Friday, July 12, 2019

Good Buy Kodachrome, A Super 8mm Film Tribute to Kodak's Kodachrome 40.

This was a Tribute Video I edited from many of the places I visited in Southern California and shot Super-8mm Film. It was a tribute to the end of Kodak's Kodachrome 40. Unlike the ending, I now find that Kodak Ecktachrome and Kodak's Super 8mm Negative Film Stocks are quite good.  Film Origination, Digital Destination.



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Friday, November 16, 2018

A Tree Burns in California, now what?

Forget the debate between Climate Change and Tree Forest Mismanagement when discussing the future of California Fire Safety issues, and lets focus on what never gets reported.

California Weather forecasters need to start reporting about how moist or dry our trees are. Sometimes we focus only on what we know and forget what we are not being told about. When I watch a local TV weather forecast the segment may go on for one to two minutes, but have I learned what matters most?

I am told if there is snow in the local mountains during the winter season, overnight temperatures, wind patterners and speeds, humidity, 7 day forecast, the daily highs and lows, but one thing that has yet to be mentioned is how dry or moist are out trees.

The average tree can have as much as 50% to 75% moisture during the rainy season. By the time Summer has arrived and gone the moisture in a California tree can drop well below 50%. 

A moist tree won't burn as quickly as a dry tree, won't spread a fire as quickly via flying embers, and won't ignore as easily. Keeping tabs on how moist or dry our trees are in California will raise perpetual awareness about fire issues, climate change, and tree forest management.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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Tuesday, September 25, 2018

Does Age Really Matter when it comes to the Value of a Person's remaining time on Earth?

In the past 20 hours Alex LOGIC has found two TV shows, made 50 years apart, that cast doubt that having a limited time left to live means one's life has less value. The first was "The Fugitive" starring David Jansen and guest star Telly Savalals. Telly's wife discovers that Telly only has 10 months to live, and she points out how lucky he is to know he has 10 months to live, that many others never get any kind of a warning.

Then just 20 hours later on the 2018 Season Premiere of the TV show "Bull", the same argument is made about a women who will be given an extra 36 months to live if she gets a liver transplant. To that woman those extra 36 months will seem like a lifetime because she knows that is all she will have.

So you lawyers out there, fight the good fight when it comes to taking medical malpractice cases for the aged and disabled. In 2017, apparently zero dollars were awarded in malpractice cases on behalf of people aged 90 or older. Unless you have hung out with the elderly, please don't discount the value some elderly place on their remaining years as being nothing more than a mathematical computation.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Thursday, April 19, 2018

Two of my favorite AlexLOGIC articles. Celebrity Apprentice Cast to Star in New Star Trek Series, Cosmopolitan goes too far.

Donald Trump as Commander of the Federation, boy did I call that one.

Then there was my complaint about Cosmopolitan Headlines  at Target Check out lines in 2013. Walmart dropped Cosmopolitan from their check out lines in March of 2018. And Target apparently has as well. AlexLogic was over 4 years ahead of its time on this one.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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Wednesday, April 18, 2018

Heroism Vs Humanity.

I just watched Good Morning America's segment regarding the tragic loss of one life on board the Southwest Airlines 1380 flight out of New York. The flight was headed towards Dallas but made an emergency landing in Philadelphia because an engine literally blew up while in the air.

As I watched the Good Morning America segment I was suddenly struck by the Heroism vs Humanity struggle our planet seems to be stuck in. The first person interviewed seemed to smile a lot while recounting the heroism that took place on the plane immediately after the Engine blew apart which was then followed by one of the windows breaking apart. 

My mind immediately went to Donald Trump's comment about John McCain being a P.O.W., I don't recall the exact comment but it was something about "I like soldiers who aren't captured". As boorish as that comment may sound, I think the point Trump was making was that everyone was honoring John McCain, Presidential Candidate at that time, for being a prisoner of war survivor. In this instance, the interviewed person was talking about the heroism involved in the actions taken immediately after the two explosions on Flight 1380. Except that the victim died. So, it's still a heroic act, but with a sad ending. 

I don't blame the interviewee for smiling, maybe that is how they are coping with the sadness over the loss of life. Maybe they were just nervous. They didn't ask to be put in that situation in the first place so there is no point in making a big deal out it. But the Good Morning America segment did remind me of the often ignored battle between Heroism vs Humanity, and that Trump is probably one of the biggest supporters when it comes to Heroism over Humanity, or Heroism as a means to thwart those who are against Humanity. 

I feel like everywhere I turn we are being dealt the Heroism card and that the only time we see humanity is if it is glorify Heroism. I thought Humanity trumped Heroism, not the other way around.

I can personally recount a small sample size of the same people who normally probably do heroic things on a daily basis in the E.R., discarding my 91 year old mother without treating her wheezing, a temporary condition brought on by a cold she had that had gotten worse.  

By the time I had pleaded and begged for anywhere from 1/2 hour to an hour in the E.R. for someone to examine my mother's wheezing while she was still in her E.R. bed, not one nurse would go up to my mother to acknowledge her wheezing. Not one chest x-ray was done.

After my quixotic nightmare in which nothing I said mattered to the nurses who had gathered in the ER room after I had videotaped the non treatment of my mother and a Code Gray being called. A security guard ripped the small camera from my hand and erased my video, "because it was a H.I.P.A.A. violation". We were then forcibly removed from the ER by that same Security Guard who ironically was a former veteran.

My mother died in my arms three days later, at home, when she should have been in a hospital being treated for her wheezing, and I am inconsolable. Would you have refused to treat this beautiful, inspiring 91 year old women if she had been wheezing (which was not a normal condition) and was in your E.R.?


Apparently some have forgotten that the biggest part of Heroism is their Humanity, not the other way around.  Attorneys seem to have forgotten how to fight for those who truly live a life of integrity and are entitled to their MediCare Benefits no matter how old they. My mother did not deserve to die simply because a small rogue group of E.R. nurses lost their way, and their humanity. 


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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by Alessandro Machi at

Sunday, April 8, 2018

Los Angeles Emmy Winning old school guy views Video Podcasting Revenue Method as Archaic.

I am an old school guy who believes youtube videos changed the podcast video narrative agenda in a bad way. As a Los Angeles Emmy winning editor with over 25 IMDB credits, a Tongal top 25 lifetime Ideationist, and a former Academy of Television Arts and Sciences Internship Scholarship Winner in the commercials category, I believe in editing.
The concept of elongated youtube videos and Video Podcasts is not my preference unless I am showcasing stock footage. It appears as if the genre of Video Podcasts has gravitated to a slower moving, less edited motif that has resulted in Video Podcasts not charging to be viewed. Instead Podcasts try and get "sponsors" or podders to purchase an ongoing monthly subscription.

Having a sponsor can mean the Video Podcast product in some way is either unconsciously re-sculpted to meet the Sponsor's criteria, or the entire concept of complete independence could become compromised as the sponsor reviews analytics. "Your show is popular but we are not getting the follow through for our product that we require" is probably a meme that talented video podcasters have already heard.

But there is an even bigger Video Podcasting issue to address. As an editor, I have no desire to subject my prospective viewers to a 10 minute or longer  Video Podcast  that relies on my performance ability to hold court with Viewers. My goal would be to make a wonderfully short video, a glimpse into a moment, perhaps a moment no one else can recreate while giving the viewer more of the rest of their day to  possibly watch other Podcasts.

What is it Jerry Seinfeld's TV show used to remind us, it's the walk off, and the show is right. Walk off after 3 minutes making the audience want more than overstay one's welcome in the Quixotic quest that a longer Video Podcast is somehow more bankable. If I had my druthers I would rather have people remember and enjoy a 2 minute podcast video then have them wanting a 10 minute video to be over already after they had thoroughly enjoyed the first three minutes.

I blame Youtube and unedited videos for the present day Video Podcasting paradigm. I would rather my prospective viewers watch one or two of my short videos every morning while they drink their coffee versus having an expectation the same viewer has a 10 minute or longer window of time to watch my Podcast video as if the rest of their world has stopped. God bless those who are in the top 99.9% of the  Video Podcast community who can make podders stop to watch their entire video, I don't believe I will ever be one of them when it comes to long form Podcast videos.

