TVLAND's embarrassing promos for She's Got the Look.

Sigh. Just when I believed TVLAND might be the last great hope for middle aged americans and older as a channel that does not cater to creating new programs that mirror the reality tv stupidity churned out for the under 35 crowd by most other channels, along comes "She's got the Look".

The premise of "She's got the Look" is terrific, the execution of the actual program, and more specifically, the promos, has set back creating programming for middle aged americans a century or two.

The "She's got the Look" promos, as bad as they are, are played over and over and over and over and over and over and over and over. TVLAND actually runs "She's got the look", "brought to you by promos" during Everybody loves Raymond! I have never heard of such nonsense nor seen it before either.

In general, TV LAND does an amazing job of hyping itself with the amount of promos they run for their own programming throughout the day and night, however, when the content of the promos is adolescent drivel at best, hearing it over and over and over and over during Everybody Loves Raymond or Rosanne is nauseating to say the least.

TVLAND does not get that I am willing to watch EveryBody Loves Raymond episodes multiple times because the quality of the writing and acting is fantastic. To then apply that same repetitive motiff to shows starring Joan Rivers, or Hot in Cleveland, or She's got the Look, is embarrasingly bad television. None of those three shows are awful, but they ARE awful when they are run over and over and over and over, and their promos that are run over and over and over and over, become stunningly moronic.

Just let it Be TVLAND.

Just because you over promote and over repeat your original, mediocre programming to squeeze every last rating point out that you can does not make it right, or meaningful, or sensible. However, it does make me wonder why quality shows like EveryBody Loves Raymond or Rosanne want to be associated with your channel.

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How'd You Get So Rich promos starring Joan Rivers teeters on bad taste, but then redeems on their facebook page.

Watching Joan River's promos on TV Land for the second season of her show, How'd you Get So Rich, is like watching a new age version of good cop, bad cop. Unfortunately, some of Joan River's promo's are in bad taste as Joan Rivers is seen searching out rich people while avoiding "boring" regular income people.

I'm surprised that Joan Rivers did not ask for help from Donald Trump's Celebrity Apprentice teams to design some television promo's for Joan to use. It seems like a cross promotion opportunity between the two shows has been missed. It might have just been a timing issue as Celebrity Apprentice is probably done filming by now while Joan's second season has possibly just recently started filming.

After viewing the facebook page for How'd you get so Rich, I have to commend TV Land and Joan Rivers for actually asking fans to submit sample questions that Joan might end up selecting to ask her "rich" guests.

The ridiculing of boring middle income people in Joan's earlier promos seems to have recently been supplemented with a brief explanation that the rich people featured on her show used to be "just like the rest of us". This is a huge step forward and I'm glad that somebody realized how crass and not completely thought out the earlier promos were.

I tried finding the earlier "How'd you get so Rich" promo's on Youtube that I thought were offensive but had no luck. I guess we can call that the bad cop, invisible cop move. Show the offensive "How'd you get so Rich promos" on TV Land, just don't put them on youtube or on the net where anyone can study them.

This is where copyright issues get murky in my opinion. Should I not be allowed to copy the Joan River's How'd you get so rich promos and upload them to YouTube for the express purpose of using the promo to make a social commentary? Why is it ok to inflict the origina message on the masses for profit, but someone cannot comment on the messages by using the same content for commentary purposes only?

Overall I think the newer "How'd you get so Rich" promo's and the facebook page for How'd You Get so Rich seem to be heading in the right direction. I wonder if Donald Trump has mentioned Joan's show on his own Celebrity Apprentice show since Joan has appeared on Celebrity Apprentice this season.

Ultimately, I think it is terrific that there is a How'd you Get so Rich facebook page that is welcoming suggestions for questions that Joan Rivers may ask her guests. and I hope the show properly credits whomever's questions they use.

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Edit update (May 03, 2010). I had a chance to see a show from last season and saw Joan fishing for stories on Rodeo Drive. It was a reminder to me about how difficult it really is, and costly as well, to line up guests for any television show.

It takes real money to hire a staff, have an office, send out PR, get leads, pre-interview the leads...or, just have Joan go out on Rodeo Drive and blitz people who are walking by and who look rich!

Good for Joan! The ability to mine the public streets for a story is compelling and spontaneous.

However, spontaneous story telliing is not so good for the economy and the all the people NOT BEING hired to do legitimate work for her show. Since the cost of show is kept artificially down, it will make it that much harder for other shows to get made down the road.

How'd Joan get so rich, by keeping her overhead so low, and maybe by depriving others of a job on her own show.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting