One of the things I do as a commercials consultant is look for authenticity in the spoken word. In this "Outsourcing" commercial by The Barbara Boxer campaign, it appears to me that Carly Fiorina's comments have been stitched together from two or three separate moments in time to make them appear as one flowing statement.
You can't do that, Barbara Boxer!
If the Fiorina campaign had hired me for their campaign, I would have notified them as soon as this commercial hit the airwaves that this commercial might just be fraud.
The additional irony is if the Fiorina campaign did not immediately move to protest this outsourcing video, then maybe she is not the kind of politician we want in office because she was slow to react to what appears to be an obvious misrepresentation of what she is being accused of saying. If she did protest, then I apologize, it's just that I have not heard of any protest over the Barbara Boxer Outsourcing video.
If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
by Alessandro Machi at