AT&T "Romantic Dinner" 2011 commercial of couple talking at Dinner while husband sneaks a peek on his his I-Phone 4 is very well done.

If you want to see one of the best examples of a perfectly executed dialogue based commercial with no special effects, the AT&T "Romantic Dinner" 2011 commercial is probably as good of an example as you will find.

There is virtually no flaw in this AT@T commercial. The pacing, acting, sound, editing, direction and humor are top notch, and, no special effects!


I'd vote this the best dialogue based commercial of 2011 if not for another AT@T commercial from the beginning of this year, the one with the two guys stuck on a ski lift.

Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

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by Alessandro Machi at

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Aaron Rogers wants his discount double check move back State Farm Dance Contest.

Aaron Rogers wants his discount double check move back, so State Farm is giving the public a chance to submit their own discount double check dance move and apparently win a trip to the super bowl. 

Dance Ants, dance! 

State farm could have probably generated more publicity if they had limited the contest to their policy holders only, as that would have upset others who just want to dance. 


I'm not suggesting that State Farm limit who can enter, just that it would have been an interesting ploy, even if it generated some negative publicity it still would have been publicity, especially if State Farm then expanded the contest to include one of each. (hee hee hee)


Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

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It's Official, the Target Lady in Red is, "Scary" and "Creepy".

The google votes are in and the Target Lady in Red has produced a surprising number of search hits that use the word "scary" or "creepy" to find the Alex LOGIC Lady in Red commercial review.  My first Lady in Red Target commercial article used the word "scary" to describe the Target Lady in Red, and evidently I am not alone. Creepy has now settled into a close second, right behind scary, among google search words for the Target Lady in Red commercials.

I really think the final shot of this women in red running like a track star at full speed, while in high heels, is scary. I certainly would dive out of the way if I saw a women in heels running at full speed towards me. The thought of that high heel spike landing on my shoe is, scary.

The Target Lady is also hunched forward while running in her high heels and it may be subliminally reminding people of a deer with their antlers descending as they are about to ram somebody in their way. Pepper spray anyone? 


The tone of the Target Lady in Red's behavior is more reminiscent of a stampeding throng of shoppers than visiting your local store on Black Friday and being, nice. Now, there's a concept, people being nice to each other on Black Friday. 

The Target Lady in Red sure seems determined to run at full speed in high heels just as if she was wearing running shoes is, scary indeed.

Scary, Scary, Scary.  Maybe kids will be too afraid to visit Target on Black Friday just in case the scary lady in red is there waiting to lower her antlers and make a run at them.


AlexLOGIC could fix these Target Lady in Red commercials with just a few clever ideas, but alas, Target is one of those "too big to fail" types of companies that would never listen to the little guy, and probably doesn't care that many many many hits about the Target Lady in Red refer to her as creepy, and scary, and that may be scariest of all.


Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

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by Alessandro Machi at

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T-Mobile wishes you a 4Orgy (4G Wonderland).

Sigh, wink, wink, nudge nudge. Can I bet a million dollars that when the choir was singing walking in a 4G wonderland that some of the singers were either singing Orgy Wonderland, snickering about it between takes, or laughing their snow angel arses off afterwards.


On a sound note, when I listen to this version on the internet, the F, as in four, is pretty clear, when I hear the 4G wonderland commercial on television, the f is not that clear.  Oops.


As a consultand I catch these kinds of things, but you have to hire me to get the benefit.


Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

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commercial critiques

by Alessandro Machi at

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Why the Target Lady in Red Scares me.

What I find scary about the Target Lady in Red commercials is that she runs in high heels.

The Hunched Back is a Motoring Dame.

CLICK HERE TO SEE VIDEO

That final shot of the Target Lady in Red running in high heels is just wrong, it's freakishly wrong. The high heels makes her running look strange. 


The running with high heels on causes the Target Lady in red to slump her shoulders forward, it's a very odd look. She kind of looks like a hunchback reindeer about to lower her antlers and gouge anyone in her path.  (edit note, I've gotten google hits within hours of posting this article that use the word "scary" and "creepy" in reference to the running red target lady).


Keeping the Target Lady in Red in high heels while running is also a bit abusive in my opinion. If she is to run, let her run in some quality running shoes. Why aren't the running shoe companies that Target sells in their shows up in feet over this?

An entire Target commercial could be made showing the Target Lady in Red putting on her favorite running shoes and then getting ready to run into a Target Store. 


Target could do a pre-sale sale and sell comfortable running shoes for those who are seriously going to Target Target during their initial pre-christmas sale. (I had this idea a year ago, that's how far ahead I am of these so called advertising "experts").

Target could let those with Target running shoes on, first into their stores during their big sale. The comfort of the running shoes would probably induce those customers to do even more purchasing.

It sometimes pains me to write such incredible stuff knowing this information is literally worth millions of dollars.

sigh. 

I'm starting to feel a bit of scorn and contempt towards the advertising industry people who think they don't need my services yet could obviously benefit from my intuition and experience. 

I think I'll raise my consulting prices.


By the way, the rest of the commercial is clever and well done, which makes the final shot that much more annoying, and scary.


Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

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commercial critiques

by Alessandro Machi at

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Creepy Time on Jay Leno with both Barack Obama and Kelsey Grammar.

Jay Leno in my opinion has had three of the touchiest moments within the television talk show genre in just the past few weeks. The first two uncomfortable moments involved Barack Obama. 

Jay congratulated Barack Obama on assassinating Osama Bin Laden without mentioning that just a very short time later virtually every Navy Seal that was involved in that assignment died in a helicopter crash.

Barack Obama seemed pleased with the Osama Bin Laden mission when I think the loss of the navy seals involved so soon afterwards should have been of even more importance. Sad to see our president shuffle off the navy seal deaths so easily while still being pleased by the assassination.

During that same appearance, Barack Obama also seemed quite pleased that even though his approval rating was below 40%, it was still three times higher than congress. It was as if Obama was saying, I may suck at my job, but as long as congress sucks worse, I'm in the driver's seat for re-election.

Just now, Kelsey Grammar was on and told his pursuit of his latest wife. What was conveniently left out was that Kelsey was still married at that time!

If this had been a woman in the same situation as Kelsey, telling a story of how she pursued her latest husband even while she was still married to her previous husband, the audience would have probably booed her. 

Kim Kardashian has been the butt of many jokes for divorcing after 72 days, and rightly so (she allegedly made 10 million dollars off of the publicity of getting married). Why does Kelsey Grammar get to romanticize his pursuit that was done while he was still married?

I'm a Kelsey Grammar fan when it comes to the work he has done on television, perhaps that is why he gets to tell his story his way, even if it means leaving out significant details like pursuing his newest wife through an airport even while still married to his previous wife.

Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at... 

info at alexlogic.com

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commercial critiques

by Alessandro Machi at

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Grounded for Life, I've never seen a sit com with so much yelling in it.

I don't understand the sit com Grounded for Life. I know it's not in production anymore, but it is in syndication and I can't understand how this show lasted as long as it did with all the yelling.

Just now, one of the kids climbs into the car and yells at his mom so loud he actually distorted the audio! 

In generaly, Yelling is not that funny. 

If you want to learn the difference between great directing and acting, compare the brilliant way that shows like Everybody Loves Raymond and King of Queens got their anger on, versus how poorly Grounded for Life did it. I would have called the show "Grating for Life".

I really try to avoid being mean on this blog but the director of the episodes that have yelling on the tv show Grounded for Life equals big time hack in my opinion. 

I don't even know who the director is but if I were that person I would try once a week to find out where the masters are to this show and destroy them.  sheesh.


Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting