Monday, May 2, 2011

AT&T ski lift commercial one of the funniest all time commercials

(Updated January 24, 2018 to add 2 new links.)
Is it fair to say that the AT&T ski lift commercial is one of the top ten funniest commercials of all time? The commercial is well written, edited and directed, and the sound quality is tremendous. The voice and acting of the bearded, forlorn boyfriend is excellent. Here is a short interview with Derek Reckley.

I don't know who the bearded actor is, but he reminds me of a combination John Belushi / Jack Black, but with a better voice. Even the barely heard off camera "Whaaaat" when his ex girlfriend begins sending his buddy rapid fire text messages is hilarious.

I really wouldn't change a thing about the commercial.

And yet, if I were hired as a video consultant for this commercial, there is a suggestion I would make that I think the agency and AT & T would love.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at
You can also view more
commercial critiques
by Alessandro Machi at

No comments:

Add Any