Alex LOGIC commends the makers of Verizon's small business commercial, Susie's Lemoade Stand, for getting ALL of the video technical aspects perfect. The editing, sound mix, sound clarity of voice within the sound mix, the acting / directing, the casting, cinematography, all perfect.
The only thing I partially disagree with in the ad is the ending slogan, "The small business with the best technology, rules".
Maybe Verizon should make a one minute version of this ad and intercut "Jack's lemonade stand". Jack does everything that Susie does, but does not have the same success as Susie because his product is awful. (picture the three executives spitting out his drink).
If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
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