Friday, November 23, 2012

21 Super-8 Feature Film Production Questions answered by Scott Di Lalla and Zack Coffman on the making of "I am ZoZo".

Cinematography dot com has a topic posted about The Super-8 Feature Film "I am ZoZo", which has a very interesting story behind how the story line was created.

The story "I am ZoZo" involved curation creation, using "Google". The filmmakers searched google for the scariest ouija board stories out there, interviewed a few people, and then wrote a script loosely based on on one of those people's experiences.

I love when filmmakers share the wealth so to speak and actually cultivate the fertile lives and potential imagination and reality of other people rather than feel the need to start from scriptwriting scratch and do the same old, same old.

Below is the Internet Interview with the Filmmakers of I Am ZoZo - a Super 8mm Ouija movie, cool stuff, enjoy.

Did you shoot a concentrated schedule, or weekends only, or intermittenly?

Writer/Director/DP - Scott Di Lalla: Most of the movie was shot on San Juan Island, so once we were on set, we shot continuously for a couple weeks with days off included.  Not only did we shoot the film in straight days.  We had to do some pick-up shots a few weeks after the main shoot, but over all, principal photography was completed within a month.

Did you shoot any film ahead of time to make sure your camera or cameras were working well?

Di Lalla: Because I was new to shooting on this medium, I knew I had to get familiar with the 8mm format really fast.  I've done extensive research and testing eight months before we started shooting.  The first thing I wanted to know was what my camera's (Canon 1014xls) strengths and weaknesses were.  Every camera has a sweet spot.   This camera shot really well hovering around a mid range fstop, but I also nknew I would be shooting in low light, so I had to prepare for that. To get the best quality out to the viewer I had to make sure I had these things in check: shoot on the best film available, shoot within the camera's sweet spot, process it at the best place, and transfer the footage to digital and it's highest quality possible.  Luckily, the place we used offered a service that would scan each frame individually.  This was a much better choice than to take the whole file and up-res it.

What film cameras did you use?

Producer/Editor - Zack Coffman: Canon 1014-xls, We bought three used ones and had them turned into two good ones.

Did you have back ups?

Coffman: One of our two rebuilt Canon 1014-xls was always as a backup.

Did you ever shoot multiple cameras?

Coffman: No.

Once you started shooting, how often did you check your "dailies"?

Di Lalla: That was the scary part.  We only checked it once by sending in the a few roles on the first day of shooting and they fedexed it back to us the next day.  It looked great so we proceeded with the assumption that we were getting an image on film.  It just wasn't conducive or affordable to do this every single day.  However, it definitely would have been a better choice if we had the means.  The only real problem we had, after looking at all the footage, was at times we got hair in the gate.  On an 8mm frame a small piece of hair looks like a giant snake monster.  It happened way more than we hoped, but we were very luckily it wasn't worse.  It is very hard to clean the gate on these cameras.  I was consistent on properly cleaning it, but getting hair caught in the gate of an old super8 camera is inevitable.  We had to pay to get rid of the hair on essential scenes.

Who did your film to tape transfer?

Coffman: Lightpress in Seattle, they were great to work with and Eric Rosen from Lightpress even did our color-grading later.

Who did you film processing?

Coffman: Alpha Cine in Seattle, the best lab anywhere.

How many rolls of film did you shoot?

Coffman: 18,000 ft... forgot how many rolls that is.  haha

Did you use an 85 filter, if yes, indoors, outdoors, or both?

Di Lalla:  No, I didn't use an 85filter.  Although the camera had an 85 filter built into it, I knew it wouldn't have been smart to use it because the camera was so old.  Anyway, I shot on Kodak's tungsten balanced negative film, so I didn't need it for the inside and through my extensive research and testing,  I didn't really need it while shooting outside, if it was cloudy.  If the sun peeked out a bit, I knew whatever cast it would leave behind we could take care of it in post.

Was camera noise an issue?

Di Lalla: Yes, it was a big issue.  Unfortunately, when I was playing around with different types of blimps I conducted all my tests without any film in the camera.  I thought I had completely silenced the camera until I loaded it with film on my first day of the shoot.   My heart almost stopped when I had noticed that the camera was considerably louder when film was actually running through it.  Of course it would be, it just slipped my mind when I was testing it.   I took thick towel and wrapped it around the camera, silencing it a bit more, but not enough.  The show had to go on, and I knew it was yet another thing we had to deal with in post.

Coffman: Our Sound Designer, Michael Fox, who was dialogue editor for The Grudge and one of the earliest ProTools technicians took one look at it and said, "I'm gonna have to get forensic on this sh-t."  We actually removed most of the terible film sound and then decided to lay in a consistent low-level film sound back under the whole film to make it consistent with its amazing Super 8mm film look.  Indie filmmaking is always about re-inventing the wheel, but that's why we love it!

How did you record sound?

Di Lalla: On a DAT with our sound guys, Dustin Bath and Joshua Svare.

How did you deal with a film cartridge that was near filled? Did you just roll out on a long scene, use the short amount left for insert shots? 

Di Lalla: There were times I rolled out on the scene, but I would say most of the time I had to change out just short of its end.  Those cartridges were marked and used later for pick-up shots.

Did you swap film cartridges because of running time issues?

Di Lalla: Yes.


Did you prefer long, eerie takes, or shorter takes because of the limited film runs?

Di Lalla: I preferred long takes in general.  My takes were anywhere from one min to over two minutes.  Since an 8mm cartridge is only two and a half minutes long (at 24fps), my longest takes were usually around that.  However, this is where most of my planning went into.  To reduce the risk of a ton of retakes I rehearsed the lines and movements with my actors for two weeks.  If we weren't that prepared it would have been impossible to do it without wasting a significant amount of money.  Also, I am a big fan of Belgian film makers, the Dardenne brothers' style, so long takes was definitely a style choice as well as a clever way to build tension.

What format did you transfer your film to?

Coffman: Pro-res HQ

Who did the music?

Coffman: Composer B.C. Smith (Smoke Signals) did the original score, cellist Aniela Perry wrote and performed "Tess' Theme", and we had tracks from Sun Kil Moon (Kark Kozelek), Windsor for the Derby, Blood Warrior, and The Tragic Tantrum.

Who did the sound-efx?

Michael Fox, with some additional eerie bits from B.C. Smith

Who did the mix?

Michael Fox

What format did post production request for editing purposes?

Coffman: I edited the film in Pro-res HQ.

Did you happen to check out super-8 websites prior to shooting?

Di Lalla: Yes.  I checked out everything Super8 available that was online or in print.  I have so many people and sites to be grateful for, now I am ready to give back what I learned.  I just want to say thank you for giving me the chance to give back and if anyone wants to follow me on twitter please go to:  https://twitter.com/scottdilalla (@scottdilalla)

Coffman: We never could have made the film without our supporters, friends and family.  Likewise, happy to help others so feel free to add me: @choppertown[/quote]


Additional links for I am Zo Zo include...

Web: I am Zozo  

Facebook: I am Zozo
twitter feed: Choppertown

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Saturday, October 20, 2012

Newsweek going all digital, there may be a better way.

If I were Newsweek, besides going "all digital", Newsweek could put out a once a month magazine version that features the best stories of the month. However, integrating the paper version with their digital products might prove an interesting scenario.

The way to do a paper to digital integration would be to have a portable, wireless digital scanner. Simply scan the embedded url within the story, and the reader is transported to a longer, perhaps updated version online.  

The cool aspect would be that the portion in the paper version becomes the starting point for the digital version. The digital version simply takes off from that point in the article for future updates or more indepth research.

The monthly becomes a way for people to track memorable stories in print, but then cross over to the digital version if they want more info.

The value of the monthly newsprint version is that it becomes a form of news "curation" that allows the reader to have a quick way to  keep an archive on print, but also access to a connected digital version as well.

Perhaps an articles menu is even more doable. Newsweek sends out a an 8 1/2 card stock "paper menu", with short descriptions and url links to the actual stories online. The portable wireless digital scanner is used to instantly find the articles online.

Internet curation is desperately needed, and the people putting out the news may just be the most qualified to curate their own stories more efficiently.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Monday, September 3, 2012

Hollywood Blvd classes up the Hollywood Walk of Fame, DENIES Kim Kardashian a Star, Hooray for Hollywood!

Apparently, Kim Kardashian thinks she is a star because she has a huge following and is a reality TV show success. Thankfully, the Hollywood Walk of Fame recently shot down that belief by denying  Kim Kardashian her own star on Hollywood.

Here's a truth that escapes most reality TV stars, almost anybody's life could be conveyed in a way that could draw attention or interest if the resources were made available to document their lives in a dramatic fashion. Although almost anybody's life could be portrayed in an interesting manner, being attractive tends to be one additional dividing line that is added into the equation.

The difference for Hollywood actors is they actually have to have been in a television series, real movies, live plays, for at least five years, with the audiences deciding if the ACTOR is great, or not.

Reality TV allows the producers to manipulate the viewpoint of their show to garner popularity for an onscreen persona. I think a Reality TV walk of fame belongs somewhere, but I applaud Hollywood for not mixing the two very separate entertainment avenues into one.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Friday, August 24, 2012

This could make for a really fun movie, maybe even a TV series, The Frequent Fliers who flew too much.

This Los Angeles Times article about "frequent flyers who flew too much" is fascinating to say the least. It's three web pages long and is broken up by ads just in case you think it suddenly ends. It tells the story of different frequent flyers who bought lifetime airline passes and then used their passes so much they were costing the airlines MILLIONS!

I think frequent flyers who flew too much could make a feature film or even a TV series. The thrill of the perpetual free trip, the growing consternation by the airlines, the ongoing joy and fun the fly for life flyers were experiencing, all the people they meet, the potential flirting, the stewards and stewards so familiar with their preferences they don't even have to be asked what they want to eat or drink, all while the airline executives grow more and more angry, could make for an interesting movie or tv series. A little bit of "Cheers" in the Sky.

Out of desperation, the airlines eventually plot to see if the frequent flyers are somehow abusing their lifetime airline pass privilege. This is classic story telling. Person in search of happiness, person finds happiness, person is threatened with loss of happiness.

There could even be a "Lost" aspect to the show where the main characters have flashbacks to their lives before they bought their lifetime airline passes. One flashback could involve the frequent flyer bought his pass with some of the money he got from an accident settlement. What a way to turn a miserable accident into a happy lifetime adventure.

I could see a comical episode where the entire first class is comprised of frequent flyer lifetime pass holders and that could even be the turning point when the airlines try to put a stop to their own accidental over generosity. The moment when all the first class flyers realize they are all lifetime pass owners, and their own realization that this can't be a good thing for airline...

The frequent flyers overuse of their airline passes is like having an itch and scratching it, but every time they scratch, someone else bleeds while they feel relief. 

I think Ray Romano, Dennis Leary, and Scott Bakula would be perfect as the frequent flyer scratchers. Patricia Heaton could pull off the female frequent flyer scratcher as well.

Lets do it!

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Sunday, August 12, 2012

Friday, July 20, 2012

Maybe its time to create another Emmy Acting Category for Actors who don't use guns or have life threatening violence within their roles.

(Edit note, this article was written 12 hours before the tragic massacre at the Aurora, Colorado movie theatre during the Batman movie, The Dark Knight Rises).


Lets face acting "reality", the most coveted acting roles involve being a violent law breaker who got a bad break in life, or being a character within a group of law breakers who got a bad break in life but is actually at times a decent person.

But then there are the Scott Bakula, Ray Romano, and Andre Braugher roles in Men of a Certain Age that are more than comedy, and way less about exporting their own misery onto others. I just don't see an acting category for shows like Men of a Certain Age in the Emmy Awards anymore.

Amazingly, Braugher broke through for an Emmy Nomination in 2011, but the final 6 episodes of Men of a Certain Age that were eligible for 2012 were the best of their best, and MOACA was skunked this year for any EMMY award nominations, and I find that unbelievable.

But then again, NBC cancelled it's MOST POPULAR SHOW, Harry's Law, because too many older people were watching it, so maybe I should not be surprised.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Wednesday, July 18, 2012

2011 Toyota Venza Commercial - Social Network commercial, Older People RULE!


What's not to like about the Toyota Venza Social Network commercial? This actress spectacularly nails this well written part. 


While this commercial "makes fun" of the younger crowd, it does make one wonder how NBC can do the opposite and value the younger crowd so much more than those over the age of 49.

Do the ratings people really believe that it takes a total of 8 mothers and/or fathers over the age of 49 to equal one of her in terms of audience advertising value?

According to NBC and their cancellation of their NUMBER ONE RATED SHOW, Harry's Law, the answer is yes, it takes a total of 8 mothers and/or fathers over the age of 49 to equal one of her.


