Million Dollar Money Drop, Saw it for the First Time Last Night, it needs work.

After the brouhaha over the 800,000 Million Dollar Money Drop Mistake, I decided to watch Tuesday night to see how the show works. Million Dollar Money Drop is not a bad idea in terms of the excitement it creates, but in my opinion it's a work in progress and has some deep flaws.

While I am tempted to share what I think will make the show better, in this instance I won't simply because I don't need to make Fox an extra gazillion dollars, unless they pay me to be a consultant.

However, I had the fortune of watching my mom watch the show, and frankly, she did a better job of evaluating the show than I did.

By the end of the fifth round, she waved her hand away and said, "What kind of a show is this, they start with a lot of money, and end up with nothing".

Million Dollar Money Drop has created strong dynamics such as the interaction between the couple as they try to figure out the correct answer, the visual of the million dollars right on the set, and the questions tend to be the kind of questions where you think you should know the answer even when you don't. These are all in favor of the show.

But unless other parts of the show are fixed, this show will end up as just another game show.

One other thing. It was EXTREMELY TACKY and perhaps even Fraud excerpts from the first week that showed Gabe Okoye fall to the ground in extreme discomfort because he thought he had gotten an answer wrong, when Okoye and his girlfriend Brittany Mayti had actually gotten the answer right.

The show Million Dollar Money Drop is perpetuating a lie by showing that clip.

If Million Dollar money drop wants to right their wrong, I would recommend a 500,000 dollar settlement for the first mistake they made when they told Okoye and Mayti they had answered a question wrong when they actually got it right, a continuation of play from the point in which the mistake was made, and unfortunately, by showing Okoye in new promos at the front of the show falling in defeat when he actually should have been celebrating, should be grounds for additional damages as well.

Fox should know better, Fox should do better.


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Fox Television usher's in Sneaky "Article Sharing Tactics" for the show, So you Think you can Dance.

If you click on the title of this article, it will take you to the Buddy TV article "So you think you can Dance! Top 11 Dance Clips."

However, Fox Television, (or is it Buddy TV?), has done something very sneaky. Normally, you can view a video clip located within an article without having to do anything but hit play.

However, in this instance, Buddy TV provides the embed code, and it is up to you to copy it and then play it back, somewhere else. In my opinion, this is sneakiness of epic proportions. If a million people are curious what the top rated 11 dances were for the show, So you "Think You Can Dance!", (aka Fox 11, as it is known in Los Angeles), those one million people will have to copy the embed code and then play it back.

A one to one initial ratio for an embed coding to number of viewers? One embed code for every person who wants to see the video? Wow!

Once the first several thousand people repost the embed code somewhere on a blog, or within an email, others will then view the embedded video multiplying the viewing effect into the millions.

However, I REFUSE to post even one embed code on Alex Logic from the top eleven dances from "So you Think you Can Dance, top eleven list", specifically because I should be able to squeeze the fruit, before putting it on my blog.

In this instance, I would need to embed the video into this article just to see the video for the first time!

Why can't I just see the video unless BEFORE I post THE embed code?

The Fox, or is it Buddy Tv shenanigan is both crazy brilliant, but highly unethical as well. Unfortunately, there is nobody to call Fox, or Buddy TV out on this stunt. I'll do it here, but who will join me, and who will care?

Why is dealing with an imbed code so scandalous? Imagine having to "download" a song before being able to hear it for the first time. Somewhere in the internet stat counting universe, you would be pegged as having downloaded a song even if you were just curious what the song sounded like. This creates misleading, amplified, and highly inaccurate viewer statistics.

Just because ten thousand people embed the "So you think you Can Dance top eleven dances list" does not mean they all wanted to embed the code.

There IS a difference between an embedder and a viewer, and Fox TV and Buddy TV have now blurred that line.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting