Lipitor/Atorvastatin, Atrial Fibrillation and the possible need for a pacemaker.

I am not a doctor, however I am a CareGiver and wanted to share an unintended chain reaction that occurred when an atrial fibrillation patient on warfarin takes Lipitor/Atorvastatin.

It appears that Lipitor / Atorvastatin can cause the kidneys to "work harder", resulting in water retention. Depending on the dosage, age of the person, and other factors, not every patient will necessarily have water retention.

However, in this instance, it turned out that approximately every 3 to 5 days the patient needed a small dose of furosemide/lasik. I try not to give this everyday as it can be too hard on the kidneys and then one has to give a potassium pill as well.

However, when the furosemide/lasik is not given everyday, it then becomes a guessing game as to when the furosemide/lasik should be given. Watching for weight gain of more than a pound or two is one way to determine if water is being retained. 

But where all of this gets scary is if the patient's heartbeat beats too slowly. The combination of too slow of a heartbeat and water retention can create a life threatening situation as water can begin to form in the chest area. Some signs of water retention include weight gain, wheezing, and increasing blood pressure. The patient will probably not feel well, either.

In this instance, sudden water retention occurred. Taking the patient to the emergency room just 20 minutes later could have led to their demise. A pacemaker was recommended as the combination of too slow of a heartbeat and water retention can lead to a fatal result.

After the pacemaker had been installed I subsequently asked the heart doctor if we could stop the lipitor/atorvastatin for a while since the patient's blood pressure readings had been "normal". 

The result has been no water retention and therefore no need for furosemide/lasik.

After the pacemaker was put in, two days later the patient experienced another wheezing episode the evening of the afternoon they had been released from the hospital. The patient had gone almost one week with no furosemide/lasik. Some hospitals don't like to  prescribe furosemide/lasid for patients while they are in the hospital.

But maybe the pacemaker is what has stopped the water from pooling in the chest area? Pacemaker functions may vary, one of the functions is ensure the heart does not beat slower than 60 times a minute.





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RedShark News - Super 8 is becoming popular again

RedShark News - Super 8 is becoming popular again

Hi, Your comments matter greatly. If you post anonymously you can still tell everyone who are you, example..."I work for...." etc. Please no link ads unless you contact me first.

Top Notch YouTube Uploads from your analog video tapes now offered by AlexLOGIC

AlexLOGIC is pleased to announce an exciting new service. For those of you who thrived in the 80's and 90's and have mastered precious videos onto any videotape format, AlexLOGIC can remaster those tapes for you onto any Hard drive format, or onto youtube or facebook.

Better still, you can supervise the transfer session. The first hour is 50 dollars, each additional hour is 35 dollars.  Your session will include all kinds of videotape color correction and video enhancements, along with sound as well.

If you really want to see how good anything from the past 25 years that is on videotape can still look on YouTube, please contact Alessandro Machi at the email address listed on the left margin of the AlexLOGIC.blogspot.com website.  The improvement in quality will astound you, guaranteed.

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Can Cardinal Roger Mahony Truly "Forgive" someone he has no control over?

Roger Mahony, a Los Angeles area Cardinal, recently wrote on his own blog that... 

...In the past several days, I have experienced many examples of being humiliated. In recent days, I have been confronted in various places by very unhappy people. I could understand the depth of their anger and outrage — at me, at the Church, at about injustices that swirl around us. 

Thanks to God’s special grace, I simply stood there, asking God to bless and forgive them.

I am going out on a limb here and presume that Mr. Mahoney does not truly understand what forgiveness is. 

Can anyone truly "Forgive" someone or something when they have no control over that thing or person? 

Forgiveness requires contrition from the person being forgiven. If the person being forgiven is not contrite, then the forgiveness is more likely an act of personal emotional survival.

Apparently Cardinal Mahoney forgave priests who had committed pedophile acts, covered up the incidents, but then at least some of those priests did those acts again. 

