascinating to see Sports Coaches swap teams from other sports to see how they do. Coach Swap.

I think it might be impossible to do because in professional sports players make too much money to be experimented on, and in amateur sports, many times the players are either trying to get a scholarship or keep one.

But it would be fascinating to explore of if coaching greatness translates across different sports. 

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, January 22, 2014

Do the Networks purposely pit their scripted shows against each other so they can cancel them?

Yes, it is a rhetorical question, Do the networks purposely pit their scripted shows against each they can cancel them.

I was shocked to discover how few 18-49 year old's watch The Good Wife.  But then I recalled that all the channels are putting their best scripted shows up against the other network's best scripted shows.

Parenthood vs Elementary,  Person of Interest vs Chicago Fire, Revolution vs The Middle. The Good Wife must have destroyed Donald Trumps reality TV show The Apprentice because I haven't seen any promo's for The Apprentice this past January, thus providing some proof that the networks are afraid to ruin each other's reality tv fare if the ruining is done by a higher cost scripted show.

I think many scripted shows that are on the bubble for renewal would destroy reality tv programming from other channels if they were scheduled opposite such programming. It seems to me that there is a quid pro quo to not put solid scripted fare against reality tv shows whenever possible.

I think the networks are protecting their reality TV shows because they are cheaper to produce and get higher ratings among the younger people, and they protect those shows by making sure their best scripted shows go head to head with other scripted shows from other networks.

The strategy of scripted vs scripted so the reality tv shows get a free ride strategy is mind bogglingly stupid. As more and more networks such as ME-TV, Antenna TV and Cozi TV come online broadcasting older television shows, I think it is pretty safe to say that quality scripted fare from today will win out over reality TV shows from today over the long haul.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Tuesday, January 21, 2014

Quicken Loans owner Dan Gilbert almost comes up with the perfect sixty four team NCAA billion dollar bracket contest, almost.


Besides one billion dollars to the person who picks all 64 NCAA's team's tournament destiny, twenty $100,000 awards will go to the next 20 best predictors, and perhaps most importantly, a million dollars will be donated to Cleveland and Detroit inner city educational non-profit organizations.

What I find wanting is the golden opportunity that has been missed with this contest. This was a chance for the 1% to offer a 1% of 1 billion dollars (10 million) to the person with a perfect bracket, and the other 99% (990 million dollars) for non-profits to be determined by the perfect bracket 10 million dollar winner.

Does anyone really think that less people would enter this contest if they could only win 10 million dollars instead of a billion. If we think about this for a moment, would not the lure to give away the other 990 million dollars to non-profits of their choice be just as great as winning one billion dollars for oneself? I don't think there would be any less participation if the contest had been configured to give 990 million to non-profits and 10 million to the perfect bracket winner.

A chance to let the average person dream about how they would change the world for the better has been lost, and instead we just have a billion dollar prize that most likely will be won by nobody  while reinforcing the me first mentality that is already far to prevalent in today's society.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, January 8, 2014

Printed Camera Manual from OTC, Paper Camera Manuals make sense.

Paper camera manuals can be faster and easier to use than online camera manuals.




It is also true that purchasing a manual from someone who makes manuals as a business might overall be a better deal than printing it out oneself, assuming the same manual exists online.

Please consider signing the Debt Neutrality Petition by by clicking here.