(CLICK ON IMAGE TO ENLARGE)
NBC's number one rated show, Harry's Law, is canceled even though it attracted 3.5 to 4.4 million more viewers than MANY other shows that NBC renewed!

Ouch!


If you want to fight back, join the facebook age related protest groups that are starting to spring up, click  here for an example.         


Here is another example.




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Thursday, June 7, 2012

40 Watt Womb (featuring Alex Rush and Medium Zach) of Grape Juice Records.



Props to Grape Juice Records for featuring my Super-8 special effects stock footage in their music video by the band No Ordinary Oswald called "40 Watt Womb".  

The AlexLOGIC Super-8 filmed special effects are primarily used in the final 45 seconds of the 2 minute 11 second music video, (all the light swirling footage). 

It's always cool to see how some one else uses my stock footage on their own production.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Wednesday, May 30, 2012

The Over 49 Crowd fights back against the Harry's Law Cancellation, here's a protest idea worth considering.

Please Like the Save Harry's Law Facebook page. Please also consider Liking Fight to Save Men of a Certain Age from Cancellation Facebook page as well.  


And there is also the Save Men of a Certain Age Facebook page. Like all of them and triple the impact you have as an over the hill demographic.
Now for a proactive solution to bring back power to those older than 49 years of age. Why don't television shows create credit cards with the name of their television show on the card?

HARRY'S LAW CREDIT CARD, 
DON'T LEAVE HOME WITHOUT IT.


Could MEN OF A CERTAIN AGE be saved 
if fans use an M.O.A.C.A. Credit Card?



What better way to show how much buying power "older viewers" have of their favorite television show than to use a credit card with the name of that show on the credit card?


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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Sunday, May 27, 2012

American Express Kayak commercial, almost funny, but it's not.




I wanted to like the american express kayak commercial, I wanted to laugh, and I sort of chuckled, but the commercial is definitely lacking something, and it does not play well in repeated showings for me.

I wonder if a supporting cast would have helped this commercial.  Maybe the Kayaker's friends throw cups of water on him, maybe one is a girl that is flirting with him so he ends up buying a kayak for two?

Even some sound effects would have helped.

On top of that, the way the kayaker just sort of whips out his phone and pays by american express, as if it's a throwaway expense but he can afford it, is slightly offensive in this day and age of job loss and economic stagnation.

Kayaking is a serious endeavor, no goofing around or one can end up drowned, especially if they go alone.

Why not just make a commercial about someone with poor vision buying a high end sports car, kind of the same thing, no, is that really funny?

I still like the actor who plays the kayaker, Aziz Ansari of Community.








If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Thursday, May 17, 2012

Robert Dewey shocked by hectic world | GJSentinel.com | This would make an EXCELLENT TV series, no?


Instead of ANOTHER relatively points reality tv show, would not comparing and contrasting a person wrongly convicted of a crime before they went into prison, and 17 years later when they got out, make for a terrific new television series?  

What an incredible time shift that would be. And guess who could be the consultant? 


Mr. Robert Dewey of course.

Monday, May 14, 2012

Clay Aiken, the New Captain Kirk of Celebrity Apprentice Star Trek?

I like the original Star Trek Series, I wish they had made 150 of them instead of the 79 that were made.

I'd love to see a remake of the original Star Trek series. The special effects were not over done as I feel they were in later Star Trek spin off series, and I would love to see more old school special effects if a  Celebrity Apprentice Star Trek version actually made it to television.

Someone once made fun of some Captain Kirk's grimaces, and that slightly ruined his character for me, but only temporarily. I still like  the character of Captain James T. Kirk  played by William Shatner.

Watching Clay Aiken on the 2012 Celebrity Apprentice, especially the opening sequence of the final episode, Part I, that aired on Mothers day, 2012, it just suddenly clicked to AlexLOGIC that Clay Aiken would make a terrific Captain Kirk.  

 Meet the new James T. Kirk, Clay Aiken.

The Original James T. Kirk.