Apparently Cardinal Mahony then covered up the additional pedophile acts from law enforcement as well. I do not understand how Cardinal Mahony thinks the forgiveness card is all that matters.

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Robo Responders have arrived, and we will all be the worse for it.

I got another Robo Responder call. This one allegedly represented Breast Cancer Research. The call came from Pleasanton CA, 926-271-2244. 

How do I know the "sales person" I was interacting with was not real, but a compilation of one human's voice recordings cued to respond based on how I was answering their questions? I think my career in film / video production and editing probably helped me figure it out. 

Once I realized I was dealing with a Robo Responder, I carefully chose my responses.

I don't know if the term Robo Responder already exists. I just coined it without googling it. Robo Responders interact via a pre-recorded  human voice on the phone that is posing as an actual sales person.

(Quick update March 12, 2013, 11:13 am, the term robo responder is infrequently used, I found less than 70 google  hits,  primarily in regards to automatically sending emails to politicians. end update).

This was my second encounter with a Robo Responder (click here for the first). I asked where they were calling from and the voice said Michigan (they were actually calling from Pleasanton, CA). I then asked what the weather was like and they said they did not understand the question and would have me speak to a supervisor. 

I actually laughed at one point during the short conversation and the Robo Responder spontaneously laughed at the beginning of their response.

Then came the "sell".  Just like the first Robo Responder, they asked if I could make a "purchase/donation" in the amount of 25 dollars, as soon as I declined, the amount was lowered to 15 dollars.

They then asked if they could send an envelope in the mail and would I make a donation at that time.

I don't know if I am the first to report on robo responding, but if I am and you are the media, PLEASE credit me, Alessandro Machi of AlexLOGIC.blogspot.com. 

Robo Responding is going to become a consumer nightmare as it gains traction.

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NBC makes a mistake by pulling the Plug on "The Office".

I watched much less of NBC's Thursday Night Line-up once CBS's Person of Interest burst onto the scene in the beginning of 2011. Factor in that Third Rock got off to a late start that season due to Tina Fey's pregnancy, and NBC's presumed ratings drop was a sure thing.

Last night I watched the Office, Primarily because of the promo's for the show. It was an hour long episode, and I was absolutely delighted at the twists and turns that Andy put us through when he decided to fight back over the loss of his doting girlfriend, Erin.

I found the entire plot line comically profound on many levels. 

Just a couple of months earlier I watched as Erin and Andy formed what looked like a lifetime bond after Andy finally broke up with his girlfriend Jessica in front of Jessica's family and friends. 

Andy and Erin have to make a mad dash for the car and escape as projectiles pelt the windows. At this point, Erin gives Andy a look, the kind of look a girl gives a guy that says, this is it, we're together for life. It kind of reminded me of the final scene from "The Graduate".

Of course I have missed several episodes in between and suddenly I see that Erin wants to move on, and the entire office is against Andy. Andy fights back and says many poignant things, even using the word empathy, or the Office's lack of it towards Andy, to make his point.

In the middle of his own crazy behavior, Andy says some solid stuff. I find this type of comedy spellbinding, crazy behavior mixed with extremely deep and coherent analysis of the present situation.

One of my favorite lines from Andy, "So you all want me to just move on, yet, where were you when I wasn't here and Erin and Pete were getting together"?

And there it is. 

A punch out condemnation of present day society's fickle set of values. The Office "group" tells Andy he is supposed to respect and accept romantic decisions made by others, and be decent about it, yet that same society shamelessly witnessed the erosion of Andy and Erin's relationship for their own amusement.

Where was the Office's moral compass when Andy was slowly losing Erin because he was not there for a few weeks? The same group mindset that wants Andy to take a chill pill now is the same group that probably got the giggles watching Erin slip away from Andy while Andy was away.

And after Erin and Pete tell Andy to just be an adult and deal with it, Andy rises up to the challenge and is able to show both Erin and Pete just how it feels.

This is really deep stuff because there are no crazed gunman scenes, no slasher response, but rather a wickedly proper way to show Erin and Pete that it is easier said than done when it comes to letting go and moving on.

Which brings me to NBC and the cancellation of The Office. 

Maybe somebody should tell NBC that the Office has morphed into it's own version of Saturday Night live, in which slowly the cast members change as the seasons wear on, but the popularity of the show still rings through.

Unfortunately, there appears to be an unwritten rule among the major networds, "You don't mess with my reality TV primetime programming by putting real shows with real actors against it, and I don't mess with your reality TV programming either".

Even if the Office has declined in ratings, it could easily improve if it were just put opposite prime time reality television. Apparently, the  actors vs Reality TV battle is one duel the major networks are reluctant to parry on. 

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I was fooled into thinking I was talking to a human being when it was just a pre-recorded human voice able to respond to my responses.

Edit update, April 10, 2019 3:59pm. Just wanted to point out that this Article about fake real voice sounding phone call solicitations was was written and posted eight months before Time Magazine covered the issue. end of update.

I was called by a company out of Minnesota called Stepping Stones Entertainment. They wanted to know if I was interested in supporting family entertainment films.

The person who originally called me said they would be less than a minute and asked me three yes or no questions. I then agreed to a call back the next day so that a representative could give me more information about their quality family entertainment films. 

Just as promised, I received a call the very next day. After a couple of minutes of conversation, I realized I was interacting with a cleverly constructed human voice that had been pre-recorded and was simply recognizing my yes and no responses and moving on to the next pre-recorded sales pitch, but all done in a very convincing interactive tone.

After I had my Soylent Green, "oh my gosh, its pre-recorded people talking to me," moment, I paid extra close attention to make sure my suspicion was correct. When the pre-recorded human "voice" heard me answer "no" to their final offer, I wanted to test my hypothesis that I was indeed talking to a human recorded voice. 

I asked the human recorded voice what they thought of the super bowl. The voice did not have an answer and simply responded, "What did you say"?

I asked again in as clear and concise voice as I could muster, "What did you think of the Super Bowl", and the voice still did not understand, and then quickly said goodbye and the line disconnected.

The rammifications of this pre-recorded human sales voice technology are damming beyond initial comprehension. 

It is one thing to have "Siri", a computer generated voice, respond to a human being. It is quite another to have one's time occupied by a pre-recorded human voice pretending to be a real human, and getting away with it and actually generating credit card sales!

Most Ponzie schemes eminate from the concept of, "If we could only ask enough people to purchase our product or service, and have it cost us as little as possible to communicate with them, we win".  

As bad as ponzie schemes can be at times, when one adds in that the product being pitched is digitally replicable at pennies per copy, it becomes a ponzie schemer's ultimate wet dream if they can digitally generate tens of thousands of sales call interactions automatically, by paying a human being to record their voice reading various script response combinations, once.

In the next few years there could be literally hundreds of thousands of actual living, breathing telephones sales people being replaced by  pre-recorded interactive human voices. 

Many times phone sales jobs can be so stressful to have that at first glance it might look like not such a bad idea to take the human being out of the equation, unless you happen to be that human being and like your job.

However, the bigger victims are going to be the american consumer, and eventually the worldwide consumer, who will have to wade through never ending and ever increasing pre-recorded interactive sales calls while the actual company spends virtually no money per call hawking their product or service. We will be fooled, and deluged, whether we like or not.

If you recently made fun of Notre Dame football player Manti Te'o for being tricked into a relationship with a fake girlfriend who didn't actually exist, your karma points may soon expire and you could find yourself being tricked by a real human voice.

Another few hundred thumbtacks thrown in front of the consumer in the ever cluttering freeway of life.

Please Consider signing the Debt Neutrality Petition I started on Change Dot Org. This petition gives millions of consumers a fair chance to pay down their debts by freezing the interest rate charges, penalties and fees once an alleged credit card or student loan default has occurred.

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Important Breaking News scoop to the first media outlet that contacts me and uses the story.

I (Alessandro Machi), recently discovered something that could have major job loss implications for the american workforce. But rather than break the story here, I would be willing to trade my information to a major news show (Including local television news) as long as AlexLOGIC.com is credited during the on air piece.

First to request the rather shocking, breaking news story will probably get first dibs. I will be willing to give the lead out to more than one entity, however, the first news entity that requests it will get a window of time to produce the piece. 

I'm not looking for financial compensation, just on air credit. You can email via my bio located to the left of this article.

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Me TV Network Television, speeding up some of its programming? Say it isn't so.

I recently discovered Me TV network and love it. Shows that were a bit before my time have come to life. Shows such as The Rifleman, The Fugitive, Combat, 12 O'Clock High, Hazel, The Flying Nun, Gidget, Petticoat Junction, Emergency, Perry Mason, Naked City and many more remind me how fun television programming can be when actors actually speak dialogue to each other rather than evade or exploit the latest special effect.

What I also find fascinating is how women are treated in these shows. Women are usually portrayed as knowledgable and clever, or fighting for more rights and respect, and sometimes treated as objects to be won or protected.

Yet lately I've noticed a disturbing trend on Me TV Network, it looks like some scenes in at least one show are being sped up even as the dialogue remains normal. The weird thing is the commercial breaks don't seem to be particularly longer. "The  Saint", starring Robert Moore, seems to have some speeded up scenes, especially when there is no music playing and the scene is an action scene of some type.

I seem to recall that television show content back in the 50's, 60's and 70's used to run longer versus the amount of commercials per every half an hour. Sometime in the 80's television program content began to shrink in minutes per half hour, presumably so both more commercials and network television promos of upcoming television shows could be aired.

I don't like the speeded up scenes although I am relieved that the audio somehow remains intact and so far I don't think the speeded up virus has spread to all of their programs. 

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Kodak releases Vision 3 50 ASA film in the Super-8 format, see video below!

Kodak Vision 3 is amazing film and makes Super-8 film look like broadcast quality, wowzer.

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21 Super-8 Feature Film Production Questions answered by Scott Di Lalla and Zack Coffman on the making of "I am ZoZo".

Cinematography dot com has a topic posted about The Super-8 Feature Film "I am ZoZo", which has a very interesting story behind how the story line was created.

The story "I am ZoZo" involved curation creation, using "Google". The filmmakers searched google for the scariest ouija board stories out there, interviewed a few people, and then wrote a script loosely based on on one of those people's experiences.

I love when filmmakers share the wealth so to speak and actually cultivate the fertile lives and potential imagination and reality of other people rather than feel the need to start from scriptwriting scratch and do the same old, same old.

Below is the Internet Interview with the Filmmakers of I Am ZoZo - a Super 8mm Ouija movie, cool stuff, enjoy.

Did you shoot a concentrated schedule, or weekends only, or intermittenly?

Writer/Director/DP - Scott Di Lalla: Most of the movie was shot on San Juan Island, so once we were on set, we shot continuously for a couple weeks with days off included.  Not only did we shoot the film in straight days.  We had to do some pick-up shots a few weeks after the main shoot, but over all, principal photography was completed within a month.

Did you shoot any film ahead of time to make sure your camera or cameras were working well?

Di Lalla: Because I was new to shooting on this medium, I knew I had to get familiar with the 8mm format really fast.  I've done extensive research and testing eight months before we started shooting.  The first thing I wanted to know was what my camera's (Canon 1014xls) strengths and weaknesses were.  Every camera has a sweet spot.   This camera shot really well hovering around a mid range fstop, but I also nknew I would be shooting in low light, so I had to prepare for that. To get the best quality out to the viewer I had to make sure I had these things in check: shoot on the best film available, shoot within the camera's sweet spot, process it at the best place, and transfer the footage to digital and it's highest quality possible.  Luckily, the place we used offered a service that would scan each frame individually.  This was a much better choice than to take the whole file and up-res it.

What film cameras did you use?

Producer/Editor - Zack Coffman: Canon 1014-xls, We bought three used ones and had them turned into two good ones.

Did you have back ups?

Coffman: One of our two rebuilt Canon 1014-xls was always as a backup.

Did you ever shoot multiple cameras?

Coffman: No.

Once you started shooting, how often did you check your "dailies"?

Di Lalla: That was the scary part.  We only checked it once by sending in the a few roles on the first day of shooting and they fedexed it back to us the next day.  It looked great so we proceeded with the assumption that we were getting an image on film.  It just wasn't conducive or affordable to do this every single day.  However, it definitely would have been a better choice if we had the means.  The only real problem we had, after looking at all the footage, was at times we got hair in the gate.  On an 8mm frame a small piece of hair looks like a giant snake monster.  It happened way more than we hoped, but we were very luckily it wasn't worse.  It is very hard to clean the gate on these cameras.  I was consistent on properly cleaning it, but getting hair caught in the gate of an old super8 camera is inevitable.  We had to pay to get rid of the hair on essential scenes.

Who did your film to tape transfer?

Coffman: Lightpress in Seattle, they were great to work with and Eric Rosen from Lightpress even did our color-grading later.

Who did you film processing?

Coffman: Alpha Cine in Seattle, the best lab anywhere.

How many rolls of film did you shoot?

Coffman: 18,000 ft... forgot how many rolls that is.  haha

Did you use an 85 filter, if yes, indoors, outdoors, or both?

Di Lalla:  No, I didn't use an 85filter.  Although the camera had an 85 filter built into it, I knew it wouldn't have been smart to use it because the camera was so old.  Anyway, I shot on Kodak's tungsten balanced negative film, so I didn't need it for the inside and through my extensive research and testing,  I didn't really need it while shooting outside, if it was cloudy.  If the sun peeked out a bit, I knew whatever cast it would leave behind we could take care of it in post.

Was camera noise an issue?

Di Lalla: Yes, it was a big issue.  Unfortunately, when I was playing around with different types of blimps I conducted all my tests without any film in the camera.  I thought I had completely silenced the camera until I loaded it with film on my first day of the shoot.   My heart almost stopped when I had noticed that the camera was considerably louder when film was actually running through it.  Of course it would be, it just slipped my mind when I was testing it.   I took thick towel and wrapped it around the camera, silencing it a bit more, but not enough.  The show had to go on, and I knew it was yet another thing we had to deal with in post.

Coffman: Our Sound Designer, Michael Fox, who was dialogue editor for The Grudge and one of the earliest ProTools technicians took one look at it and said, "I'm gonna have to get forensic on this sh-t."  We actually removed most of the terible film sound and then decided to lay in a consistent low-level film sound back under the whole film to make it consistent with its amazing Super 8mm film look.  Indie filmmaking is always about re-inventing the wheel, but that's why we love it!

How did you record sound?

Di Lalla: On a DAT with our sound guys, Dustin Bath and Joshua Svare.

How did you deal with a film cartridge that was near filled? Did you just roll out on a long scene, use the short amount left for insert shots? 

Di Lalla: There were times I rolled out on the scene, but I would say most of the time I had to change out just short of its end.  Those cartridges were marked and used later for pick-up shots.

Did you swap film cartridges because of running time issues?

Di Lalla: Yes.


Did you prefer long, eerie takes, or shorter takes because of the limited film runs?

Di Lalla: I preferred long takes in general.  My takes were anywhere from one min to over two minutes.  Since an 8mm cartridge is only two and a half minutes long (at 24fps), my longest takes were usually around that.  However, this is where most of my planning went into.  To reduce the risk of a ton of retakes I rehearsed the lines and movements with my actors for two weeks.  If we weren't that prepared it would have been impossible to do it without wasting a significant amount of money.  Also, I am a big fan of Belgian film makers, the Dardenne brothers' style, so long takes was definitely a style choice as well as a clever way to build tension.

What format did you transfer your film to?

Coffman: Pro-res HQ

Who did the music?

Coffman: Composer B.C. Smith (Smoke Signals) did the original score, cellist Aniela Perry wrote and performed "Tess' Theme", and we had tracks from Sun Kil Moon (Kark Kozelek), Windsor for the Derby, Blood Warrior, and The Tragic Tantrum.

Who did the sound-efx?

Michael Fox, with some additional eerie bits from B.C. Smith

Who did the mix?

Michael Fox

What format did post production request for editing purposes?

Coffman: I edited the film in Pro-res HQ.

Did you happen to check out super-8 websites prior to shooting?

Di Lalla: Yes.  I checked out everything Super8 available that was online or in print.  I have so many people and sites to be grateful for, now I am ready to give back what I learned.  I just want to say thank you for giving me the chance to give back and if anyone wants to follow me on twitter please go to:  https://twitter.com/scottdilalla (@scottdilalla)

Coffman: We never could have made the film without our supporters, friends and family.  Likewise, happy to help others so feel free to add me: @choppertown[/quote]

Additional links for I am Zo Zo include...

Web: I am Zozo  
Facebook: I am Zozo
twitter feed: Choppertown

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This could make for a really fun movie, maybe even a TV series, The Frequent Fliers who flew too much.

This Los Angeles Times article about "frequent flyers who flew too much" is fascinating to say the least. It's three web pages long and is broken up by ads just in case you think it suddenly ends. It tells the story of different frequent flyers who bought lifetime airline passes and then used their passes so much they were costing the airlines MILLIONS!

I think frequent flyers who flew too much could make a feature film or even a TV series. The thrill of the perpetual free trip, the growing consternation by the airlines, the ongoing joy and fun the fly for life flyers were experiencing, all the people they meet, the potential flirting, the stewards and stewards so familiar with their preferences they don't even have to be asked what they want to eat or drink, all while the airline executives grow more and more angry, could make for an interesting movie or tv series. A little bit of "Cheers" in the Sky.

Out of desperation, the airlines eventually plot to see if the frequent flyers are somehow abusing their lifetime airline pass privilege. This is classic story telling. Person in search of happiness, person finds happiness, person is threatened with loss of happiness.

There could even be a "Lost" aspect to the show where the main characters have flashbacks to their lives before they bought their lifetime airline passes. One flashback could involve the frequent flyer bought his pass with some of the money he got from an accident settlement. What a way to turn a miserable accident into a happy lifetime adventure.

I could see a comical episode where the entire first class is comprised of frequent flyer lifetime pass holders and that could even be the turning point when the airlines try to put a stop to their own accidental over generosity. The moment when all the first class flyers realize they are all lifetime pass owners, and their own realization that this can't be a good thing for airline...

The frequent flyers overuse of their airline passes is like having an itch and scratching it, but every time they scratch, someone else bleeds while they feel relief. 

I think Ray Romano, Dennis Leary, and Scott Bakula would be perfect as the frequent flyer scratchers. Patricia Heaton could pull off the female frequent flyer scratcher as well.

Lets do it!

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LiveLeak.com - Bodies in Motion: Women at the 2012 London Olympics

LiveLeak.com - Bodies in Motion: Women at the 2012 London Olympics  AlexLOGIC agrees with the authors assessment, this is NBC Olympics soft porn promo.

Maybe its time to create another Emmy Acting Category for Actors who don't use guns or have life threatening violence within their roles.

(Edit note, this article was written 12 hours before the tragic massacre at the Aurora, Colorado movie theatre during the Batman movie, The Dark Knight Rises).


Lets face acting "reality", the most coveted acting roles involve being a violent law breaker who got a bad break in life, or being a character within a group of law breakers who got a bad break in life but is actually at times a decent person.

But then there are the Scott Bakula, Ray Romano, and Andre Braugher roles in Men of a Certain Age that are more than comedy, and way less about exporting their own misery onto others. I just don't see an acting category for shows like Men of a Certain Age in the Emmy Awards anymore.

Amazingly, Braugher broke through for an Emmy Nomination in 2011, but the final 6 episodes of Men of a Certain Age that were eligible for 2012 were the best of their best, and MOACA was skunked this year for any EMMY award nominations, and I find that unbelievable.

But then again, NBC cancelled it's MOST POPULAR SHOW, Harry's Law, because too many older people were watching it, so maybe I should not be surprised.

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2011 Toyota Venza Commercial - Social Network commercial, Older People RULE!

What's not to like about the Toyota Venza Social Network commercial? This actress spectacularly nails this well written part. 


While this commercial "makes fun" of the younger crowd, it does make one wonder how NBC can do the opposite and value the younger crowd so much more than those over the age of 49.

Do the ratings people really believe that it takes a total of 8 mothers and/or fathers over the age of 49 to equal one of her in terms of audience advertising value?

According to NBC and their cancellation of their NUMBER ONE RATED SHOW, Harry's Law, the answer is yes, it takes a total of 8 mothers and/or fathers over the age of 49 to equal one of her.

(CLICK ON IMAGE TO ENLARGE)
NBC's number one rated show, Harry's Law, is canceled even though it attracted 3.5 to 4.4 million more viewers than MANY other shows that NBC renewed!

Ouch!


If you want to fight back, join the facebook age related protest groups that are starting to spring up, click  here for an example.         


Here is another example.

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40 Watt Womb (featuring Alex Rush and Medium Zach) of Grape Juice Records.

Props to Grape Juice Records for featuring my Super-8 special effects stock footage in their music video by the band No Ordinary Oswald called "40 Watt Womb".  

The AlexLOGIC Super-8 filmed special effects are primarily used in the final 45 seconds of the 2 minute 11 second music video, (all the light swirling footage). 

It's always cool to see how some one else uses my stock footage on their own production.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

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commercial critiques

by Alessandro Machi at

Super Bowl Consulting

The Over 49 Crowd fights back against the Harry's Law Cancellation, here's a protest idea worth considering.

Please Like the Save Harry's Law Facebook page. Please also consider Liking Fight to Save Men of a Certain Age from Cancellation Facebook page as well.  


And there is also the Save Men of a Certain Age Facebook page. Like all of them and triple the impact you have as an over the hill demographic.

Now for a proactive solution to bring back power to those older than 49 years of age. Why don't television shows create credit cards with the name of their television show on the card?

HARRY'S LAW CREDIT CARD, 

DON'T LEAVE HOME WITHOUT IT.


Could MEN OF A CERTAIN AGE be saved 
if fans use an M.O.A.C.A. Credit Card?

What better way to show how much buying power "older viewers" have of their favorite television show than to use a credit card with the name of that show on the credit card?

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

American Express Kayak commercial, almost funny, but it's not.

I wanted to like the american express kayak commercial, I wanted to laugh, and I sort of chuckled, but the commercial is definitely lacking something, and it does not play well in repeated showings for me.

I wonder if a supporting cast would have helped this commercial.  Maybe the Kayaker's friends throw cups of water on him, maybe one is a girl that is flirting with him so he ends up buying a kayak for two?

Even some sound effects would have helped.

On top of that, the way the kayaker just sort of whips out his phone and pays by american express, as if it's a throwaway expense but he can afford it, is slightly offensive in this day and age of job loss and economic stagnation.

Kayaking is a serious endeavor, no goofing around or one can end up drowned, especially if they go alone.

Why not just make a commercial about someone with poor vision buying a high end sports car, kind of the same thing, no, is that really funny?

I still like the actor who plays the kayaker, Aziz Ansari of Community.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting