Should Men of a Certain Age visit conventions such as Gen-Con?

Shows like Sons of Anarchy increase their popularity when their cast members attend conventions such as Comic-con. However a show like Men of a Certain Age can't very well attend comic-con, unless the three leads are there to get an autograph from Captain America.

However a show like Men of a Certain Age could attend Gen-Con, the   largest boardgame convention in the United States.
   

Scott Bakula's character, Terry Elliot, might do well at the Romance Convention.  

In Las Vegas, a prominent consultant suggests bringing back the "Baby Boomer" to Vegas. Meanwhile, Baby Boomer conventions appear to be in their infancy (har har).

It appears to me that baby boomer generation marketing is being marginalized in both the real world and on television as well. Baby boomer conventions are not in vogue, yet.


The lack of baby boomer conventions results in tremendous shows like Men of a Certain Age not getting the word of the mouth that shows like Sons of Anarchy and Game of Thrones get by having their cast members attend the comic-con convention.


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Can Men of a Certain Age be Saved by either TVLAND or the Hallmark Channel?

Both TVLAND and The Hallmark Channel offer compelling options that could save Men of a Certain Age from permanent cancellation at TNT.

TVLAND already airs Everybody Loves Raymond episodes close to 200 times a month, wowzer. TVLAND has been able to use Everybody Loves Raymond's success to help launch their own original sit com programming such as Hot in Cleveland, Retired at 35, and Unhappily Married.

TVLAND has a proclivity for re-running their own original programming over and over and over. TVLAND then use this re-broadcasting of the same original programming to help amp up the total viewership of their new shows.  Additionally, TVLAND runs a LOT of promos on, Everybody Loves Raymond.

It also didn't hurt that the first year promo's of Hot in Cleveland were very mediocre, so when year two of H.I.C. improved in quality, so did the promo's. This enabled Hot in Cleveland to be trumpeted as the fastest growing and successful original programming sit com on television.

Ray Romano of Everybody Loves Raymond has also appeared on TVLAND's annual TVLAND awards show. Ray Romano has been a boon to TVLAND.

TVLAND now has an opportunity to both help themselves and Men of a Certain Age. The 22 episodes of MOACA that are already produced by TNT would fit perfectly as a one month rotation for TVLAND. The episodes need to run in order and TVLAND would be able to run the show often enough to make it something fans of Ray Romano would look forward to on a nightly and weekend basis.

Every night I would put MOACA at 8PM (It's a one hour program). I would then put the standard 2 hours of Everybody Loves Raymond right afterwards from 9pm to 11pm. At 11PM I would rebroadcast the same MOACA from 8PM.

On weekends TVLAND could show a 3 hour block of MOACA on both Saturday and Sunday. This would enable fans too busy during the week to see six consecutive MOACA shows over the same weekend. This would help take the pressure off of TVLAND to keep rerunning their own original programming over and over and over and over and over and over and over and over and over and over, again and again.

If TVLAND could not afford TNT's licensing arrangement, TNT should consider buying the 8PM and 11PM one hour time slots directly from TVLAND and broadcasting MOACA while filling in the commercial time themselves. Ray Romano could do some funny promos where he talks about people watching his new show "Men of a Certain Age" (then whispers, "but I'm the only one from ELR in the new show"), intercut with sound bites from Everybody Loves Raymond, like his brother Robert saying, "It's always about you, Ray".

If TVLAND decides to play hardball, HallMark represents another exciting opportunity for Men of a Certain Age and TNT. Hallmark is presently running Frasier TEN TIMES everyday! In essence, Hallmark is following the "show all the shows in one month motiff" with Frasier that TVLAND is doing with Everybody Loves Raymond.


Just like TVLAND, Hallmark has put Frasier on in a three hour prime time block, plus additional shows in the morning as well.

Putting MOACA directly in front of Frasier and rerunning that same MOACA episode right after Frasier could do wonders for HallMark's primetime programming as it would allow them to cut Frasier down to two hours from three hours.


(edit note - September 5, 2011, 9:30PM) Upon additional research, I have found people posting on both HallMark and TVLAND discussion pages saying they are sick and tired of all the promo's for TVLAND's Hot in Cleveland and for playing Frasier so many times every day on HallMark.)

If I were TVLAND, I would be kind of freaking out that a Ray Romano produced show could end up on a competing channel and possibly become a strong lead in for Frasier, while also giving HALLMARK a way to prevent oversaturating Frasier by reducing the hours they play of Frasier from 3 hours every night to 2.

Why is it important that a show like Men of a Certain Age not be permanently cancelled? Men of a Certain Age is a show about people "figuring it out", rather than a show about intrusive people capturing, condemning, conniving, convincing, confiscating, chasing, or cheating others so they themselves can "win".

Please like the Facebook page Fight to Save Men of a Certain Age from Cancellation.


Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

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How I would Save Men of a Certain Age from Permanent Cancellation.

Saving Men of a Certain Age from permanent cancellation is possible.

If TNT did the following, they could probably Save Men of a Certain Age.

1. Immediately license rebroadcast rights to TVLAND. TVLAND tends to overplay their existing programming and because they already broadcast EveryBody Loves Raymond every night of the week for multiple hours, Men of a Certain Age would fit nicely both before and after Everybody Loves Raymond.

The 22 Men of a Certain Age episodes already produced would slot perfectly Monday through Friday on TVLAND, resulting in each show being broadcast one day every month, (a double run on the evening that it is broadcast). Amazingly, TVLAND manages to show almost all of the 210 EveryBody Loves Raymond episodes once a month so the two shows would match up nicely.

I would also consider running 2 three hours blocks, one on Saturday, and one on Sunday, again basically equally one weekend run of the 22 shows once every month.

2. I would cut the promotions budget for Men of a Certain Age IN HALF as a good will gesture towards TNT for approving a third season. I would then focus more heavily on social media advertising, including the Everybody Loves Raymond facebook page and Men of a Certain Age page as well.

I would partner Men of a Certain Age website with other websites that match up well, (such as Everybody Loves Raymond and a few others) and advertise on their sites.

3. I would have Ray Romano do his own brand of stand up comedy advertising on facebook, explaining why his show can't be promo'd in a 30 second television spot so he's now been banished to facebook advertising.

4. I would challenge facebook fans of Save Men of a Certain Age, Men of a Certain Age, and Everybody Loves Raymond to PRE-ORDER DVD's of Men of a Certain Age, NOW (pronounced like Meow). I would state the amount of orders needed and show a daily tally of orders towards that goal.

5. I would ADD as a DVD extra, inclusion of how the facebook movement helped Save Men of a Certain Age. This would probably hook existing fans for additional seasons as well.

6. I would continue to give Royce and Romano creative license.

7. When Season Three was in production, I would see if TVLAND would be interested in premiering the season three shows. If so, I would ask that they run some spots promoting that season three will premiere on their channel.

I would also consider re-selling the TNT programming time slots reserved for Men of a Certain Age knowing that TVLAND will both promote and play the crap out of the show thereby ensuring a large enough following whether or not TNT runs the show on their own channel.

(Article update: August 29, 2011 00:14 AM) TVLAND senior executive responsible for 3 new TVLAND shows left TVLAND for CMT on August 22, 2011. One wonders if the new executive at TVLAND might want to explore putting MOACA on TVLAND.)

(Article update, September 1, 12:56 PM, Please like the Facebook page Fight to Save Men of a Certain Age from Cancellation.)

Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

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Three Alternate Marketing Strategies to Save Men of a Certain Age

Save "Men of a Certain Age".

I found this article that was on the exact same wavelength that Alex LOGIC is on. Put guns in every scene, change the name of the show from Men of a Certain Age to Men on a Rampage, or Men of a Certain Shotgun caliber, or Men of a Certain Rage.

Three Alternate Marketing Strategies to Save Men of a Certain Age

Please Download the Chase Bank Protest Flyer for FREE, and then all that needs to be done is just give a few copies out, it is really that simple.

My Letter to TNT over the cancellation of Men of a Certain Age.

(quick update - Wednesday, Aug 10, 2011, 1:25am) Episode 209 from Men of Certain Age never appeared on my local cable tv provider's on demand feed. Even though I left a message with TNT, they were apparently too busy to upload the episode. I did find episode 209 of Men of a Certain Age elsewhere.

Dear Turner Network Television executive offices,

I just want to point out that it is ridiculous to compare ratings between television shows that feature guns and car chases, and those that do not. I find it the height of hypocrisy for Ted Turner, one of the most prominent champions of liberal political causes in the world, to bury a show that didn't have guns and car chases (Men of a Certain Age) so that ANOTHER show with car chases and guns can be added to their schedule.

