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Tuesday, August 16, 2016

Allyson Felix Robbed of Gold Medal by incomplete Olympics rules regarding diving versus leaning.

Update May 24, 2020: Not only do runners occasionally dive for the finish line, they also may lunge, or plunge for the finish line, yet no rules seem to exist for any of these out of the norm methods of finishing a race. The only ones who are governed by the rules appear to be the ones who run though and lean for the finish line. If rules were written for those who decide to "leave their feet", isn't it possible the criteria used to decide what part of the body constitutes crossing the finish line might be different? The reason a running lean at the finish is acceptable is because runners start the race in a somewhat similar position whether standing or when in the racing blocks for shorter distances. So if a different method than a running lean is allowed for the finish, then why not use a different set of criteria to determine what part of the body has to pass the finish line before the diving, lunging or plunging runner is considered "across" the finish line? - End of May 24, 2020 update.
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The definition of the word torso in present day vernacular should acknowledge the words Torque, Torsion, and Trunk. Torque is created by the pelvis region of the body, as is Torsion. And the Torso, also known as the trunk, as in the trunk of a tree that holds all the weight of the tree, is also found in the definition of the backend of a car, analogous to the pelvic region of a human being which supports all the weight above it.

However, since the lean at the finish line has long been accepted as a method for crossing the finish line in a track race, we should also consider that it has never been when the tip of a finger or the top of the head crosses the finish line.

Although AlexLOGIC still prefers which pelvis crosses the finish line first as the most authentic form of deciding a winner in a track race, the Olympic rules for crossing the finish line of a race as they presently stand are incomplete, and they failed Allyson Felix last night in her race against Shaunae Miller.

If both runners are upright at the finish line, then sure, use the lean rule as it presently stands to determine the winner, which I think refers to the chest area crossing the finish line, although it really should be when the pelvis crosses the finish line. 

But if one runner leans while the other runner dives, the diving runner's bottom part of the front of their pelvis crossing the finish line should be used to determine when the diving runner actually crossed the finish line.

Last time I checked runners don't run with their torsos parallel to the ground, so if a runner chooses to dive across the line, it should be the lowest front part of the pelvis that is used to determine when they actually cross the finish line. 

A lot of time and attention has been paid to the rules that govern the start of Olympic track races, however not enough time has been spent analyzing what part of the body should be the point at which a runner officially crosses the line when they dive across the line.  

Allyson Felix's pelvis is actually ahead of Shaunae Miller's pelvis as Miller is about to dive across the finish line, yet Miller's time is recorded as being 7 one hundredth's faster than Felix's time, and AlexLOGIC finds that to be illogical, and incorrect.

Allyson Felix was robbed of a gold medal by a pedantic misunderstanding of what a torso actually is in real life on a real, living person, and Allyson Felix was also robbed of a gold medal by allowing runners who dive to have the wrong part of their body used to determine when they have crossed the finish line.

If runners are allowed to use two different methods to cross the finish line, then it is logical to assume that there might need to be two different methods used to determine when each runner actually officially crosses the finish line.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Friday, August 12, 2016

The Robot Revolution and the 15 Dollar Minimum Wage.

The harder people fight for a 15 dollar minimum wage, the faster their jobs will be taken over by robots. We've seen videos of robots that frankly remind me of the RoboCop movie. The movements are eerily fast, smooth, and scariest of all, very balanced.

The 15 dollar an hour fight is why progressives bug me and why I am a moderate instead. The formula for the minimum wage is one that uses the national hourly average, and cuts it in half. The national hourly average is around 24 dollars an hour, so the minimum wage should max out at 12 dollars, with variances in each state based on the acknowledged wage scale in the suburbs versus the big cities.

I would raise the minimum wage to 10 dollars an hour immediately for most places, then offer an incentive in which the wage is raised every so often by 50 cents. The idea of a newbie getting 15 bucks an hour is absolutely ridiculous and insane. 

The idea of a worker who started out at 10 bucks an hour and by staying at the same place raised their wage in 50 cent increments to 12 or 13 dollars an hour, makes a lot more sense.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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by Alessandro Machi at

Wednesday, June 1, 2016

Cincinnati Zoo Gorilla Protocol left out one important detail about the death of Harambe.

Opposing viewpoints in the Cincinnati Zoo Gorilla tragedy can cite evidence from the video that was shot to bolster their own position.

AlexLOGIC would like to suggest that an additional protocol be taken if this type of scenario ever happens again. MOVE THE ONLOOKERS back and away from the scene of the problem. I would allow anyone videotaping the incident to keep videotaping as long as they remain quiet.

If all the onlookers had been immediately moved away, the ensuing silence might have provided less agitation to Harambe, the 17 year old Gorilla who was put in the unenviable position that no matter what he did, people were yelling at him. 

Would silence have changed Harambe's demeanor? Of course we'll never know, but in the future the first step that should be taken is to lessen the impact the sounds of human screams may have in a zoo setting to any animal suddenly caught in an unusual situation.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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by Alessandro Machi at

Monday, May 30, 2016

How the NBA, MLB, and NHL have screwed up their Television contract deals.

Today is memorial day, a day to remember that millions of american soldiers sacrificed their own comfort, and in many instances their lives, whether they wanted to or not. Many times we only focus on those who "gave" their lives, or "sacrificed" their health as a soldier. The presumption being that they wanted to either give or sacrifice their lives. I would suggest it does not matter whether a soldier wants to sacrifice, or not, if their lives were forever altered by being in a war time situation, it's an epic act.

There are probably veterans out there who cannot afford cable tv and are also big time sports fans. It seems cruel that people who actually put their life on the line in war, can't even sit in their own residence on Memorial day and enjoy the seventh game of the NBA Western Conference finals between Golden State and Oklahoma City, because it is only on cable. I just find this so offensive and I'm not a vet.

The irony of doing lip service at each and every professional game that is played by singing the national anthem. In baseball, there is even a seventh inning stretch God Bless America.  Yet Veterans can't even turn on a television and watch a ballgame after putting their lives on the line.

What is even more freakishly wrong about this situation is its just bad capitalism. No matter what deal professional sports works out with the television industry, veterans should be allowed to watch playoff games even if they can't afford to pay for cable.

As for the rest of the country, the free-TV'rs who miss out on 75% of all playoff games of the NBA, MLB and NHS  because they are only on cable tv, one would think the NBA, MLB, and NHL would provide some type of rider in their contract in which a network could put sports programming on their free tv channels if its obvious that the audience would explode.

These sports conglomerates enjoy many perks because they are free to run their sports empires without being under the  magnified eye of the federal government with the exceptions being scrutinized for safety, health and fraud issues. It seems that since our professional sports system enjoys many tax free perks, that the least they would do is offer more free tv options, most definitely for all veterans, and even for the american who cannot afford cable tv.

Which brings  us to the seventh game of the Golden State vs Oklahoma NBA western conference. Irrespective of how well the ratings are for TNT, the ratings would be five times higher if the game was simulcast on a major network. One would thing some creative contracting would reward TNT handsomely for "sharing" the game with a network, while still reaping rewards for the network, free tv fans, and our vets.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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by Alessandro Machi at

Wednesday, January 20, 2016

Police Perform Completely Unnecessary Execution by Firing Squad in San Francisco, they could learn a lesson from Charlie's Angels.

What's really wrong with this video of a man being executed by a large group of police officers? 


The police officers appear to have no fear that something bad could be happening behind them. All the officers are staring down one man who is against a wall because he may have previously attacked somebody with a knife, but the police people's backs are exposed and unprotected against any possible action that could occur behind them.

In essence, the more than half a dozen police officers have no fear about anything behind them, just what is in front of them, which means this should have more easily been de-escalated than death by firing squad.

Maybe the police can take a clue from Charlie's Angels.  

Even though there is a fiery explosion in the background, the Three Angels, unlike the over half a dozen donut fueled police officers, are facing in opposite directions to ensure there are no additional threats besides the OBVIOUS one in the background. That's how real security enforcement works, there is no lets all gather around a guy who is standing against a building and all fire on him at the same time.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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Thursday, November 19, 2015

Police can change how they answer calls to reduce deadly outcomes.

When I shot and directed video interviews I would remind the interviewee to repeat the question before answering, this technique helped prevent yes or no answers that would then force the editor to use the question being asked by the interviewer even when they did not want to hear the interviewer's voice.

I am beginning to think the repeat the question technique might reduce violent calls when police respond to a police dispatcher's call. When the police dispatcher sends out a call that there is a belligerent pregnant bi-polar woman wielding a 3 inch knife, usually the police closest to the incident will respond that they can take "the call".

But is it enough to simply acknowledge "the call"? What if the police officer was required to REPEAT the call verbatim from the dispatcher. The dispatcher calls out a report of a belligerent bi-polar pregnant woman wielding a 3 inch knife. I believe the officer taking the call should respond "Car 123 can respond to the report of a belligerent bi-polar woman wielding a 3 inch knife". The repeating of the dispatcher's call gives the police officer a chance to hear themselves state the situation and may give them a better sense on how to handle the call.

I believe the police officers or enforcement officers who took the following call may have handled the result in a more intelligent way, such as using either a stun gun or an 18 inch to 36 inch baton to separate the woman from her knife, if they had been required to repeat back to the dispatcher what they had heard from the dispatcher. 

Instead we have execution by gun from a very safe distance.  My apologies, the video I linked to is no longer available.




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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by Alessandro Machi at

Monday, March 16, 2015

Why Isn't the US building a fresh water pipeline from the midwest to drought plagued areas in the U.S.?

Why isn't the U.S. building a fresh water pipeline from the over flooded, overwintered midwest and east coast to the more frequently drought stricken areas of the U.S.? I'm not talking free water, I'm talking creating a revenue stream for the midwest and east coast in which excess fresh water run off is diverted to other parts of the U.S. and the midwest and east coast is paid.

The fresh water pipeline could even help prevent flooding along the Mississippi River. The U.S has been so intent on ramping up oil production in the past few years while apparently not prioritizing how a fresh water pipeline could evenly distribute fresh water in the U.S.

A water pipeline could provide much needed jobs to veterans as well. Apparently California has one year left of water, wow. California provides the bulk of certain foods for the entire U.S., so why isn't a water pipeline even being talked about by our media that seems enthralled about going on and on about Hillary Clinton's emails.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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by Alessandro Machi at

Wednesday, February 18, 2015

Revisiting The Emperor's New Clothes.

First the crowd has been oogling and ahhing the emperors "new clothes," then a kid points out that the emperor is not wearing any clothes at all. Isn't the real ending to this story the one in which the kid is declared a witch by all in attendance, beaten, and burned to a crisp?

What world do you know where the adults appreciate being outed as fools by a child? 

One of my fears about my www.debtneutralitypetition.com and my idea for reducing the income disparity between the rich elite and the rest of the planet is that the ideas are so simple and somewhat obvious those who SHOULD have ALREADY suggested them won't because they either didn't think of the ideas or were too afraid to try to get the ideas approved by the public.

Who would really support my ideas after never offering similar solutions themselves over the last 10 years when these two ideas should have already been implemented. Well its a big planet, not everyone has to like the ideas for them to be implemented, or to work.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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by Alessandro Machi at

Thursday, February 5, 2015

Sports Illustrated 2015 Cover Model Photo Hannah Davis Bikini Bottom Image, Hands are Nuanced in the Wrong Direction.

Sports Illustrated gets an epic fail for their lack of nuance. If SI feels the need to show practically all of Hannah Davis's groin area in their 2015 cover photo, at least have the class to make it look like the bikini bottom is being lifted up, not being pushed down. 
I'm not even going to post the image nor a link to the image since I can't stand it when people screw up the minute details and still expect to be rewarded with social media hysteria.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Friday, December 26, 2014

Why shooting down Drones that go onto "your airspace" is probably a bad idea.

A Drone flys over your backyard and you decide to shoot it down since you correctly believe that the airspace above your yard is yours. How high ownership of airspace above your home is yours I don't know, but some of the airspace height above your yard is yours. Perhaps one could argue if you can see the drone, than its in your airspace.

But before you start shooting at the invading drone ask yourself this question, do you have the legal right to launch bullets from your backyard onto public streets and other people's yards; unless those locations are firing at you, no you do not have the legal right to launch bullets into other air space and eventually land space. Even if you hit a drone with a bullet, the odds are very good that the bullet will still travel at a high rate of speed onto somebody else's property.

The impression that an invading drone gives one the legal right to shoot it down if it invades our own space is only logical if and only if the method used to shoot the drone down DOES NOT leave our own property. 

The next time you envision yourself shooting down a drone that is on your airspace property, pretend the drone is not there and that you are actually shooting off your gun into the air. Then ask yourself if you are not the one that is actually invading other people's spaces who did you no harm, with your bullets 

Be patirent, you can probably look forward to the invention of a street safe drone killer, probably on someone's design table even as I finish this article.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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by Alessandro Machi at

Monday, August 4, 2014

Kulak's Woodshed in North Hollywood California 2014 IndieGoGo Fundraiser.

Please click the image below to learn more about Kulak's Woodshed. You can view the live shows from anywhere in the world via their internet feeds.





If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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by Alessandro Machi at

Wednesday, June 18, 2014

Mayor throws dog poop on neighbors lawn but media ignores mystery woman who appears to gesture for him to do so.

Every time I saw this video during a news broadcast, I kept noticing a mystery woman who seems to be gesturing and directing the mayor just prior to his throwing of the dog poop.

The media NEVER once mentioned anything about the mystery woman. Not only does she gesture to the mayor just before he throws the dog poop, she seems comfortable walking two steps ahead of the mayor, as if he were her pet.

So what's going on? Is the mayor protecting this woman? If yes, why isn't that part of the story? If the mayor was simply doing what this woman told him to do, maybe he's not such a bad guy if not doing it might have prevented a troubling encounter with this woman afterwards for not obeying him.

Doesn't anyone care why the woman appeared to gesture the mayor to throw the poop and then just keeping two steps ahead as is she were walking the mayor like a pet?

Did the media ever discuss who this mystery woman is and what her role is in the mayor's life? Isn't that part of the story?




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Sunday, May 25, 2014

The Color Purple Ace Hardware commercial, the ultimate Blue Collar Color Purple Commercial you may ever see.

What makes the Ace Hardware Color Purple commercial rise above the average commercial? 

AlexLOGIC believes that all of those shades of purple probably raised the color IQ of the majority of men out there in 30 seconds or less, and that's probably a good thing.

AlexLOGIC also likes the way the woman rolls her purple, "purrrrpllleee".  

Apparently there are 7 versions of this commercial. I would have liked a couple of medium shots of the group of purples, the left half, then the right half, maybe bumping into each other as the two people  have a discussion about which purple is Mr. Purfect Purple.

In retrospect, this commercial, as brilliantly purplelicious as it is, probably was limited by time because of the free paint offer at the very end. 

If True Value had hired me as a consultant I would have suggested they play up the purple characters just a bit more, (Possibly add a step for the second tier purple guys) add some fun high pitched music undertones in the background, and make a few variations.

How about quickly naming the various purple colors while we see that actual color and then having them walk off, maybe the woman even changes her mind. I am assuming there are other variations of this commercial in which the free paint offer was removed and the purple commercial was allowed to "breathe" more.

Either way, this commercial gets an A for originality, funness and repeat watchability, but possibly only a C for not straying far enough away from the original version when they created the alternate versions. Definitely needs a music/sound effects underscore.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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Monday, April 14, 2014

Mike and Molly's "McMillian and Mom" a Morally and Philosophically Barren Episode.

At first it was the use of simple math to rob the elderly of their wealth. "You have a quarter million dollars of home equity in your home and no mortgage but you need 30,000 dollars cash? Sorry, based on your S.S. income, you qualify for nothing". 

Even if that 30,000 dollars would have prevented a calamitous event from occurring, or would have saved the senior a couple hundred dollars in credit card interest rate charges every month, the senior is cast aside as a silly number unworthy of any home liquidity based on a lifetime of responsible living.

Which brings us to Mike and Molly. In episode "McMillian and Mom" which aired April 14, 2014, Carl discovers his mom has been alive all of these years and that she wants to see him before he dies.

The rage that Carl feels towards his grandmother who continued to hide the truth about Carl's mother long after Carl reached adulthood is brushed aside because at least Carl will get to see his mother now.

On the way to Memphis, Carl, Mike and Samuel inadvertently don't pay for 30 dollars worth of snack food and go back to pay rather than paying on the way back from seeing terminally ill mom.

As luck would have it (or make that tv writers with too much time on their hands who should have spent some of that free time getting to know their own moms), it's just not a big deal when that return trip to pay for the snack food causes Carl to miss seeing his mother while she was still alive.

On the way back from missing seeing his mother alive, Mike philosophizes why it's just no big thing that Carl never got to connect with his mother whom he had not seen since he was an infant, and instead Samuel tells a funny story that prompts the three to go visit Elvis.

Who writes this crap? How does it get on the air? This is a first draft script that should have gone through several rewrites before hitting the air.

I find the trivializing of our seniors an alarming event as each passing generation learns to use social media to confine and define their entire world into what they want it to be with no other outside obligations. Which is exactly the message of Mike and Molly "McMillian and Mom", confine and define their entire world into what they want it to be with no other outside obligations, and go visit Elvis instead. 

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Friday, March 14, 2014

What's wrong with the Website Call to Action for the Bell & Howell Torch Lite.

Saw an ad for Bell & Howell Torchlite on television. I wanted to know more from the website, so I checked it out.    
  
Just when I thought I might order a set, I noticed an up sell to the Bell & Howell Torchlite "Deluxe" for an extra 10 dollars for two. I was curious what the up sell to deluxe consisted of, but could not find any info about it.

So I thought I would send an email to customer service asking what the deluxe version had that the regular version did not have. No such option existed. 

Yes, there is an 800 phone number, but most likely that is a fulfillment number that simply takes orders. Is the Torchlite Deluxe version a trade secret they don't want out on the internet? I don't want to be forced to call an 800 number to find out even if the fulfillment phone number representative can explain what the deluxe option is.

If the fulfillment department knows exactly what the deluxe version is, why am I forced to call an 800 number to find out? The act of calling that number will most likely then record my phone number (because it is a "free" 800 call" they get a list of every phone number that calls in) which can then be sold as a "list" to phone sales companies if the company marketing this product wants to.

No thanks.

As a video consultant, I would have advised this company to have a separate website page that highlights what the deluxe model has that the regular model does not, especially since the differrence was not explained on their commercial.

Based on the commercial, another thing I did not like about the Bell  & Howell Torch Lite is that it requires 3 batteries. I would much rather have a built in lithium battery option, maybe that was the deluxe version? Or maybe the deluxe version offers a built in charging unit in case I want to use rechargable batteries? If so, I would have bought it, but not if I am forced to call an 800 number to find out what the deluxe option is.

Products that simply put out a boilerplate "sell only" website, which at the moment of this writing is what I believe this website to be, annoy me no end. Maybe I'll wait and one day see this product in the one-dollar store instead.

There are two other possible oversights that I won't get into at this time. A good consultant will always save a company more money than they are being paid, I am skeptical that the approach being taken by the website is both penny wise, and pound wise as well.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, March 1, 2014

Apotek's Girl with the Hair Subway Train Interactive Video, Clever.

Probably destined to be a huge viral sensation, Apotek's interactive subway station ad.  Watch below.




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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Saturday, February 22, 2014

Taxi 2x18 What Price Bobby - One of the greatest television sit com scenes ever, Susan Sullivan guest stars opposite Jeff Conaway on Taxi.

The Jeff Conaway / Susan Sullivan final scene from the Taxi Episode "What Price, Bobby?", has to be one of the most memorable sit com scenes ever filmed. 

The entire episode is terrific, but this final scene just scores a knock out. Congrats to all who made this scene happen, Mr. Conaway probably never got the fame this one scene alone should have brought him.  I apologize but for some reason blogger won't allow me to display the video from the 16 minute mark to the end, however if you click the link I think it will start at the 16 minute mark.

http://youtu.be/8nTbiSXC-zY?t=16m

Please consider signing the Debt Neutrality Petition by by clicking here.

Tuesday, February 18, 2014

Kate Upton One Ups em in Zero Gravity G-Spot Video.

In case you ever get a chance to go up in a zero gravity plane with Kate Upton, a couple of suggestions. Less people for starters.

Second, so we can all appreciate Kate's Flight of the Condors (so to speak), why not affix some video cameras with suction cups to the airplane fuselage so that they remain perfectly in sync with the background during Kate's flight of fancy.

There's something else they could have done which would have been hilarious but that one is gonna cost someone before it is revealed, ha ha.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, February 12, 2014

NBC 2014 Olympic Women's Downhill Features Poor Camera Positioning.

(update Feb. 16, 2014), Was watching the next female downhill race, the Giant Slalom and noticed the announcer raving over the moving overhead wide shot. Sure, it's a cool, DISTANT shot, how about a split screen where we see that shot and also see a close-up shot of THE LEANS. What a shame, these women were shortchanged first by a course that still had some way too tight turns, 7 of the first 8 skiers did not finish the course, then they were shortchanged by lack of closer, eye level shots of them making their leans as they come towards camera from above eye level to eye level. The below eye level shots towards us SUCK.)

I was just now watching the NBC 2014 Olympics women's downhill race and within seconds realized something was wrong.

I Had no expectation of finding something wrong nor looking to find something wrong, but having well over 20 years of camera and editing experience, I did find something.

Capturing the drama of downhill racing is less likely when the camera lingers too long on high and wide camera angles that linger too long on the backside of the downhill racers. 

Capturing downhill drama means seeing the downhill action come towards us. We need to see the dramatic angle defying racer leans that keep both the racer upright while gaining speed at the same time, and we need to see it coming towards us. Whether we see the leans or not, downhill racers are doing them, so why not see them?

Dare I ask "If a downhill racer does gravity defying leans but the camera does not show them, did they make a sound?" 

But the camera coverage was wanting in other ways as well. Even when we did see the women skiers coming towards us, the camera angles were almost always higher than the downhill action they were capturing, and this is claustrophobically unacceptable.

I understand the difficulty in posting cameras along a downhill mountain race course that is 1.69 mile long, however, the skiers are giving it there all, why isn't the camera coverage?

Was the poor camera coverage caused by the last minute manipulation of the course because it was discovered to be too fast and too dangerous by the first skiers to try the course?

No matter how hard an athlete tries, or how well they perform, if the camera is not fairly capturing their efforts, it does tend to mute the sound of their performance.

If it had been for a first ever first place tie, the buzz surrounding the downhill would most likely have been minimal specifically because of the questionable camera positioning along the course.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, January 29, 2014

MLB approves revolutionary padded pitching caps for 2014 spring training. Padded Pitching Caps still considered a work in progress.

Congratulations to MLB for introducing padded pitching caps to help protect pitchers from line drives that could on a rare occurrence hit them in the head.

If AlexLOGIC had been consulted with, AlexLOGIC would have suggested creating a truly disposable pitching cap that is thrown away after each contact with a baseball. Since the average pitcher may experience one contact every several seasons, a disposable cap makes a ton of sense. 

A disposable baseball cap would presumably allow the overall weight to be reduced from a non disposable padded pitching cap. If a disposable cap means less overall weight increase that probably also means it won't generate as much heat as a non disposable pitching cap would while the pitcher is on the mound.

I could see using collapsable accordion designed cardboard for a disposable pitching cap. Good for one impact, then throw it away. I suppose the downside to this concept would be if the pitcher's sweat penetrates the cardboard, resulting in a continual wetting / drying cycle that would weaken or malform the pitching cap sooner rather than later.

Maybe some type of water / sweat resistant lightweight cardboard that collapses on impact would be the ideal solution. In AlexLOGIC's opinion, 4 extra ounces is probably the additional weight threshold that most pitcher's would consider dealing with. 

However, if a disposable or non-disposable cap adds weight which in turn makes it hotter to wear when pitching, that could mean less overall use of such a cap.

It is possible that any extra weight added to a pitching cap means the pitcher's neck has to work harder to support their head, which would mean extra energy used, which means extra heat generated and possibly more heat retained within the padded pitching cap.

I suppose the ultimate irony could be that adding any extra weight to a pitching cap could just make it hotter, possibly nullifying the benefit of what the cap was intended for. If a pitcher feels hotter and sweatier, they just may not pitch as well, which could be just as dangerous over the long haul as not wearing a cap that adds weight.

You design innovators who are interested in designing the perfect, light weight and padded pitching cap, MLB is probably receptive to seeing what you have come up with. 

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