Facebook and Five Blogs Before Lunch Ad Responders, you can collect a hefty 20% Commission because of who you know, and who knows you!

Hi, this is Alessandro Machi of AlexLOGIC. You can win a 20% sales commission if you can connect me to a specific television show or commercial decision maker who then hires me as a consultant. This can be an excellent opportunity for some of you out there who have built up great connections over the years. It's like being an agent without the overhead.

Simply click on any of the article links below that you are connected with. Each link has the name of the television show or commercial listed in it so you can just click on the specific one that applies to you. If you can hook me up with a decision maker from a particular show or commercial from the list below, you will receive a 20% commission from the consulting fee that I receive.

If you don't see any show or commercial below that you are connected to, I still appreciate your interest and you are welcome to check out AlexLOGIC for all the articles already on it. If you want to learn more about me, here is an additional article link for you to check out.

I am looking for a connection to a decision maker at the TV Show Deal or no Deal.

I am looking for a connection to a decision maker at the TV Show Price is Right.

I am looking for a connection to a decision maker for a Folgers Television Commercial.

I am looking for a connection to a decision maker for a Reality TV Show Idea.

I am looking for a connection to a decision maker for Major League Baseball and Shin Soo Choo.

I am looking for a connection to a decision maker for the Lexus Milestone Commercial.

I am looking for a connection to a decision maker for the CSI Miami Television Show.

I am looking for a connection to a decision maker for Major League Baseball.

I am looking for a connection to a decision maker for any Super Bowl Commercial.

I am looking for a connection to a decision maker for the Television Show "The Marriage Ref".

Please note, you receive the 20% commission of the consulting fee once I receive the consulting fee.

Below are samples of ideas and insights I have shared on Alex Logic.

Volkswagen Punch Dub Commercial Review

Is NBC wasting internet bandwidth unnecessarily?

Baskin Robins Birthday Commercial a Zany Hit.

Could the Cast of My Name is Earl take over Gilligans's Island?

Alex Logic Scoops the New York Times by 3 Days.

Going Retro, Life Lessons learned while very young.

Subaru Saved My Life Commercial Needs a Sequel, and fast.

Turn the Tub Around, Analyzed.

Jack LaLanne, Elaine LaLanne, Bob Feller, Abe Vigoda, Betty White and Buzz Aldrin should have their own Reality TV show.

Maybe everything has been done before. but that doesn't mean new interpretations don't exist.

Old Spice "I'm on a Horse" Commercial bringing down the house.

Missing the Buzz, Sour Patch Kids Bicycle Commercial is hilarious, but not yet on the net.

Are Advertisers focusing on the young too much?

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

Deal or No Deal, another one of those game shows that would benefit from some new ideas, Alex LOGIC ideas.

I have always enjoyed what I call "simple math" such as adding, subtracting, dividing, multiplying, creating ratios and percentages. I'm pretty good with simple math and when I see game shows such as "The Price is Right", or "Deal or no Deal", I view the shows and then begin to ponder if the show could be "improved".

Deal or no Deal is a popular, albeit flawed game show. Deal or no Deal is mathematically flawed in a way that allows the show to remain interesting, but also ensures the show will never be viewed with the fervor or loyalty of other game shows that actually require some skill sets.

That's right, there are NO SKILL SETS involved in the show Deal or no Deal as it currently is constructed. In this instance however, Deal or No Deal's lack of a skill set requirement is not necessarily a bad thing. The show probably benefits by fooling both the audience and the contestants into believing that skill is involved.

The idea I have come up with does not add a new skill set requirement for the contestants, however my idea would still make the game both more interesting and possibly create a more loyal audience base.

For those who have read different articles on Alex LOGIC, you know that I am very generous in giving out suggestions and ideas to improve a specific television show or commerical.

However, this is one of those instances where I would prefer to share my ideas after being hired as a consultant. If Deal or no Deal would like to make their show "more" fulfilling, I have an idea that should do just that.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

Super Bowl Consulting Services offered by Alex LOGIC.

Isn't it interesting that when we watch super bowl commercials, there will inevitably be some commercials that either just miss the mark, or, if they had just done something a little differently, would have become a classic.

Although the ability to improve a commercial has become intuitive for me, my mindset starts with the idea that any commercial I review is going to be good. I actually prefer to appreciate good work that needs no improving, (hence my appreciation of Seinfeld,) so I don't automatically assume a commercial needs fixing. I tend to watch commercials for what they were intended to be, a short story that if executed properly will be remembered later on in a favorable light.

I also believe for a commercial to be good, it has to be truthful.

If your commercial fell short in the super bowl this year, or you are going to make one for next year, it may be wise to hedge your bet by getting outside of the box feedback. I recognize nowadays that we have millions of people who would love to do this kind of work, or believe they can do this work. What I have going for myself is years of actual client interaction discussing, strategizing, then implementing their vision, reviewing the result as it developed, and then moving forward.

I spent over 15 years problem solving video editing clients projects and it turned out to be an incredibly unique and valuable experience.

You can view samples of commercials in which I share how I would have improved them by clicking here. Once again, improving a commercial does not mean it was bad to begin with, just that it could have been even better.

I also have a technical awareness involving color correction, the pacing of the editing, and soundtrack mix levels that also has come from being solely responsible for the release of video projects by my clients. A project is never really done until it is released for others to view, and I have received valuable feedback over this final step as well.

The thumbnails on the left and right side of this article are just a sampling of the work I have been involved in. I will keep adding on thumbnails and writing articles about each one.

No matter how competent your marketing team is, the team needs to work together, so nagging doubts have to be let go, even if the doubts are valid. However, if someone outside of your sphere notices the same issues, having a consultant view your commercial could become a valuable outside the box evaluation tool.

Companies that can afford to create an ad campaign for the super bowl and beyond already have a competent team in play. There are at least two distinct routes my consulting services can travel. If your marketing team "does not care what I think" at all, they still may be curious to see if I think they took their pre-existing plan and executed that message in the finished commercial. Rather than a consultant trying to reinvent your wheel, helping to determine if you at least executed your plan is critical.

The second reason is..."Did we miss something in our commercial that could suddenly make it memorable?". I have come up with ideas that I would have loved to have bounced off of a commercial's ad agency or marketing company, it is just a natural talent I have. Keep in mind that what I am saying is I am excellent collaborator. Collaboration means I am acknowledging your wealth of talent and vision and that I may be able to offer that one unique idea to enhance your commercial.

Where I supply that input becomes another thing to consider. If my input is applied after the commercial is edited, should that idea cause a reshoot, or not? Or, should a suggestion be implemented during the animatic stage of the commercial? Or what about when the idea is a storyboard only? That is your call to make, I'll be ready no matter at what step you want my consulting services.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

Yes, I plan on doing something really crazy with Alex Logic dot blogspot dot com.

I think I'm going to offer a 900 number for anybody who has a film or video production directly with me. Let me explain why.

My attempt to profitably run a video production and editing company for well over a decade met with many production successes. However, being successful at creating productions while remaining profitable is an area that is far more difficult than many might ever imagine.

The actual fine tuning of a production can literally double the editing budget. Many times I just did many of the little extras that I knew would make the production solid, and just took the time off the session so we could stay within budget. Since other places don't necessarily go to the same extreme, I can't force someone to pay for "the little things" that can make a big difference. Hence, my profit margins many times were break evens at best, worse when I added in unexpected video equipment repair delays and the ever increasing video formats.

My film and video production and editing experience and studio can help the newbie by observing how actual video equipment works. I can also help those just needing quick guidance via a phone call as well.

I will use the Alex Logic Blog to explore the inner workings and strategies of the over one hundred projects that I was a involved with. In many instances, my responsibilities carried over into several adjunct positions, including producer, director, camera person, editor, scheduler, technical trouble shooter, project negotiator, billing and production assistant.

The experiences I went through, if interactively shared with others, might accelerate the process of learning by having the right experiences rather than random experiences.

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The mechanic in the Seinfeld clip below is reminiscent of me, at times, except I'm not as tall, and I give my clients more safe space when we are confined in the same editing room.

I'm not necessarily the mechanic who drives off with Jerry Seinfeld's car, but I did make sure that when I finished working on a video project, the edited master was ready for duplication and mass release.

Let me also add that I am on Jerry Seinfeld's side in the video clip above but I understand the mechanics desire to make sure Jerry's car is in tip top shape. The biggest difference is I never milked a job.

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I believe I have experiences that will help accelerate your learning curve forward in the world of film and video production. I will share how it is possible that the effort you put forth may or may not result in a positive result.

Imagine doing a demo for a corporate sales person who wants to try out for Home Shopping network, the sales person makes it to the next round because of the demo I made for them, is then offered an on air job, AND DOES NOT TAKE IT BECAUSE IT WILL MEAN A PAY CUT!

It's kind of funny. Imagine if this client had taken the job, pretty nice feather in my cap. Same with another client who was offered a four deal on Channel One after we had a very fascinating experience putting her demo tape together.

There are at least half a dozen and perhaps as many as a dozen success stories in which the person I helped didn't completely follow through with the project after it was completed, for a myriad of provocative reasons as the ones described above. There are no hard feelings on my part because I have a lot of semi interesting stories to tell as a result, but I do wonder what might have been if just a couple of the many people I feel I helped, would have actually followed through with a bit more intensity than they did.

There are several dozen behind the scenes stories that I will be sharing as well as this blog develops over time.

One such example is the cancer video I worked on where out of the crew of 9 that worked on the video, 8 SMOKED. (I was the lone exception). Or the time I was in film school and I got five of us hired to work on a Rebe Jackson music video called Centipede, as production assistants. What was our job? Picking up cigarette butts. I kid you not.

Being able to keep the location looking within 10% of the way it looked when we first got there meant the production company had succeeded, even if the footage came out badly, they still could consider it a success if they hadn't thrashed the place!

I will keep adding more and more images and stories of all the film and video projects of note that I have worked on in my own world of truly independent, low low budget, NO WEDDING VIDEO, film and video productions throughout the late 80's, the 90's, and into the new century.

There is one rule that I believe I never broke from early on on any project that I edited. I would not release a technically inferior edit master to a client. As a result, I can take a 10 to 15 year old betacam sp edit master, put into a betacam sp player, and not be embarrassed to show it. I am very proud of the quality control aspect that I have put into all of my productions as nowadays I realize filmmakers have one huge disadvantage versus the generation that came before them.

In the 90's, we were FORCED TO INTERACT and work with each other whereas nowadays, you get to learn how to do it yourself. I realize now that many of the experiences I had years ago when I was working 10-15 hour days on projects that required more cooperation among other people make them richer experiences than many of the present production experiences that seem to be about mastering a new format or learning an improved technology rather than about the people, places and things that are being documented.

Why will I be offering a 900 number? I figure by the time I have this blog filled with several dozen production stories along with the imagery on the sides of the blog that is sure to elicit more questions than they answer, along with what I hope are bits of wisdom mixed in, paying a couple of bucks a minute to ask me pertinent, direct questions just might be worth it to somebody on the planet.

If you think I'm being greedy for offering a 900 number so you can talk directly to me for a relatively small minute by minute fee, I have already donated literally 5 thousand hours of my time in the past 10 years on various forums, blogs, and websites. To this day I still donate my time for free to All Experts and most of what I have written still exists on the internet.

However, one thing about the internet that I find both rewarding and frustrating at the same time is that there is too much information. And that's where my 900 number comes in. You can cut through hours of conflicting albeit "free" research, and just ask me specific questions that relate to the nuts and bolts of film and video production from a somewhat unique experience.