Many of the 2012 Celebrity Apprentices would work well as the officers of an original Celebrity Apprentice Star Trek remake.
 Chief Engineer, Scotty, aka Penn Jillette
 Uhura, Aubrey O'Day
 The head of the Star Trek Federation, aka Donald Trump
 James T. Kirk's favorite on board vixen, Dayana Mendoza
 Star Trek Veterinarian Tia Carrere (ok, there wasn't a veterinarian on the original Star Trek, but there should be for the new version).
Donald Trump, lobbying hard for that head of the federation position. 
 Star Trek chief Litigator/negotiator(a new position), Lisa Lampanelli 
Meet Spock, Adam Carolla, flare that eyebrow, Adam.
Aresenio Hall, Possibly Chekov's or Sulu's position.
George Takei, playing himself from the original Star Trek and having accidently been age accelerated on the planet dosomar, has now been frozen to preserve his remaining years and is only thawed out when his experience is essential to saving the Enterprise or solving a crisis, sometimes votes are taken on whether or not George is "Thaw worthy."

Lou Ferrigno, ready willing and able to lift or throw anything at anytime, whether appropriate or not. 

There you have it, the Star Trek Celebrity Apprentice, courtesy of AlexLOGIC.  

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Sunday, May 13, 2012

How Major League Baseball could fix their suspension rules when it comes to starting pitchers.

When a starting pitcher is suspended for five games, in many instances it really isn't that big of a deal from a scheduling point of view because the suspended pitcher only starts once every five games anyways. Many times the starting pitcher will appeal the suspension until they pitch again, then accept the suspension right after their start so they barely miss a start.

AlexLOGIC suggests that instead of suspending a pitcher for a certain number of games, the pitcher should be suspended after a certain number of pitches into their next start.

The number of pitches should not be known to the pitcher, just that it will be within a certain range. So depending on the severity of the suspension, the pitcher could be told their suspension will occur somewhere between pitch 50 to pitch 75, or pitches 25 to 50, or 10 to 25 for really serious suspensions .

And, the starting pitcher has to start the game, they can't be brought in as a reliever to try and get around the pitch count suspension. While this idea would probably never be approved of by the players union, it would make the suspension be more of a public issue and could lead to less suspensionable offenses in the future.






If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Thursday, May 3, 2012

Ray Romano | Ray Romano's Axed Show Wins Tv Award | Contactmusic


Basically, all the axed shows, (MOACA) or award shows that uses axes (Rescue Me), or have a battleaxe running the show (Harry's Law, ok just trying to be funny) got awards.

So if you want to win a television award, use an axe, or have your show die trying.

Sunday, April 22, 2012

The FIRM, NBC's best show, buried on Saturday Night.

(Edit update: May 14, 2012, 10:27pm)  lol, Harry's Law, the second best rated show on NBC, has also been canceled. Meanwhile, NBC keeps piling on new music based and reality based shows, culminating in reality based music shows. gasp)


A funny thing happened to NBC at the beginning of the 2012 fall season. 30 Rock was not ready to roll at the beginning of the  new season because of Tina Fey's pregnancy and "The Office" no longer had lead actor Steve Carrel anchoring the show.

So CBS swooped in and did two incredibly smart things. First, CBS counter programmed NBC with a new show called Person of Interest at 9 PM on Thursday nights, and the opening scene of the first show was a terrific reincarnation of Clint Eastwood's Sudden Impact "Make my Day" scene.

What's not to like about a grudging super hero who just wants to be left alone, but, if bothered, will make the day memorable for several subway punks who were asking for it. The second thing CBS did was cancel "How to be a Gentleman" after only two episodes."

As an aside, How to be a Gentleman, in AlexLOGIC's opinion, was doomed to failure because Kevin Dillion's character was far too prominent. The promo trailer was just awful as well. What is really so funny about a guy punching another guy in the gut?

Dillion's character should have been more of a shadowy figure who seems to come out of nowhere to make the main character's life, miserable. Instead, the show created an allegedly Funny Bully who actually punches people. 

Really?

So CBS did the incredibly intelligent thing and after only two airings of How to be a Gentleman on Thursday nights moved the show to Saturday nights, (where most television shows go to die). Then after one more airing on Saturday, HTBAG went off of their schedule entirely.

CBS then ran consecutive episodes of the Big Bang Theory every Thursday before Person of Interest until more episodes of Rules of Engagement were ready for airing, with Person of Interest coming on at 9:00 PM.  

This entire strategy destroyed NBC's Thursday night's line-up, which suffered not only by not having Third Rock episodes ready because of Tina Fey's pregnancy, but also because Steve Carell was no longer on  The Office.

