2011 Genesis Awards to air on Animal Planet, Friday, April 30 at 7PM ET/PT and Saturday, May 01, 8am ET/PT.

The 25th Anniversary Genesis Awards TV Special will air on Animal Planet on April 30 at 7:00pm ET/PT and on May 1, at 8:00am ET/PT.

Click here to see a Video of the first 25 years of the Genesis Awards.

For more info about the Genesis Awards please click here.

You can facebook the 25th Genesis Awards here.

The Humane Society of the United States adopted the Genesis Awards a few years ago to ensure it's ongoing recognition to those who spotlight cruelty to animals and those who show animals in an empathetic light. The Genesis Award was founded by Gretchen Wyler.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

Clorox "Do it, Do it" commercial is kind of misguided.

The Clorox "Do it, Do it" commercial is a head scratcher to say the least. Many times the commercials that probably should never have made it to television, cannot be found on youtube.

Normally, youtube publicity for any commercial is good publicity, unless the commercial is obnoxious beyond belief, really really bad, or "misguided", in which case not being on Youtube is probably a good thing.

So it doesn't surprise me that Clorox's "Do it, Do it" Stain Remover, Color Improver commercial isn't on youtube. You can only find it here, so at some point, it might even disappear from the Clorox Media Center.

I can see the motivation for this commercial idea from the ad creators, "Lets just go for it, let the mom be the instigator, have the kid let it all hang out"!

And yet, seeing the kid slide down a grassy mountain just seems wrong to me. All it takes is for one sharp rock to gut the kid, and I guess then we'll really see how well clorox can get rid of stains, blood stains.

Mom's gyrations looks like they came out of a Dr. Seuss book and I felt like I was about to enter a dark Tim Burton movie. I think the commercial is a litigious time bomb waiting to go off, but I understand the desire to try and take a product like clorox and think outside of the box, I just don't think the "Do it, Do it" commercial was a wise path to take.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

AlexLOGIC coins the term "Elegant Advertising", possibly the next wave in internet advertising.

I read an article on Techland about GIF photo animations that gently animate actual portions of a photo image. The link above and example link given within that Techland article are very impressive. (hopefully Techland will keep the article active for a long long time).

So I think we are now one step away from "elegant advertising".

Start with an elegant photo displayed with GIF animations. The viewer can either admire the photo as is, or, AlexLOGIC suggest the next step would be the viewer has the option to scroll over the image and various advertising offers pop-up that relate to the images within the photo.

Elegance is choice, the viewer can simply enjoy the picture and subtle animation as is, or, if something within the picture draws their attention, they can scroll over it and find out more about it, such as where it can be purchased from and how much. While the scroll over an image technique probably already exists in many forms, combining it within a photo GIF animation creates an elegant advertising alternative to what presently exists.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

How the NCAA can help their own student athletes not violate the rules that lead to ugly suspensions, fines, and other sanctions against their school.

One of the biggest problems I have with the NCAA punishing schools for their athletes mistakes is many times it is other athletes who did nothing wrong that get punished years after the infraction actually happened.

While the counter argument to this point may be "But innocent athletes from other programs were punished as well because they may have lost to a team because players who should not have been playing, were playing". I find that argument somewhat weak, and irrelevant to finding a solution on how to reduce overall infractions.

The solution for the NCAA to reduce the possibility of an athlete violating their rules almost pains me to suggest here on my AlexLOGIC blog when I should have been paid a million dollars for this idea.

Here is the idea, and if the NCAA implements this idea, I want my million dollar consulting fee.

All NCAA athletes are assigned a pre-paid debit card and can only make their purchases with that card.

There are no doubt hundreds of nuances and situations that may arise where the above idea would need to have exceptions, but the basic concept is solid. If a student can only make a purchase through an NCAA sanctioned pre-paid debit card, all financial transactions can be monitored, and purchases considered outside of NCAA sanctions can simply be rejected, saving the athlete from making an incorrect or uninformed decision.

While the invasion of privacy these athletes will endure should be of concern to civil rights groups, protecting the athletes from making a dumb mistake that then adversely affects the lives of a great many others is the mirror that too often is overlooked.

Additionally, this could finally allow college athletes to actually receive REASONABLE stipends for their day to day living expenses.

I think there is a broad enough line that can be painted in which college athletes can receive a stipend for living expenses that allows them to spend more time studying for their classes and working out for the sports team that has already granted them some type of scholarship to begin with.

Many Parents are struggling nowadays and how painful it might be to find out their son or daughter may lose a scholarship because they accepted a T-shirt for an autograph, or a free meal in exchange for having their picture taken eating the free meal. How painful might it be for the parents to lose a 50,000 dollar scholarship because they cannot come up with 5,000 dollars for their athletes day to day expenses. An NCAA pre-paid debit card can solve these types of problems.

What I also like about the pre-paid credit card idea is that it will create jobs. It will take hundreds of people, maybe thousands of people, to effectively create the guidelines and then monitor a program like this. Isn't it time we start spending money creating jobs that help young athletes live within reasonable means before those athletes resort to doing something rather petty just to make a few bucks or get a simple perk like food or a tattoo?

I presume that the NCAA takes in BILLIONS UPON BILLIONS of dollars on an annual basis, isn't it time they not squeeze the very athletes and the athletes family that they owe their riches to?

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

Most Annoying Commercial of 2011, Totino's Pizza Rolls, "Kids In America", and it's not the girls' fault either.

I think it's relatively safe to say that this is one of the worst commercials ever made, but please don't blame the girls, it's really not their fault.

I haven't checked the back of the box for the nutritional information label for Totino's pizza rolls food product, but I have noticed that some of these types of frozen pizza's have really high salt content. Was this possibly a purposely made bad commercial to keep kids away from another salty food product?

Are the creators of this really bad Totino's commercial secret heroes warning us about a really salty food product?

Or is it just a bad food commercial?

I would have made one simple suggestion that might have saved this commercial. However, this is one of those instances where I would only suggest the "fix" to the actual manufacturer and agency as a consultant.


Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

Techland with the conundrum of the Day, would you pay $20.00 per month for Google's Web-Only Laptop?

Techland with the conundrum of the Day, would you pay $20.00 per month for Google's Web-Only Laptop? Many times it's more important to just repeat an excellent article question posed by others, that's actually called "curation", and the internet tends to be a vast wasteland of non curation right now when it comes to non political curation.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

Will Flash Mobs cause Insurance companies to offer Flash Mob Insurance?

In the news lately have been stories about Flash Mob violence that is initiated via twittering, texting, and tweeting. At some point, might insurance companies require businesses to carry flash mob insurance if it is proven that the damage done to their property was a direct result of flash mobbing?

There is flash flood insurance, why not flash mob insurance?

Well, there is an answer to that. Flash flood's are considered acts of nature. Whereas flash mobs could be generated specifically to punish those who don't carry flash mob insurance.

Could you imagine someone walking into a store and demanding weekly payments or they will initiate a flash mob against that store? I hope the police are on this before flash mobbing proliferates.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

Facebook may be making some costly mistakes in regards to how their members view groups that they have joined.

One of my biggest fears about the internet is happening at Facebook.

Facebook's biggest strength may be the ability to give everybody their own unique page while also merging the latest comments from friends onto their own page.

However, Facebook is now incorporating this same concept in a whole new way, and it's really misguided, and somewhat harmful and I believe could eventually lead to lawsuits.

People who join specific groups to discuss similar interests can apparently be blocked from seeing certain topics that other members can continue seeing.

The problem is the user may not know they are being blocked from a topic.

If you went to McDonalds and there was a separate line that you were not allowed to enter, but that iine was serving food you were not allowed to inquire about, you might find that offensive, and possibly even a reason to not go back.

The problem is on facebook a member can be excluded from a specific topic and not even know about it, even if they have already contributed to that very topic.

The solution is relatively simple, facebook has not figured it out, but I have.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

I wish I was the Guppy on ABC's Shark Tank.

I've watched 3 proposals on Shark Tank over the past two weeks, and for each one I had an idea that I thought would have made the product viable and worth investing in. I'd love to be the guppy on the show. The guy off the street who isn't a millionaire, but can perhaps think like one.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

Wow, another "pointless" celebration, this time by Von Wafer leads to a one point loss by the Boston Celtics.

I'm not a big fan of athletes celebrating after scoring, and I'm definitely not a fan of celebrating after not scoring.

Not only does Von Wafer miss the dunk, but if you watch his body language when he goes out of bounds, he takes a moment to celebrate what he thinks is a dunk, but wasn't, to the fans closest to him.

But it's worse than that.

Von Wafer than runs back in bounds and runs into his own player, causing a foul and loss of possession against his own team! The game was in overtime when this play occurred and Boston would lose the game by one point. OUCH!

But it's worse than that.

The team that may most benefit from this humungous faux pax is none other Miami, aka Mihammy, the team most known to showboat on a nightly basis, who were able to move past Boston and gain the home court advantage should these two teams meet in the playoffs.

How ironic is that!

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

First Reality TV Show Convention from ABC News

As was aptly pointed out by Brian Rose of ABC News, the presumably low attendance to the first reality tv show convention may be based on the realization that the reality tv show stars hosting the event are probably looking for another series.

Already famous reality tv stars are generally more bankable than their relatively unknown fans who may show up with dreams of being in their own reality tv series. On the other hand, if there was a unifed effort by all reality tv shows to promo the reality tv show convention, the result would probably have been much better.

I'm generally not a fan of reality tv because most reality tv is based on unrealistic living conditions. And if a show attempts to emulate realistic living conditions, to not pay those being profiled would be cruel, to pay them changes their situation.

A Simple Rule for Medicare and Medicaid in regards to drug prescriptions...

A Simple Rule for Medicare and Medicaid in regards to drug prescriptions...The biggest printed word on a bottle of prescription drugs should be the name of the drug and the amount that is to be taken and NOT THE WORD DIZZINESS.

No it's not based on personal experience.

Just sayin.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting

Shark Tank's Jeff Foxworthy a bit too snarky? Makes fun of airport product for kids.

I wanted to checkout Shark Tank but was only able to see the first few minutes of tonight's show. What I saw however was somewhat disturbing to me.

I saw a married couple that had designed an airport combo luggage and kid mover. While I thought the product looked like it could maybe be made out of slightly stronger material, (as did some of the panel members) there were a couple panel member reactions that really just bugged me.

Jeff Foxworthy has apparently made a TON OF MONEY off of parlaying his midwestern values into comedy routines. Foxworthy has been able to sell many many products based on his comedy that are marketed to his midwestern fans.

I'm gonna make a guess that over half of his fans are married, and have kids. Yet

Foxworthy had a condescending view of the luggage / kid carrier that for me made it one of those moments of where I got to watch someone crap where they eat.

One of the top grossing films of all time involved leaving a kid behind who was supposed to travel with the family.

The sitcom "The Middle" recently aired an episode about air travel where the mom keeps screaming out for her son to make sure he hasn't been left behind.

The point being, if Hollywood can make fun of keeping track of the kids during travel, they'll make a movie about it that rakes in huge profits, or

they'll make a Tv episode about it. B

ut when middle america comes up with a product to actually take responsibility for those same kids, the best someone like Hollywood Foxworthy can do is smirk. What kind of candyland fantasyland does someone like Foxworthy live in?

Then another one of the Shark Tank's panelists made a "joke" about boarding the kids with the luggage into the cargo bay.

And then there was the "oh no, not retail" battle cry. Is this the state of economic excellence in our country? Are our alleged economic engine entrepreneurs afraid to make a product to take care of kids if that product is to be marketed retail?

Screw you, you elitist idiots, your show should be called "Snark Tank". Amazingly, there was interest from other panel members, but by then, I had more important things to do than watch Snark Tank members ridicule the very people that have bought their products and made them rich and famous.

(Edit update: I have since viewed another episode of Shark Tank and Jeff Foxworthy was a lot nicer and even made it a point to say how pro kid he was.)

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com

You can also view more

commercial critiques

by Alessandro Machi at

Super Bowl Consulting