Hi, my name is Alessandro Machi and you are visiting AlexLOGIC blog where I share my insights about television programs and commercials. Although I am an ideas person, I've walked the film and video production walk for the past two decades.
I've edited in total several hundred projects for independent thinkers, filmmakers, small business owners, inventors and their products, and for fortune five hundred companies. I've also been a cinematographer as well, in many instances shooting the very production I would then edit. All of the blog photos on both sides of this article are from some of the projects that I have been involved with.It is difficult to describe how educational a process it can be to shoot, and then edit the footage that you shot. Being responsible to the decision maker in the editing room for the image and sound that was recorded on location is a type of education that is stimulating to say the least.
I've also been fortunate to have received bookend awards from the Academy of Television Arts and Sciences, first winning a position in their highly sought after Nationwide Internship Scholarship competition in the commercials category in 1985, and then winning an A.T.A.S. Regional Emmy in 2000.
I have no desire to compete with the production company or the advertising agency that you are already using. I thrive on contributing to existing good ideas. Knowledgeable third party consultants are ideal for this, especially when they are respectful of both the production company involvement and the agency that creates the spot. My purpose is not to knock down your team, but to strengthen your message.
You can earn a 20% commission for any referrals that result in a consulting fee for Alessandro Machi. Learn more here.