Monday, April 15, 2019

Begging all the Online News Media Outlets that don't Accept or Allow Reader Comments, PLEASE don't use Rhetorical Questions in your Headlines.

I Can't believe this is a thing. Online New sites allow their authors to use rhetorical questions in their headlines, yet the readers of the article have no way to leave a comment.

This is really a big deal. It's a freaky form of mind control where one is invited to a buffet where there are no utensils or plates.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Tuesday, April 2, 2019

Republicans biggest Objection to the Affordable HealthCare ACT is this...

There is ONE core issue that will ALWAYS be present no matter which Political party comes up with an Affordable National Healthcare Insurance Plan; Does the plan offer a "Catastrophic Coverage Only" option? 
Catastrophic Healthcare Coverage allows an Enrollee to get a very high Hospital deductible of around 5,000 dollars and in exchange get a significantly lower monthly Health Insurance Premium. 

If a person buys Catastrophic HealthCare Coverage they can "break even" within 2 to 3 years. Break even means if a Catastrophic Healthcare Policy Holder has just one Medical incident that requires Hospitalization and a 5,000 dollar deductible payment, the policy holder STILL starts saving a lot money on monthly premium costs after 2 and 1/2 years from the time they started buying the heavily discounted Catastrophic Healthcare Coverage, versus purchasing more standardized Healthcare Insurance that covers Doctor's visits, Lab procedures, prescriptions, and ER visits.

So what's the problem?

Catastrophic Healthcare Coverage means Hospitalization only coverage, so the Enrollee is not seen regularly by a Doctor nor do they get blood tests. Opponents claim Catastrophic Healthcare Coverage Policy Holders are being selfish because by not being regularly seen by a Doctor or having any tests done, the CHC Policy Holder simply waits until a minor problem becomes big enough to require Hospitalization, and by then the Hospital Deductible has been saved and then some through lower monthly CHC premiums. So the opponents of CHC claim that CHC Enrollees are relying on others who pay for full coverage to cover their Hospital Medical Costs that may have been caused by waiting too long to be seen by a Medical Professional.

The anti CHC argues that people who are healthier still need to pay their fair share now so they too can enjoy great coverage as they get older. The anti CHC followers believe that if the Catastrophic Healthcare Coverage enrollee had seen a doctor regularly, they might have avoided the much bigger Hospitalization expense that came as a result of not being seen regularly by a Doctor.

That in a nutshell is the perpetual Democrat vs Republican argument in regard to Healthcare. Democrats don't want Catastrophic Healthcare Coverage options, Republicans do. Both sides go round and round making the other side look bad.

Of course Republicans and probably a majority of Americans do not like the idea of paying a penalty if they have no Medical Insurance, and Democrats do not want to see relatively healthy people game the HealthCare Insurance system by purchasing Catastrophic Healthcare Coverage only Health Insurance policies because it creates a smaller overall pool of money for the entire Healthcare Insurance System.

Catastrophic Healthcare Coverage is the single most compelling issue in regards to the entire Affordable Healthcare Act issue. Be aware that both sides feel they are right and compromise does not seem likely or possible.

Perhaps the outside the box solution is to be a more self reliant nation that does not need to be so heavily involved in the World's affairs, this would reduce military budgeting and possibly allow the U.S. to start reducing their budget deficit. This might allow the Government to actually be a behind the scenes supporter of National Healthcare because they could afford it. 

However, this would probably require strict Immigration policies so that the U.S. was not over subsidizing healthcare for an unsustainable number of people. Maybe there is a compromise to be had, lower military spending and build a border wall so that Healthcare pricing can be maintained at a more affordable price in the U.S.

As for Mexico paying for the Border Wall, isn't it possible that Mexican Drug Cartel is purposely scaring people into fleeing Mexico as a way to appease the Mexican Government by reducing Healthcare Costs in Mexico?

The Mexican Drug Cartel is so damn rich they could be subsidizing healthcare in Mexico and be loved by the Mexican People, or, they could murder Mexican citizens, causing them to flee in panic to the U.S. and saving the Mexican Government untold billions in Healthcare related costs, and keeping all of their money for themselves. Seems like Mexico and the Mexican Drug Cartel win, Mexican Migrators and the U.S., lose.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Sunday, March 24, 2019

Fascinating Lawsuit, Lebron James's Tattoo Artist sues NBA 2K after they include his Tattoo work on Lebron James Computer Generated Image.

The Pro's and Cons of Lebron James's Tattoo Artist suing NBA 2k are indeed intriguing. A Tattoo Artist takes pride in the work they do. Performing work on a Universally known Celebrity is an achievement. For another entity to then replicate his Body Artwork in a for profit scheme without his approval or compensation is probably worthy of a lawsuit. However there are other issues to consider.

The Tatoo Artist does not own Lebron James's body, it's Lebron's to do with as Lebron pleases. What if NBA 2k refused to do a deal with Lebron because they would have also have to pay the Tattoo artist? Would that not be compromising Lebron James's Brand and ability to earn revenue? 

What about all the business the Tattoo Artist has gotten because he did Lebron James's tattoo and his work was repeatedly featured on National Television over and over? Was the NBA compensated for the revenue that Lebron's tattoo's generated for the Tattoo Artist specifically because Lebron James has been repeatedly featured in Nationally Broadcast NBA Games?

Perhaps the remaining issue is consideration. If the tattoo is being replicated, credit must go to the Artist who created the Tattoo. So instead of trying to win compensation, it might be just as valuable to sue to enforce proper accreditation when it comes to the creator of the Tattoo. 

An Additional issue would be how well was the tattoo reproduced. A Tattoo Artist might need to be consulted with to make sure their work is being properly reproduced. A poor reproduction of the Tattoo could hurt the Tattoo Artist's reputation going forward.
Maybe this should be less about compensation and more about accurately reproducing the tattoo in a computer generated version, and also properly crediting the tattoo artist. To go beyond those two issues could compromise Lebron James's Brand.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Tuesday, March 12, 2019

An Idea for Reparations for African Americans that could get Overwhelming Support.

In the past I have been wary of Reparations for a myriad of reasons. Rather than get into what the reasons were, I think there is a way to create Reparations for African Americans that would get overwhelming support from most Americans.

In the past and present I have proposed FREE Ideas for big Established Brands such as the NFL, MLB and Facebook. My free ideas that I offered would keep athletes safer for the NFL, give more Statistical parity to Speed and Contact hitters in Major League Baseball, and keep kids safer on Facebook.

So far no one has accepted my offer of a free idea from any of these three Major Companies. So in the interest of moving forward, if I can get anyone willing to exchange a LinkedIn Skill Endorsement for my Reparations idea on my LinkedIn Account, I will share the Reparations idea as a LinkedIn Article.

How may Skill Endorsements should I receive assuming my Reparations idea is deemed a good and viable idea? Maybe it shouldn't matter, but if I am going to give away incredibly valuable ideas that will blow people's minds, shouldn't I get a dozen or two LinkedIn Skill Endorsements in return? Selflessness is another word for the phrase "Brand, what Brand". If one's strengths are never recognized, that selflessness simply means one will never be able to truly to give to the world at large because they will remain unknown.

So I will post a link from this article to my LinkedIn Account Posts Feed. Anyone who is willing to give a Skill Endorsement in exchange for my sharing my Reparations Idea on Linked just like this post on LinkedIn. If you then like my actual Reparations idea, just give me a Skills Endorsement on LinkedIn because I earned it.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, February 23, 2019

Jussie Smollett Proves that White Privilege and White Entitlement is Alive and Well in Hollywood.

Charlie Sheen was paid more money for ONE half hour episode of Anger Management than Jussie Smollett received in total for the first 54 ONE HOUR Empire episodes he co starred in on Empire! Sure Charlie Sheen is a major talent with decades of experience and Sheen should get more, but 54 times as much?
It's not as if Sheen did drugs, destroyed Hotel Suites, ran with Prostitutes and even acquired HIV and possibly passed it on, oh wait, yes he did. And there is your White Entitlement / White Privilege on display. I say this as one who disdains the mere mention of White Privilege and White Entitlement, as one who believes that few people can maintain a career unless they have talent thereby negating the benefit of White Privilege and White Entitlement.
Nobody is condoning the allegations against Jussie Smollett, but when did an Actor freaking out over being the LOWEST PAID ACTOR from all Prime Time Television shows, aka Financial Abuse, not become a topic of discussion? Empire is an Hour Long show that has lead Fox Television in ratings for years. Charlie Sheen's show was also on Fox Television, and was only 1/2 hour. Isn't Fox the Channel that had trouble with several of their male Executives behaving badly?
Instead of the Progressive Media considering that Jussie Smollett was Financially abused by Fox, the Progressive Media has decided to eat their own. Smollett probably got a small raise after each season, but because he started at such a low initial amount of 20,000 per episode, according to Huffington Post Smollett was only at 65,000 per episode for season number four. Smollett should have started at 30,000, not 20,000, and quickly worked his way year by year to at least 100,000 by year four. I am estimating that Smollett has been underpaid by between 1 to 2.5 million dollars overall by Empire and Fox.

 Charlie Sheen is also interested in another comeback.  

The hurt Smollett feels, the hurt he showed when he was interviewed by Robin Roberts of Good Morning America was genuine, it radiated from the hurt he felt at being paid so little for being a co star of a number one show. Drug using, Prostitute cohabiting, Hotel Trashing, HIV Positive Sharing Charlie Sheen was paid 2 million dollars per ONE HALF HOUR EPISODE on Fox, Jussie Smollett was paid 20,000 per ONE HOUR EPISODE on Fox for a show that had superior ratings to Sheen's show. This is the epitome of White Privilege and White Entitlement. 

Let's hope that someone in Hollywood has the backbone to end the hostility towards Smollett and redirect it toward's the discriminatory pay scale that Smollett was exposed to and that affected him emotionally and mentally. It's time to open up an investigation against Fox Television's contracting practices.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, February 9, 2019

The New Journalism, telling readers how to think while not allowing any space for readers comments, this is worse than Fake Journalism, It's Elitism.

Which is worse, Alleged Bias / Fake News, or Writers telling readers how to think about an issue and leaving no method for their readers to reply? 

I won't link to the offending articles but some offenders include Forbes and CNN.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Thursday, January 31, 2019

Can Democracy exist without Imperialist Capitalism?

Russia Times is floating the meme that the U.S. dollar should no longer be supported because they are placing sanctions on more and more countries. The video below makes a compelling and manipulative case against the U.S. Dollar as the currency of choice. 

The youtube video below has AlexLOGIC wondering, can a U.S. Democracy thrive as a true Democracy if the U.S. Banking Community considers Countries who don't allow U.S. banks within their country potential terrorist countries and the U.S. Government seems to act accordingly?

There may be a correlation between countries that don't directly bank with the U.S. and Sanctions being imposed against those countries. Are countries the U.S. imposes Sanctions on a direct threat to our country, or a direct threat to our banking system, which in turn is seen as a direct threat to our country?

Is it possible that Petroleum is the root cause of alleged U.S. Imperialism? Whether we like it or not, inflation is avoided and prosperity created because of petroleum. Unfortunately, U.S. Capitalism is not able to either convince or coerce our Government to see the absolute imperative necessity to create renewable energy systems as swiftly as possible. 

In the 1700's and 1800's, how plausible would it have been to survey America with out Horses? Surveying America and mapping it out was essential to the future of the Industrial Age which included Train Travel, and reliance on combustible energy such as coal, timber and eventually Petroleum.

Petroleum advocates who claim that Solar and Wind is either not cost effective and or relies too heavily on Petroleum to develop on its own steam seem to have forgotten that it was the Horse that made Travel possible in the 1700's and 1800's, and Horse Drawn Carriages carried the necessary metals needed to begin the Industrial Revolution. True Horse Power and Slave Labor of many ethnicities created train track railways that eventually led to train travel, another unfortunate necessity in the development of Petroleum viability. Whether trains used Petroleum or not, they carried essential materials needed for Petroleum Harvesting to occur.

Now when it is time for Petroleum to be used as effectively as possible to create renewable forms of energy, Petroleum doesn't want to share the stage with renewables.

A true Democratic / Capitalistic Country would realize that their interests end at their borders, and any enforcement of societies outside of their borders are done for the good of all Countries, not just their own economic interests. Renewable Energy helps create a country that can do good because they have less needs outside of their own borders. 

Real Capitalism and Real Democracy can prosper when a country can get by with what is obtainable within its own borders first and foremost.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Thursday, January 10, 2019

Analyzing why the Los Angeles School District is headed for a January 2018 Teacher's Strike they may not be able to avoid.

There is a lot of posturing going on in regards to the LA Unified School District Strike. Both sides are claiming the other side is not negotiating in a sincere manner. And, as is usually the case when unresolvable conflicts occur, both sides are telling the truth.
Since I probably won't be invited to help mediate nor be asked for my opinion, I will post it here for you, my readers. We can have a chuckle knowing what we know and how to resolve the Strike issue, while also knowing what is shared here won't get back to the very people who might possibly be able to use the information to resolve the Strike Talks.

Issue Number one, Teachers want a 10% pay raise, the District is offering 6%. The problem is this is not the problem. The real problem is class room size. Class room sizes have apparently been increasing for quite a while and now I am reading claims of between 35 to 50 children in a class when most people seem to think that 25 to 30 is the ideal maximum. 30 students is not the ideal amount, it is the ideal amount that is considered the ceiling for creating the type of class room size a Teacher can work with.

So here's the Problem, how does the School District quantify reducing class sizes that are 35 to 50, back down to 25, and still give LA Unified a Raise? The answer is, the Teacher's Union appears to be saying that class size must be reduced, and it can have no bearing on the amount of their raise. What is throwing off the Teacher's Bargaining position is their belief that their raise is completely irrelevant to Class Size, yet they want significantly smaller class sizes.

If we could get a Math Teacher to create a Mathematical equation that would correlate the value of classroom size reduction to the size of the Teacher's pay raise, maybe progress could be made. Why not involve some Math Teachers and have them analyze the numbers?

The additional issue being argued is there is a 2 billion dollar savings account that could be going towards resolving the present salary and class size dispute. California has had a bi-polar attitude towards Donald Trump. The first year Trump was in office the Stock Market exploded, and suddenly the very Democrats who denounced Trump were crowing about a boon in their State Pension reserves, which were caused by Donald Trump led Stock Market skyrocketing. Trump's second year wasn't so good for the Stock Market, and reality has quickly set in to be extra careful when it comes to Pension Savings Accounts since the Stock Market can crash and wallow after a record number of years of expansion.

If 6% is the maximum raise allowed, I would suggest go to 7%, and then subtract 1% for every 3-4 kids a class room is reduced by. This would put the raise at around 4.5% with about 10 less kids per classroom, 25 students with a cap of 40 kids, then, to add more goodwill, drop the Maximum cap to 30 to 32. This is both sides giving in. The teachers get a 4.5% raise, classrooms that were 35 to 50 will be reduced to 25 to no more than 30 to 32 max, meaning a reduction in Maximum students in a classroom from 10 to 20 students.  AND, I would add 500 dollars to 1,000 dollars a year stipend per teacher for purchases for items that Teachers end up paying for on behalf of their students. Plus with the reduced class size there is an even better chance that teachers won't be buying anything for their kids out of their own pocket. And yes, full time Nurses, AND roving Teacher's Assistants (within the same school)  for Special Ed classes, absolutely. This would also give the school some additional supervision in the hallways as the Rovers travel to different classrooms to help out as needed.

When we add all of this up it does a pretty decent job coming close to what both sides are trying to achieve. For a 1.5% pay raise reduction, the Teachers get manageable sized classrooms, a 4.5% pay raise, and a 1,000 dollar a year supplemental supplies stipend. What do you think?

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, January 2, 2019

Gender Disintegration, the Going out of Business, ALL Labels Must Go, Clearance Sale.

AlexLOGIC just had an epiphany. The relatively recent gender disintegration trend that is gaining momentum has an inevitability about it. I think gender disintegration relates to Smart Phones and Streaming Options and the ongoing explosion of new media in multiplying venues, formats and media platforms. The Causation between Streaming Media and Gender Disintegration is rather amazing and can perhaps be summed up with the following thought bubble, "Don't pre-label me, I'll label myself when I am good and ready, until then back off". But its more than that, it's also, "I'll become my own Brand when I am good and ready, until then back off and let me be me".

If Gender Identification labels are removed, then the epidermal layer of Gay, Straight, Transvestite, Transexual and Bi-Sexual and a myriad of other gender Id's all become unnecessary. Everyone is a human being being human who in their own time will become their own brand.

Could the obliteration of Shame be the underlying cause and effect that is driving Gender Disintegration? Shaming has managed to throw a bigger geographical shadow with each passing generation. In the past Shame could ruin a person in any Town in any Country, but the shamed person could also leave that Town and go far enough away and start over if they desired. But as the Shaming Shadow covers more territory with each passing generation because of technological advances, there is nowhere left for the Shamed to run to and start over. 

Most would agree that Shame cannot outrun a Smart Phone and Streaming. Since there is no room left to run and hide, the answer is to face the Demon of Shame and say "Enough". If one is Gender Neutral, or Non Binary, then almost all shame becomes obliterated. 

Of course Shame will still exist; if someone physically abuses another, and especially if the person being abused is smaller of stature and strength or in a subordinate position, then shaming of the physically stronger or superior positioned person will still exist.  Shame would also exist in the Crime and Punishment realm, but almost all other forms of Shame would vanish if Gender Neutrality, or Non Binary, existed.

Whether we like it or not, the world is entering a fascinating paradigm, all because of Smart Phones, Streaming, and Shame. Shame has become such a potent tool in the streaming age that it has to be slain like a Fire Destroying Dragon.

The funny thing is, I think Gender Disintegration is ridiculously stupid, yet I think I agree with it in principle anyways.

So what might Gender Disintegration fix? It might fix salary differences between the Sexes since Sexual Identity would be mired in a Gray area. As described above, Shaming would be somewhat more difficult as Society could adopt the Pee Wee Herman Defense when he flew over his bicycle handlebars in front of a group of impressionable young teens and said, "I Meant to do that". Life is no longer about competing with the same sex and possibly always being last or near least. Every adventure would have different blending of people and inevitably people who are not good in one thing may shine in something else more often then if they are always competing within the same Sex.

As for the strength argument as being something that cannot be ignored, Society is becoming infiltrated with robotics and the ability to control powerful robotics and automations from a distance, thereby diminishing the need for more physical strength.

My reservations revolve around the idea that everyone starts the same and then turns into something different. I personally like the idea of two sexes, identified at birth, and then each blossoms into whatever they want to be.



Alessandro Machi is a Product Entrepreneur who Enjoys Elevating Existing Brands, and is pretty decent at analyzing high end commercials before they are aired.

info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Monday, December 3, 2018

How Racism Accusations are being used by Politicians to keep us Divided.

Racism accusations are being used by Politicians to keep us Divided. I came to that conclusion after listening to an aggrieved man talk about his wife remaining untreated in her Hospital Bed after a Caesarean Section Birth that had severe post birth complications. This very athletic and strong woman died in her Hospital bed 8 to 10 hours after delivering a baby. Despite repeated pleas from the rightfully panic stricken husband, and despite orders to have a CT scan performed, no CT scan was performed and apparently the Courageous Mother bled out with no additional action taken by the Hospital Staff over an 8 to 10 hour period of time. Can you imagine the muted despair experienced by the mother? When the realization set in that no one cared that she was dying, that she would never get to watch her own child grow up, that her child's birth meant her death, and all because a Hospital could not snap out of their own bureaucratic bullshit?

Because the couple was African American, the surviving husband is assuming racism. I believe that claims of racism are creating a perpetual divide among all races that serves our leaders well, but their constituents poorly. Whether or not racism was involved is not the only issue. U.S. Residents are all entitled to the same level of basic hospital care irrespective of race. Isn't it better for everyone to fight against poor Hospital Treatment and incompetent practices rather than obfuscate poor Hospital Treatment with accusations of racism?

My own Mother, with me by her side in the ER, had her Civil Rights, Human Rights, and EMTALA Rights repeatedly violated when the ER Nurse decided to play God and refused to retriage my mother's sudden onset of wheezing, which started while my mother was resting in her ER bed. It's possible that the Nurse thought my mother, of Italian heritage, was a minority and therefore was denied life saving triaging. It's also possible I looked like I was from the Middle East rather than "Caucasian". Here's the thing, I really don't care. 

What I care about is that my Mother was on her ER bed when she started to wheeze and the ER Nurse's actions led to NINE violations of the law that set in motion my Mother's death spiral, and Law enforcement won't investigate. Even after these violations set in motion a 2 and 1/2 day nightmare that led to my mother's death in my arms at home when she should have either been in the hospital, or a more accurate diagnosis provided so I would know what the best course of action would be going forward, Law Enforcement would not investigate.

It has dawned on me that Progressive and Liberal Politicians want cries of racism hailed as often as possible as it both gives them a cause to fight for, and keeps their supporters in check by using fear tactics. Political and Legal accusations of racism prevent real progress form occurring. 

Racism can disappear if everyone's Civil Rights, Human Rights, and EMTALA Rights are respected and honored. When a minority yells racism over mistreatment, they basically are saying that only minorities are treated badly. Minority Chants of Racism cordons off whomever the majority is from being fully supportive because guess what, the majority can be treated just as badly by the same entities that treat minorities badly.

If my Mother and I are considered Caucasians and her Civil Rights, Human Rights, and EMTALA rights are violated, do I remain quiet because I am not a minority? If my Mother and I were considered "Middle Easterner's", what is the benefit of crying Racism when the bigger issue is that our Human Rights, Civil Rights and EMTALA rights were violated?

Civil Rights, Human Rights and EMTALA Rights will always trump the Race Card. I told what happened to my mother in the ER to dozens of people associated with law enforcement, the legal field, and free legal aid and also groups that are supposed to help fight for victims. Not once was it ever suggested that that my Mother's or my own Civil Rights, Human Rights and EMTALA Rights had been violated. About six months after my Mother's ER related Death had occurred did I realize that several of our rights had been violated.

Why the six month delay? Because I am probably not a minority. I have been brainwashed into believing that only minorities have their Human and Civil Rights violated.

Six months after my Mother's unnecessary death I was watching the original Star Trek series when Spock warned an Enterprise "guest" that he was close to being charged with "Incitement to Disaffection". As soon as I heard that phrase and looked it up online, I discovered the more well known phrase "incitement to Imminent lawlessness", at which point I realized that that is EXACTLY what the ER Nurse did to my Mother and I. The ER Nurse was able to incite others to commit EMTALA violations by calling a false Code Gray based on a false HIPAA Violation accusation (I pulled out my video camera to document that the ER was not going to ReTriage my mother for her sudden onset  of Wheezing, which she normally did not have) that started while she lay on her ER bed).

Because I have been led to believe by the Media and Liberal Politics that Civil Rights Violations only happen to minorities, I never considered that my Mother and I had had our Civil Rights, Human Rights, and EMTALA rights violated until six months had passed from the incident that directly led to the end of my Mother's life.

Racism accusations creates victimhood for minorities. People of all races who fight for Civil Rights for all, Human Rights for all, and EMTALA rights for all are what matter most. Cries of Racism just divide us from coalescing as Human Beings who all have the same rights. The next time someone accuses someone of racism, the accuser is basically saying others are different from themselves solely based on the color of one's skin, and that they are the one's being repressed.

Shouldn't we just be fighting for everyone at all times?

Lawyers have screwed things up royally, here's how. Were I to sue that my Mother's and my own Civil Rights, Human Rights, and EMTALA rights were violated in the ER, and there were minorities in the jury, isn't likely that there would be scorn and derision among some of the jury members? "Oh, so you have been a victim, you white, entitled spoiled brat." And if a minority sues and there are caucasian jurors who know someone who who is caucasian who has had their Human, Civil or EMTALA rights violated, how are they going to feel if the race issue keeps being brought up, that only minorities are being mistreated? 

Lawyers have screwed society by placing racism above existing laws that are designed to protect all people. Rather than fight violations of the law that affect all races, it appears that many lawyers have themselves played the race card and prefer to argue racism over fighting for the enforcement of laws that are supposed to protect all Residents.




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Friday, November 16, 2018

A Tree Burns in California, now what?

Forget the debate between Climate Change and Tree Forest Mismanagement when discussing the future of California Fire Safety issues, and lets focus on what never gets reported.

California Weather forecasters need to start reporting about how moist or dry our trees are. Sometimes we focus only on what we know and forget what we are not being told about. When I watch a local TV weather forecast the segment may go on for one to two minutes, but have I learned what matters most?

I am told if there is snow in the local mountains during the winter season, overnight temperatures, wind patterners and speeds, humidity, 7 day forecast, the daily highs and lows, but one thing that has yet to be mentioned is how dry or moist are out trees.

The average tree can have as much as 50% to 75% moisture during the rainy season. By the time Summer has arrived and gone the moisture in a California tree can drop well below 50%. 

A moist tree won't burn as quickly as a dry tree, won't spread a fire as quickly via flying embers, and won't ignore as easily. Keeping tabs on how moist or dry our trees are in California will raise perpetual awareness about fire issues, climate change, and tree forest management.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Tuesday, September 25, 2018

Does Age Really Matter when it comes to the Value of a Person's remaining time on Earth?

In the past 20 hours Alex LOGIC has found two TV shows, made 50 years apart, that cast doubt that having a limited time left to live means one's life has less value. The first was "The Fugitive" starring David Jansen and guest star Telly Savalals. Telly's wife discovers that Telly only has 10 months to live, and she points out how lucky he is to know he has 10 months to live, that many others never get any kind of a warning.

Then just 20 hours later on the 2018 Season Premiere of the TV show "Bull", the same argument is made about a women who will be given an extra 36 months to live if she gets a liver transplant. To that woman those extra 36 months will seem like a lifetime because she knows that is all she will have.

So you lawyers out there, fight the good fight when it comes to taking medical malpractice cases for the aged and disabled. In 2017, apparently zero dollars were awarded in malpractice cases on behalf of people aged 90 or older. Unless you have hung out with the elderly, please don't discount the value some elderly place on their remaining years as being nothing more than a mathematical computation.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Thursday, April 19, 2018

Two of my favorite AlexLOGIC articles. Celebrity Apprentice Cast to Star in New Star Trek Series, Cosmopolitan goes too far.

Donald Trump as Commander of the Federation, boy did I call that one.

Then there was my complaint about Cosmopolitan Headlines  at Target Check out lines in 2013. Walmart dropped Cosmopolitan from their check out lines in March of 2018. And Target apparently has as well. AlexLogic was over 4 years ahead of its time on this one.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, April 18, 2018

Heroism Vs Humanity.

I just watched Good Morning America's segment regarding the tragic loss of one life on board the Southwest Airlines 1380 flight out of New York. The flight was headed towards Dallas but made an emergency landing in Philadelphia because an engine literally blew up while in the air.

As I watched the Good Morning America segment I was suddenly struck by the Heroism vs Humanity struggle our planet seems to be stuck in. The first person interviewed seemed to smile a lot while recounting the heroism that took place on the plane immediately after the Engine blew apart which was then followed by one of the windows breaking apart. 

My mind immediately went to Donald Trump's comment about John McCain being a P.O.W., I don't recall the exact comment but it was something about "I like soldiers who aren't captured". As boorish as that comment may sound, I think the point Trump was making was that everyone was honoring John McCain, Presidential Candidate at that time, for being a prisoner of war survivor. In this instance, the interviewed person was talking about the heroism involved in the actions taken immediately after the two explosions on Flight 1380. Except that the victim died. So, it's still a heroic act, but with a sad ending. 

I don't blame the interviewee for smiling, maybe that is how they are coping with the sadness over the loss of life. Maybe they were just nervous. They didn't ask to be put in that situation in the first place so there is no point in making a big deal out it. But the Good Morning America segment did remind me of the often ignored battle between Heroism vs Humanity, and that Trump is probably one of the biggest supporters when it comes to Heroism over Humanity, or Heroism as a means to thwart those who are against Humanity. 

I feel like everywhere I turn we are being dealt the Heroism card and that the only time we see humanity is if it is glorify Heroism. I thought Humanity trumped Heroism, not the other way around.

I can personally recount a small sample size of the same people who normally probably do heroic things on a daily basis in the E.R., discarding my 91 year old mother without treating her wheezing, a temporary condition brought on by a cold she had that had gotten worse.  

By the time I had pleaded and begged for anywhere from 1/2 hour to an hour in the E.R. for someone to examine my mother's wheezing while she was still in her E.R. bed, not one nurse would go up to my mother to acknowledge her wheezing. Not one chest x-ray was done.

After my quixotic nightmare in which nothing I said mattered to the nurses who had gathered in the ER room after I had videotaped the non treatment of my mother and a Code Gray being called. A security guard ripped the small camera from my hand and erased my video, "because it was a H.I.P.A.A. violation". We were then forcibly removed from the ER by that same Security Guard who ironically was a former veteran.

My mother died in my arms three days later, at home, when she should have been in a hospital being treated for her wheezing, and I am inconsolable. Would you have refused to treat this beautiful, inspiring 91 year old women if she had been wheezing (which was not a normal condition) and was in your E.R.?


Apparently some have forgotten that the biggest part of Heroism is their Humanity, not the other way around.  Attorneys seem to have forgotten how to fight for those who truly live a life of integrity and are entitled to their MediCare Benefits no matter how old they. My mother did not deserve to die simply because a small rogue group of E.R. nurses lost their way, and their humanity. 


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Sunday, April 8, 2018

Los Angeles Emmy Winning old school guy views Video Podcasting Revenue Method as Archaic.

I am an old school guy who believes youtube videos changed the podcast video narrative agenda in a bad way. As a Los Angeles Emmy winning editor with over 25 IMDB credits, a Tongal top 25 lifetime Ideationist, and a former Academy of Television Arts and Sciences Internship Scholarship Winner in the commercials category, I believe in editing.
The concept of elongated youtube videos and Video Podcasts is not my preference unless I am showcasing stock footage. It appears as if the genre of Video Podcasts has gravitated to a slower moving, less edited motif that has resulted in Video Podcasts not charging to be viewed. Instead Podcasts try and get "sponsors" or podders to purchase an ongoing monthly subscription.

Having a sponsor can mean the Video Podcast product in some way is either unconsciously re-sculpted to meet the Sponsor's criteria, or the entire concept of complete independence could become compromised as the sponsor reviews analytics. "Your show is popular but we are not getting the follow through for our product that we require" is probably a meme that talented video podcasters have already heard.

But there is an even bigger Video Podcasting issue to address. As an editor, I have no desire to subject my prospective viewers to a 10 minute or longer  Video Podcast  that relies on my performance ability to hold court with Viewers. My goal would be to make a wonderfully short video, a glimpse into a moment, perhaps a moment no one else can recreate while giving the viewer more of the rest of their day to  possibly watch other Podcasts.

What is it Jerry Seinfeld's TV show used to remind us, it's the walk off, and the show is right. Walk off after 3 minutes making the audience want more than overstay one's welcome in the Quixotic quest that a longer Video Podcast is somehow more bankable. If I had my druthers I would rather have people remember and enjoy a 2 minute podcast video then have them wanting a 10 minute video to be over already after they had thoroughly enjoyed the first three minutes.

I blame Youtube and unedited videos for the present day Video Podcasting paradigm. I would rather my prospective viewers watch one or two of my short videos every morning while they drink their coffee versus having an expectation the same viewer has a 10 minute or longer window of time to watch my Podcast video as if the rest of their world has stopped. God bless those who are in the top 99.9% of the  Video Podcast community who can make podders stop to watch their entire video, I don't believe I will ever be one of them when it comes to long form Podcast videos.

I had presumed that if I make Podcast Video snippets anywhere from one minute to 3 minutes in length that I could possibly charge 10 cents per Video Podcast. If the viewer really hated the short Podcast, they would be out 10 cents. If they loved the short Video Podcast and I have a 100 of them posted, they can choose whether to binge watch my short Podcasts or enjoy them over a few months time. Either way the cost is negligible versus the opportunity to enjoy a glimpse into someone else's story telling.

AlexLOGIC envisions Happy Video Podcast viewers appreciative that for 20 cents worth of Video Podcasts they could enjoy their 6 dollar StarBucks super drink and even have time left over to watch another Podcasters sponsored or subscription video as well. Is not viewing 2 Video Podcasts plus a sponsored Podcast by a different Podcaster, while drinking one's favorite drink worth 20 cents?

Apparently in Video Podcast land the answer is, "We don't charge a penny for our Podcast, instead we try to get sponsors, advertisers, or monthly subscriptions". If AlexLOGIC has a relatively low production value content that relies on the actual content over form, does AlexLOGIC still have to have a sponsor intercede? 

Another Podcasting revenue option AlexLOGIC has researched are monthly subscriptions. On the surface monthly Video Podcast subscriptions are an intriguing option, but it may require the Video Podcaster produce entertaining content presented at a mind numbingly slow speed. Suddenly longer is better when it comes to monthly Video Podcast subscriptions. Lets say I wait until I have 20 short podcasts before I go public. Lets say someone thinks that's worth a monthly subscription. What if I can't come up with another 20 for the second month? The customer is going to think I fleeced them.

If I were to produce 100, 30 second to 2 minute video Podcasts, my goal would then be to produce perhaps 4 or 5 per month thereafter. Lets say a one month video podcast subscriber pays lets 5 bucks and exhausts my entire 100 Video Podcast content in one month, won't they then feel ripped off I don't continue to come up with another new 100 short Video Podcasts every month.

AlexLOGIC (aka Alessandro Machi) believes that starting with a lot of short Video Podcast content, then building that content slow and steady every month can only work if the Podcast viewer is paying a very modest sum per Podcast so they can opt out and opt back in with little hassle. Or, maybe a yearly subscription is the answer? Instead of 5 bucks per month maybe one charges 20 dollars for a year subscription but there is a limit on the number of podcast that can be viewed per month?

Present day Video podcasting success stories seem to revolve around finding a sponsor or garnering monthly subscriptions, but this seems to encourage longer form Video Podcast content. AlexLOGIC believes it is up to  creative and considerate Video Podcasters to edit their content for maximum impact into a minimal time frame, while charging a "juke box fee" or "pay as you go" for each short Video Podcast. The Video Podcast viewer is paying for the most efficient use of their time. Viewing 3 entertaining short podcasts at 10 cents each might be a better value than watching a 10 minute podcast that has its moments and is free.

I don't want viewers binge watching my Podcast content because I won't be able to produce a large amount of Podcast content month after month. I would rather my prospective Podcast viewers enjoy coming back every day or two, or maybe once a week and spend quality time versus quantity time enjoying content. 

Sponsored Video Podcast content that requires a viewer watch a 10 minute Podcast or longer can cost the viewer much more of their day then paying 10 cents per Video Podcast to watch a memorable 2 or 3 minute Video Podcast. AlexLOGIC asks, "why can't I want what I want, and then get what I want", when it comes to video Podcasting? 

Are there options out there where AlexLOGIC can literally create a low cost Video Podcast Jukebox where prospective viewers can decide if spending 10 or 20 cents for a couple of short Video Podcasts while they enjoy their 6 dollar Starbucks, or take a break from work, is even a possibility?

I presume the low cost per short Video Podcast view does not fit into any billing paradigm that is presently offered. So why doesn't someone create a Video Podcasting micro billing app, isn't it time?

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Add Any