Sunday, September 26, 2010

Tennessee Guerilla Women: San Francisco Chronicle Endorses 'None of the Above'


What I find interesting about the above article was how it matches my own view so closely. In a recent AlexLOGIC article I basically stated that Barbara Boxer may have overstepped the boundaries of political ethics in advertising by editing together different Carly Fiorina sound quotes to make them sound like one continuous, unedited sentence.

My point had been that if Boxer is that unethical, and Fiorina that slow to respond, maybe neither is the right choice, lol, and it looks like the San Francisco Chronicle agrees. Kudos to the San Francisco Chronicle for not simply backing choice A or choice B.

Maybe one day candidates will be able to run as "independents" and actually be taken seriously by all, maybe that day is sooner rather than later. Once again, the AlexLOGIC perspective proves insightful and cutting edge, as does the San Francisco Chronicle.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Friday, September 24, 2010

Jerry Brown for Governor commercial, "Serious" is very solid, with one slight flaw.


I like what Jerry Brown is doing in this commercial (called "Serious") for governor of California. Brown has done something that I don't recall anybody doing in the past 10 years. Brown is actually saying we all have to fix the problem.

This is a far cry from George Bush who wanted us to "keep shopping" after 911. From George Bush to Barack Obama to Meg Whitman, and others, the message they give is they are coming in to save us, as if whatever "we the people" can do to help fix things is irrelevant.

Never in a time of war before the Bush presidential era do I recall a president saying that it was our job to keep shopping. Usually the opposite was required, meaning don't waste "ANYTHING", ration, scrimp, share, and save. Jerry Brown is saying he won't do it alone, he needs us to be part of the solution. So far so good.

However, there is one flaw in the commercial, just who is "local government" that Jerry Brown proposes to bring populist decision making to? Is it local government such as what happened in the city of Bell and the now jailed politicians, are these the local politicians Mr. Brown wants to give more power to?

Is it Los Angeles local government in which I personally felt embarrassed that a city that appears to be hopelessly in debt can find the time to boycott Arizona rather than fix its own problems?

Are these the local governments that Jerry Brown is asking us to "trust"?

One other flaw that makes me cringe on a personal level is when Mr. Brown says, "at this point in my life", it reminds me of LeBron James saying, " I'm taking my talents to Miami".

Instead of saying, "at this point in my life", how about, "I know you're tired of politicians that are afraid to stand up to their own supporters...., so am I." It would be really amazing if Jerry Brown mentioned how pensions are going to stranglehold the California budgets for the next few decades. (although if the pension money were re circulated back into the California economy, the effect may not be as bad as we think).

Still, the beginning of the Jerry Brown "Serious" commercial is strong enough and for that reason I believe it to be a solid and refreshing political commercial.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Wednesday, September 22, 2010

ABC Wednesday Night Line-up just got a whole lot worse, wow.

The magic of ABC's Wednesday night line-up in 2009 was that The Middle, Modern Family, and Cougar Town were good sit coms THAT
USED NO LAUGH TRACK. I just don't know how often comedy shows don't use laugh tracks at all, so the premiere of ABC's 2009 two hour Wednesday BLOCK of entertaining comedy programming, that used no laugh tracks, may have been a first in prime time television programming history.

If I were a producer on any of the three already established comedy shows, I would be in tears, and very very angry, that ABC in 2010 has now infected the one night of television where comedy ruled without a laugh track, with a show ironically called, "Better with You", and its bitingly bad laugh track.

Other than "Friends" sometimes over doing their laugh tracks, a laugh track on a good sit com has never really bothered me. Two of the greatest sit com's of all time, Seinfeld and Everybody Loves Raymond, used laugh tracks (although both shows do amazing jobs with their musical riffs that guide us through every episode). However, once ABC created a classic comedy night with no laugh tracks, to now infect that night with a new sit come that does use laugh tracks, grated on me IMMEDIATELY.

It felt as if someone had sent electrical shocks through me the very FIRST TIME I heard the laugh track on "Better without You". And what is even sadder is, I am pretty sure that there will be MILLIONS OF POTENTIAL VIEWERS who may be negatively yet subliminally affected by the contrast of having one out of the four back to back comedy shows using a laugh track, while the other three established comedy shows do not.

Hopefully I'll remember to switch back to ABC for Modern Family and Cougar Town.

I am stunned at ABC prime time programming. Lets ABC to the list of corporations that could use old fashioned AlexLOGIC when it comes to the easy stuff.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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by Alessandro Machi at

Barbara Boxer Outsourcing Political commercial against Carly Fiorina might be misleading.


One of the things I do as a commercials consultant is look for authenticity in the spoken word. In this "Outsourcing" commercial by The Barbara Boxer campaign, it appears to me that Carly Fiorina's comments have been stitched together from two or three separate moments in time to make them appear as one flowing statement.

You can't do that, Barbara Boxer!

If the Fiorina campaign had hired me for their campaign, I would have notified them as soon as this commercial hit the airwaves that this commercial might just be fraud.

The additional irony is if the Fiorina campaign did not immediately move to protest this outsourcing video, then maybe she is not the kind of politician we want in office because she was slow to react to what appears to be an obvious misrepresentation of what she is being accused of saying. If she did protest, then I apologize, it's just that I have not heard of any protest over the Barbara Boxer Outsourcing video.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Tuesday, September 14, 2010

Ines Sainz throws the New York Jets a Curve, or two or three or more.

If you think this article about Ines Sainz is simply to grab hits for this blog, you would be correct. What is most irascible about Ines Sainz being a sports reporter is that she picked the one type of news venue, sports, where STRAIGHT LINES abound. Be it the basketball court, the soccer field, a baseball diamond, or the football field, all that one can see are straight lines.

And then along comes Ines Sainz throwing the New York Jets football players, curves. It just isn't right. Curves mixed in with all those straight lines creates a natural distraction.

Allegedly, the New York Jets players were purposely throwing the football near Ines Sainz so they could have a reason to approach her. All I can say, thank god the football players at least came up with a reason to approach Sainz.

If you want to see photos of Ines Sainz in action, just click here.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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Wednesday, September 8, 2010

TVLAND's embarrassing promos for She's Got the Look.

Sigh. Just when I believed TVLAND might be the last great hope for middle aged americans and older as a channel that does not cater to creating new programs that mirror the reality tv stupidity churned out for the under 35 crowd by most other channels, along comes "She's got the Look".

The premise of "She's got the Look" is terrific, the execution of the actual program, and more specifically, the promos, has set back creating programming for middle aged americans a century or two.

The "She's got the Look" promos, as bad as they are, are played over and over and over and over and over and over and over and over. TVLAND actually runs "She's got the look", "brought to you by promos" during Everybody loves Raymond! I have never heard of such nonsense nor seen it before either.

In general, TV LAND does an amazing job of hyping itself with the amount of promos they run for their own programming throughout the day and night, however, when the content of the promos is adolescent drivel at best, hearing it over and over and over and over during Everybody Loves Raymond or Rosanne is nauseating to say the least.

TVLAND does not get that I am willing to watch EveryBody Loves Raymond episodes multiple times because the quality of the writing and acting is fantastic. To then apply that same repetitive motiff to shows starring Joan Rivers, or Hot in Cleveland, or She's got the Look, is embarrasingly bad television. None of those three shows are awful, but they ARE awful when they are run over and over and over and over, and their promos that are run over and over and over and over, become stunningly moronic.

Just let it Be TVLAND.

Just because you over promote and over repeat your original, mediocre programming to squeeze every last rating point out that you can does not make it right, or meaningful, or sensible. However, it does make me wonder why quality shows like EveryBody Loves Raymond or Rosanne want to be associated with your channel.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at