Welcome to Alex LOGIC

Wednesday, January 19, 2011

Sometimes AlexLOGIC helps "fix" little things found on the internet that don't make sense, even for big sites like AOL.


Click here to see a comment I left at an AOL site about their hideous title displays for archived articles. Once I left the comment/article (with a link to the awful looking headline display), I saw a watch option for the comment/article.

The watch option is wonky as well. If I click on watch this article, it goes to (1), but switches to unwatch.

If I click on "unwatch" it goes to zero, but says watch. But if I click on watch again, it goes back to (1), but says unwatch. That makes it look like I have either "unwatched" one topic, or am watching one topic, two completely opposite interpretations.

Without knowing if the original watch default setting is watch or unwatch, it is actually impossible to figure out what the above means.


Check out AlexLOGIC's best and worst commercials of 2011.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Monday, January 10, 2011

Subway 1812 Overture Commercial with the buttons flying off, Reviewed by Alex LOGIC.



Commercials like Subway's buttons popping off are generally regarded as funny, memorable, and successful. AlexLOGIC believes that sometimes the better a commercial gets, it can end up falling short, but on a higher plane.

As good as this Subway buttons popping off commercial is, there are a couple of variations to this commercial that I would have liked to have seen.

For those reading Alex LOGIC for the first time, about 50 - 70% of the time I will give out an idea or solution that could improve a commercial, but for some commercials that I review that can afford to pay a consulting fee, I'm less inclined to give out the ideas for free.

However, I can say this, I like this subway commercial, but I don't think the "money shot" is in this commercial, but it could be incorporated into the next one, maybe even in time for Super Bowl Sunday.

Subway has a solid commercial on their hands, but it could be even better.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, January 5, 2011

Million Dollar Money Drop, Saw it for the First Time Last Night, it needs work.


After the brouhaha over the 800,000 Million Dollar Money Drop Mistake, I decided to watch Tuesday night to see how the show works. Million Dollar Money Drop is not a bad idea in terms of the excitement it creates, but in my opinion it's a work in progress and has some deep flaws.

While I am tempted to share what I think will make the show better, in this instance I won't simply because I don't need to make Fox an extra gazillion dollars, unless they pay me to be a consultant.

However, I had the fortune of watching my mom watch the show, and frankly, she did a better job of evaluating the show than I did.
By the end of the fifth round, she waved her hand away and said, "What kind of a show is this, they start with a lot of money, and end up with nothing".

Million Dollar Money Drop has created strong dynamics such as the interaction between the couple as they try to figure out the correct answer, the visual of the million dollars right on the set, and the questions tend to be the kind of questions where you think you should know the answer even when you don't. These are all in favor of the show.

But unless other parts of the show are fixed, this show will end up as just another game show.

One other thing. It was EXTREMELY TACKY and perhaps even Fraud excerpts from the first week that showed Gabe Okoye fall to the ground in extreme discomfort because he thought he had gotten an answer wrong, when Okoye and his girlfriend Brittany Mayti had actually gotten the answer right.

The show Million Dollar Money Drop is perpetuating a lie by showing that clip.

If Million Dollar money drop wants to right their wrong, I would recommend a 500,000 dollar settlement for the first mistake they made when they told Okoye and Mayti they had answered a question wrong when they actually got it right, a continuation of play from the point in which the mistake was made, and unfortunately, by showing Okoye in new promos at the front of the show falling in defeat when he actually should have been celebrating, should be grounds for additional damages as well.

Fox should know better, Fox should do better.


Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, January 1, 2011

Alex LOGIC predicts the Water Cooler Show of 2011 will be My Strange Addiction.

My Strange Addiction appears to be the kind of reality based television show that should have come out 10 years ago. Since this show is 10 years too late,
we should get an even odder dose of strange addictions
. AlexLOGIC is predicting on January 1st, 2011 that My Strange Addiction will probably earn the distinction of "Water Cooler show of 2011".

The My Strange Addiction promos that caught my eye were the toilet paper eating addiction, (I assume the clean variety. Please, let it be the clean variety), and the other strange addiction that grabbed me even more was the "Strange Addiction to Ventriloquism", comprised of a person who is addicted to speaking through her hand puppets.

What an interesting friend to have, somebody who just talks through their hand puppet all the time. Of course this would certainly create a complicated friendship and a friendship that would
be a pretty clear hit or miss.
I hope the ventriloquism segment spends as much time on her friends as it does on her. I wonder how different hanging around with a perpetual ventriloquist would be versus hanging around with someone who keeps a parrot on their shoulder at all times.


I wonder if the character of Robert Barone from Everybody Loves Raymond and his "habit" of touching his food to his chin before each bite was the inspiration for My Strange Addiction.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

An Idea for Dick Clark and Next Years New Years Eve Countdown Party.


During the 80's and moreso the 90's, millions of americans marveled at Dick Clark's ability to fight father time and still look and sound like the Dick Clark of the early 70's. Then Mr. Clark experienced a stroke in 2004, and basically has lost his announcer's voice.

Rather than watch Mr. Clark attempt to speak with more difficulty each and every passing year, why not merge the old with the new? I'd love to see a present day Dick Clark merged with his voice from 10 or 20 years ago, heck, even thirty years ago.

Dick Clark could video tape present day segments using old transcripts from vintage shows as his script. Then Clarks vintage voice from a prior era could be lip synched to the present. We could see Clark doing general comments and his countdown from the present, but hear his voice from the past at the same time.

One flaw might be that Clark's vintage voice probably only exists as a mixed audio track with the crowds background sound, so when those two soundtracks are mixed with the present day soundtrack, we no longer have a pure mix of the present day soundtrack only. Although I seem to recall that whenever we heard Clark speak from long ago, it was pretty much just him we heard, so maybe this could work!

I have not quite figured out if Mr. Clark's old voice would needed for the actual stating of the new years eve countdown, as that would make the process more difficult to figure out.

Here is my AlexLOGIC take on why this is a great idea. If not now, when?

If Dick Clark in his prime, which spanned several decades, can't even beat out a post stroke Dick Clark whose time has been greatly curtailed, then it means we are over prioritizing the present, at the expense of our historical past.

I hope someone near to Dick Clark has the savy and guts to suggest melding Dick Clarks voice from years past with the present day Dick Clark, into next years New Years Eve Countdown Show, I think it could be a lot of fun.


Check out AlexLOGIC's best and worst commercials of 2011.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Thursday, December 30, 2010

From ABC News "Bob Barker Blasts Boring Drew Carey" (while TMZ cameraperson films Barker from the safety of the sidewalk.)"



Warning, ABC may put a 60 second commercial in front of this 80 second video. Gasp. For the Record, ABC coined the first half of the title, Alex LOGIC added the TMZ part.


Warning, ABC may put a 60 second commercial in front of this 80 second video. Gasp.

You'd think TMZ would know better. AlexLOGIC caught up with the camera person who took this video and asked the following questions...

AlexLOGIC
How come you stay on the sidewalk while the celebrities you are filming stand next to their cars in rush hour traffic?

TMZ Camera Person
You don't think I'm stupid enough to stand in the street in Los Angeles during rush hour, do you?

AlexLOGIC
What if one of your celebrity interviews were to get hit by a car while you were filming them?

TMZ Camera Person
Then my footage would be a lot more valuable!

AlexLOGIC
Too bad TMZ doesn't have a great legal mind to go over safety rules with you when filming celebrities.

TMZ Camera Person

From ABC News Drew Carey Responds to Bob Barker.



Tuesday, December 28, 2010

Fox Television uses 800,000 mistake to add new show called "Puppies Crossing the Freeway" right after "Million Dollar Money Drop".

I have it on no authority that Fox Television is going to add a new show after "Million Dollar Money Drop" Called "Puppies Crossing The Freeway". The recent publicity surrounding the loss of 800,000 dollars on "Million Dollar Money Drop" by a couple on a question they actually got right, has just shown Fox how popular their million dollar shows can become.

Fox executives were so enthralled watching the life blood drain out of contestants faces over how easily they could lose one million dollars that they had to come up with a show immediately following Million Dollar Money Drop.
One unidentified Fox executive excitedly enthused, "seeing one million dollars get sucked down the portal of poverty and back into Fox Television's hands while contestants' insides turn out makes me grateful to be part of such a winning formula, and its a ratings winner!"

"Even the devastated contestants have privately told us the emotional pain they will carry for the rest of their lives is worth it just for the chance to fondle a million dollars worth of bundled up bills."
One couple who watched one million dollars get swallowed up by the portal of poverty on the very last question allegedly asked if they could keep the rubber bands that bundled all that money into such sexy stacks. Fox was only too happy to oblige and the couple was last seen inhaling the rubber bands' million dollar aroma.

Fox hopes to recapture that heart palpitating moment when a million dollars drops down the portal of poverty in a whole new way, with their new show called "Puppies Crossing the Freeway".

Another Fox executer swooned...
"Puppies Crossing the Freeway is a very special show. The chance to incorporate what makes Million Dollar Money Drop a winner, by using puppies instead of a million dollars, was a stroke of genius".

"The best shows keep people on edge and in fear right up to the very end, and puppies crossing the freeway doesn't disappoint. Contestants choose whether to save one puppy, two puppies, or save all the puppies by trying to stop unsuspecting traffic using everyday props such as baseball bats, bikini's, cell phones, even police uninforms! Best of all, Puppies Crossing the Freeway uses only puppies that were already supposed to have been euthanized.
Fox executives are pleased to mention that every dog that appears on Puppies Crossing the Freeway has already been given a stay of execution from the pound. At least one puppy per show will be saved! If it turns out that none of the puppies makes it safely across the freeway, the last puppy waiting to cross won't have to go if the contestants decide to adopt the puppy. If the contestants decline, the last puppy gets a stay until the next shows filming.
"We were planning on embedding microphones just beneath the freeway surface for unforgettable sound effects, and so we did," Beamed another Fox executive.
"Contestants have already come up with unique approaches. One contestant actually crossed the freeway first, then led all the puppies across while performing Chariots of Fire on their fife, and they almost made it too! The sound effects were amazing!"
Plans for a sequel to Million Dollar Money Drop called, "Carry a Million Dollars Around in a Satchel all Day in Public" could not be confirmed for this article.

Also allegedly in the works is a show called "Ransom", in which a divorced couple use clues to find a million dollars within 24 hours. Serious dramedy ensues when the divorced couples realize they may have to share their prize with others in exchange for their help, or risk getting remarried to each other if they don't find the money in time.

Other million dollar shows being considered are...

"I have a million dollars in my car and you don't" in which cartestants drive around with a million dollars in plain sight for 24 hours. The cartestants must make at least one gesture of their choosing towards other drivers on the road every half an hour.

Million dollar costume. In this Fox game show contestants must wear and sell a piece of clothing made entirely out of a million dollars. Hilarity ensues when desperate contestants begin removing money from the wardrobe they are wearing and giving it to prospective buyers to help pay for the million dollar clothing, but the prospective buyers just keep asking for more and more.

Million dollar Snow Ball fight. Snow ball fights are the order of the day when Fox Television plants 20 dollar bills inside 50,000 snowballs. Two teams must decide whether to try and knock each other out so they can retrieve their 20 dollar snow balls while an intrigued public looks on. Will the two teams suddenly have to combine forces and defeat the public at large, or can they keep the public at bay, knock the other team out, and win the million dollars!

Million Dollar Mattress Stomp. Contestants are placed in a house and told that one of their mattresses has a million dollars in it. However, if that mattress is ripped open in any way, the entire house is disqualified from the million dollars.

House members discuss their feelings as to which mattress they think is the million dollar mattress and why.
Once a week, one mattress is voted off the house and a machete is thrust into the heart of the mattress while freaked out members pray its just a moneyless mattress.

Adult Hilarity ensues members begin to share the remaining mattresses. Different house members combine forces and use their own carnal methods for figuring out which mattress has the million dollars.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Monday, December 27, 2010

Million Dollar Money Drop makes 800,000 dollar mistake, then compounds their first mistake with another one.


The Million Dollar Money Drop 800,000 dollar mistake is just amazing on several levels. A tenacious couple, Gabe Okoye and Brittany Mayti appear to have lost 800,000 dollars over a mistake not of their doing in any way.

Apparently, 3M company gave the wrong date for the original release date of post-it notes, so the game show was relying on erroneous information provided by 3M. I also read that the couple then got the next question wrong, so the banksters among us would argue, no harm, no foul.

The problem is, the game show puts an incredible amount of stress on their contestants. The tease of starting with a million dollars in cash right in front of the contestants, and then having it start to disappear with each incorrect answer, is rather harsh. It's also clever, but in a harsh kind of way.

The gentleman, Gabe Okoye, decided in a courteous, thoughtful manner to "be the man" in this instance and override his girlfriend's choice because Okoye seemed to have a handle on the history of post-it notes.

Okoye mentioned some things about the history of post-it notes that I seem to recall as well. Post-it notes were originally a mistake until someone at 3M company realized it was a clever idea. Okoye used his recollection of the post-it note to override his girl friend's, (Brittany Mayti) belief that walkman's came out before the post-it note.

When the game show incorrectly said Mayti was right and Okoye was wrong, (resulting in the loss of 800,000), it is clear that it was a gut crushing moment for Mr. Okoye and that he was devastated beyond the consoling provided by Mayti. While I admire Brittany Mayti for being so gracious when it appeared Mr. Okoye overruled her choice, the bigger issue is that the television show made a mistake.

At this point, because the show made a mistake and Okoye was actually right, the show has caused mental cruelty, torment and anguish, both present and future, upon Okoye. Another thing I noticed, Okoye wanted to put all of the couples money on the post-it note choice, but there was not enough room for him to place all the money on that selection and time ran out just before he could make all the money fit on his first choice.

The other 80,000 dollars should have gone to the post it note selection and the couple should have had 880,000 dollars for the next round.

Million Dollar Money Drop just premiered a few days ago so I have yet to see the entire show. Is the couple allowed to not bet anymore and walk away? Or, are they forced to keep betting all of their winnings every round so they can still end up with zero? I found an article that explains how the show is played, but it still left me confused.

I have an unsolicited suggestion for Fox. You're obviously going to make up for YOUR MISTAKE with a huge increase in television ratings. PAY THE COUPLE AT LEAST 500,000 DOLLARS for YOUR MISTAKE, NO STRINGS ATTACHED, and then invite them back. Correct YOUR MISTAKE by adding the 80,000 that Okoye wanted to put with the 800,000. Okoye and Mayti then have 880,000 dollars, and proceed with the final two questions of the game.

If Fox invites this couple back on the air without first giving them money with no strings attached for their prior emotional suffering and trauma, they actually run the risk of having the couple lose again, and just make them that much more traumatized, resulting in an EVEN BIGGER LAWSUIT down the road.

lol, Maybe Fox will let the audience decide if Okoye and Mayti should get any money from their first visit via phone text message voting. Fox could probably raise enough money from charging for the text calls to pay Okoye and Mayti for Million Dollar Drop's original mistake.

My suggestion, Pay 500,000 dollars for the prior mistake, then give back to Gabe and Brittany 880,000 dollars going into the final two rounds and continue from there.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

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