Which leads us to "The Firm". The Firm was unfairly put on Thursday night's lineup by NBC after CBS had already annihilated what was normally a solid ratings night for NBC.

The Firm's Thursday ratings were apparently so low that NBC moved the show to Saturday Night. 

I'm not alone in liking The Firm, Jay Leno of NBC absolutely loves this show and raved about it on The Tonight Show.

Shows like The Firm should be rebroadcast at 2 or 3 in the morning to hook in people who missed it the first time around and find it to be a nice late night treat. This will over time build viewer loyalty for a second season.  There I go again giving great, unsolicited advice.

NBC will be foolish to not greenlight a second season of The Firm, it's a solid show that mixes interesting court room drama with, action scenes as well. I love that the two male leads are brothers, and I think the casting for this show is fantastic, the music and overall sound mix is spectacular as well.
Sadly, what appears to be missing is a late twenties something female and male co-lead, what I refer to as "tart appeal" to keep the younger crowd interested in a show that is actually about something, but skews to a slightly older crowd.
The Firm reminds me of "Men of a Certain Age" because both shows skew slightly older, and don't seem capable of drawing people under the age of thirty who apparently would rather watch reruns of Jersey Shore and Kimmy Kardashian minutia.

I wish the networks would realize that first time ratings should not dictate what shows they run. A show like The Firm will do spectacularly well in syndication, so can a show like Men of a Certain Age, (Although the dialogue track on MOACA needs to be raised and the music track lowered in volume), and there are creative, new ways to raise overall viewership for shows such as The Firm and MOACA that the networks presently don't practice.




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Friday, March 30, 2012

Did McDonalds make a marketing misstep with their Mint Shamrock Shake commercial?

AlexLOGIC has detected an out of ballpark home run for the McDonald's 2012 Shamrock Shake commercial. 
The Shamrock Shake is obviously marketed towards St. Patricks day, however, McDonalds could have also marketed this product towards the NCAA March Madness event as well, especially because there is an element of "madness" within the commercial (see my review here).

AlexLOGIC noticed a huge drop off in hits for the McDonalds Shamrock Shake commercial right after St. Patricks Day, yet their commercial ironically delved into March "madness" and would have still been effective until the end of March.

2 weeks of marketing momentum lost, will be interesting to see if McDonalds extends their Shamrock Shake availability until the end of March to coincide with the end of the NCAA March Madness. If they do, you saw the idea here first.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Wednesday, March 28, 2012

Honda Spy Car Commercial Review.

Its commercials like the Honda Spy Car Commercial that make me sigh. 
The Honda Spy Car Commercial is a funny, well crafted, high concept commercial, and yet, this commercial would have been even better with an AlexLOGIC consultation, and there in lies the "sigh".

My idea is so good it could would work perfectly on a sequel. In the meantime, congrats to Honda on a fun commercial.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Saturday, March 17, 2012

McDonalds Shamrock Shake Commercial, a bit of mint and a dash of Bi-Polar March Madness.

The cure to Bi-Polarism, a McDonald's Shamrock Shake? But what about after St. Patricks Day, then what? And, the Shamrock Shake is only at participating McDonalds, I pity the fool whose local McDonald's does not have the Shamrock Shake. 

Is the man in this video really out of the woods? Once the lady has finished off her McDonald's shamrock shake, won't there be a discussion as to why he didn't wait to have his shake until he got home?  And she would be right. 

Even though I disagree with feminists who constantly rant that we live in a patriarchal society, (divorce and alimony usually favor a woman, even if the woman initiates a divorce so they can be with someone else), this commercial does paint the woman as an attractive, bi-polar whacko.

Yes, she's a hottie, in a domesticated porn star actress sort of way. 


Although the McDonald's Shamrock Shake commercial delivers nice acting, directing, editing/pacing, and sound mix, this commercial will probably result in a few thousand men reconsidering whether or not to marry their present girlfriend who may have shown similar tendencies to the women in this commercial.


Perhaps this commercial could have gone in a different direction and have focused its energy on why the man chose to have his shake before he got home. 


Would have been really funny if McDonalds had made a second version of this commercial from the women's point of view over the fact that the man could not wait to have his shake before he got home.


But what do I know, I'm just a regional emmy winning producer director who also was an ATAS internship finalist and winner in the commercials category who sometimes happens to have excellent add on ideas for commercials, just sayin.


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