Turner politically advocates funding for the disenfranchised in the United States yet forces the programming on his own channel to stand completely on its own. It's as if Turner is saying, "If it's somebody else's money, lets spend it all, but if it's on my network, a non violent show better get as good a rating as my gun shows and car chase shows or off it goes. This scenario is next to impossible since shows with guns and violence will usually draw a bigger crowd.

Can you name an "A" actor that does not use a gun? It's virtually impossible to be an A list actor nowadays without using a gun. I supposed Tom Hanks and Julia Roberts might fit that list, but for the most part, if you want to be an "A" actor, you'll use a gun, just ask Angelia Jolie and Brad Pitt.

How come the liberal political television executive hacks send their children to private schools but on their own networks they don't allow shows without guns and car chases to exist? Isn't that a double standard?

I

want my own children to have the best, but on my own network I'll dish up guns and violence and force quality shows to get the same ratings as my guns and violence shows.

Ray Romano was involved in the most important sit com of all time, Everybody Loves Raymond. If TNT's car chase and gun loving television shows don't create enough of a profit margin to allow shows like Men of a Certain Age to continue, YOU, Turner Network Television, are to blame.

Fox Television supported America's Most Wanted for 23 years even though it was a money losing show, yet on the liberal side of the media, shows without guns get axed for more car chase gun toting shows.

Please uncancel Men of a Certain Age.

(please sign up for "Fight to Save Men of a Certain Age from Cancellation" on Facebook)

May I also suggest going to the TNT forums for Men of a Certain Age and posting there as well.


Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

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Miss America Beauty Pageant live public voting needs tweaking to help prevent voting fraud.

The advice I am giving in this article is very valuable and applies to all public voting tabulations done by live television. In my opinion there are at least two Miss America public voting improprieties that should be address.

1. When the public votes to help to determine the top ten contestants they may be voting based on loyalty, and not who they like the most. The voting public may like their own state's candidate best simply because they are from the same state.

2. Not only does the public vote based on loyalty, in the case of Miss America, the public may also call in and vote a LOW SCORE for opposing beauty contestants from other states.

Here is one solution: Clever mathematical algorithms could be designed that disqualify some of the scores that are "too low" or "too high". While someone may legitimately believe that a contestant was a "ten", the reality was that most contestants overall scored between a 5 and a 7.6 in the swimsuit competition.

While it is obvious that people were voting zero's for opposing contestants as scores ranging from 5 to 7.6 would clearly indicate, there is one more thing that the Miss America contest could do to INSTANTLY make the public vote literally 10 times more honest, and accurate.

That idea I shall save for a rainy day just in case the Miss America Pageant would like to hire Alex LOGIC as a consultant.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

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It's not a private conversation if you're in public talking on a cell phone.

lol, I guess the video was taken down.  Basically a woman is videotaped having a row with the train personnel.

To the upset woman on a train, It's not a private conversation if you're in public talking on a cell phone. The comment she made "Excuse me, I'm a well educated person", sent chills down my spine. In my opinion referring to ones education or what family one comes from as a first line of response is a sign of an over the top narcissist.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

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Audi Certified Pre-Owned TV Commercial is well written, edited, acted, directed, and produced, but Alex LOGIC thinks something does not add up.

Watch these two audi pre-owned commercials and see if you agree that they are well made, entertaining and memorable commercials.

Several years ago I had two experiences within the same week in which I thought I was notifying the driver about a possible car defect. Both times I was told they did not care because they were returning the car in the very near future.

Just who is the person in real life who is watching over the shoulder of the first Audi Driver to make sure the car is returned in great shape?

If we are to believe pre-owned Audi Cars receive a magical make-over before they are re-sold, then why not show that in the commercial instead?

The original owner will never meet the future owner, and therefore won't have that friendly "nudge" from the future owner to do the right thing when it comes to car maintenance.

The pre-owned commercials that Audi made probably tested well with market research audiences, but what is portrayed in both pre-owned Audi commercials actually has NOTHING to do with reality.

Some people may just giggle at how engaging and fun these two Audi pre-owned commercials are. Maybe Audi car owners who watch these commercials may even feel more compelled to take good care of their own Audi because of these commercials, and that is a good thing.

However, these two Audi Commercials are quite adept at taking fantasy (the meeting of the future owner with the first owner) and making it seem plausible. Deceiving future Audi pre-owned car owners into believing that somehow there is a magic force out there that makes the original Audi owner more responsible is somewhat pretentious. 


Maybe selling fake sizzle may make these commercials a success, but not in AlexLOGIC's book.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

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