Friday, March 30, 2012

Did McDonalds make a marketing misstep with their Mint Shamrock Shake commercial?

AlexLOGIC has detected an out of ballpark home run for the McDonald's 2012 Shamrock Shake commercial. 
The Shamrock Shake is obviously marketed towards St. Patricks day, however, McDonalds could have also marketed this product towards the NCAA March Madness event as well, especially because there is an element of "madness" within the commercial (see my review here).

AlexLOGIC noticed a huge drop off in hits for the McDonalds Shamrock Shake commercial right after St. Patricks Day, yet their commercial ironically delved into March "madness" and would have still been effective until the end of March.

2 weeks of marketing momentum lost, will be interesting to see if McDonalds extends their Shamrock Shake availability until the end of March to coincide with the end of the NCAA March Madness. If they do, you saw the idea here first.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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by Alessandro Machi at

Wednesday, March 28, 2012

Honda Spy Car Commercial Review.

Its commercials like the Honda Spy Car Commercial that make me sigh. 
The Honda Spy Car Commercial is a funny, well crafted, high concept commercial, and yet, this commercial would have been even better with an AlexLOGIC consultation, and there in lies the "sigh".

My idea is so good it could would work perfectly on a sequel. In the meantime, congrats to Honda on a fun commercial.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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by Alessandro Machi at

Saturday, March 17, 2012

McDonalds Shamrock Shake Commercial, a bit of mint and a dash of Bi-Polar March Madness.

The cure to Bi-Polarism, a McDonald's Shamrock Shake? But what about after St. Patricks Day, then what? And, the Shamrock Shake is only at participating McDonalds, I pity the fool whose local McDonald's does not have the Shamrock Shake. 

Is the man in this video really out of the woods? Once the lady has finished off her McDonald's shamrock shake, won't there be a discussion as to why he didn't wait to have his shake until he got home?  And she would be right. 

Even though I disagree with feminists who constantly rant that we live in a patriarchal society, (divorce and alimony usually favor a woman, even if the woman initiates a divorce so they can be with someone else), this commercial does paint the woman as an attractive, bi-polar whacko.

Yes, she's a hottie, in a domesticated porn star actress sort of way. 


Although the McDonald's Shamrock Shake commercial delivers nice acting, directing, editing/pacing, and sound mix, this commercial will probably result in a few thousand men reconsidering whether or not to marry their present girlfriend who may have shown similar tendencies to the women in this commercial.


Perhaps this commercial could have gone in a different direction and have focused its energy on why the man chose to have his shake before he got home. 


Would have been really funny if McDonalds had made a second version of this commercial from the women's point of view over the fact that the man could not wait to have his shake before he got home.


But what do I know, I'm just a regional emmy winning producer director who also was an ATAS internship finalist and winner in the commercials category who sometimes happens to have excellent add on ideas for commercials, just sayin.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, March 10, 2012

A thoroughly enjoyable Multi-Grain Lesbian Cheerios Commercial.

I love this multi-grain lesbian cheerios commerical. 

I keep thinking that a guy is going to pop up from behind some bushes and give a thumbs up, or maybe he'll drive by, honk the car horn and make a silly woof woof sound, or a man will jog by and do a double take.

But in the end, this is a cheerios commercial for lesbians, and there's nothing wrong with that, very well done.


I found it surprising that this multi-grain cheerios commercial, which is airing every ten minutes on KNBC in Los Angeles right now, is not featured on YouTube by the makers of Cheerios, General Mills.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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by Alessandro Machi at

Friday, March 9, 2012

Pamela Anderson and Frog Ads team up and make a commercial.

I like the first 25 seconds of the Frog Ads commercial, the final 4 seconds not so much. 


Just as my previous review of AT&T's Susie Going Pink commercial expressed disappointment in the final line of dialogue for the commercial, the Pamela Anderson Frog Ads commercial suffers a similar fate.

The final five seconds of a commercial can make or break the overall impression one has of that commercial just as much, if not more, than the first 25 seconds.


In the Frog Ads Pamela Anderson commercial, the final line of dialogue reveals the normally crisp and clear Anderson combining two different words into a new, unintelligble word, and the delivery seems inconclusive. Plus, the final line is not a complete sentence because it is supposed to be part of the prior portion of the commercial, but that does not come through either.

It will be interesting to see if Frog Ads can fix the final four seconds of their commercial (without a re-shoot) as it brings down an otherwise fine performance by Pamela Anderson and leaves a bad lasting impression.

You can check out Frog Ads by clicking here.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Thursday, March 8, 2012

Is AT&T's 2012 Susie's "Going Pink" commercial unintentionally racist?

I sometimes get a chuckle when I see glaring script dialogue errors that have easy, easy remedies. It makes me wonder if group think paralysis has taken over the scripting on some commercial productions. 


There was BETTER dialogue available for the last line of the AT&T Susie "Going Pink" commercial. Many times the last line of a commercial makes or breaks a commercial. 

So it's not the unintentionally racist aspect of the AT&T Susie 2012 Going Pink commercial that is the biggest problem, it's that the dialogue could have easily been improved.



This year the best that Susie's 2012 Going Pink commercial will get is "dumbest final line put into a commercial" award. I wonder if all the same people were involved in this year's commercial as were involved last year, because I have never seen such a huge drop in cleverness for a commercial sequel.

Susie, you were fine, it was the grown ups that messed up, big time.

In case you are wondering what the reply to "I wonder how she does it" should have been, instead of "That's why she's the boss", (also poorly directed as the person stating the line is walking away while saying it), the line could have been either..."That's why she's Susie", or, "Susie believes in her product", (cut to Susie drinking her own product).

And for that matter, why wasn't the pink lemonade in the water cooler much bigger and therefore more visible?


And as a final aside, I never even saw the second Susie Lemonade commercial, which is kind of a shock to me considering I must have seen the original Susie Lemonade commercial at least 50 times.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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by Alessandro Machi at

Sunday, March 4, 2012

Battle of the Home Improvement Commercials, Home Depot's "Don't Stop" 30 sec and 60 second versions reviewed.

Usually when a commercial has both a 30 second and a 60 second version, we discover many nuances in the 60 second version that are not present in the 30 second version.

In regards to Home Depot's Don't Stop commercial, one aspect of the 30 second commercial that always gave me a chuckle was the man pushing the wall in the background while doing a dance move.

I could not figure out why so much energy was expended on part of the frame that some or many may not even notice, his dancing feet, plus we don't see the person's face.

or so I thought.

When I went to find the 30 second Home Depot "Don't Stop" commercial for this article, I forst discovered the 60 second version. 
Suddenly I saw that the man pushing the wall in the background is actually the husband who was dancing on the dinner table and he even has face time. 

I actually like the 30 second version more simply because the song for purposes of the 60 second commercial seems to die out well before the commercial is over.

However, the 60 second commercial gives closure for me as to why the dancing man pushing the wall was putting forth so much effort in the 30 second version.


Dancing man probably hates the 30 second version, and probably loves the 60 second version.


You can find the artist's name Gin WigMore, by clicking here.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
commercial critiques
by Alessandro Machi at

Thursday, March 1, 2012

Ray Romano and Kevin James touring together in 2012.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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You can also view more
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by Alessandro Machi at

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