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Wednesday, June 30, 2010

Do you Look Twice for Motorcycles?

I actually jumped off of my couch when I saw this commercial. The impact of the Look Twice Motorcyle commercial is proportionate to the size of the television screen you see it on and the sound system you hear it with.

I don't know how the "Look Twice" motorcycle commercial was done. It wouldn't surprise me if the commercial was done using a real motorcycle and as a real time stunt.
I don't approve of this type of filmmaking if in fact was done as a "real time stunt" that risked the safety of the participants. However, the commercial is very effective and impactful, that is for sure.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Monday, June 28, 2010

Ice Road Truckers on the History Channel, how is that possible?

A while back I read a piece on another blog that complained about the History Channel. They questioned how the History Channel could create new programming that apparently had nothing to do with History. I think I responded to their article and agreed with them.

Recently I noticed a very clever History Channel slogan that skids the way for the channel to do whatever they want. The History Channel slogan I heard was, "History.....is made every day". This slogan is pure genius, perhaps evil genius. It is so clever it's the kind of thing i wish was on my resume.
I feel badly for our society when history can't seem to compete with twitter, reality tv and tv in general. Come to think of it, has anybody come up with a history app in which famous people from the past send out twitters of their most famous sayings and moments? Could you imagine Winston Churchill twittering you once a day with a famous saying? "Hey everybody, Winston Churchill just twittered me! He's in talks with the United States about how to handle food ration ratios between his troops and his civilians".
Back to the history channel and ice Road Truckers. I find the concept of Ice Road Truckers intensely provocative and a tribute to those who truly risk their lives delivering goods and supplies in remote, very cold locations.

However, when I see shots of the truckers talking towards the camera person in the passenger seat, I begin to question the methodology of how the show is put together.

In other types of potentially dangerous reality TV situations such as "Cops" or "Parking Wars", the camera person can choose whether to turn left or right to avoid danger during possibly hazardous moments. When the camera person is sitting next to the trucker, and they are in the middle of nowhere in -40 degree weather in the middle of the night, and the trucker says "we may not make it out of this mess", the camera person can't really choose to go left or right.

Is it possible that these particular trucker sound bytes are staged and are based on real events, or does the camera person actually go along for the ride, or is there a chase car that follows the trucks? It all sounds like a logistical and dangerous nightmare.

I just saw an episode of Ice Road Truckers where the trucker trouble shoots, identifies, and then repairs a broken alternator electrical line on a stranded motorist's car. If the Trucker had not fixed the alternator line, could the driver have died in the cold once the car lost its remaining battery power? This is really scary stuff.

I just don't exactly see how Ice Road Truckers can sort of show us the problems truckers face while avoiding the really nasty stuff that probably occurs on a semi regular basis. (pardon the accidental pun).

There is another television show called 1,000 ways to die that shows 1,000 ways that people have died under strange or crazy circumstances. I supposed I would be interested in learning ways someone in a cold weather situation could doom themselves just in case I were ever in that situation, so maybe a spin off is in order of Ice Cold Truckers because I certainly don't want to see the truckers have a tragic ending to learn how to avoid dying in the cold.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Thursday, June 24, 2010

Popular Commercials such as Credit Report dot com and Baskin Robbins Birthday Song Commercial replace their popular music, and fail.

I don't know why Baskin Robbins changed their zany Birthday Cake commercial song, but in my opinion the new Baskin Robbins version is a complete musical failure when compared to the original Baskin Robbins Birthday music song and commercial.

I don't know why the band that does the Credit Report dot com music has been replaced either. Are both musicians trying to shake down the commercials for more money? Is the ad agency and the company itself deluding themselves into thinking their prior music is easily replaceable?

Can't they all just get along? Times are tough economically. Are the presumably starving musicians involved really shaking down the ad agency and the advertiser for too much money, really? Who can put a price on a memorable commercial because of the music? When is replacing the same memorable music versus trying a weak knock off a good idea?

There are a handful of good commercial's music pieces that I can recall such as "Subaru saved my life", The Toyota Lexus commercials, Baskin Robbins Birthday commercial, Kia Sorento, Hometown Buffet "What did you get", and Credit Report dot com. People actually enjoy these music tracks, making the commercials that much more memorable and these commercials are probably not channel surfed when they come on.

Credit Report dot com was probably slipping a bit with their new musical pieces, but using the same group helped keep the continuity of the commercials going strong.

So the question becomes, why has Baskin Robbins and Credit Report dot com dropped their popular music scores? lol, I wonder what they got for $9.99


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Monday, June 21, 2010

Yes, Hot in Cleveland is better than the promos.

(Edit update - January 10, 2011), second season of Hot in Cleveland promos are much shorter, funnier, and better than the first season, good to see.)

AlexLOGIC avoids slamming other people whenever possible, but the 30 second promos for the pilot of Hot In Cleveland were absolutely awful. I was actually afraid to watch the TV Land original comedy show after seeing the promos because I like all four lead actresses, Wendie Malick, Jane Leeves, Valerie Bertinelli and Betty White, and was afraid to watch them crash and burn.

While the show is not great, yet, it is not awful either, but the promos are really bad. It is far too early to claim the show is either bad or good. I like the idea of Betty White being the crafty senior rather than the one who exchanges insults with Jane Leeves.
If the three gals and Betty White stop insulting each other, where will the antagonism and conflict come from?

It will be interesting to see if the show can develop story lines and plot points that don't revolve around Betty White one liners and insults, or should i say, insluts?


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, June 19, 2010

The British Petroleum Gulf Oil Spill, is it harder to live on the ocean floor than on the moon?

I don't know the answer to the question,"Is it harder to live on the ocean floor than on the surface of the moon",
but I am guessing that it is actually easier to live on the moon's surface.

I know many of us are tired of more governmental agencies, but if it is harder to live on the surface of the ocean floor than on the moon, why do we have a space agency called NASA, but no agency for the world's oceans, and just as importantly, for any research or mining that is done in the ocean and on the ocean floors?

If it is easier to live on the ocean's floor than on the moon, then perhaps we need to rethink what is the minimum maintenance requirement for oil exploration that goes through the ocean floor.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Thursday, June 17, 2010

Fox Television usher's in Sneaky "Article Sharing Tactics" for the show, So you Think you can Dance.

If you click on the title of this article, it will take you to the Buddy TV article "So you think you can Dance! Top 11 Dance Clips."

However, Fox Television, (or is it Buddy TV?), has done something very sneaky. Normally, you can view a video clip located within an article without having to do anything but hit play.

However, in this instance, Buddy TV provides the embed code, and it is up to you to copy it and then play it back, somewhere else. In my opinion, this is sneakiness of epic proportions. If a million people are curious what the top rated 11 dances were for the show, So you "Think You Can Dance!", (aka Fox 11, as it is known in Los Angeles), those one million people will have to copy the embed code and then play it back.

A one to one initial ratio for an embed coding to number of viewers? One embed code for every person who wants to see the video? Wow!

Once the first several thousand people repost the embed code somewhere on a blog, or within an email, others will then view the embedded video multiplying the viewing effect into the millions.

However, I REFUSE to post even one embed code on Alex Logic from the top eleven dances from "So you Think you Can Dance, top eleven list", specifically because I should be able to squeeze the fruit, before putting it on my blog.

In this instance, I would need to embed the video into this article just to see the video for the first time!
Why can't I just see the video unless BEFORE I post THE embed code?
The Fox, or is it Buddy Tv shenanigan is both crazy brilliant, but highly unethical as well. Unfortunately, there is nobody to call Fox, or Buddy TV out on this stunt. I'll do it here, but who will join me, and who will care?

Why is dealing with an imbed code so scandalous? Imagine having to "download" a song before being able to hear it for the first time. Somewhere in the internet stat counting universe, you would be pegged as having downloaded a song even if you were just curious what the song sounded like. This creates misleading, amplified, and highly inaccurate viewer statistics.

Just because ten thousand people embed the "So you think you Can Dance top eleven dances list" does not mean they all wanted to embed the code.
There IS a difference between an embedder and a viewer, and Fox TV and Buddy TV have now blurred that line.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, June 12, 2010

Betty White Sold on Ebay Auction.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, June 5, 2010

Betty White being Sold on Ebay Auction.


In an unusual move, Betty White has decided to sell herself to the highest bidder on ebay. Unconfirmed sources claim Betty was selling now because her price may never be higher and why shouldn't she cash it in before someone else auctions her off instead.

When informed the eBay auction proceeds would be going to a 501c non-profit called the Onyx and Breezy Foundation, Ms. White allegedly uttered something about "details, details".

Auction info found via Carol Leifer on Facebook, and shipping is free!

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Thursday, May 27, 2010

Kia Motors Sorento Commercial, how you like it now, I like it very much.

The Kia Motors 60 second Sorento commercial has time to make up for a stumbly beginning. The commercial builds momentum so quickly that by the end of many feel that it is one of their favorite commercials of all time.

I think Kia did such a good job (along with the band) coming up with the song that they could have made a contest for budding filmmakers to make a Kia Sorento commercial using the same music them. However, because it is a car commercial, that probably poses some safety issues and maybe is one of those ideas that sounds better as an idea than actually trying it do it.

From the moment the bowling pins explode, the Kia Sorento commercials loses momentum for the next several seconds. The exploding pins should have been followed by a group shot in the Kia of our adventurous friends, instead we see a reaction shot at the bowling alley, funny, but not the proper way to proceed after the pins explode.

As much as I like the jet ski sequence, it seems to be out of place when it comes up so early in the commercial. However, because the jet ski sequence happened so early in the commercial, the commercial completely recovers (in great part because of the music track) and gains massive momentum rapidly. By the time we see "mom" being patchworked on to the arm of one of our heroes, the commercial has attained warp drive entertainment value.

This is a 60 second commercial. I don't recall the 30 second version. If the music can be properly cut down, there is no reason the Kia Sorento commercial cannot also be a classic in the 30 second genre as well.

The slow motion shots of our group are terrific and memorable as well. I know chest bumps at some point will go out of vogue, but, where is the group chest bump?

What adds the final cout de tat for me is the "made in america" message at the very end of the commercial.

The song is so solid it comes off as an instant "where have I heard that before it is so good" classic. Kia should consider using the same sound track every time they come up with a new Sorento commercial.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, May 22, 2010

No special effects, no loud music, no fast cutting, yet an instant Classic French commercial starring Mr. W.

Even the casting for Mr. W. is amazing. Like this blog article title says, "No special effects, no loud music, no fast cutting, yet this french commercial is an instant classic".

The W commercial is obviously offensive the first time one views it. However, once one understands what is going on the offense turns into a "gotcha moment". I was personally relieved when I figured out the deeper meaning of the commercial and its ability to have obviously socially offensive images actually have a deeper meaning, and I found that impressive.

This commercial does raise a philosophical question for me. If a commercial uses imagery that most would deem offensive or inappropriate, is the imagery justified if they actually have a deeper meaning?

While it can be considered artistic, or innovative, when people realize that something may not be as it seems, what about the people that never "get it", and view the commercial as offensive and either turn the channel every time they see it come on, or simply clench their fists and remain upset?

Television as a medium has the unique distinction of reaching so many people at the same time without always knowing how the populace is affected on an individual basis.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, May 19, 2010

Volkswagen Punch Dub Routan television commercial reviewed here.

The Volkswagen "Punch Bug" turned "Punch Dub" commercials are probably very successful. I wonder what percentage of people that get hit in real life because of these VW Punch Dub commercials don't like getting hit.

May we presume that those who do not like getting hit will probably never buy a VW? Dare I research how many fights the Volkswagen Punch Dub commercials might have already caused?
MIght be interesting if there had been a VW "Lip smack" campaign. You know, make love, not war, Lip Smack someone you love when you see a VW. (there I go again with my Alex Logic ideas).
a postal carrier hits a homeowner;
while a child gleefully takes in the violence;
a pregnant lady hits a realtor, I guess it's never too early to show a prospective human some violence;
and a young girl hits gramps really hard, causing him to spew out the lemonade he was guzzling that he had just bought from her lemonade stand.
As if all of that "action" wasn't dysfunctional enough, the Andy Griffith music theme plays in the background. The Andy Griffith show was one of the least violent shows ever made, a fact made more stunning since it revolved around a sheriff and his deputy buddy. The Andy Griffith television show is a classic american icon and to use the music theme in the violent manner in which the Volkswagen Punch Dub routan television commercial uses it is questionable, to say the least.
Ratcheting the outrageousness up one more notch, the entire adventure is all for show as dad was chauffering his brood of kids around the neighborhood specifically so they can see what devastation their VW Routan car will spontaneously wreak on the planet as people "punch dub" each other.

When the escorted kids viewing the violence that their VW Routan is inflicting on the world ask dad for another ride around the block so they can view more VW Punch Dubs, we learn the grandest lesson of all, it is better to cause violence, than to be on the receiving end of the violence.

Bravo! (sarcasm alert).

I wonder if the ad agency that came up with this campaign already had this particular commercial in mind when it created the prior versions of the VW Punch Dub ad campaign. As much as I would probably not want to be associated with these commercials nor their message of violence gone wild, I must admit that the spin the Routan commercial spot puts on the Punch Dub television commercials is seriously brilliant.
The message of the VW Routan ad is, "Don't be one of the losers either getting hit or hitting someone else whenever they see a VW, be the WINNER who DRIVES a VW that gets to watch all the losers pummel each other."
Wow. Wow. Wow. Wow.
There is some seriously cleverly demented intellect going on in the message this commercial delivers. What makes this commercial so brilliant is, as bad as the message of punching someone else whenever a VW rolls by might appear to be from a humanistic, civilized and educated point of view, the message is completely en pointe with the state of the world's economy.

Virtually every aspect of anything to do with the economy has an exit plan. No matter what stock you own, you now have an exit plan. No matter what property you own, you now have an exit plan just in case. No matter what car you own.... own the car that makes other people hit each other, and not you.

What was it Patton said, "No bastard ever won a war dying for his country, he won it by making the other poor dumb bastard die for his country." Maybe it's time for an update to Patton's famous saying.
"If you want to watch the other dumb bastard die for his country, you can do it from the comfort of a VW Routan." -Alessandro Machi

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Friday, May 14, 2010

Pepsi Refresh Contest Info and commentary.

I don't know if it is too late to enter the Pepsi Refresh contest, but here is the link if you want to check it out.

Pepsi just awarded a 25,000 prize to a school that suggested sending a veggie mobile to schools so kids can see how great veggies are. The irony of this idea is that one of the reasons veggie's aren't more popular is that processed foods, be they candy bars, hamburgers, or soft drinks, tend to be more popular because they are easier to consume and have extra sugar, spices and salt in them.

So, if Pepsi would agree to put more more fruit juice in their soft drink product (with an overall lower sugar content), veggies might be more tasty in between swigs of that pepsi drink. "Just sayin".
My suggestion would be for Pepsi to experiment with lower content sugar soft drinks and put them on that veggie truck and see if that makes the veggies tastier.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, May 8, 2010

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Simply click on any of the article links below that you are connected with. Each link has the name of the television show or commercial listed in it so you can just click on the specific one that applies to you. If you can hook me up with a decision maker from a particular show or commercial from the list below, you will receive a 20% commission from the consulting fee that I receive.
If you don't see any show or commercial below that you are connected to, I still appreciate your interest and you are welcome to check out AlexLOGIC for all the articles already on it. If you want to learn more about me, here is an additional article link for you to check out.

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If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

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