Friday, March 9, 2012

Pamela Anderson and Frog Ads team up and make a commercial.

I like the first 25 seconds of the Frog Ads commercial, the final 4 seconds not so much. 


Just as my previous review of AT&T's Susie Going Pink commercial expressed disappointment in the final line of dialogue for the commercial, the Pamela Anderson Frog Ads commercial suffers a similar fate.

The final five seconds of a commercial can make or break the overall impression one has of that commercial just as much, if not more, than the first 25 seconds.


In the Frog Ads Pamela Anderson commercial, the final line of dialogue reveals the normally crisp and clear Anderson combining two different words into a new, unintelligble word, and the delivery seems inconclusive. Plus, the final line is not a complete sentence because it is supposed to be part of the prior portion of the commercial, but that does not come through either.

It will be interesting to see if Frog Ads can fix the final four seconds of their commercial (without a re-shoot) as it brings down an otherwise fine performance by Pamela Anderson and leaves a bad lasting impression.

You can check out Frog Ads by clicking here.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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