Analyzing how some Disputes Begin Innocently, Part 1 of 3, the Snowball effect.

I recently witnessed what was supposed to be a friendly internet video suggestion for increasing one's business, turn into a mini brouhaha in the comments section. You can view the video suggestion and the comments that followed by clicking here. Please read the comments from the bottom up since that was the order that they originally occurred.

The comments section quickly overshadowed the entire point of the video, which was to give out for free what was supposed to be a motivational idea for realtors and appraisers to increase their business. The comments section turned into an escalation of angry, accusatory statements. Because the upset comments caught those who liked the idea off guard, they in turn replied in a hostile manner.

I suggest studying the video, then the comments, to really experience how disputes begin. In parts 2 and 3, I'll go into a bit more detail as to what caused the dispute to escalate, and what could be done to prevent the entire dispute from happening in the first place.

http://www.thinkbigworksmall.com/mypage/archive/1/58291

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting