Is AT&T's 2012 Susie's "Going Pink" commercial unintentionally racist?

I sometimes get a chuckle when I see glaring script dialogue errors that have easy, easy remedies. It makes me wonder if group think paralysis has taken over the scripting on some commercial productions. 


There was BETTER dialogue available for the last line of the AT&T Susie "Going Pink" commercial. Many times the last line of a commercial makes or breaks a commercial. 

So it's not the unintentionally racist aspect of the AT&T Susie 2012 Going Pink commercial that is the biggest problem, it's that the dialogue could have easily been improved.

What I find so amazing about Susie's 2012 in the pink commercial is how far of it a drop it is from the 2011 version, which this site (AlexLOGIC) awarded cutest commercial award to.

This year the best that Susie's 2012 Going Pink commercial will get is "dumbest final line put into a commercial" award. I wonder if all the same people were involved in this year's commercial as were involved last year, because I have never seen such a huge drop in cleverness for a commercial sequel.

Susie, you were fine, it was the grown ups that messed up, big time.

In case you are wondering what the reply to "I wonder how she does it" should have been, instead of "That's why she's the boss", (also poorly directed as the person stating the line is walking away while saying it), the line could have been either..."That's why she's Susie", or, "Susie believes in her product", (cut to Susie drinking her own product).

And for that matter, why wasn't the pink lemonade in the water cooler much bigger and therefore more visible?


And as a final aside, I never even saw the second Susie Lemonade commercial, which is kind of a shock to me considering I must have seen the original Susie Lemonade commercial at least 50 times.

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Battle of the Home Improvement Commercials, Home Depot's "Don't Stop" 30 sec and 60 second versions reviewed.

Usually when a commercial has both a 30 second and a 60 second version, we discover many nuances in the 60 second version that are not present in the 30 second version.

In regards to Home Depot's Don't Stop commercial, one aspect of the 30 second commercial that always gave me a chuckle was the man pushing the wall in the background while doing a dance move.

I could not figure out why so much energy was expended on part of the frame that some or many may not even notice, his dancing feet, plus we don't see the person's face.

or so I thought.

When I went to find the 30 second Home Depot "Don't Stop" commercial for this article, I forst discovered the 60 second version. 

Suddenly I saw that the man pushing the wall in the background is actually the husband who was dancing on the dinner table and he even has face time. 

I actually like the 30 second version more simply because the song for purposes of the 60 second commercial seems to die out well before the commercial is over.

However, the 60 second commercial gives closure for me as to why the dancing man pushing the wall was putting forth so much effort in the 30 second version.


Dancing man probably hates the 30 second version, and probably loves the 60 second version.


You can find the artist's name Gin WigMore, by clicking here.

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Ray Romano and Kevin James touring together in 2012.

Here is a link to Ray Romano and Kevin James touring parts of the country together doing stand up comedy routine.


Click here for partial schedule.


Click here for Kevin James / Romano schedule

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Ray Romano Reveals Wife’s Battle with Breast Cancer

Ray Romano Reveals Wife’s Battle with Breast Cancer: Ray Romano and his wife have disclosed in the new issue of People magazine that she has overcome a battle with breast cancer. Romano’s wife of 24 years, Anna Romano, was told in February of 2010, after a doctor discovered a lump in her right...

Wow, The Romano's never even said anything in the media even though the publicity could have helped Men of a Certain Age immensely. Very Classy.

Please Download the Chase Bank Protest Flyer for FREE, and then all that needs to be done is just give a few copies out, it is really that simple.

Attention cute lady in the AT&T Romantic Dinner Commercial, lots of people want to know more about your Acting Resume!

As a service to my loyal, yet unknown readers, would the lady from the AT&T romantic dinner commercial with the doofus boyfriend who wants to watch his sports plays on his IPOD please say hello and tell us who you are?

I have gotten hundreds of hits to my AlexLOGIC blog from google where people have asked, who are you? (professionally that is). If you are you, a friend of this popular actress, or this person's agent, and want to help this very popular person's career blossom, please leave their PROFESSIONAL info either in the comments section or to the right in the under utilized shout box.


I will happily put in a link to that person's IMDB or web page.  

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The Best Looking Show on Television, The Middle, is shot on Kodak Motion Picture Film.

As Kodak files for bankruptcy, it's rather ironic to note that the best looking show in all of television, The Middle, is shot on Kodak Motion Picture film.

Since Kodak is filing a few lawsuits these days, they should add the camera rental houses that continue to siphon their film camera profits towards improving their digital camera division.

I just don't know what is more pathetic, television shows shot digitally that would look better on Kodak film, The film camera rental houses siphoning Kodak Film Based camera rental profits towards their digital camera's ongoing research and development, the film camera companies actually steering their clients towards their digital filmmaking cameras so they can continue their research and development, or the Kodak critics who criticize Kodak even though Kodak's film products are still superior to the everyday digital video camera being hoisted on various television shows.

Don't believe me, watch The Middle and watch the best looking show in all of television, shot on Kodak Motion Picture film.

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How I would save Kodak.

I have been wanting to buy Kodak products recently to replace my canon digital still camera and my epson printer, but the Kodak website has me kuite konfused right now.

I am intrigued by Kodak's lower ink costs, and Kodak's cameras seem to have nicer optics at lower prices than more well known brands.

I have been a lifelong film, video, camera guy and editor who has won a regional emmy award, plus dozens of film festival awards for earlier works shot on super-8 film. However, when I visit Kodak's website, I am absolutely lost as to how to proceed.

Not only would I add a key komponent to Kodak's online store, I would Target Target and see if they would be interested in placing a "Kodak Kiosk" in all of their stores. The Kodak Kiosk's would be the equivalent of Apple and their "genius bar".

The person at the Kodak Kiosk would be a lifelong Kodak fan who has actually used kodak film products from the 80's and 90's and who now uses kodak digital products. Yes, Kodak could actually put 30, 40 and 50 somethings back to work selling the Kodak brand.

On Kodak's website, I would put a human being by each camera, and that human being would explain why they use that particular kodak camera.

"Hi, I'm Greg Viewfinder, I love the Kodak digital still camera model number xyz because I shoot a lot of my own family events and it gives me the flexibility of staying back out of the way and zooming in while retaining excellent optical clarity....

There would also be a link that showcases Greg Viewfinder's background featuring his use of Kodak products over the past 30 years.

Or...

Hi, I'm Steve Kodachrome and Kodak's digital still camera model xyz is so compact I can carry it in my pocket.  The kodak kompact camera has an optical 5-1 zoom and is 50 dollars cheaper than other more well known brands.

There would also be a link for Steve Kodachrome as well.

I would also have a person briefly and succintly explain their printers as well. For Instance... "If you have invested in Epson printers, specifically because they print on dvd's, you may have grown tired of spending close to 60 dollars for a new six pack of inks when a Kodak printer can do the exact same thing and Kodak inks will cost half as much".... and so on.

I am amazed that Kodak has not yet reached out to their millions of fans and tributed those who still believe in Kodak and could help Kodak sell their products either on Kodak's website, or person to person in Target Stores across the country to the millions of consumers who still think fondly of the Kodak brand.

Incidentally, Target is welcoming small Apple Kiosks into their stores. 


Come on Kodak, don't just disappear into the night. I'm a lifelong Kodak fan and user of your products, and I am confused by your website, and won't go into a Target Store and deal with un kodak friendly Target employee selling your cameras, but I would happily purchase a Kodak camera from a knowledgeable Kodak Kiosk employee.


What could really make the Kodak kiosk program take off would be invite all the film to video transfer companies to put time in at the Kodak Kiosks, and yes, they can refer Kodak customers to their own businesses, providing they are doing a decent enough job selling current Kodak products as well.

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AlexLOGIC's Best, Worst Commercial Awards of 2011.

AlexLOGIC's Best, Worst Commercial Awards of 2011.

Worst / Most Annoying Commercial of 2011, Totino's Pizza Rolls, "Kids in America". But be easy on the kids, they had NOTHING to work with in this commercial.

Most Misguided Commercial of 2011, Clorox's "Do it, Do it". Mom encouraging her kid to slide headfirst down a hill like Superman, really?

Cutest Commercial of 2011, Suzie's Lemonade Stand, Small Business commercial for Verizon. Finishes in a tie for second place for best commercial of the year with AT & T's Romantic Dinner.

Uh oh, AlexLOGIC has just viewed a cuter commercial than Suzie. The late entry cutest commercial of 2011 is called "Honesty", and it is put out by values.com. Suzie gets Runner up for Cutest Commercial of 2011 along with tie for second place for best commercial of 2011.

I'm afraid to tell Suzie, you do it for me.


Sounds Too Good to be True Commercial of 2011, Hyundai Assurance. Jeff Bridges does a bang up voiceover job, but does a second time buyer get as much of a discount on their second car purchase as a first time buyer does?

Bad Timing Commercial of 2011, Honda Zombie. Everybody knows that nuclear meltdowns cause Zombies to emerge among the melted fuel rods, but should a Japanese car manufacturer be advertising zombies when they have just suffered a massive nuclear meltdown?


Best Use of Zombies in an otherwise marginal commercial. Toshiba, the Ramifications of Yes. Amazingly uneven commercial, The very beginning and very end of the is commercial is amateurishly done, the rest is very effective. It's like two different entities worked on the same commercial, Zombies probably saved the day, for once.


Back to the Future, but not as Believable commercial of 2011, Audi Pre-Owned. The two Audi Commercials deceptively imply that the Pre-Owned owner is able to go back to the future to remind the original Audi Owner to take care of the car.  A clever commercial because one can easily be fooled by an impossible premise, but AlexLOGIC does not believe in selling sizzle where there is no veggie burger.


Best / Funniest Commercial of 2011, AT&T Ski Lift commercial is basically perfect. Perfect acting, sound, direction, writing, and editing/pacing.  Possibly the only flaw with this commercial is that it was so good it was over played.


Best / Funniest Commercial of 2011, 3 way 2nd place tie, Suzie's Lemonade Stand, Small Business commercial for Verizon and AT & T's Romantic Dinner, and State Farm's "Nostalgia" video starring "Hank" and his nostalgic, almost grieving wife. 


"Romantic Dinner" has all the qualities found in the AT & T "Ski Lift" commercial, really a coin flip between the two and came down to it being harder to film the ski lift commercial on location versus filming in a comfy restaurant setting.

When a company (AT&T) leads in bad customer service, making the very best commercials is even more important... um, I guess?

State Farm's Nostalgia might actually be the best commercial of the year, however because it came out so late in 2011 it's hard for me to be sure if I really like it more than AT&T's Ski Lift Commercial. It should be noted that 3 of the 4 best commercials were basic dialogue commercials with no special effects.

Soft Porn Commercial of 2011, it's a tie! Old Navy "Just Jiggle it"  and T-Mobile " Forgy Wonderland. Either commercial could very well be the opening to a softporn movie.


This is not your Parent's Insurance Company, State Farm Insurance for it's variety of commercials all designed to make insurance fun and cool. Just how much extra are all of these fun commercials costing the customer?


High Speed High Heel Running Scares and Creeps People out Commercial, Target 2-day Sale, She's baaack!  Dozens upon Dozens of google search hits using the phrase, Creepy Target Lady and Scary Target Lady pretty much seals the deal.


Biggest Sellout Award. Capital One "50% more Cash" with Jimmy Fallon. I liked Jimmy Fallon, not so much after this commercial. Not even going to link to it for now.


Repetitive / Obnoxious / turn the channel everytime it comes on commercial of 2011, Big Big Big Smart Car commercial. Does not bear repeating, but this was the one commercial where I automatically changed the channel everytime it came on the air. When a commercial resorts to repeating any word over and over, it's crossed a line in my opinion, and this is one instance where a commercial being remembered is not a good thing.


Most Pretentious Commercial of 2011, Fiat "My World" starring Jennifer Lopez. I am a huge Jennifer Lopez fan, but the voice over in this commercial desperately needs a minor, yet major rewrite.


Most Pretentious Commercial of 2011, Runner up. Samsung The Way We're Wired.  Would have been the winner but Lopez is such a huge star that that tipped the award to Fiat's "My World", how pretentious of me!


Best Single Camera Angle, no Editing Commercial of 2011. K-fee.


That's AlexLOGIC's Best, Worst Commercial Awards list for 2011. Don't forget, AlexLOGIC is available for commercials consulting BEFORE you make your commercial, or after its been edited.

If you are planning on creating or broadcasting a commercial and want an objective, outsiders point of view about your commercial, contact Alessandro Machi about his consulting services at...

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State Farm breaks the Geek Barrier and the "This is not your parent's insurance company barrier" with their 2011 commercials.

It must be fun to be an insurance company with advertising dollars to spend. State Farm Commercials in 2011 seem to be all over the map, the map of.... fun.

Be it Jerry Newman who seems to magically bend his car around telephone poles like Kreskin used to bend forks, 

space aliens that don't like the neighbor, (but let the neighbor live to tell about it),

the state farm magic swami (if you can dream it, you can flee it), 

or, you can do that on television, but not in real life (late 2010)

and lets not forget Aaron Rogers, aka Mr. Discount Double Check, 

and one of the best commercials of the year, Nostalgia.

It seems as if State Farm is trying to keep their advertising agency so busy that the agency can't court any other customers.

So if there is to be an "I'm too cool to be a geek or your dad's insurance company" award, I would give the award to State Farm Insurance.

Now, if State Farm hired me as a commercials consultant, I'd give them an idea that is so beyond all of these commercials that State Farm executives would hit themselves in the forehead (but not too hard) and wonder why they didn't think of the idea first.

Of course the answer would be, you can't have "AlexLOGIC", you can only hire one.


Check out AlexLOGIC's best and worst commercials of 2011.

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Toshiba, the Ramifications of yes, or "how I learned to drop my computer and cause zombies to appear."

And God said, "Let there be humans" as he dropped his Toshiba Satellite laptop. Seven days later little zombie humanoids came forth, or something like that.
 

If only God had waited for the impact smart hard drive, if only.


Technically speaking, I feel this Toshiba commercial falls short in a couple key areas. First, we see the technician drop the laptop, but nothing really "breaks", like the screen maybe flashing on and off, nor do we "hear" the sound of a hard drive going wonky.


The final shot is not really what I would call a "beauty shot", nor is it reinforced with a "winning" impact smart hard drive sound effect either.


One final thing, I don't like to pick on actors in commercials, but the one lady in the commercial seems to have the giggles. I think they should have cut away visually by at least a second or two earlier from the opening scene while we still hear them talking, and given more screen time to the actual dropping of the lap top and how that causes the power outages to occur. This would be called a "voiceover". (yes, you can giggle if you like).


As much as I enjoy the overall zaniness of this commercial, I feel the editing and sound could have been more fully constructed in both the front and back of the commercial, and the final "hero shot" of the product should have felt zestier, more alive. The final shot of the laptop now has an Impact smart hard drive inside, and we should all feel the betterness caused by that innovation.


Just how much trust can I put into the designer of a product who thinks spoiled milk creates zombies?


Everybody knows that spoiled milk creates werewolves, not zombies.


Check out AlexLOGIC's best and worst commercials of 2011.

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Best Single camera angle commercial of 2011.

Perhaps this is the best one camera angle commercial of 2011? In 2010 that honor would have gone to the Old Spice Commercials, but I don't think Old Spice did any in 2011 that would qualify as the best.

Probably don't want to be holding any type of beverage while watching this commercial. 


One might ask themselves, do you remember what the commercial is still about after seeing it?

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Samsung's Galaxy S II commercial, The Way We're Wired, not as good as it sounds.

Samsung Galaxy S II commercial, The Way We're Wired, seems to have a tone to it that is similar to the Nike Commercial from the Mel Gibson, Helen Hunt movie, What Women Want.

Beyond that, I found the Samsung Galaxy S II commercial highly pretentious specifically because it seems like it is an inspirational commercial, when it is really an important sounding commercial that fooled Samsung into using the wrong visuals. 

Video editors usually strive to match visuals to the soundtrack, sometimes video editors will try and create an opposite effect, in which the visuals and soundtrack clash with each other. In this instance, I would have gone for a third option.

I believe if I had been a consultant on this commercial I would have been able to get them to see that the glittery words were forcing them to choose the wrong visuals. The voice over could stay as is, but the voiceover, in this instance, should not be used to determine the visuals. 

Let's just say that the Way We're Wired could be easily spoofed and leave it at that.

My question to Samsung is a simple one,

....did your employees who worked on the Samsung Galaxy S II visualize their greatness as being Cell Phone designers when they were dreaming of their own personal greatness and success? 

If your answer is yes, that your employees dreamed of being  scientists and researchers, then why is your video full of images of people jumping around trying to be physically great?

If your answer is no, that your employees dreamed of being famous and instead "settled" for second place by working for your company, then may I ask, why would I want to buy a phone from your company and your second place settling workers?

Philosophically speaking, if a company makes a commercial that gives the appearance of being a powerful, message driven commercial, when it has actually fallen well short of what it could have been, is that still considered a successful commercial?


Welcome to second place.


Check out AlexLOGIC's best and worst commercials of 2011.

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AT&T "Romantic Dinner" 2011 commercial of couple talking at Dinner while husband sneaks a peek on his his I-Phone 4 is very well done.

If you want to see one of the best examples of a perfectly executed dialogue based commercial with no special effects, the AT&T "Romantic Dinner" 2011 commercial is probably as good of an example as you will find.

There is virtually no flaw in this AT@T commercial. The pacing, acting, sound, editing, direction and humor are top notch, and, no special effects!


I'd vote this the best dialogue based commercial of 2011 if not for another AT@T commercial from the beginning of this year, the one with the two guys stuck on a ski lift.

Check out AlexLOGIC's best and worst commercials of 2011.

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Aaron Rogers wants his discount double check move back State Farm Dance Contest.

Aaron Rogers wants his discount double check move back, so State Farm is giving the public a chance to submit their own discount double check dance move and apparently win a trip to the super bowl. 

Dance Ants, dance! 

State farm could have probably generated more publicity if they had limited the contest to their policy holders only, as that would have upset others who just want to dance. 


I'm not suggesting that State Farm limit who can enter, just that it would have been an interesting ploy, even if it generated some negative publicity it still would have been publicity, especially if State Farm then expanded the contest to include one of each. (hee hee hee)


Check out AlexLOGIC's best and worst commercials of 2011.

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It's Official, the Target Lady in Red is, "Scary" and "Creepy".

The google votes are in and the Target Lady in Red has produced a surprising number of search hits that use the word "scary" or "creepy" to find the Alex LOGIC Lady in Red commercial review.  My first Lady in Red Target commercial article used the word "scary" to describe the Target Lady in Red, and evidently I am not alone. Creepy has now settled into a close second, right behind scary, among google search words for the Target Lady in Red commercials.

I really think the final shot of this women in red running like a track star at full speed, while in high heels, is scary. I certainly would dive out of the way if I saw a women in heels running at full speed towards me. The thought of that high heel spike landing on my shoe is, scary.

The Target Lady is also hunched forward while running in her high heels and it may be subliminally reminding people of a deer with their antlers descending as they are about to ram somebody in their way. Pepper spray anyone? 


The tone of the Target Lady in Red's behavior is more reminiscent of a stampeding throng of shoppers than visiting your local store on Black Friday and being, nice. Now, there's a concept, people being nice to each other on Black Friday. 

The Target Lady in Red sure seems determined to run at full speed in high heels just as if she was wearing running shoes is, scary indeed.

Scary, Scary, Scary.  Maybe kids will be too afraid to visit Target on Black Friday just in case the scary lady in red is there waiting to lower her antlers and make a run at them.


AlexLOGIC could fix these Target Lady in Red commercials with just a few clever ideas, but alas, Target is one of those "too big to fail" types of companies that would never listen to the little guy, and probably doesn't care that many many many hits about the Target Lady in Red refer to her as creepy, and scary, and that may be scariest of all.


Check out AlexLOGIC's best and worst commercials of 2011.

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T-Mobile wishes you a 4Orgy (4G Wonderland).

Sigh, wink, wink, nudge nudge. Can I bet a million dollars that when the choir was singing walking in a 4G wonderland that some of the singers were either singing Orgy Wonderland, snickering about it between takes, or laughing their snow angel arses off afterwards.


On a sound note, when I listen to this version on the internet, the F, as in four, is pretty clear, when I hear the 4G wonderland commercial on television, the f is not that clear.  Oops.


As a consultand I catch these kinds of things, but you have to hire me to get the benefit.


Check out AlexLOGIC's best and worst commercials of 2011.

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Why the Target Lady in Red Scares me.

What I find scary about the Target Lady in Red commercials is that she runs in high heels.

The Hunched Back is a Motoring Dame.

CLICK HERE TO SEE VIDEO

That final shot of the Target Lady in Red running in high heels is just wrong, it's freakishly wrong. The high heels makes her running look strange. 


The running with high heels on causes the Target Lady in red to slump her shoulders forward, it's a very odd look. She kind of looks like a hunchback reindeer about to lower her antlers and gouge anyone in her path.  (edit note, I've gotten google hits within hours of posting this article that use the word "scary" and "creepy" in reference to the running red target lady).


Keeping the Target Lady in Red in high heels while running is also a bit abusive in my opinion. If she is to run, let her run in some quality running shoes. Why aren't the running shoe companies that Target sells in their shows up in feet over this?

An entire Target commercial could be made showing the Target Lady in Red putting on her favorite running shoes and then getting ready to run into a Target Store. 


Target could do a pre-sale sale and sell comfortable running shoes for those who are seriously going to Target Target during their initial pre-christmas sale. (I had this idea a year ago, that's how far ahead I am of these so called advertising "experts").

Target could let those with Target running shoes on, first into their stores during their big sale. The comfort of the running shoes would probably induce those customers to do even more purchasing.

It sometimes pains me to write such incredible stuff knowing this information is literally worth millions of dollars.

sigh. 

I'm starting to feel a bit of scorn and contempt towards the advertising industry people who think they don't need my services yet could obviously benefit from my intuition and experience. 

I think I'll raise my consulting prices.


By the way, the rest of the commercial is clever and well done, which makes the final shot that much more annoying, and scary.


Check out AlexLOGIC's best and worst commercials of 2011.

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