Thursday, January 27, 2011

Come on Charlie Sheen, Do the Right Thing.


There is so much wrongness with Charlie Sheen's apparent penchant for partying with porn stars that allegedly includes drugs and drinking and that has now landed him in the hospital in serious condition.

But to start, there is plenty of stand up comedy routine material at Charlie Sheen's expense.

At least now they won't have to change the name of the show from Two and a Half men.
I hear that CBS is thinking of a spin off from Two and a Half men even if Charlie Sheen passes away. The new show will be fashioned after "Breakfast at Bernies" and will be called, "Cocktails with Charlie". CBS is debating whether or not to freeze and unthaw Charlie for each episode or use a cardboard cutout.
If Two and a Half men is canceled but Charlie's shell survies, CBS has a reality TV Show called "Charlie and Teddy" waiting in the wings. In this no holds barred reality tv show, Charlie mentors Teddy Williams and helps turn Teddy's life around and upside down.
What I find most unfortunate about Charlie Sheen's apparent boredom with his life is that when he got that huge pay increase from 800,000 dollars an episode to 2 million dollars an episode, did Charlie Sheen even consider donating 10% or 20% of that paycheck to women's shelters?

Let's not forget that every time Charlie Sheen has a "party" and allegedly pays call girls, prostitutes, escorts or porn stars several thousands of dollars, he increases the lure of those businesses and the excitement of becoming a call girl, escort, or prostitute or a porn star.

If Charlie Sheen is paying for sex, he becomes a "call girl, prostitute, escort, porn star catalyst", and as such, he should at the very least balance that out by supporting women's shelters as well.

That is why I have no sympathy for the guy, even if he croaks. And Charlie, if the pleasure remains, does it really remain a pleasure?

Dumb Ass.


I guess Charlie is bored with being on top.
The CBS writers should write Charlie's swan song scene while Charlie is still around. Instead of the trail of clothes that leads to the bedroom and a couple making love, have a trail of sleeping women that lead from the front door of Charlie's Malibu pad to the bedroom, then in the bedroom there would be a pile of women, all on top of Charlie.
The camera dollies past all the sleeping women, from the front door to the bedroom and ends up on Charlie, who is covered from toe to neck in women. We see Charlie's ghostly spirit slowly rise towards the ceiling, and one of the women yells out, "Call me", Charlie.
In a final ironic twist, Charlie's ghostly spirit is not able to float through the ceiling. Instead, we see Charlie's head hitting the ceiling over and over and over and over, with some ow's throw in for good measure.
Then we hear the infamous... MMMeeennnnnnnnnnnn.....fade into an echo...


Check out AlexLOGIC's best and worst commercials of 2011.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

info at alexlogic.com
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by Alessandro Machi at

Wednesday, January 26, 2011

M & M's with a pretzel on the inside, I don't get it.



Having never touched a package of m & m pretzel candies, I can honestly say I don't get it.

Is there one big pretzel inside the package covered with an m & m coating, or, are there small m & m's with an even smaller pretzel inside each one?

I'm assuming there is one big pretzel with a huge m & m coating, but I'm really not sure. It seems to me that the whole commercial concept is backwards.

It seems to me that the pretzel doesn't want to get an m & m overcoating, rather than an m & m worried about getting violated by a pretzel.

Dare I touch an m & m package the next time I am in a grocery store line so I can learn? You'd think the commercial would be more clear. Even the end voiceover is not clear in my opinion.

If you leave a comment, please state whether you were able to figure out what the heck m & m pretzels are BEFORE you either saw, felt or opened a package. If I am not alone in my assertion that the m & m pretzel commercial is confusing, than m & m being such a well known brand has dropped the ball big time, because I think people think they know, when they really don't know.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
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by Alessandro Machi at

Saturday, January 22, 2011

Sarah Shahi of Fairly Legal, the new Calista Flockhart.




I saw Sarah Shahi for the first time on Fairly Legal today, and my Calista Flockhart radar went up. Shahi is cute, bubbly, engaging, intelligent, and thankfully, not quite so rail thin as Calista Flockhart was to the point where a strong gust of wind would have blown Flockhart several blocks down the street.

The make-up for the show seems really well done as well, hold on to them before they get signed away by a bigger budgeted show.

Fairly Legal airs Thursday at 10PM on USA Channel, and is then rebroadcast on the weekend.

I just saw a promo for the show and the drop the clothing from behind shot showing off her butt, highly inappropriate and unnecessary. Nice butt, but to stoop to that level is selling out the last vestige of classier television.


Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Friday, January 21, 2011

Free Consulting Advice from AlexLOGIC for Brita Water Filter Commercial.


here is the commercial...


Here is the free consulting advice from AlexLOGIC.

Mention that only 10% of all plastic bottles are recycled in the United States.


Check out AlexLOGIC's best and worst commercials of 2011.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, January 19, 2011

Sometimes AlexLOGIC helps "fix" little things found on the internet that don't make sense, even for big sites like AOL.


Click here to see a comment I left at an AOL site about their hideous title displays for archived articles. Once I left the comment/article (with a link to the awful looking headline display), I saw a watch option for the comment/article.

The watch option is wonky as well. If I click on watch this article, it goes to (1), but switches to unwatch.

If I click on "unwatch" it goes to zero, but says watch. But if I click on watch again, it goes back to (1), but says unwatch. That makes it look like I have either "unwatched" one topic, or am watching one topic, two completely opposite interpretations.

Without knowing if the original watch default setting is watch or unwatch, it is actually impossible to figure out what the above means.


Check out AlexLOGIC's best and worst commercials of 2011.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Monday, January 10, 2011

Subway 1812 Overture Commercial with the buttons flying off, Reviewed by Alex LOGIC.



Commercials like Subway's buttons popping off are generally regarded as funny, memorable, and successful. AlexLOGIC believes that sometimes the better a commercial gets, it can end up falling short, but on a higher plane.

As good as this Subway buttons popping off commercial is, there are a couple of variations to this commercial that I would have liked to have seen.

For those reading Alex LOGIC for the first time, about 50 - 70% of the time I will give out an idea or solution that could improve a commercial, but for some commercials that I review that can afford to pay a consulting fee, I'm less inclined to give out the ideas for free.

However, I can say this, I like this subway commercial, but I don't think the "money shot" is in this commercial, but it could be incorporated into the next one, maybe even in time for Super Bowl Sunday.

Subway has a solid commercial on their hands, but it could be even better.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Wednesday, January 5, 2011

Million Dollar Money Drop, Saw it for the First Time Last Night, it needs work.


After the brouhaha over the 800,000 Million Dollar Money Drop Mistake, I decided to watch Tuesday night to see how the show works. Million Dollar Money Drop is not a bad idea in terms of the excitement it creates, but in my opinion it's a work in progress and has some deep flaws.

While I am tempted to share what I think will make the show better, in this instance I won't simply because I don't need to make Fox an extra gazillion dollars, unless they pay me to be a consultant.

However, I had the fortune of watching my mom watch the show, and frankly, she did a better job of evaluating the show than I did.
By the end of the fifth round, she waved her hand away and said, "What kind of a show is this, they start with a lot of money, and end up with nothing".

Million Dollar Money Drop has created strong dynamics such as the interaction between the couple as they try to figure out the correct answer, the visual of the million dollars right on the set, and the questions tend to be the kind of questions where you think you should know the answer even when you don't. These are all in favor of the show.

But unless other parts of the show are fixed, this show will end up as just another game show.

One other thing. It was EXTREMELY TACKY and perhaps even Fraud excerpts from the first week that showed Gabe Okoye fall to the ground in extreme discomfort because he thought he had gotten an answer wrong, when Okoye and his girlfriend Brittany Mayti had actually gotten the answer right.

The show Million Dollar Money Drop is perpetuating a lie by showing that clip.

If Million Dollar money drop wants to right their wrong, I would recommend a 500,000 dollar settlement for the first mistake they made when they told Okoye and Mayti they had answered a question wrong when they actually got it right, a continuation of play from the point in which the mistake was made, and unfortunately, by showing Okoye in new promos at the front of the show falling in defeat when he actually should have been celebrating, should be grounds for additional damages as well.

Fox should know better, Fox should do better.


Check out AlexLOGIC's best and worst commercials of 2011.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

Saturday, January 1, 2011

Alex LOGIC predicts the Water Cooler Show of 2011 will be My Strange Addiction.

My Strange Addiction appears to be the kind of reality based television show that should have come out 10 years ago. Since this show is 10 years too late,
we should get an even odder dose of strange addictions
. AlexLOGIC is predicting on January 1st, 2011 that My Strange Addiction will probably earn the distinction of "Water Cooler show of 2011".

The My Strange Addiction promos that caught my eye were the toilet paper eating addiction, (I assume the clean variety. Please, let it be the clean variety), and the other strange addiction that grabbed me even more was the "Strange Addiction to Ventriloquism", comprised of a person who is addicted to speaking through her hand puppets.

What an interesting friend to have, somebody who just talks through their hand puppet all the time. Of course this would certainly create a complicated friendship and a friendship that would
be a pretty clear hit or miss.
I hope the ventriloquism segment spends as much time on her friends as it does on her. I wonder how different hanging around with a perpetual ventriloquist would be versus hanging around with someone who keeps a parrot on their shoulder at all times.


I wonder if the character of Robert Barone from Everybody Loves Raymond and his "habit" of touching his food to his chin before each bite was the inspiration for My Strange Addiction.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

An Idea for Dick Clark and Next Years New Years Eve Countdown Party.


During the 80's and moreso the 90's, millions of americans marveled at Dick Clark's ability to fight father time and still look and sound like the Dick Clark of the early 70's. Then Mr. Clark experienced a stroke in 2004, and basically has lost his announcer's voice.

Rather than watch Mr. Clark attempt to speak with more difficulty each and every passing year, why not merge the old with the new? I'd love to see a present day Dick Clark merged with his voice from 10 or 20 years ago, heck, even thirty years ago.

Dick Clark could video tape present day segments using old transcripts from vintage shows as his script. Then Clarks vintage voice from a prior era could be lip synched to the present. We could see Clark doing general comments and his countdown from the present, but hear his voice from the past at the same time.

One flaw might be that Clark's vintage voice probably only exists as a mixed audio track with the crowds background sound, so when those two soundtracks are mixed with the present day soundtrack, we no longer have a pure mix of the present day soundtrack only. Although I seem to recall that whenever we heard Clark speak from long ago, it was pretty much just him we heard, so maybe this could work!

I have not quite figured out if Mr. Clark's old voice would needed for the actual stating of the new years eve countdown, as that would make the process more difficult to figure out.

Here is my AlexLOGIC take on why this is a great idea. If not now, when?

If Dick Clark in his prime, which spanned several decades, can't even beat out a post stroke Dick Clark whose time has been greatly curtailed, then it means we are over prioritizing the present, at the expense of our historical past.

I hope someone near to Dick Clark has the savy and guts to suggest melding Dick Clarks voice from years past with the present day Dick Clark, into next years New Years Eve Countdown Show, I think it could be a lot of fun.


Check out AlexLOGIC's best and worst commercials of 2011.


If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...
info at alexlogic.com
You can also view more
commercial critiques
by Alessandro Machi at

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