Imagine being the one person who MUST finish each and every job, and then imagine the learning curve that must go into being able to deliver a project to someone and have them accept it when they paid 1/5th the going rate yet expected 5 times the value. You don't have to imagine it, I'm your guy.

If nothing else, I will have at least documented my absolutely crazy intensity to make my clients film and video project be watchable when completed, no matter what the budget was that they had to spend.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

Welcome to Alex LOGIC, where CREATIVITY meets Ability, and then something happens.

Edit update, April 10, 2019. I am now a Brand Enhancement Advisor. You can learn about me on LinkedIn.

Hi, my name is Alessandro Machi and you are visiting AlexLOGIC blog where I share my insights about television programs and commercials. Although I am an ideas person, I've walked the film and video production walk for the past two decades.

I've edited in total several hundred projects for independent thinkers, filmmakers, small business owners, inventors and their products, and for fortune five hundred companies. I've also been a cinematographer as well, in many instances shooting the very production I would then edit. All of the blog photos on both sides of this article are from some of the projects that I have been involved with.

It is difficult to describe how educational a process it can be to shoot, and then edit the footage that you shot. Being responsible to the decision maker in the editing room for the image and sound that was recorded on location is a type of education that is stimulating to say the least.

I've also been fortunate to have received bookend awards from the Academy of Television Arts and Sciences, first winning a position in their highly sought after Nationwide Internship Scholarship competition in the commercials category in 1985, and then winning an A.T.A.S. Regional Emmy in 2000.

I have had the unique experience of working with decision making creatives one on one in my own video editing studio that I built from the ground up. I have also learned how to handle both the technical and creative aspect of video editing while also being aware of the importance of respecting the goals and wishes of my clients.

I now offer my services as a commercials and television content consultant on either a yearly basis or per project basis. I will contribute fantastic insight into your creative projects, both completed and in production. I have now written several blog articles about commercials and television programs that I could help improve with my ideas.

For every insight that I have shared on this blog, I have another idea that I have written about but didn't reveal the solution. I can't give all of my ideas away here, but I definitely will share many ideas so that you know you can count on me for excellent analysis.

I understand that anyone who would hire me already has access to many intelligent minds. My perspectives are usually unique and in most instances should "add" to your existing concept in a constructive manner. I can be respectful of successful minds that are already involved in your project while still offering an innovative idea that WILL benefit you and your project.

I have no desire to compete with the production company or the advertising agency that you are already using. I thrive on contributing to existing good ideas. Knowledgeable third party consultants are ideal for this, especially when they are respectful of both the production company involvement and the agency that creates the spot. My purpose is not to knock down your team, but to strengthen your message.

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You can earn a 20% commission for any referrals that result in a consulting fee for Alessandro Machi. Learn more here.

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My inspiration to start my consulting business came from my wanting to take care of my my mother, and my father while he was still alive but terminally ill. I curtailed my own video production activities to be there for my parents. I know that the experiences I have generated in the past 20 years serve me well for providing excellent analysis of television productions and television commercials, and it is something I can from home.

Please go here to see actual projects I am looking to connect with. However, if your project is not on the list, that doesn't mean your project is less important, just that you found me before I found you.

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Two upcoming projects that both mean a lot to me are books that I am writing, however I have put both projects on the back burner to focus on my media consulting business.

One book is called "The Cat Who Ate Chase Bank".

The second book is called "What My Dad Left Behind" and explores all the wonderful surprises my recently passed dad left behind. Included are some amazing shots from the very yard garden he worked and proudly toiled over for 30 years while also working a day job and being there for mom.

My dad, Carmelo Machi, lived in Italy, in the Midwest of the United States, and finally in California. He lived in all three places for similar amounts of time. Each time my dad moved he had to basically start over, yet he did so happily and with renewed enthusiasm each and every time.

I believe my dad left a lot of great things behind, and I hope to cherish them and add to them as well.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting