Monday, April 14, 2014

Mike and Molly's "McMillian and Mom" a Morally and Philosophically Barren Episode.

At first it was the use of simple math to rob the elderly of their wealth. "You have a quarter million dollars of home equity in your home and no mortgage but you need 30,000 dollars cash? Sorry, based on your S.S. income, you qualify for nothing". 

Even if that 30,000 dollars would have prevented a calamitous event from occurring, or would have saved the senior a couple hundred dollars in credit card interest rate charges every month, the senior is cast aside as a silly number unworthy of any home liquidity based on a lifetime of responsible living.

Which brings us to Mike and Molly. In episode "McMillian and Mom" which aired April 14, 2014, Carl discovers his mom has been alive all of these years and that she wants to see him before he dies.

The rage that Carl feels towards his grandmother who continued to hide the truth about Carl's mother long after Carl reached adulthood is brushed aside because at least Carl will get to see his mother now.

On the way to Memphis, Carl, Mike and Samuel inadvertently don't pay for 30 dollars worth of snack food and go back to pay rather than paying on the way back from seeing terminally ill mom.

As luck would have it (or make that tv writers with too much time on their hands who should have spent some of that free time getting to know their own moms), it's just not a big deal when that return trip to pay for the snack food causes Carl to miss seeing his mother while she was still alive.

On the way back from missing seeing his mother alive, Mike philosophizes why it's just no big thing that Carl never got to connect with his mother whom he had not seen since he was an infant, and instead Samuel tells a funny story that prompts the three to go visit Elvis.

Who writes this crap? How does it get on the air? This is a first draft script that should have gone through several rewrites before hitting the air.

I find the trivializing of our seniors an alarming event as each passing generation learns to use social media to confine and define their entire world into what they want it to be with no other outside obligations. Which is exactly the message of Mike and Molly "McMillian and Mom", confine and define their entire world into what they want it to be with no other outside obligations, and go visit Elvis instead. 

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Friday, March 14, 2014

What's wrong with the Website Call to Action for the Bell & Howell Torch Lite.

Saw an ad for Bell & Howell Torchlite on television. I wanted to know more from the website, so I checked it out.    
  
Just when I thought I might order a set, I noticed an up sell to the Bell & Howell Torchlite "Deluxe" for an extra 10 dollars for two. I was curious what the up sell to deluxe consisted of, but could not find any info about it.

So I thought I would send an email to customer service asking what the deluxe version had that the regular version did not have. No such option existed. 

Yes, there is an 800 phone number, but most likely that is a fulfillment number that simply takes orders. Is the Torchlite Deluxe version a trade secret they don't want out on the internet? I don't want to be forced to call an 800 number to find out even if the fulfillment phone number representative can explain what the deluxe option is.

If the fulfillment department knows exactly what the deluxe version is, why am I forced to call an 800 number to find out? The act of calling that number will most likely then record my phone number (because it is a "free" 800 call" they get a list of every phone number that calls in) which can then be sold as a "list" to phone sales companies if the company marketing this product wants to.

No thanks.

As a video consultant, I would have advised this company to have a separate website page that highlights what the deluxe model has that the regular model does not, especially since the differrence was not explained on their commercial.

Based on the commercial, another thing I did not like about the Bell  & Howell Torch Lite is that it requires 3 batteries. I would much rather have a built in lithium battery option, maybe that was the deluxe version? Or maybe the deluxe version offers a built in charging unit in case I want to use rechargable batteries? If so, I would have bought it, but not if I am forced to call an 800 number to find out what the deluxe option is.

Products that simply put out a boilerplate "sell only" website, which at the moment of this writing is what I believe this website to be, annoy me no end. Maybe I'll wait and one day see this product in the one-dollar store instead.

There are two other possible oversights that I won't get into at this time. A good consultant will always save a company more money than they are being paid, I am skeptical that the approach being taken by the website is both penny wise, and pound wise as well.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, March 1, 2014

Apotek's Girl with the Hair Subway Train Interactive Video, Clever.

Probably destined to be a huge viral sensation, Apotek's interactive subway station ad.  Watch below.




If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, February 22, 2014

Taxi 2x18 What Price Bobby - One of the greatest television sit com scenes ever, Susan Sullivan guest stars opposite Jeff Conaway on Taxi.

The Jeff Conaway / Susan Sullivan final scene from the Taxi Episode "What Price, Bobby?", has to be one of the most memorable sit com scenes ever filmed. 

The entire episode is terrific, but this final scene just scores a knock out. Congrats to all who made this scene happen, Mr. Conaway probably never got the fame this one scene alone should have brought him.  I apologize but for some reason blogger won't allow me to display the video from the 16 minute mark to the end, however if you click the link I think it will start at the 16 minute mark.

http://youtu.be/8nTbiSXC-zY?t=16m

Please consider signing the Debt Neutrality Petition by by clicking here.

Tuesday, February 18, 2014

Kate Upton One Ups em in Zero Gravity G-Spot Video.

In case you ever get a chance to go up in a zero gravity plane with Kate Upton, a couple of suggestions. Less people for starters.

Second, so we can all appreciate Kate's Flight of the Condors (so to speak), why not affix some video cameras with suction cups to the airplane fuselage so that they remain perfectly in sync with the background during Kate's flight of fancy.

There's something else they could have done which would have been hilarious but that one is gonna cost someone before it is revealed, ha ha.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, February 12, 2014

NBC 2014 Olympic Women's Downhill Features Poor Camera Positioning.

(update Feb. 16, 2014), Was watching the next female downhill race, the Giant Slalom and noticed the announcer raving over the moving overhead wide shot. Sure, it's a cool, DISTANT shot, how about a split screen where we see that shot and also see a close-up shot of THE LEANS. What a shame, these women were shortchanged first by a course that still had some way too tight turns, 7 of the first 8 skiers did not finish the course, then they were shortchanged by lack of closer, eye level shots of them making their leans as they come towards camera from above eye level to eye level. The below eye level shots towards us SUCK.)

I was just now watching the NBC 2014 Olympics women's downhill race and within seconds realized something was wrong.

I Had no expectation of finding something wrong nor looking to find something wrong, but having well over 20 years of camera and editing experience, I did find something.

Capturing the drama of downhill racing is less likely when the camera lingers too long on high and wide camera angles that linger too long on the backside of the downhill racers. 

Capturing downhill drama means seeing the downhill action come towards us. We need to see the dramatic angle defying racer leans that keep both the racer upright while gaining speed at the same time, and we need to see it coming towards us. Whether we see the leans or not, downhill racers are doing them, so why not see them?

Dare I ask "If a downhill racer does gravity defying leans but the camera does not show them, did they make a sound?" 

But the camera coverage was wanting in other ways as well. Even when we did see the women skiers coming towards us, the camera angles were almost always higher than the downhill action they were capturing, and this is claustrophobically unacceptable.

I understand the difficulty in posting cameras along a downhill mountain race course that is 1.69 mile long, however, the skiers are giving it there all, why isn't the camera coverage?

Was the poor camera coverage caused by the last minute manipulation of the course because it was discovered to be too fast and too dangerous by the first skiers to try the course?

No matter how hard an athlete tries, or how well they perform, if the camera is not fairly capturing their efforts, it does tend to mute the sound of their performance.

If it had been for a first ever first place tie, the buzz surrounding the downhill would most likely have been minimal specifically because of the questionable camera positioning along the course.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, January 29, 2014

MLB approves revolutionary padded pitching caps for 2014 spring training. Padded Pitching Caps still considered a work in progress.

Congratulations to MLB for introducing padded pitching caps to help protect pitchers from line drives that could on a rare occurrence hit them in the head.

If AlexLOGIC had been consulted with, AlexLOGIC would have suggested creating a truly disposable pitching cap that is thrown away after each contact with a baseball. Since the average pitcher may experience one contact every several seasons, a disposable cap makes a ton of sense. 

A disposable baseball cap would presumably allow the overall weight to be reduced from a non disposable padded pitching cap. If a disposable cap means less overall weight increase that probably also means it won't generate as much heat as a non disposable pitching cap would while the pitcher is on the mound.

I could see using collapsable accordion designed cardboard for a disposable pitching cap. Good for one impact, then throw it away. I suppose the downside to this concept would be if the pitcher's sweat penetrates the cardboard, resulting in a continual wetting / drying cycle that would weaken or malform the pitching cap sooner rather than later.

Maybe some type of water / sweat resistant lightweight cardboard that collapses on impact would be the ideal solution. In AlexLOGIC's opinion, 4 extra ounces is probably the additional weight threshold that most pitcher's would consider dealing with. 

However, if a disposable or non-disposable cap adds weight which in turn makes it hotter to wear when pitching, that could mean less overall use of such a cap.

It is possible that any extra weight added to a pitching cap means the pitcher's neck has to work harder to support their head, which would mean extra energy used, which means extra heat generated and possibly more heat retained within the padded pitching cap.

I suppose the ultimate irony could be that adding any extra weight to a pitching cap could just make it hotter, possibly nullifying the benefit of what the cap was intended for. If a pitcher feels hotter and sweatier, they just may not pitch as well, which could be just as dangerous over the long haul as not wearing a cap that adds weight.

You design innovators who are interested in designing the perfect, light weight and padded pitching cap, MLB is probably receptive to seeing what you have come up with. 

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Tuesday, January 28, 2014

Coach Swap, Swapping Coaches from different sports for a Reality TV show.

Might be difficult to pull off, but would be fascinating to see Sports Coaches swap teams from other sports to see how they do. Coach Swap.

I think it might be impossible to do because in professional sports players make too much money to be experimented on, and in amateur sports, many times the players are either trying to get a scholarship or keep one.

But it would be fascinating to explore of if coaching greatness translates across different sports. 

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, January 22, 2014

Do the Networks purposely pit their scripted shows against each other so they can cancel them?

Yes, it is a rhetorical question, Do the networks purposely pit their scripted shows against each they can cancel them.

I was shocked to discover how few 18-49 year old's watch The Good Wife.  But then I recalled that all the channels are putting their best scripted shows up against the other network's best scripted shows.

Parenthood vs Elementary,  Person of Interest vs Chicago Fire, Revolution vs The Middle. The Good Wife must have destroyed Donald Trumps reality TV show The Apprentice because I haven't seen any promo's for The Apprentice this past January, thus providing some proof that the networks are afraid to ruin each other's reality tv fare if the ruining is done by a higher cost scripted show.

I think many scripted shows that are on the bubble for renewal would destroy reality tv programming from other channels if they were scheduled opposite such programming. It seems to me that there is a quid pro quo to not put solid scripted fare against reality tv shows whenever possible.

I think the networks are protecting their reality TV shows because they are cheaper to produce and get higher ratings among the younger people, and they protect those shows by making sure their best scripted shows go head to head with other scripted shows from other networks.

The strategy of scripted vs scripted so the reality tv shows get a free ride strategy is mind bogglingly stupid. As more and more networks such as ME-TV, Antenna TV and Cozi TV come online broadcasting older television shows, I think it is pretty safe to say that quality scripted fare from today will win out over reality TV shows from today over the long haul.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Tuesday, January 21, 2014

Quicken Loans owner Dan Gilbert almost comes up with the perfect sixty four team NCAA billion dollar bracket contest, almost.


Besides one billion dollars to the person who picks all 64 NCAA's team's tournament destiny, twenty $100,000 awards will go to the next 20 best predictors, and perhaps most importantly, a million dollars will be donated to Cleveland and Detroit inner city educational non-profit organizations.

What I find wanting is the golden opportunity that has been missed with this contest. This was a chance for the 1% to offer a 1% of 1 billion dollars (10 million) to the person with a perfect bracket, and the other 99% (990 million dollars) for non-profits to be determined by the perfect bracket 10 million dollar winner.

Does anyone really think that less people would enter this contest if they could only win 10 million dollars instead of a billion. If we think about this for a moment, would not the lure to give away the other 990 million dollars to non-profits of their choice be just as great as winning one billion dollars for oneself? I don't think there would be any less participation if the contest had been configured to give 990 million to non-profits and 10 million to the perfect bracket winner.

A chance to let the average person dream about how they would change the world for the better has been lost, and instead we just have a billion dollar prize that most likely will be won by nobody  while reinforcing the me first mentality that is already far to prevalent in today's society.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, January 8, 2014

Printed Camera Manual from OTC, Paper Camera Manuals make sense.

Paper camera manuals can be faster and easier to use than online camera manuals.




It is also true that purchasing a manual from someone who makes manuals as a business might overall be a better deal than printing it out oneself, assuming the same manual exists online.

Please consider signing the Debt Neutrality Petition by by clicking here.

Sunday, December 15, 2013

Holiday Wishes from Cosmopolitan, Lauren Conrad, and unfortunately at least one Target Store as well, has Cosmo gone too far?

Why would Cosmopolitan risk Lauren Conrad's clothing designer reputation and Target's family image and make such a disrespectful January, 2014 Magazine cover and allow it to be placed inside at least one Target Store in Southern California?

Click on image to Enlarge if you want to read all the headlines.

What made the Cosmopolitan January 2014 magazine cover so out of place in a Target Store was the fact that it is the Winter Holiday Season and no other magazine on the 4 or 5 level Magazine display had anything near as raunchy. 

The Cosmopolitan magazine stood out so much and seemed so.... "not what I would want to see were I a parent visiting a Target Store with my kids" that I kind of requested/demanded that Target remove it from the store display as soon as possible, as in now please.

I then called Target from the customer service area and requested they remove the January 2014 Cosmopolitan from all of their stores, assuming it is also in other Target Stores.

If Cosmopolitan wants to compete with the raunchier magazines out there peddling soft porn in a wink wink, nudge nudge sort of way with sexual innuendo and pornographic titles on the cover, than put it in the adult magazine section and out of the more family oriented locations that still exist. 

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, December 4, 2013

Could Drone Rail Technology be the next big thing?

How are blue collar jobs being affected by satellites up above and perhaps soon, drones as well? 

Pizza delivered by Drone? Probably not. Perhaps in low density areas?

If Drones could deliver pizzas, does that take away a blue collar pizza delivery job? Or is that job converted to a drone supervising job? Or, is the drone supervising job a higher paying job that replaces 2 or 3 blue collar driving jobs?

Probably the final option, drones may create some higher paying jobs that reduce more lower paying blue collar jobs as a trade off. 

Could the saving grace of drone technology be that it reduces the need for petroleum? Assuming that a drone delivering a pizza requires less energy than a 1.5 ton car does, than there could be a positive to peaceful drone activities.

Perhaps one day we'll see drone rail technology. Very thin elevated rail lines in which the drone pulls a magnetic or wheel based product carrying transport along a thin light rail along pre-defined routes. 

Drone stop off hubs allow for human retrieval by humans who then deliver the product over a much shorter distance. Perhaps a distance so short that walking or bicycling is the preferred method of final delivery.

What I find intriguing about drone rails is that the scope and ability of a drone to do bad things is potentially reduced in a dramatic fashion. In essence, a drone becomes the modern day light weight horse and buggy that follows specific paths for delivering goods.

What could foil this idea? Possibly birds could. Birds would probably LOVE to sit on a drone rail line (so would squirrels). Would the birds know to get out of the way when a drone approaches? Maybe an approaching warning sound could be produced as well. Not sure how a squirrel gets out of the way however. Maybe there would be turn out spots along the rail lines where an animal or bird could temporarily stay while the drone passes by.

The freedom of a drone is what most of the media reports about and it is drone freedom to do hostile things that pits people against drones. AlexLOGIC would like to see drones constrained into performing specific tasks that most would agree are both peaceful and energy conserving as well.

But then one wonders, are drones needed to drag product along a drone rail line? Might it be even more cost effective if the drone lines were electrified and turned into ultra light weight delivery monorail?

Or, is concentrating the power source within the drone itself the safest and most cost effective approach? Educated opinions are welcomed in the comments section.



If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Tuesday, October 22, 2013

How to Make Drones Popular and dramatically increase public approval.


I believe the main reason the public is overwhelmingly against Drone technology is because Drones can carry weapons, can kill people by launching a missle, and can observe people without their permission, even if the person has done nothing "wrong". 

Drone technology could serve mankind magnificently if certain rules were put in place regarding "Drone behavior".

1.  Limit Drone speed to no more than 15 miles an hour.
2.  Limit the height at which drones can operate to less than 200 feet.
3.  A Drone can only carry a weapon if a judge has signed off that the
     target has been verified as a true threat.
4.  Require that all drones have insurance coverage.
5.  Drones can be legally shot at (assuming no people are in the
     background) if a person feels they are in danger because of the
     drone.

As it stands right now, Drones are military priority first, peaceful use second. Drones should be used in the manner in which NASA was created to observe outer space, except Drones should be used for peaceful purposes within our own local skies.   
  

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Thursday, October 10, 2013

2013 television commercials, the year of the witty dialogue and engaging repartee.

"Guess What year it is"... 

And let us not forget... Zombie "Cool, Cool, Cool". http://www.youtube.com/watch?v=hTRvvDM-3eQ

There is another commercial that recently came out that also has a memorable commenting moment, but I can't remember it. Oops, will add it once I see it again or it seeps back into my forward lobe.

FOUND IT! Awesome "Take On Me" 
http://www.youtube.com/watch?v=bbRVMua0HUc&feature=player_embedded#at=35

These are probably my three favorite commercials of 2013, yet as engaging as these television commercials are, I have to admit I keep forgetting what product it is that they are representing. This is also known as the kiss of death, the nightmare that all exceptional TV commercial's fear is lurking in the absent minds of those who love the commercial but have forgotten the name of the product behind the awesome commercial.

I think what happens is sometimes a commercial is so clever that the commercial makers themselves can't wait to get it out and into the public and their exuberance actually causes them to forget to carefully analyze if people will remember the product being sold.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Share Gadget

Improve your producing skills, Los Angeles area.
One on One Film, Video, Audio and Lighting Classes
in the West San Fernando Valley.


Is the McDonalds Mint Shamrock Shake Commercial Demeaning to Women?
  
pollcode.com free polls