Sunday, March 24, 2019

Fascinating Lawsuit, Lebron James's Tattoo Artist sues NBA 2K after they include his Tattoo work on Lebron James Computer Generated Image.

The Pro's and Cons of Lebron James's Tattoo Artist suing NBA 2k are indeed intriguing. A Tattoo Artist takes pride in the work they do. Performing work on a Universally known Celebrity is an achievement. For another entity to then replicate his Body Artwork in a for profit scheme without his approval or compensation is probably worthy of a lawsuit. However there are other issues to consider.

The Tatoo Artist does not own Lebron James's body, it's Lebron's to do with as Lebron pleases. What if NBA 2k refused to do a deal with Lebron because they would have also have to pay the Tattoo artist? Would that not be compromising Lebron James's Brand and ability to earn revenue? 

What about all the business the Tattoo Artist has gotten because he did Lebron James's tattoo and his work was repeatedly featured on National Television over and over? Was the NBA compensated for the revenue that Lebron's tattoo's generated for the Tattoo Artist specifically because Lebron James has been repeatedly featured in Nationally Broadcast NBA Games?

Perhaps the remaining issue is consideration. If the tattoo is being replicated, credit must go to the Artist who created the Tattoo. So instead of trying to win compensation, it might be just as valuable to sue to enforce proper accreditation when it comes to the creator of the Tattoo. 

An Additional issue would be how well was the tattoo reproduced. A Tattoo Artist might need to be consulted with to make sure their work is being properly reproduced. A poor reproduction of the Tattoo could hurt the Tattoo Artist's reputation going forward.
Maybe this should be less about compensation and more about accurately reproducing the tattoo in a computer generated version, and also properly crediting the tattoo artist. To go beyond those two issues could compromise Lebron James's Brand.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Tuesday, March 12, 2019

An Idea for Reparations for African Americans that could get Overwhelming Support.

In the past I have been wary of Reparations for a myriad of reasons. Rather than get into what the reasons were, I think there is a way to create Reparations for African Americans that would get overwhelming support from most Americans.

In the past and present I have proposed FREE Ideas for big Established Brands such as the NFL, MLB and Facebook. My free ideas that I offered would keep athletes safer for the NFL, give more Statistical parity to Speed and Contact hitters in Major League Baseball, and keep kids safer on Facebook.

So far no one has accepted my offer of a free idea from any of these three Major Companies. So in the interest of moving forward, if I can get anyone willing to exchange a LinkedIn Skill Endorsement for my Reparations idea on my LinkedIn Account, I will share the Reparations idea as a LinkedIn Article.

How may Skill Endorsements should I receive assuming my Reparations idea is deemed a good and viable idea? Maybe it shouldn't matter, but if I am going to give away incredibly valuable ideas that will blow people's minds, shouldn't I get a dozen or two LinkedIn Skill Endorsements in return? Selflessness is another word for the phrase "Brand, what Brand". If one's strengths are never recognized, that selflessness simply means one will never be able to truly to give to the world at large because they will remain unknown.

So I will post a link from this article to my LinkedIn Account Posts Feed. Anyone who is willing to give a Skill Endorsement in exchange for my sharing my Reparations Idea on Linked just like this post on LinkedIn. If you then like my actual Reparations idea, just give me a Skills Endorsement on LinkedIn because I earned it.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

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