Wednesday, January 20, 2016

Police Perform Completely Unnecessary Execution by Firing Squad in San Francisco, they could learn a lesson from Charlie's Angels.

What's really wrong with this video of a man being executed by a large group of police officers? 


The police officers appear to have no fear that something bad could be happening behind them. All the officers are staring down one man who is against a wall because he may have previously attacked somebody with a knife, but the police people's backs are exposed and unprotected against any possible action that could occur behind them.

In essence, the more than half a dozen police officers have no fear about anything behind them, just what is in front of them, which means this should have more easily been de-escalated than death by firing squad.

Maybe the police can take a clue from Charlie's Angels.  

Even though there is a fiery explosion in the background, the Three Angels, unlike the over half a dozen donut fueled police officers, are facing in opposite directions to ensure there are no additional threats besides the OBVIOUS one in the background. That's how real security enforcement works, there is no lets all gather around a guy who is standing against a building and all fire on him at the same time.


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Thursday, November 19, 2015

Police can change how they answer calls to reduce deadly outcomes.

When I shot and directed video interviews I would remind the interviewee to repeat the question before answering, this technique helped prevent yes or no answers that would then force the editor to use the question being asked by the interviewer even when they did not want to hear the interviewer's voice.

I am beginning to think the repeat the question technique might reduce violent calls when police respond to a police dispatcher's call. When the police dispatcher sends out a call that there is a belligerent pregnant bi-polar woman wielding a 3 inch knife, usually the police closest to the incident will respond that they can take "the call".

But is it enough to simply acknowledging the call? What if the police officer was required to REPEAT the call verbatim from the dispatcher.
When the dispatcher calls out a report of a belligerent bi-polar pregnant woman wielding a 3 inch knife, I believe the officer taking the call should respond car 123 can respond to the report of a belligerent bi-polar woman wielding a 3 inch knife. The repeating of the dispatcher's call gives the police officer a chance to hear themselves state the situation and may give them a better sense on how to handle the call.

I believe the police officers or enforcement officers who took the following call may have handled the result in a more intelligent way, such as using either a stun gun or an 18 inch to 36 inch baton to separate the woman from her knife, if they had been required to repeat verbatim what the dispatcher had told them about the situation. 

Instead we have execution by gun from a very safe distance.  




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Monday, March 16, 2015

Why Isn't the US building a fresh water pipeline from the midwest to drought plagued areas in the U.S.?

Why isn't the U.S. building a fresh water pipeline from the over flooded, overwintered midwest and east coast to the more frequently drought stricken areas of the U.S.? I'm not talking free water, I'm talking creating a revenue stream for the midwest and east coast in which excess fresh water run off is diverted to other parts of the U.S. and the midwest and east coast is paid.

The fresh water pipeline could even help prevent flooding along the Mississippi River. The U.S has been so intent on ramping up oil production in the past few years while apparently not prioritizing how a fresh water pipeline could evenly distribute fresh water in the U.S.

A water pipeline could provide much needed jobs to veterans as well. Apparently California has one year left of water, wow. California provides the bulk of certain foods for the entire U.S., so why isn't a water pipeline even being talked about by our media that seems enthralled about going on and on about Hillary Clinton's emails.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Wednesday, February 18, 2015

Revisiting The Emperor's New Clothes.

First the crowd has been oogling and ahhing the emperors "new clothes," then a kid points out that the emperor is not wearing any clothes at all. Isn't the real ending to this story the one in which the kid is declared a witch by all in attendance, beaten, and burned to a crisp?

What world do you know where the adults appreciate being outed as fools by a child? 

One of my fears about my www.debtneutralitypetition.com and my idea for reducing the income disparity between the rich elite and the rest of the planet is that the ideas are so simple and somewhat obvious those who SHOULD have ALREADY suggested them won't because they either didn't think of the ideas or were too afraid to try to get the ideas approved by the public.

Who would really support my ideas after never offering similar solutions themselves over the last 10 years when these two ideas should have already been implemented. Well its a big planet, not everyone has to like the ideas for them to be implemented, or to work.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Thursday, February 5, 2015

Sports Illustrated 2015 Cover Model Photo Hannah Davis Bikini Bottom Image, Hands are Nuanced in the Wrong Direction.

Sports Illustrated gets an epic fail for their lack of nuance. If SI feels the need to show practically all of Hannah Davis's groin area in their 2015 cover photo, at least have the class to make it look like the bikini bottom is being lifted up, not being pushed down. 
I'm not even going to post the image nor a link to the image since I can't stand it when people screw up the minute details and still expect to be rewarded with social media hysteria.


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Friday, December 26, 2014

Why shooting down Drones that go onto "your airspace" is probably a bad idea.

A Drone flys over your backyard and you decide to shoot it down since you correctly believe that the airspace above your yard is yours. How high ownership of airspace above your home is yours I don't know, but some of the airspace height above your yard is yours. Perhaps one could argue if you can see the drone, than its in your airspace.

But before you start shooting at the invading drone ask yourself this question, do you have the legal right to launch bullets from your backyard onto public streets and other people's yards; unless those locations are firing at you, no you do not have the legal right to launch bullets into other air space and eventually land space. Even if you hit a drone with a bullet, the odds are very good that the bullet will still travel at a high rate of speed onto somebody else's property.

The impression that an invading drone gives one the legal right to shoot it down if it invades our own space is only logical if and only if the method used to shoot the drone down DOES NOT leave our own property. 

The next time you envision yourself shooting down a drone that is on your airspace property, pretend the drone is not there and that you are actually shooting off your gun into the air. Then ask yourself if you are not the one that is actually invading other people's spaces who did you no harm, with your bullets 

Be patirent, you can probably look forward to the invention of a street safe drone killer, probably on someone's design table even as I finish this article.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Wednesday, December 3, 2014

Staten island pigs kill Eric Gardner w chokehold (not my title, its the youtube video title).

There is another disturbing aspect beyond the killing of Eric Gardner. The police had no right to obstruct the videographer's view, make the videographer move farther away, nor did they have the right to force the videographer to stop filming. In my opinion these are all examples of spoliation of evidence
Where are the attorneys out there? I am not an attorney but this to me is an obvious example of spoliation of evidence and the police personnel who forced the camera person to move and then stop filming should be tried.

Please consider signing the Debt Neutrality Petition by by clicking here.

Monday, August 4, 2014

Kulak's Woodshed in North Hollywood California 2014 IndieGoGo Fundraiser.

Please click the image below to learn more about Kulak's Woodshed. You can view the live shows from anywhere in the world via their internet feeds.





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Wednesday, June 18, 2014

Mayor throws dog poop on neighbors lawn but media ignores mystery woman who appears to gesture for him to do so.

Every time I saw this video during a news broadcast, I kept noticing a mystery woman who seems to be gesturing and directing the mayor just prior to his throwing of the dog poop.

The media NEVER once mentioned anything about the mystery woman. Not only does she gesture to the mayor just before he throws the dog poop, she seems comfortable walking two steps ahead of the mayor, as if he were her pet.

So what's going on? Is the mayor protecting this woman? If yes, why isn't that part of the story? If the mayor was simply doing what this woman told him to do, maybe he's not such a bad guy if not doing it might have prevented a troubling encounter with this woman afterwards for not obeying him.

Doesn't anyone care why the woman appeared to gesture the mayor to throw the poop and then just keeping two steps ahead as is she were walking the mayor like a pet?

Did the media ever discuss who this mystery woman is and what her role is in the mayor's life? Isn't that part of the story?




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Sunday, May 25, 2014

The Color Purple Ace Hardware commercial, the ultimate Blue Collar Color Purple Commercial you may ever see.

What makes the Ace Hardware Color Purple commercial rise above the average commercial? 

AlexLOGIC believes that all of those shades of purple probably raised the color IQ of the majority of men out there in 30 seconds or less, and that's probably a good thing.

AlexLOGIC also likes the way the woman rolls her purple, "purrrrpllleee".  

Apparently there are 7 versions of this commercial. I would have liked a couple of medium shots of the group of purples, the left half, then the right half, maybe bumping into each other as the two people  have a discussion about which purple is Mr. Purfect Purple.

In retrospect, this commercial, as brilliantly purplelicious as it is, probably was limited by time because of the free paint offer at the very end. 

If True Value had hired me as a consultant I would have suggested they play up the purple characters just a bit more, (Possibly add a step for the second tier purple guys) add some fun high pitched music undertones in the background, and make a few variations.

How about quickly naming the various purple colors while we see that actual color and then having them walk off, maybe the woman even changes her mind. I am assuming there are other variations of this commercial in which the free paint offer was removed and the purple commercial was allowed to "breathe" more.

Either way, this commercial gets an A for originality, funness and repeat watchability, but possibly only a C for not straying far enough away from the original version when they created the alternate versions. Definitely needs a music/sound effects underscore.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Monday, April 14, 2014

Mike and Molly's "McMillian and Mom" a Morally and Philosophically Barren Episode.

At first it was the use of simple math to rob the elderly of their wealth. "You have a quarter million dollars of home equity in your home and no mortgage but you need 30,000 dollars cash? Sorry, based on your S.S. income, you qualify for nothing". 

Even if that 30,000 dollars would have prevented a calamitous event from occurring, or would have saved the senior a couple hundred dollars in credit card interest rate charges every month, the senior is cast aside as a silly number unworthy of any home liquidity based on a lifetime of responsible living.

Which brings us to Mike and Molly. In episode "McMillian and Mom" which aired April 14, 2014, Carl discovers his mom has been alive all of these years and that she wants to see him before he dies.

The rage that Carl feels towards his grandmother who continued to hide the truth about Carl's mother long after Carl reached adulthood is brushed aside because at least Carl will get to see his mother now.

On the way to Memphis, Carl, Mike and Samuel inadvertently don't pay for 30 dollars worth of snack food and go back to pay rather than paying on the way back from seeing terminally ill mom.

As luck would have it (or make that tv writers with too much time on their hands who should have spent some of that free time getting to know their own moms), it's just not a big deal when that return trip to pay for the snack food causes Carl to miss seeing his mother while she was still alive.

On the way back from missing seeing his mother alive, Mike philosophizes why it's just no big thing that Carl never got to connect with his mother whom he had not seen since he was an infant, and instead Samuel tells a funny story that prompts the three to go visit Elvis.

Who writes this crap? How does it get on the air? This is a first draft script that should have gone through several rewrites before hitting the air.

I find the trivializing of our seniors an alarming event as each passing generation learns to use social media to confine and define their entire world into what they want it to be with no other outside obligations. Which is exactly the message of Mike and Molly "McMillian and Mom", confine and define their entire world into what they want it to be with no other outside obligations, and go visit Elvis instead. 

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Friday, March 14, 2014

What's wrong with the Website Call to Action for the Bell & Howell Torch Lite.

Saw an ad for Bell & Howell Torchlite on television. I wanted to know more from the website, so I checked it out.    
  
Just when I thought I might order a set, I noticed an up sell to the Bell & Howell Torchlite "Deluxe" for an extra 10 dollars for two. I was curious what the up sell to deluxe consisted of, but could not find any info about it.

So I thought I would send an email to customer service asking what the deluxe version had that the regular version did not have. No such option existed. 

Yes, there is an 800 phone number, but most likely that is a fulfillment number that simply takes orders. Is the Torchlite Deluxe version a trade secret they don't want out on the internet? I don't want to be forced to call an 800 number to find out even if the fulfillment phone number representative can explain what the deluxe option is.

If the fulfillment department knows exactly what the deluxe version is, why am I forced to call an 800 number to find out? The act of calling that number will most likely then record my phone number (because it is a "free" 800 call" they get a list of every phone number that calls in) which can then be sold as a "list" to phone sales companies if the company marketing this product wants to.

No thanks.

As a video consultant, I would have advised this company to have a separate website page that highlights what the deluxe model has that the regular model does not, especially since the differrence was not explained on their commercial.

Based on the commercial, another thing I did not like about the Bell  & Howell Torch Lite is that it requires 3 batteries. I would much rather have a built in lithium battery option, maybe that was the deluxe version? Or maybe the deluxe version offers a built in charging unit in case I want to use rechargable batteries? If so, I would have bought it, but not if I am forced to call an 800 number to find out what the deluxe option is.

Products that simply put out a boilerplate "sell only" website, which at the moment of this writing is what I believe this website to be, annoy me no end. Maybe I'll wait and one day see this product in the one-dollar store instead.

There are two other possible oversights that I won't get into at this time. A good consultant will always save a company more money than they are being paid, I am skeptical that the approach being taken by the website is both penny wise, and pound wise as well.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Saturday, March 1, 2014

Apotek's Girl with the Hair Subway Train Interactive Video, Clever.

Probably destined to be a huge viral sensation, Apotek's interactive subway station ad.  Watch below.




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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Saturday, February 22, 2014

Taxi 2x18 What Price Bobby - One of the greatest television sit com scenes ever, Susan Sullivan guest stars opposite Jeff Conaway on Taxi.

The Jeff Conaway / Susan Sullivan final scene from the Taxi Episode "What Price, Bobby?", has to be one of the most memorable sit com scenes ever filmed. 

The entire episode is terrific, but this final scene just scores a knock out. Congrats to all who made this scene happen, Mr. Conaway probably never got the fame this one scene alone should have brought him.  I apologize but for some reason blogger won't allow me to display the video from the 16 minute mark to the end, however if you click the link I think it will start at the 16 minute mark.

http://youtu.be/8nTbiSXC-zY?t=16m

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Tuesday, February 18, 2014

Kate Upton One Ups em in Zero Gravity G-Spot Video.

In case you ever get a chance to go up in a zero gravity plane with Kate Upton, a couple of suggestions. Less people for starters.

Second, so we can all appreciate Kate's Flight of the Condors (so to speak), why not affix some video cameras with suction cups to the airplane fuselage so that they remain perfectly in sync with the background during Kate's flight of fancy.

There's something else they could have done which would have been hilarious but that one is gonna cost someone before it is revealed, ha ha.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
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