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Tuesday, March 29, 2011

The Elephant in the Living Room World Premiere, Friday, April 1, 2011, 7pm, Mann Chinese 6 Theatre, 6801 Hollywood Blvd., Los Angeles, CA 90028


This is an excellent opportunity to support innovative, documentary film making. The Elephant in the Living Room World Premiere is, Friday, April 1, 2011, 7pm, Mann Chinese 6 Theatre, 6801 Hollywood Blvd., Los Angeles, CA 90028. Ticket information can be found by clicking here.




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Friday, March 25, 2011

Kim Kardashian's SKECHER's 2011 Super Bowl commercial, Break up 2 Shape Up, reviewed by Alex LOGIC.

Perhaps without her even realizing it, Kim Kardashian's SKECHER's super bowl commercial "Break up 2 shape up" ends up being anti american jobs, and pro foreign child labor.
Just because Kim Kardashian is in the commercial does not mean that she should control the writing of the commercial, and it is my opinion that she had final say, and the Skecher's "Break up 2 Shape up" commercial is "off" because of it.

Just how many people in the United States either have a personal trainer, or can afford one? I would guess that probably one in 500 people have personal trainers. If each personal trainer requires at least 10 clients to make a living, that would mean between 20,000 and 40,000 personal trainers in U.S. could make a living. (I've subtracted a hundred million potential clients for being either under 17 years of age or over 70 years of age)

Why is Kim Kardashian trying to get us to care that she "broke up" with her trainer?

Are women who have never had a personal trainer, or could not afford a personal trainer, supposed to somehow relate to Kim Kardashian's desire to fire an educated, health conscious expert so that child slave labor can be used to make her skecher shoes outside of the United States?

Of all the people in the world to pick on, Kim Kardashian has chosen the one group that is hanging on while possibly waiting for their own big break in Hollywood. To bitch slap a personal trainer's occupation is no different than purposely tripping a waiter or waitress while they are carrying a tray full of food, that'll show em!

Are we supposed to respect Kim Kardashian's alleged frugality? How ironic that Kim Kardashian's desire to be a skin flint comes on the heels (ha ha), of the infamous Kardashian credit card offer that came with all kinds of gotchas and built in rip offs that made it one of the worst credit cards ever, and a card that the kardashian family quickly distanced themselves from

This Skecher's commercial is a continuation of the whoring by the rich at the expense of honest, hard working main street american so the ultra rich can achieve a big enough profit margin on the product they are selling, by having it manufactured in other parts of the world.

I have a suggestion for Kim Kardashian, why don't you hire an out of work writer to help you write your commercial about putting your personal trainer out of business.

And yes, there were other commercial idea options that could easily have been explored and implemented, but apparently were not.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, March 23, 2011

SI Vault of 25 best sports illustrated swimsuit model pictures has a technical glitch.


When you click on the next button, the photo's shift out of frame. This is Alex LOGIC giving you my best, so you can rest.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, March 19, 2011

Does Youtube have a policy regarding Japan Earthquake and Tsunami Videos? Should YouTube Tsunami videos only be used to make money for the victims?

I have watched Japan tsunami video footage on local news channels because I know that getting the word out motivates viewers to donate and the news channels are more likely to do fact gathering on a scale that the public could not.

However, I just don't think watching Japan tsunami video footage on youtube is the same thing as watching it on public television. I think all youtube videos get blurred together because they are free, and in the process the videos themselves get devalued.

I hope youtube can figure out a way to be both a provider of global video content while not diminishing the significance of the video footage such as that of the Japan Tsunami.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Friday, March 18, 2011

Sometimes, comedy writes itself, like this youtube video about Liquefaction in Japan.


Opening scene to a movie. A handheld camera is documenting a crack in the ground. The voice explains in a scientific manner what liquefaction is. The camera turns 90 degrees to show the continuation of the crack in the ground. The camera person mentions how unsteady the ground feels
and as they struggle to regain their balance we see the line in the ground has taken another 90 degree turn.

The camera person comments that they have never seen such a pervasive example of liquefaction before. As the ground rumbles the camera person loses their balance momentarily and the camera angle turns once again to reveal the crack in the ground completely surrounds him.

Wow, liquefaction all around me, this is un.......... (the ground surrounding our camera person collapses and swallows them up).

Now, we just have to figure out how we get to see the video footage since the camera was presumably swallowed up along with the camera person. Live Web Cam feed perhaps?

I should add that this in no way relates to the actual horrible events going on in Japan at this time. If I understand correctly, certain countries around the world have been able to expand the land they live on by building out into the ocean in slow steps, sort of extending their living space. In this instance, it appears that liquid has seeped back underneath and could pose a serious problem. However, seeing someone stand directly on top of the liquefaction area in a relatively calm manner is paradoxical to a certain extent.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Thursday, March 17, 2011

CSI meets Two and One Half Men, how CBS could continue Two and One Half Men without Charlie Sheen.

Here is one way that Two and One Half Men could continue without Charlie Sheen.

Fade in....

Alan Harper is asleep on the couch....

In the background we hear Charlie playing the Piano (this can be taken from a prior show-perhaps one of his kids jingles), suddenly there is a loud crash. Alan Harper jumps up and sees that a man with an unopened parachute has crashed through the roof and landed on top of the Piano, and Charlie.

Alan Harper pulls the man off of a flattened, and dead Charlie. The lucky parachutist removes his goggles, it is Craig Ferguson. Alan looks down at Charlie and his own life flashes in front of his eyes. Alan realizes he may be homeless now since he has no idea if Charlie left anything to him.

Alan rattles Craig by telling him he'll probably be charged with murder and suggests that maybe Craig should pose as Charlie. Alan reminds all those close to Charlie how their lives will be irrevocably changed if Charlie is suddenly just gone, and encourages them to meet the new and improved Charlie instead.

A CSI crossover episode features the CSI gang trying to determine if it was a meteor that actually crashed through the roof and landed on the piano. Splatter tests confirm that Charlies unidentiiable squashed body liquids were like nothing ever seen before, and that they must have come from a meteor.

As the season progresses, Alan begins to notice that Craig Ferguson is beginning to act more and more like Charlie. One Day, Charlie Sheen suddenly shows up and Alan is committed to a mental institution for observation. (This gives the show a way to introduce Charlie Sheen back into the fold at a later date should Charlie ever get that much needed brain scan).

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, March 9, 2011

Parallels between Charlie Sheen and Anna Nicole Smith seem to be increasing by the day.

I recall an Entertainment Tonight Television Interview with Anna Nicole Smith in which it appeared to me that Ms. Smith was staying in the Bahamas so that she could use an overabundance of prescription drugs.
The Entertainment Tonight television interviews were pretty close in time to Ms. Smith's overdose death and I always wondered what became of those interview tapes, ALL OF THE TAPES, including ALL the video footage that was left on the editing room floor, even the pre-roll and post roll material as well.
It seemed pretty clear to me from watching those highly promoted Anna Nicole Smith interviews during sweeps month by Entertainment Tonight that Ms. Smith was being propped up with vasts amounts of drugs by her "handlers"; who have since been acquitted, although charges may be brought up again.

I think Ann Nicole Smith was afraid to come back to the states because eventually she would have been prosecuted for her prescription drug use, and that is why she was staying in the Bahamas. I have wondered if those Entertainment Tonight camera master tapes were ever viewed by the prosecution and if that might have made a difference in how the prosecution's case was handled.

The reason I care is because Anna Nicole was a mother. Even dysfunctional, drug addicted parents sometimes can bond with their kids and actually be a good influence. Having a mom or dad who is truly cool with their own child even while being a dumb arse to society might actually be an empowering feeling for a child to experience.

The drug addicted parent might find their own child to be the one relationship in their life where they want to do good because their own child could have a positive sentimental sway over their own parents.

For that reason, I feel that somebody should have served jail time for Anna Nicole's death because it was pretty obvious that she was staying in the Bahamas to do prescription drugs, and it took educated professionals to help keep Smith's prescription drug ruse going, and the ultimate result was that a very young child lost her mother much too soon.

Which brings me to Charlie Sheen.
No matter how off the deep end Mr. Sheen may have gone, the fact that he is involved in a number one television show is still a credit to him. Furthermore, because Mr. Sheen has kids, I believe that anyone who wants to work with Mr. Sheen in the future needs to verify what Mr. Sheen's PHYSICAL health is before they work with him.
There seems to be a lot of talk about whether Mr. Sheen is doing drugs or if he is "clean".
This is an oversimplification of the situation. If Mr. Sheen has an underlying physical abnormality (which could be related to PAST drug use), such as critical parts of his brain may have already turned to gray matter, then Mr. Sheen may not even be aware that he is operating at less than 100%.

It's further possible that if Mr. Sheen were shown a scan of his own brain, and it was explained to him what was going on, that Mr. Sheen might be sufficiently motivated to voluntarily change his own behavior.

Just as those who enabled Anna Nicole Smith to "function" by funneling prescription drugs to her when she was in obvious need of help were eventually taken to court, I would suggest that anybody who employs Charlie Sheen without Mr. Sheen being PHYSICALLY examined first could be accelerating Mr. Sheen's ultimate demise, for their own gain.

Because of Charlie Sheen's kids, it is my belief that if future professional contacts succeed in ending Mr. Sheen's life prematurely by not caring about his physical health before employing him, they should be held accountable in a court of law because of the damage they do both to Mr. Sheen, and his kids, who will no longer have their father in their life.

If you happened to be my client, and were considering working with Mr. Sheen, the advice I have shared up above could very well be one dollar short of priceless.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, March 5, 2011

Harry's Law delves into Albinos and Immigration.

In the past David E. Kelley has always struck me as a writer / executive producer who doesn't usually leave gaping holes in his defense arguments within his own television shows. In the Harry's Law episode about political asylum for albinos, Kelley appears to want to ram home the point that since america can no longer take care of its own, than the lid must be put on ALL illegal immigration.

Several worldwide examples of peoples who in the past would be worthy of political asylum in the United States are now cited as examples of peoples who would no longer be eligible for political asylum in the United States. These examples include people persecuted for being gay or for their religious beliefs. The judge apparently uses these examples to slam the door on the albinos.

To this I say...huh??? I don't recall all the examples of persecution victims that were cited in denying the albinos their chance for asylum in the U.S., but NONE OF THE EXAMPLES CITED were technically the same as being an albino.

I waited for Harriet to expose the difference, and she did not, and the albinos were denied their asylum. The storyline is being continued, but that is no excuse for not giving the ultimate argument rather than avoid it.

The argument that Harriet failed to make is that both gay and persecuted religions can choose to mix in with their society for survival sake, whereas an ALBINO IS AN ALBINO 24/7. I'm really disappointed that this argument was not made and it makes me feel like Mr. Kelley is trying to lay a huge guilt trip on american citizens for demanding more control of the amount of illegal immigration that is occurring on a daily basis.





If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Tuesday, March 1, 2011

Come on Charlie Sheen, Get a Brain Scan already.

I don't know if Charlie Sheen has ever had a brain scan, but even if he has not, I think it's time he get one. The point of a brain scan for Charlie Sheen is not exactly determinable nor predictable.

But it would give Charlie a point of reference. If the Brain scan is normal, then Sheen is just an ultra narcissist with a hit TV show. If a Charlie Sheen Brain scan reveals portions of his brain diminished, presumably from the coke, drinking and smoking he apparently partakes in, at least then, and only then, can Charlie at least possibly ingest valid data about his own functionality.

If ever there was an actor whose brain cried out for a brain scan, it's Charlie Sheen's brain, and that's a no brainer.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, February 26, 2011

Target and Oreo Cookie combine to make a cute milk teardrop commercial.

It's nice to see Target breakthrough and let children's creativity seep into the Oreo Cookie commercial featured below.


However, somewhere in this vast country of ours, this commercial idea might have been STOLEN from a cute lil girl who actually did what is depicted in the commercial. I would hope that girl was rewarded with a 4 year college scholarship for coming up with something that room full of advertising agencies could not possibly come up with on their own.

Grow a conscience and pay the girl!

Oh, congrats on making something so good in only fifteen seconds. However, if I had been consulted on this commercial, there is one small suggestion I would have made, not anything earth shattering, but something that might have been overlooked.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, February 23, 2011

How I would Solve the Public Employee Union Pension and Benefits controversy.

I think the Public Employee Union Pension controversy can be problem solved by viewing it as a known percentage of the total city budget. I actually wonder if it is constitutional to promise city pensions without a cost analysis of what percentage of the total city budget those pensions may cost the city 30 years in the future.

There has to be an agreed to percentage of the total city and state revenue that can be applied to city and state employee pensions, vacations and healthcare. I would guess that 10 to 12 percent of total state revenue is the maximum a state can afford to allocate in the form of pensions on an annual basis.

If pension, vacation and healthcare benefits rise over that 10 to 12 percent of a state's budget, the pressure to sustain growing public employment levels (as the population rises) while paying additional benefits to past employees, becomes suffocating.

So now the question becomes, what percentage of a state's budget do pension, vacation, and healthcare presently require? I would guess that present levels are probably closer to 20-33% of a states budget.

If an public employee works from age 24 to 54, then retires, and is retired for 20 years, then basically, they worked 30 years and received a significant percentage of their regular wage for the next 20 years as pension. The math does not add up. Now, if a public employee works from 24 to 64, and then retires for 10 years...that math almost adds up.

I would suggest that a new formula be incorporated in which public employees receive one pension year at 80% of their average pay, for every 3 years they work, and provide a death benefit if they pass early to go to a family member.

My presentation above can easily be tweaked in any direction. But the underlying point remains the same, pension, vacation, and healthcare benefits can only take up a certain percentage of a states budget before the result is a budget suffocation that hurts everybody.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Monday, February 21, 2011

When Television is ahead of its time, Harry's Law and Fairly Legal promote dispute resolution, something the real world can't seem to fathom.

When Egypt was in lock down for a week, I suggested halfway through that Hosni Mubarak should come down from this throne and walk among the people, and talk to them. I further suggested Mubarak should immediately hire six of the street protestors to be part of the transition team, and then a few days later, hire an additional six that would be selected by the street protestors.

Instead, the military has taken over.

Fast Forward to Libya, where there are reports of protestors being gunned down by war planes from above. If Mubarak had met with his people, perhaps Moammar Gaddafi (aka Kadafi)
doesn't kill his own people if Mubarak had met with his.

I think its great that the networks picked this year to come up with two quality shows, Harry's Law, and Fairly Legal, that focus on dispute resolution over gunfire, too bad the real world could not follow suit.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Monday, February 14, 2011

Analyzing how some Disputes Begin Innocently, Part 1 of 3, the Snowball effect.

I recently witnessed what was supposed to be a friendly internet video suggestion for increasing one's business, turn into a mini brouhaha in the comments section. You can view the video suggestion and the comments that followed by clicking here. Please read the comments from the bottom up since that was the order that they originally occurred.

The comments section quickly overshadowed the entire point of the video, which was to give out for free what was supposed to be a motivational idea for realtors and appraisers to increase their business. The comments section turned into an escalation of angry, accusatory statements. Because the upset comments caught those who liked the idea off guard, they in turn replied in a hostile manner.

I suggest studying the video, then the comments, to really experience how disputes begin. In parts 2 and 3, I'll go into a bit more detail as to what caused the dispute to escalate, and what could be done to prevent the entire dispute from happening in the first place.


http://www.thinkbigworksmall.com/mypage/archive/1/58291

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Sunday, February 13, 2011

Analyzing How Some Disputes Begin Innocently. Part 2 of 3, How Disputes Snowball.

In case you missed the first part of this three part series "Analyzing How Some Disputes Begin Innocently...", you can refer to the "free idea" that resulted in dispute escalation, and led to this series being created, by clicking here. First watch the video, then start reading the comments from the bottom to the top, since that is the order in which they originally came in.

When I analyzed how the sharing of the video that was meant as a free gift, a free idea for other realtors and loan arranger's to use at their own discretion, I noticed certain common elements that made the comments section quickly escalate into one of anger and confrontation, or what I call "blowback".

Blowback occurred because different contributors to the topic had created a different interpretation of the original topic. It became clear as the blowback escalated that what was driving the confrontation was anger and accusations of advocating an illegal action, while others were shocked that some others found the idea offensive at all.

There is a scene in Everybody Loves Raymond, in which the wife, Debra, tells Raymond that her parents are getting a divorce. Raymond, trying to be sympathetic, instead bursts out in laughter. I've seen this episode a few times, but it wasn't until perhaps the 4th or 5th time viewing that I finally understood why Raymond was laughing.

When describing the impending divorce of her parents, Debra had said, in a very tearful manner, "My parents are headed down the path of divorce". It suddenly struck me how pretentious that sounded, which would then explain Raymond's giggling and his explanation that he pictured Debra's parents walking down a pathway with a sign that said divorce on it up ahead.

It took me several viewings for me to realize that Raymond was actually right. The first few times I thought Raymond's character was really being a jerk, but then I changed my mind and realized that there was a pretense to the way Debra describe her parents getting a divorce that made Raymond giggle.

Am I implying that there was a pretentiousness in the way that the video idea was presented that may have triggered the reactions that followed? While yes would be the somewhat short and direct answer, I would then become guilty of further blowback escalating the situation and frankly, that would not really be accurate either.

Part 3 of 3 of Analyzing How Some Disputes Begin Innocently reveals one possible solution to preventing blowback escalation where good intentions were meant to be fostered.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, February 12, 2011

Analyzing How Some Disputes Begin Innocently. Part 3 of 3, the Solution Revealed.

If you read Parts 1 & 2 of Analyzing How Some Disputes Innocently Begin, I'm glad you are back to uncover what actually sparked the unforeseen dispute into a war of words.
The unforeseen dispute was caused by communicating the original idea, an idea that had already been apparently successfully implemented, in an oversimplified manner.
While many times, "less is more", that is not necessarily true when it comes to describing the secret to someone's success. W
hen it comes to describing the success of a project or endeavor, oversimplification can rile other people up and make them feel like they are being talked down to.
Even now I am treading the line of oversimplification in explaining what went unexpectedly wrong when an idea was freely shared.

If you read the comments section, please start at the bottom, not the top, so that you can experience the "escalation in miscommunication" that an overly simplified yet potentially successfully implemented idea, can spawn.

Oversimplification of successful endeavors can be a ticking time bomb when it comes to sharing that success with others. However, I thank Frank Garay and Brian Stevens of Think Big, Work Small, for letting us experience such an invaluable lesson while also sharing a potentially good idea with their own viewers.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Monday, February 7, 2011

Harriet's Law takes a new perspective on Law and Order Shows.

It looks like David E Kelley has managed to reinvent the legal show genre in an original way with Harriet's Law, which can be seen on NBC every Monday Night at 10PM, with a bonus rerun Saturday Nights as well. In the episode that is running as I write this, Mr. Kelley managed to handle a situation in the opening scene that has long been one of my pet peeves about our society.

A smitten lawyer from the show is planning a weekend trip with his girlfriend of just one week. The two are discussing their plans via cellphone, at night, as they walk to their cars. Suddenly, the girl is attacked by a would be rapist.

Scenes like this are wake up calls reminding us that just because we own cellphones and Ipods and Ipads does not make us "safe" as we walk to our cars at night, and this is a message that is too infrequently broadcast on television.

Of course, the attack scene while the good guys were gabbing to each other on their cell phones was very powerful. Hopefully this scene will remind others that just because they own a cell phone does not mean they are impervious to their surroundings simply because they choose to ignore the world around them as they gab on the phone.

It will be interesting to see if Harriet's Law ever takes on the issue of unfair foreclosures in the United States.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

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