I don't know if it is too late to enter the Pepsi Refresh contest, but here is the link if you want to check it out.
Pepsi just awarded a 25,000 prize to a school that suggested sending a veggie mobile to schools so kids can see how great veggies are. The irony of this idea is that one of the reasons veggie's aren't more popular is that processed foods, be they candy bars, hamburgers, or soft drinks, tend to be more popular because they are easier to consume and have extra sugar, spices and salt in them.
So, if Pepsi would agree to put more more fruit juice in their soft drink product (with an overall lower sugar content), veggies might be more tasty in between swigs of that pepsi drink. "Just sayin".
My suggestion would be for Pepsi to experiment with lower content sugar soft drinks and put them on that veggie truck and see if that makes the veggies tastier.
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