I had presumed that if I make Podcast Video snippets anywhere from one minute to 3 minutes in length that I could possibly charge 10 cents per Video Podcast. If the viewer really hated the short Podcast, they would be out 10 cents. If they loved the short Video Podcast and I have a 100 of them posted, they can choose whether to binge watch my short Podcasts or enjoy them over a few months time. Either way the cost is negligible versus the opportunity to enjoy a glimpse into someone else's story telling.

AlexLOGIC envisions Happy Video Podcast viewers appreciative that for 20 cents worth of Video Podcasts they could enjoy their 6 dollar StarBucks super drink and even have time left over to watch another Podcasters sponsored or subscription video as well. Is not viewing 2 Video Podcasts plus a sponsored Podcast by a different Podcaster, while drinking one's favorite drink worth 20 cents?

Apparently in Video Podcast land the answer is, "We don't charge a penny for our Podcast, instead we try to get sponsors, advertisers, or monthly subscriptions". If AlexLOGIC has a relatively low production value content that relies on the actual content over form, does AlexLOGIC still have to have a sponsor intercede? 

Another Podcasting revenue option AlexLOGIC has researched are monthly subscriptions. On the surface monthly Video Podcast subscriptions are an intriguing option, but it may require the Video Podcaster produce entertaining content presented at a mind numbingly slow speed. Suddenly longer is better when it comes to monthly Video Podcast subscriptions. Lets say I wait until I have 20 short podcasts before I go public. Lets say someone thinks that's worth a monthly subscription. What if I can't come up with another 20 for the second month? The customer is going to think I fleeced them.

If I were to produce 100, 30 second to 2 minute video Podcasts, my goal would then be to produce perhaps 4 or 5 per month thereafter. Lets say a one month video podcast subscriber pays lets 5 bucks and exhausts my entire 100 Video Podcast content in one month, won't they then feel ripped off I don't continue to come up with another new 100 short Video Podcasts every month.

AlexLOGIC (aka Alessandro Machi) believes that starting with a lot of short Video Podcast content, then building that content slow and steady every month can only work if the Podcast viewer is paying a very modest sum per Podcast so they can opt out and opt back in with little hassle. Or, maybe a yearly subscription is the answer? Instead of 5 bucks per month maybe one charges 20 dollars for a year subscription but there is a limit on the number of podcast that can be viewed per month?

Present day Video podcasting success stories seem to revolve around finding a sponsor or garnering monthly subscriptions, but this seems to encourage longer form Video Podcast content. AlexLOGIC believes it is up to  creative and considerate Video Podcasters to edit their content for maximum impact into a minimal time frame, while charging a "juke box fee" or "pay as you go" for each short Video Podcast. The Video Podcast viewer is paying for the most efficient use of their time. Viewing 3 entertaining short podcasts at 10 cents each might be a better value than watching a 10 minute podcast that has its moments and is free.

I don't want viewers binge watching my Podcast content because I won't be able to produce a large amount of Podcast content month after month. I would rather my prospective Podcast viewers enjoy coming back every day or two, or maybe once a week and spend quality time versus quantity time enjoying content. 

Sponsored Video Podcast content that requires a viewer watch a 10 minute Podcast or longer can cost the viewer much more of their day then paying 10 cents per Video Podcast to watch a memorable 2 or 3 minute Video Podcast. AlexLOGIC asks, "why can't I want what I want, and then get what I want", when it comes to video Podcasting? 

Are there options out there where AlexLOGIC can literally create a low cost Video Podcast Jukebox where prospective viewers can decide if spending 10 or 20 cents for a couple of short Video Podcasts while they enjoy their 6 dollar Starbucks, or take a break from work, is even a possibility?

I presume the low cost per short Video Podcast view does not fit into any billing paradigm that is presently offered. So why doesn't someone create a Video Podcasting micro billing app, isn't it time?

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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by Alessandro Machi at

Sunday, March 18, 2018

My Wonderful, Energetic, Strong, Adventurous 91 year old Mother was denied the Proper Service at an E.R., three days later she was gone. Please Share our Story.

Click here to learn how the E.R. spurned my mother's need for Medical Care and Forcibly Remove my mother from the E.R. Now she is Gone.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Thursday, December 7, 2017

Fighting the High Velocity California Wind Fires with Water Misting.

Apparently Dec. 07, 2017 early Thursday morning the Fire Index is going to have the highest number ever recorded. The Fire Index uses a combination of Wind and other factors to calculate the danger level for fires to thrive. A High Fire Index apparently means the danger for the Southern  California Wild Fires to continue and expand is off the charts.

So taking a step back, we have a situation never encountered before, therefore AlexLOGIC would like to suggest a suggestion probably never tried before, fighting the High Fire Index with misted water for the following reasons. 

High winds are probably the most lethal aspect to fighting a fire, think of it as a fire overdosing on oxygen. Since this overnight there will be a combination of high winds and relatively low temperatures of anywhere from the mid 40's to the mid 50's, what if the firefighters could create a water misting firefighting effect that literally weighs down the winds, cools the temperature and increases the moisture content of the cooler, moisture infiltrated winds so the winds slow down their race towards the wildfires?

Is it possible that a very fine water mist could prove the most lethal method of containing and possibly controlling the wildfires?

Is it possible that being able to spray fine misting water high into the sky could be the best way to fight these wind driven fires?

What if the water dropping helicopters simply dropped a perpetual mist and let the wind take it?

AlexLOGIC says its worth the try. Remember, the present combination of extremely high winds and the rash of wildy expanding wildfires has never been this extreme before, so trying something never tried before logically configured might be worth a try, yes?

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Monday, August 4, 2014

Kulak's Woodshed in North Hollywood California 2014 IndieGoGo Fundraiser.

Please click the image below to learn more about Kulak's Woodshed. You can view the live shows from anywhere in the world via their internet feeds.





If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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by Alessandro Machi at

Saturday, March 1, 2014

Apotek's Girl with the Hair Subway Train Interactive Video, Clever.

Probably destined to be a huge viral sensation, Apotek's interactive subway station ad.  Watch below.




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Saturday, February 22, 2014

Taxi 2x18 What Price Bobby - One of the greatest television sit com scenes ever, Susan Sullivan guest stars opposite Jeff Conaway on Taxi.

The Jeff Conaway / Susan Sullivan final scene from the Taxi Episode "What Price, Bobby?", has to be one of the most memorable sit com scenes ever filmed. 

The entire episode is terrific, but this final scene just scores a knock out. Congrats to all who made this scene happen, Mr. Conaway probably never got the fame this one scene alone should have brought him.  I apologize but for some reason blogger won't allow me to display the video from the 16 minute mark to the end, however if you click the link I think it will start at the 16 minute mark.

http://youtu.be/8nTbiSXC-zY?t=16m

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Wednesday, February 12, 2014

NBC 2014 Olympic Women's Downhill Features Poor Camera Positioning.

(update Feb. 16, 2014), Was watching the next female downhill race, the Giant Slalom and noticed the announcer raving over the moving overhead wide shot. Sure, it's a cool, DISTANT shot, how about a split screen where we see that shot and also see a close-up shot of THE LEANS. What a shame, these women were shortchanged first by a course that still had some way too tight turns, 7 of the first 8 skiers did not finish the course, then they were shortchanged by lack of closer, eye level shots of them making their leans as they come towards camera from above eye level to eye level. The below eye level shots towards us SUCK.)

I was just now watching the NBC 2014 Olympics women's downhill race and within seconds realized something was wrong.

I Had no expectation of finding something wrong nor looking to find something wrong, but having well over 20 years of camera and editing experience, I did find something.

Capturing the drama of downhill racing is less likely when the camera lingers too long on high and wide camera angles that linger too long on the backside of the downhill racers. 

Capturing downhill drama means seeing the downhill action come towards us. We need to see the dramatic angle defying racer leans that keep both the racer upright while gaining speed at the same time, and we need to see it coming towards us. Whether we see the leans or not, downhill racers are doing them, so why not see them?

Dare I ask "If a downhill racer does gravity defying leans but the camera does not show them, did they make a sound?" 

But the camera coverage was wanting in other ways as well. Even when we did see the women skiers coming towards us, the camera angles were almost always higher than the downhill action they were capturing, and this is claustrophobically unacceptable.

I understand the difficulty in posting cameras along a downhill mountain race course that is 1.69 mile long, however, the skiers are giving it there all, why isn't the camera coverage?

Was the poor camera coverage caused by the last minute manipulation of the course because it was discovered to be too fast and too dangerous by the first skiers to try the course?

No matter how hard an athlete tries, or how well they perform, if the camera is not fairly capturing their efforts, it does tend to mute the sound of their performance.

If it had been for a first ever first place tie, the buzz surrounding the downhill would most likely have been minimal specifically because of the questionable camera positioning along the course.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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Wednesday, January 29, 2014

MLB approves revolutionary padded pitching caps for 2014 spring training. Padded Pitching Caps still considered a work in progress.

Congratulations to MLB for introducing padded pitching caps to help protect pitchers from line drives that could on a rare occurrence hit them in the head.

If AlexLOGIC had been consulted with, AlexLOGIC would have suggested creating a truly disposable pitching cap that is thrown away after each contact with a baseball. Since the average pitcher may experience one contact every several seasons, a disposable cap makes a ton of sense. 

A disposable baseball cap would presumably allow the overall weight to be reduced from a non disposable padded pitching cap. If a disposable cap means less overall weight increase that probably also means it won't generate as much heat as a non disposable pitching cap would while the pitcher is on the mound.

I could see using collapsable accordion designed cardboard for a disposable pitching cap. Good for one impact, then throw it away. I suppose the downside to this concept would be if the pitcher's sweat penetrates the cardboard, resulting in a continual wetting / drying cycle that would weaken or malform the pitching cap sooner rather than later.

Maybe some type of water / sweat resistant lightweight cardboard that collapses on impact would be the ideal solution. In AlexLOGIC's opinion, 4 extra ounces is probably the additional weight threshold that most pitcher's would consider dealing with. 

However, if a disposable or non-disposable cap adds weight which in turn makes it hotter to wear when pitching, that could mean less overall use of such a cap.

It is possible that any extra weight added to a pitching cap means the pitcher's neck has to work harder to support their head, which would mean extra energy used, which means extra heat generated and possibly more heat retained within the padded pitching cap.

I suppose the ultimate irony could be that adding any extra weight to a pitching cap could just make it hotter, possibly nullifying the benefit of what the cap was intended for. If a pitcher feels hotter and sweatier, they just may not pitch as well, which could be just as dangerous over the long haul as not wearing a cap that adds weight.

You design innovators who are interested in designing the perfect, light weight and padded pitching cap, MLB is probably receptive to seeing what you have come up with. 

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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Wednesday, January 8, 2014

Printed Camera Manual from OTC, Paper Camera Manuals make sense.

Paper camera manuals can be faster and easier to use than online camera manuals.




It is also true that purchasing a manual from someone who makes manuals as a business might overall be a better deal than printing it out oneself, assuming the same manual exists online.

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Thursday, October 10, 2013

2013 television commercials, the year of the witty dialogue and engaging repartee.

"Guess What year it is"... 

And let us not forget... Zombie "Cool, Cool, Cool". http://www.youtube.com/watch?v=hTRvvDM-3eQ

There is another commercial that recently came out that also has a memorable commenting moment, but I can't remember it. Oops, will add it once I see it again or it seeps back into my forward lobe.

FOUND IT! Awesome "Take On Me" 
http://www.youtube.com/watch?v=bbRVMua0HUc&feature=player_embedded#at=35

These are probably my three favorite commercials of 2013, yet as engaging as these television commercials are, I have to admit I keep forgetting what product it is that they are representing. This is also known as the kiss of death, the nightmare that all exceptional TV commercial's fear is lurking in the absent minds of those who love the commercial but have forgotten the name of the product behind the awesome commercial.

I think what happens is sometimes a commercial is so clever that the commercial makers themselves can't wait to get it out and into the public and their exuberance actually causes them to forget to carefully analyze if people will remember the product being sold.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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by Alessandro Machi at

Sunday, May 19, 2013

RedShark News - Super 8 is becoming popular again


Hi, Your comments matter greatly. If you post anonymously you can still tell everyone who are you, example..."I work for...." etc. Please no link ads unless you contact me first.

Tuesday, April 9, 2013

Top Notch YouTube Uploads from your analog video tapes now offered by AlexLOGIC

AlexLOGIC is pleased to announce an exciting new service. For those of you who thrived in the 80's and 90's and have mastered precious videos onto any videotape format, AlexLOGIC can remaster those tapes for you onto any Hard drive format, or onto youtube or facebook.

Better still, you can supervise the transfer session. The first hour is 50 dollars, each additional hour is 35 dollars.  Your session will include all kinds of videotape color correction and video enhancements, along with sound as well.

If you really want to see how good anything from the past 25 years that is on videotape can still look on YouTube, please contact Alessandro Machi at the email address listed on the left margin of the AlexLOGIC.blogspot.com website.  The improvement in quality will astound you, guaranteed.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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by Alessandro Machi at

Monday, March 11, 2013

Robo Responders have arrived, and we will all be the worse for it.

I got another Robo Responder call. This one allegedly represented Breast Cancer Research. The call came from Pleasanton CA, 926-271-2244. 

How do I know the "sales person" I was interacting with was not real, but a compilation of one human's voice recordings cued to respond based on how I was answering their questions? I think my career in film / video production and editing probably helped me figure it out. 

Once I realized I was dealing with a Robo Responder, I carefully chose my responses.

I don't know if the term Robo Responder already exists. I just coined it without googling it. Robo Responders interact via a pre-recorded  human voice on the phone that is posing as an actual sales person.
(Quick update March 12, 2013, 11:13 am, the term robo responder is infrequently used, I found less than 70 google  hits,  primarily in regards to automatically sending emails to politicians. end update).
This was my second encounter with a Robo Responder (click here for the first). I asked where they were calling from and the voice said Michigan (they were actually calling from Pleasanton, CA). I then asked what the weather was like and they said they did not understand the question and would have me speak to a supervisor. 

I actually laughed at one point during the short conversation and the Robo Responder spontaneously laughed at the beginning of their response.

Then came the "sell".  Just like the first Robo Responder, they asked if I could make a "purchase/donation" in the amount of 25 dollars, as soon as I declined, the amount was lowered to 15 dollars.

They then asked if they could send an envelope in the mail and would I make a donation at that time.

I don't know if I am the first to report on robo responding, but if I am and you are the media, PLEASE credit me, Alessandro Machi of AlexLOGIC.blogspot.com. 

Robo Responding is going to become a consumer nightmare as it gains traction.





If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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by Alessandro Machi at

Friday, February 15, 2013

NBC makes a mistake by pulling the Plug on "The Office".

I watched much less of NBC's Thursday Night Line-up once CBS's Person of Interest burst onto the scene in the beginning of 2011. Factor in that Third Rock got off to a late start that season due to Tina Fey's pregnancy, and NBC's presumed ratings drop was a sure thing.

Last night I watched the Office, Primarily because of the promo's for the show. It was an hour long episode, and I was absolutely delighted at the twists and turns that Andy put us through when he decided to fight back over the loss of his doting girlfriend, Erin.

I found the entire plot line comically profound on many levels. 

Just a couple of months earlier I watched as Erin and Andy formed what looked like a lifetime bond after Andy finally broke up with his girlfriend Jessica in front of Jessica's family and friends. 

Andy and Erin have to make a mad dash for the car and escape as projectiles pelt the windows. At this point, Erin gives Andy a look, the kind of look a girl gives a guy that says, this is it, we're together for life. It kind of reminded me of the final scene from "The Graduate".

Of course I have missed several episodes in between and suddenly I see that Erin wants to move on, and the entire office is against Andy. Andy fights back and says many poignant things, even using the word empathy, or the Office's lack of it towards Andy, to make his point.

In the middle of his own crazy behavior, Andy says some solid stuff. I find this type of comedy spellbinding, crazy behavior mixed with extremely deep and coherent analysis of the present situation.

One of my favorite lines from Andy, "So you all want me to just move on, yet, where were you when I wasn't here and Erin and Pete were getting together"?

And there it is. 

A punch out condemnation of present day society's fickle set of values. The Office "group" tells Andy he is supposed to respect and accept romantic decisions made by others, and be decent about it, yet that same society shamelessly witnessed the erosion of Andy and Erin's relationship for their own amusement.

Where was the Office's moral compass when Andy was slowly losing Erin because he was not there for a few weeks? The same group mindset that wants Andy to take a chill pill now is the same group that probably got the giggles watching Erin slip away from Andy while Andy was away.

And after Erin and Pete tell Andy to just be an adult and deal with it, Andy rises up to the challenge and is able to show both Erin and Pete just how it feels.

This is really deep stuff because there are no crazed gunman scenes, no slasher response, but rather a wickedly proper way to show Erin and Pete that it is easier said than done when it comes to letting go and moving on.

Which brings me to NBC and the cancellation of The Office. 

Maybe somebody should tell NBC that the Office has morphed into it's own version of Saturday Night live, in which slowly the cast members change as the seasons wear on, but the popularity of the show still rings through.

Unfortunately, there appears to be an unwritten rule among the major networds, "You don't mess with my reality TV primetime programming by putting real shows with real actors against it, and I don't mess with your reality TV programming either".

Even if the Office has declined in ratings, it could easily improve if it were just put opposite prime time reality television. Apparently, the  actors vs Reality TV battle is one duel the major networks are reluctant to parry on. 




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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by Alessandro Machi at

Thursday, February 7, 2013

I was fooled into thinking I was talking to a human being when it was just a pre-recorded human voice able to respond to my responses.

Edit update, April 10, 2019 3:59pm. Just wanted to point out that this Article about fake real voice sounding phone call solicitations was was written and posted eight months before Time Magazine covered the issue. end of update.

I was called by a company out of Minnesota called Stepping Stones Entertainment. They wanted to know if I was interested in supporting family entertainment films.

The person who originally called me said they would be less than a minute and asked me three yes or no questions. I then agreed to a call back the next day so that a representative could give me more information about their quality family entertainment films. 

Just as promised, I received a call the very next day. After a couple of minutes of conversation, I realized I was interacting with a cleverly constructed human voice that had been pre-recorded and was simply recognizing my yes and no responses and moving on to the next pre-recorded sales pitch, but all done in a very convincing interactive tone.

After I had my Soylent Green, "oh my gosh, its pre-recorded people talking to me," moment, I paid extra close attention to make sure my suspicion was correct. When the pre-recorded human "voice" heard me answer "no" to their final offer, I wanted to test my hypothesis that I was indeed talking to a human recorded voice. 

I asked the human recorded voice what they thought of the super bowl. The voice did not have an answer and simply responded, "What did you say"?

I asked again in as clear and concise voice as I could muster, "What did you think of the Super Bowl", and the voice still did not understand, and then quickly said goodbye and the line disconnected.
The rammifications of this pre-recorded human sales voice technology are damming beyond initial comprehension. 
It is one thing to have "Siri", a computer generated voice, respond to a human being. It is quite another to have one's time occupied by a pre-recorded human voice pretending to be a real human, and getting away with it and actually generating credit card sales!

Most Ponzie schemes eminate from the concept of, "If we could only ask enough people to purchase our product or service, and have it cost us as little as possible to communicate with them, we win".  

As bad as ponzie schemes can be at times, when one adds in that the product being pitched is digitally replicable at pennies per copy, it becomes a ponzie schemer's ultimate wet dream if they can digitally generate tens of thousands of sales call interactions automatically, by paying a human being to record their voice reading various script response combinations, once.

In the next few years there could be literally hundreds of thousands of actual living, breathing telephones sales people being replaced by  pre-recorded interactive human voices. 

Many times phone sales jobs can be so stressful to have that at first glance it might look like not such a bad idea to take the human being out of the equation, unless you happen to be that human being and like your job.

However, the bigger victims are going to be the american consumer, and eventually the worldwide consumer, who will have to wade through never ending and ever increasing pre-recorded interactive sales calls while the actual company spends virtually no money per call hawking their product or service. We will be fooled, and deluged, whether we like or not.

If you recently made fun of Notre Dame football player Manti Te'o for being tricked into a relationship with a fake girlfriend who didn't actually exist, your karma points may soon expire and you could find yourself being tricked by a real human voice.

Another few hundred thumbtacks thrown in front of the consumer in the ever cluttering freeway of life.

Please Consider signing the Debt Neutrality Petition I started on Change Dot Org. This petition gives millions of consumers a fair chance to pay down their debts by freezing the interest rate charges, penalties and fees once an alleged credit card or student loan default has occurred.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
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